Business Growth Secrets

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why do most ads fail? Adam Stott takes you inside a live session to show what he learned from running over 32,000 ads in a year, how to set up an ad in three steps, how much to spend without risking money you can't afford to lose, and how to find the one ad that can make you a million! Adam Stott is an entrepreneur, business coach and best-selling author, and the host of Business Growth Secrets. He explains: Why marketing is the fuel in your business engine, and why one working ad can pay you for years How to set up an ad in three steps, how much to spend, and how to test without risking money you can't afford to lose Why raw, one-take ads are beating almost everything else, and his rule: run ten, kill nine, let one live Chapters 00:00:00 Intro 00:01:08 Are You Ready To Make Ads Work? 00:03:15 Marketing Is The Fuel In The Engine 00:06:44 No Successful Marketing Without Failure 00:07:11 32,221 Ads In One Year 00:08:56 Great Marketing Starts With Who And The Problem 00:09:23 Why 'Women 40+' Isn't A Target Market 00:10:04 Your Free Offer Must Create A Time Investment 00:11:31 Turning Strangers Into Clients 00:13:24 Spent Under £50k? Start With Meta 00:16:09 What Success Looks Like With Your Ads 00:16:34 The Salon Vs The Washing Bins 00:17:53 Campaign, Ad Set, Ad: The 3 Steps 00:18:29 How To Build An Ad: 33%, 66%, 100% 00:20:52 Buying Eyeballs: The Maths Of Ads 00:24:12 The Language Of Marketing: CPL, CPA, LTV 00:26:16 Working Out Your ROAS 00:27:20 Ads 00:28:09 Don't Panic When Facebook Moves Things 00:29:24 Start With Lead Generation 00:30:28 Anna's Ads Story 00:35:30 Ring-Fence A Testing Budget 00:38:36 Speed To Lead 00:41:48 The Authoritative First Line 00:43:12 Copy, Creative And Call To Action 00:44:33 Why AI Copy Is Hurting You 00:45:19 A Simple Copy Formula 00:46:43 Native Podcast-Style Ads 00:49:44 Raw And Real Beats Perfect 00:51:52 Run Ten, Kill Nine, Let One Live 00:53:57 100,000 Conversations 00:55:15 Your Ads Plan 00:56:06 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Discover an exclusive support network designed to empower entrepreneurs and business owners: NETWORK   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why are people saying no to your offer? Adam Stott breaks down the exact offer stack he used to sell out a £5,000 retreat for the entire year, why the biggest value always goes last, how to reveal your price without fear, and why every business should be award winning! Adam Stott is a serial entrepreneur, business coach and host of Business Growth Secrets, whose companies generate tens of millions of pounds in revenue from offers built using this exact process. He explains: Why you should sell the total value, not the offer price How a 'price marinade' takes the fear out of revealing your price Why telling people who your offer isn't for makes it more magnetic Chapters 00:00:00 Intro 00:01:39 Why Done-For-You Components Increase Perceived Value 00:04:14 Teach The Need Before You Make The Offer 00:05:44 Should You Sell It Before You Can Deliver It? 00:06:52 Change The Way You Present Your Offer 00:09:16 Why Every Business Should Be Award Winning 00:10:36 How To Justify The Price Of Each Component 00:13:20 Always Give Customers Something Instantly 00:17:12 Why The Biggest Value Goes Last 00:19:27 Sell The Total Value, Not The Offer Price 00:24:35 The Psychology Of Pricing Language 00:26:35 The Price Marinade 00:28:35 How To Limit Spaces Without Lying 00:31:57 The Essence Of Every Successful Offer 00:33:20 Map The Transformation First 00:35:09 Pre-Stack: Why Your Offer Is Different 00:36:53 Tell Them Who It's Not For 00:39:08 Permission To Reveal 00:41:01 Why Most People Get Copywriting Wrong 00:41:25 Introducing Your Core Offer With An Assumptive Close 00:42:49 The 'So You Can' Benefit Statement 00:46:41 Building Your Offer Components 00:50:23 How E-commerce Brands Can Stack Value 00:52:44 Should Every Component Have A Price? 00:53:19 "But My Business Is Different" 00:54:36 Follow The Process, Don't Fight It 00:58:15 Outro     Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why are customers not choosing you? Adam Stott takes you inside his private mastermind to reveal the 5 checkpoints that turn any business into a consistent client-generating machine, how to price on value and the two statements that make price objections disappear! Adam Stott is an award-winning entrepreneur, business coach and host of Business Growth Secrets. For over a decade he has helped business owners build and grow their businesses, generating a database of over a quarter of a million people by focusing on solving one problem. He explains: Why getting the sequence right matters more than trying everything at once How to show your financial, time and emotional value so price stops being the issue Why your story and proof win clients even in the most competitive markets Chapters - 00:00:00 Intro - 00:02:05 The 5 Checkpoints To Consistent Clients - 00:04:05 Turning Your Idea Into A Business - 00:06:00 Giving People Reasons To Choose You - 00:07:52 Preparing For Compelling Conversations - 00:08:55 From Execution To Consistent Conversions - 00:10:43 The Frameworks Behind The Foundations - 00:11:29 Timelines For Newbies, Implementers And Overachievers - 00:12:14 Why A Clear Plan Beats Distraction - 00:13:08 The 4 Elements Of Turning Your Business Into A Brand - 00:15:40 How To Introduce Yourself To The Market - 00:17:45 What's In It For Me? - 00:19:36 Why A Confused Mind Doesn't Buy - 00:20:32 Pain Vs Gain Messaging - 00:22:35 Nailing The One Problem You Solve - 00:25:15 How One Offer Built A Database Of 250,000 - 00:27:00 Are You Undercharging? - 00:29:49 The 3 Types Of Value: Financial, Time And Emotional - 00:33:19 Selling The Decade-Long Value - 00:34:16 The Two Statements That Overcome Price Objections - 00:38:24 How Carla Made £40,000 In One Day - 00:39:51 Why Value Is Branding, Not Sales - 00:41:26 People Buy From People - 00:42:40 What The Profit Teaches About Business Stories - 00:46:29 The Story Framework That Builds Connection - 00:47:40 Becoming A Proof Machine - 00:50:57 Using AI To Complete The Frameworks - 00:51:43 Score Your Brand Out Of 40 - 00:54:22 How To Get Proof With No Clients - 00:55:40 Why A Few Testimonials Can Be Worth Millions - 00:59:13 Outro   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that's made millions, and the two-call sales method that closes clients without the pressure! Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK's leading marketing events. Recorded live in the room with Adam Stott's clients. He explains: Why 'wow, not how' content turns webinar viewers into buyers The five Cs to track before you decide an ad isn't working Why closing clients over two calls instead of one gets you far more yeses Chapters 00:00:00 Intro 00:01:09 Jon Penberthy's Journey Into Business 00:03:16 How eBay Led To Affiliate Marketing 00:04:34 Why You Should Let Traffic Come To You 00:05:13 Launching His First Online Course 00:06:23 When YouTube Took Down His Channel Overnight 00:09:02 Launching A $500 Course With A Webinar 00:12:30 Why His First Webinar Made Zero Sales 00:16:11 Learning From What Competitors Actually Do 00:17:25 Why Over-Teaching Kills Your Sales 00:18:42 The 'Wow, Not How' Content Framework 00:21:04 The Switch That Turned Zero Sales Into A Million 00:25:00 Investing In Russell Brunson's Mastermind At 21 00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers 00:31:43 Why You're Split Testing The Wrong Things 00:32:30 The Headline Framework That Made Millions 00:35:36 Ads 00:36:31 What Your Registration Page Should Say 00:38:27 Why You Must Follow The Framework 00:40:27 Why You Should Befriend Your Competitors 00:42:41 Behind The Scenes Of AdCon 00:45:16 Why Marketing Knowledge Goes Out Of Date 00:47:17 The Push And Pull Sales Framework 00:49:51 Why You Should Close Clients Over Two Calls 00:54:24 The Exact Script For The Push Pitch 00:57:40 How Much To Spend Testing YouTube Ads 00:58:21 The 5 Cs Of Webinar Data 01:00:37 The Danger Of Jumping Between Strategies 01:02:30 You're One Offer Away From £1 Million 01:04:16 Simple Vs Difficult Video Ads 01:07:13 Why Big-Budget Ads Still Matter 01:10:47 Where Jon Gets His Creative Ideas 01:11:26 What YouTube Creators Can Teach You About Hooks 01:13:01 How Steven Bartlett's Team Tests 30 Thumbnails 01:15:54 How Much Should You Give Away For Free? 01:19:13 People Buy Results, Not Stuff 01:20:28 When Should You Run Your First Webinar? 01:21:07 The Conversion Timeline 01:22:58 How An Automated Webinar Filters Your Leads 01:24:16 Ads   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why do you know exactly what to do, but still can't make yourself do it? Jessica Cunningham reveals why procrastination, self-sabotage and overwhelm aren't a mindset problem, how your subconscious is keeping you "safe" from success, and the simple techniques to rewire your beliefs, live on stage! Jessica Cunningham is an entrepreneur, former contestant on The Apprentice, and founder of Belief Coding, a method with over 2,500 trained facilitators. She went from being a single mum on benefits to building a multi-million pound company. She explains: Why mindset work alone keeps sending you back to square one Why fear hits hardest when you're closest to your next level Why your subconscious sabotages any goal that doesn't feel safe Chapters 00:00:00 Intro 00:01:56 Who Is Jessica Cunningham? 00:02:58 How The Apprentice Led To Belief Coding 00:04:42 The Dark Night Of The Soul 00:05:56 From Single Mum On Benefits To Multi-Million Pound Company 00:07:05 Why Belief Coding Isn't Mindset Work 00:08:38 How Your Subconscious Keeps You Safe 00:09:47 Why Your Identity Keeps You Predictable 00:10:59 Conscious Vs Unconscious Beliefs 00:11:58 The Science Of Feeling Safe 00:13:21 Why Fear Means You're Close To A Breakthrough 00:15:02 Why We Treat Average Decisions Like Life Or Death 00:16:50 How Every Experience Builds Your Beliefs 00:17:41 "I Think, I Feel, I Am": Spotting Identity Beliefs 00:18:33 The Biggest Blocks Entrepreneurs Face 00:18:51 Jessica's £1 Million A Month Goal 00:20:19 Your Money Thermostat And Survival Mode 00:21:38 How To Belief Code Procrastination 00:23:39 Self-Sabotage And Overwhelm Explained 00:24:29 Ads 00:26:15 Why You Know What To Do But Don't Do It 00:29:06 Get Clear On Your Goal And Its Benefit 00:30:43 Three Actions You Could Take Today 00:33:04 The Hidden Benefit Of Not Reaching Your Goal 00:35:04 Fear Of Judgement And The Tribe Mentality 00:36:39 Creating Positive Associations With Your Goal 00:37:43 Uncovering Your Contradictory Thoughts 00:40:14 The Tapping Technique To Change A Belief 00:43:12 One Minute Breathwork To Let Go 00:44:35 Why Every Limiting Thought Is Protecting You 00:45:16 Letting Go Of The Old Version Of You 00:45:55 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching