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Cultural Animals: Museum Leadership Lab
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Cultural Animals: Museum Leadership Lab

Author: Antonio Velasco

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 The “Culture Animals: Museum Leadership Lab” podcast is where the business of culture meets the art of leadership. Each episode explores how museum executives, development, marketing, and operational leaders are redefining what it means to lead in today's cultural landscape. From revenue and operations to digital transformation, audience engagement, and organizational culture, we unpack the strategies and stories driving sustainable impact in museums worldwide.

Whether you're a museum director, department head, or emerging leader, Culture Animals gives you a behind-the-scenes look at how great institutions evolve, one bold decision at a time.


2 Episodes
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In this episode of Cultural Animals: Museum Leadership Lab, we sit down with Adam Smith, President and CEO of Exploration Place, who has led cultural institutions from the National Museums of Scotland to the Comic-Con Museum. Adam shares how he doubled museum attendance while better managing marketing costs and offers practical strategies that any museum leader can use. Learn how to unlock thousands per month in free advertising, master pricing psychology, build high-performing teams, and cre...
Welcome to the premiere episode of Culture Animals: Museum Leadership Lab! Are you a museum director, department head, or cultural institution leader struggling with operational efficiency, declining attendance, or board pressure to modernize? This conversation is for you. Antonio Velasco, CEO of Veevart, sits down with Nik Honeysett, CEO of the Balboa Park Online Collaborative (BPOC), a nonprofit consultancy specializing in museum digital transformation and strategic planning. A ...
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