Grow Your Law Firm

Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly growing multi-office law firm. Seth brings a rare perspective as both a legal marketer and a practicing attorney who has scaled his firm to more than 50 lawyers by consistently executing on fundamentals rather than chasing marketing fads. The conversation focuses on what actually drives predictable case growth in 2026, why local search remains the highest-ROI channel for small and midsize firms, and how law firm owners should think about AI, reviews, satellite offices, and authority signals without falling for "shiny object" distractions. Seth shares real-world examples from competitive markets, breaks down Google's proximity update, and explains how disciplined execution compounds results over time. What you'll learn in this episode: 1. Why Local Search Still Wins   - How Google's proximity update changed the rules for competing in local markets   - Why reviews, offices, and authority still drive the majority of digital case volume 2. The Right Way to Use Satellite Offices   - What qualifies as a legitimate office in Google's eyes   - How to choose locations that reduce competition and improve visibility 3. Reviews as a Revenue Multiplier   - Why review count and score directly impact intake volume   - How poor ratings quietly remove firms from the three-pack 4. Separating Fundamentals From "Fairy Dustfai" Marketing   - Why chasing AI visibility without strong basics hurts ROI   - How to evaluate new channels based on revenue, not hype 5. Building Authority That AI and Google Both Recognize  - The growing importance of directories, backlinks, and trusted third-party signals  - Why bios, awards, and credible mentions now matter more than ever     Resources: Website: https://blusharkdigital.com Website: https://pricebenowitz.com LinkedIn: linkedin.com/in/sethprice Facebook: facebook.com/PriceBenowitz Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 319 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken is joined by David Carrier, a Michigan-based estate planning and elder law attorney and Founder of the Law Offices of David L. Carrier, P.C., with more than three decades of experience helping families protect and preserve life-changing assets. The conversation explores a critical but often overlooked issue for personal injury attorneys: what happens to clients after they receive a major settlement. Ken and David discuss why large awards frequently disappear within months, the psychology behind sudden wealth, and the ethical opportunity law firms have to guide clients beyond the resolution of the case. David explains how tools like irrevocable trusts, structured distributions, and professional co-trustees can help prevent settlements from being lost to overspending, creditors, or poor investments. The discussion also highlights how offering post-settlement guidance can deepen client trust, improve long-term outcomes, and create lasting referral relationships. What you'll learn in this episode:   Why Life-Changing Settlements Often Disappear - How most large awards are spent within 12–18 months - The psychological patterns behind sudden wealth loss Protecting Clients Beyond the Case Resolution - Why "here's your check" isn't enough - The ethical responsibility attorneys have after a settlement Using Irrevocable Trusts to Preserve Wealth - How trusts protect assets from creditors and bad decisions - Why access with structure matters more than lump sums Avoiding the Pitfalls of Annuities and Windfalls - Why annuities often fail to solve long-term problems - How structured planning slows spending and improves outcomes Turning Post-Settlement Care Into Long-Term Value - Strengthening client relationships through ongoing guidance - How better follow-through leads to trust, referrals, and reputation growth Resources:  Website: davidcarrierlaw.com LinkedIn: linkedin.com/in/davidlcarrier Facebook: facebook.com/DavidCarrierLawInstagram: instagram.com/davidcarrier_law/?hl=en   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV.   David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results. David explains how streaming TV works differently from traditional broadcast and cable TV, especially in terms of targeting, pricing, and attribution. He also shares valuable insights into how law firms can maximize their ad spend, improve their brand awareness, and track consumer engagement through data-driven strategies. Whether you're new to streaming or looking to optimize your existing campaign, David's insights will help law firms navigate this changing landscape with ease. What you'll learn in this episode:   The Shift from Traditional TV to Streaming - Why more people are watching streaming TV over linear broadcasts - How law firms can capitalize on this trend Understanding Targeting and Demographics in Streaming - How streaming platforms offer targeting based on data, demographics, and consumer behaviors - Reaching the right audience through advanced targeting features Avoiding Common Pitfalls in Streaming Campaigns - Why CPM (cost per thousand views) isn't the only metric to focus on - How to measure success through audience engagement and conversion tracking Building a Successful Streaming TV Strategy for Law Firms - How law firms can integrate streaming TV into their marketing mix - Understanding the importance of frequency, reach, and consistent branding in building long-term success Maximizing Your Marketing ROI with Streaming - How to effectively allocate your budget for maximum results - Why consistent exposure is key to increasing conversions over time Resources: Website: consult.tv LinkedIn: linkedin.com/in/davidkleinstreamingtv Facebook: facebook.com/Consult.tv Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 317 of Grow Your Law Firm. On today's episode, Ken sits down with Dennis Meador, CEO and founder of the Legal Podcast Network, to unpack why podcasting has become one of the highest-ROI marketing tools available to law firms today. The conversation explores how authority-based podcasting builds trust before a potential client ever picks up the phone, why evergreen audio and video content compounds over time, and how attorneys can turn a single recording session into dozens of marketing assets without adding more work to their plate. Dennis also explains why most lawyers fail when they try to podcast on their own and how professional production protects and elevates a firm's brand. What you'll learn in this episode:   Authority Podcasting vs. Traditional Shows - Why trust-driven, client-focused content outperforms casual interviews - How podcasts position attorneys as experts before the first consultation Podcasting as a High-ROI Marketing Asset - How evergreen episodes keep working long after they're published - Why podcasts compound value unlike ads or one-time campaigns Turning One Recording Into Dozens of Assets - Repurposing podcasts into short videos, audiograms, and social posts - Staying visible across platforms without paid ads Common Mistakes Lawyers Make When Podcasting - How poor audio and video can damage credibility - Why production quality matters as much as the message Building Know, Like, and Trust at Scale - Why clients feel connected before they ever call - Using podcasts to attract clients, referral partners, or both Resources:   Website: thelegalpodcastnetwork.com LinkedIn: linkedin.com/in/dennismeador Facebook: facebook.com/legalpodcastnetwork.lawyers Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 316 of Grow Your Law Firm. In this episode, Ken is joined by Allison Williams, a longtime practicing attorney turned law firm growth coach and founder of Law Firm Mentor. Allison shares her personal journey from burnout and near disaster to building multiple seven-figure businesses by systematizing every part of her firm and eliminating what she calls "crushing chaos." The conversation explores why being a great lawyer has little to do with being great at running a business, how lack of systems keeps firms stuck in overwhelm, and why working harder is often the worst possible strategy. Allison and Ken dig into practical, realistic ways law firm owners can regain control of their time, improve profitability, and build firms that support both professional success and personal life. The discussion also tackles AI's growing role in law firms, where it adds leverage, where it creates risk, and how it can dramatically reduce training time and operational costs when used correctly. What you'll learn in this episode:   From Burnout to Breakthrough - Why hustle and long hours eventually fail law firm owners - How a single wake-up call led to building scalable systems Systematizing Without Overwhelm - A simple method to get processes out of your head and onto paper - Why improving systems by 10–15% beats starting from scratch Diagnosing the Real Source of Chaos - Identifying whether marketing, people, or operations cause the most pain - Focusing first on the problems that cost the most time and money Using AI to Create Leverage, Not Liability - Where AI boosts efficiency in training, workflows, and documentation - Why AI must be used carefully in legal work and decision-making Pricing, Profitability, and Long-Term Stability - How raising prices can improve client quality and firm performance - Designing solutions that reduce today's stress and prevent future burnout Resources: LinkedIn: linkedin.com/in/allisoncwilliams LinkedIn: linkedin.com/company/law-firm-mentor-llc Facebook: facebook.com/LawFirmMentor Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-figure legal powerhouse to how the company is leveraging AI to revolutionize legal intake and marketing. The conversation dives into the dual-sided marketplace Lawyer.com offers, where consumers can easily find lawyers, while law firms get powerful tools to grow smarter and faster. Colleen explains how the integration of AI into the intake process has helped firms improve client conversion, rescue lost leads, and better track their marketing spend. The discussion also touches on the growing role of branding and technology in law firm success and the changes the legal industry will face in 2026. What you'll learn in this episode: 1. How Lawyer.com Helps Law Firms Thrive    - Connecting consumers with the right lawyers    - Tools for law firms to improve marketing and streamline intake 2. Leveraging AI for Legal Intake    - How AI agents are enhancing intake efficiency    - The balance between AI and human involvement for optimal results 3. The Future of Legal Technology    - Why AI is crucial for law firms' future success    - How AI is transforming client conversion and case handling 4. The Power of Branding and AI    - The role of branding in the age of AI search engines    - How branding and technology work together to stand out in the market 5. Adapting to Change in 2026    - What's next for law firms as AI and technology continue to evolve    - How law firms can remain competitive in an increasingly tech-driven market Resources: Website: lawyer.com LinkedIn : linkedin.com/in/colleenjoyce Facebook: facebook.com/lawyerdotcom Instagram: instagram.com/lawyerdotcom   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 314 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by brothers Hayden and David Haskins, co-founders of SPEED.AI, a platform built to solve one of the most expensive and overlooked problems in law firms: lost leads during intake. The conversation dives deep into how AI can finally give law firm owners real visibility into what actually happens on intake calls, why traditional call audits fail at scale, and how missed details on a single call can mean losing six- or seven-figure cases. Hayden and David explain how SPEED.AI analyzes every intake call in real time, flags "lead leaks," rescues rejected cases, and gives firms a second chance to capture revenue they already paid to generate. What you'll learn in this episode:   Intake as a Hidden Revenue Leak - Why firms lose valuable cases during intake without realizing it - How small mistakes on calls can cost six- and seven-figure fees AI-Powered Lead Rescue in Action - Identifying rejected or mishandled calls that should have been signed - Recovering high-value cases within minutes of the intake ending Why Traditional Call Audits Fall Short - The limits of manual reviews and CRM records - How AI provides real visibility into what actually happens on calls Improving Intake Performance at Scale - Using call analysis to coach agents and spot training gaps - Tracking performance trends without listening to hours of recordings Maximizing Marketing ROI Through Intake Optimization - Protecting the leads firms already paid to generate - Why intake efficiency matters more than ever in a competitive market Resources:  Website: https://speed.ai LinkedIn: https://www.linkedin.com/company/tryspeedai Facebook: https://www.facebook.com/tryspeedai Instagram: https://www.instagram.com/tryspeedai Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 313 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan of Maestro Strategic Partners for a practical conversation about what it really takes to scale a law firm without breaking the business. They dig into the role of a true second-in-command and executive team, why "yes people" and echo chambers quietly stall growth, and how firms have to re-engineer systems as they move from a small shop to a larger operation. Eric and Stacie also share what they're seeing in the market around technology and AI adoption, and why execution, culture, and strong middle management become non-negotiable as headcount and complexity rise. What you'll learn about in this episode: Why law firm growth requires "second-in-command" leadership - How strong executive teams unlock the owner's highest-value work - Why avoiding "yes people" prevents echo chambers and stalled success Scaling changes everything - Why what worked at 30 people breaks at 70, 100, and beyond - How intake and operations must be re-engineered as volume increases What Maestro Strategic Partners actually does - Fractional leadership, advisory support, and vendor selection guidance - Helping firms cut through "AI snake oil" and adopt tech that fits The real issue with "lifers" and blockers - Why longevity isn't the same thing as loyalty - Options: restructure, scaffold, isolate, or part ways to protect culture Culture and execution as competitive advantages - Why execution beats ideas and values help make hard calls fast - How technology is becoming mandatory for survival, not just growth       Resources: Website: mstratpartners.com LinkedIn: linkedin.com/company/maestro-strategic-partners Facebook: facebook.com/maestrostrategic Book: amazon.com/Invested-Leadership-Empower-Your-Heart/dp/1544547218 Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 312 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken sits down with Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of one of North Carolina's largest PI firms. With a background that bridges law and technology, including designing legal software that led to nearly 30 patents, Eric helps firms rethink efficiency, culture, and innovation in a rapidly changing AI landscape. Together, they dig into how law firms can move beyond "playing with AI" and start using it strategically through smarter workflows, better leadership, and thoughtful change management. What you'll learn about in this episode: 1. Where to Start with AI in Your Law Firm  - Why "we bought an AI tool" is not a strategy  - How to do a simple pain point analysis to identify high-impact starting points 2. Turning Workflows into Leverage, Not Chaos  - How to look at tasks like mail routing, claims opening, and intake through an AI lens  - The difference between full automation and AI "enhancement" that makes good staff great 3. Understanding Agentic AI  - What AI agents are, in plain English, and how they differ from simple bots  - Examples of agents monitoring data, summarizing information, and handling multi-step tasks 4. Choosing the Right Tools for Your Firm  - Why copying another firm's AI stack can backfire if your workflows and culture are different  - The importance of closed vs. open AI systems and when specialized legal AI makes sense 5. Leadership, Culture, and Change in an AI-Driven Firm - How to involve frontline staff, get buy-in, and reduce fear around technology - Why "invested leadership" will matter even more as your team shrinks but each person's value grows Resources:  Website: mstratpartners.com LinkedIn: linkedin.com/in/ericjsanchez Facebook: facebook.com/maestrostrategic Book: amazon.com/Invested-Leadership-Empower-Your-Heart/dp/1544547218 Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 311 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tim McKey, CEO and co-founder of Vista Consulting, a longtime CPA and law-firm operations expert who has spent more than 15 years helping plaintiff firms improve efficiency, profitability, and long-term stability. Through Vista, Tim has worked with nearly 300 firms to build stronger systems, enhance financial reporting, implement accountability, and navigate major transitions including mergers, acquisitions, and succession planning.  What you'll learn about in this episode: 1. Disruption in Today's PI Landscape - How aging ownership, new capital sources, and ABS laws are reshaping the industry - Why institutional investors are moving aggressively into plaintiff firms 2. Understanding MSOs and Ownership Changes - How Managed Service Organizations work as an alternative structure - When selling to an MSO makes sense—and when a traditional sale is better 3. Competing in a Market of Roll-Ups and Mega-Firms - Why differentiation—not spending more—is the key to survival - How boutique firms can win even as consolidation increases 4. Building a Firm That's Valuable  - The operational ratios healthy firms monitor - The importance of systems, processes, and a true second-in-command 5. Using AI, Metrics, and Accountability to Improve Margins - Why AI and offshore support are pushing labor ratios down - Why every team member needs KPIs and clear expectations to drive performance   Resources:  Website: vistact.com LinkedIn: linkedin.com/in/timmckey Facebook: facebook.com/Vistact Instagram: instagram.com/vistaconsultingteam   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 310 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jake Soffer, Founder and CEO of FirmPilot, an AI-driven marketing platform built to help law firms acquire more clients through intelligent automation and deep market data. Jake brings over a decade of experience in natural language processing and artificial intelligence, rooted in his computer engineering studies at RPI and NYU. Before founding FirmPilot, he built and exited companies in the NLP space and now leads one of the most advanced AI marketing systems in the legal industry—what he calls a "high-performing AI agency in a box." With FirmPilot now supporting more than 120 firms, Jake is at the forefront of how AI, competitive intelligence, and real-time data are reshaping the way legal practices grow. What you'll learn about in this episode: 1. How AI Content Really Works - What differentiates low-quality AI content from high-performing - Why models trained on legal sources outperform generic tools like ChatGPT 2. Using Market Data to Outperform Competitors - Why copying what you see your competitors doing will usually fail - How to analyze deeper signals like backlinks, markup, and behavioral data 3. Domain Authority and Backlinks - What domain authority really measures and how to interpret it - Why quality, consistency, and relevance in link building now outweigh volume 4. Attribution and Tracking in a Multi-Channel World - Why last-touch attribution no longer gives you the full picture - How Google Tag Manager and call-tracking create accurate marketing feedback loops 5. Preparing for the Future of AI Search - How generative engines like ChatGPT and Gemini evaluate legal expertise - Why optimizing for "fanned-out queries" and AI overviews is becoming essential Resources: Website: firmpilot.com LinkedIn: linkedin.com/in/jake-soffer-jd-00797a62 Facebook: facebook.com/p/FirmPilot-100092301576461 Instagram: instagram.com/firmpilot     Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven submarkets, helping practices navigate consolidation, competition, and long-term value creation. What you'll learn about in this episode:   1. Differentiation in Competitive Markets - Why "yelling louder" or copying competitors fails - How authentic brand positioning can outperform large market spenders 2. Understanding What Clients Actually Value - Extracting insights from real client sentiment - Identifying the traits that truly set your practice apart 3. Avoiding the "Gimmick Trap" - Why catchy nicknames and flashy identities rarely sustain long-term value - Ensuring your brand reflects who you really are 4. Smarter, Not Louder, Marketing - Building a media plan that generates revenue, not just impressions - Choosing channels based on audience, message, and ROI 5. Growth Through Mergers & Acquisitions - How to evaluate whether and how to merge brands - When to integrate two practices and when to keep identities separate Resources:  Website: samsonpartnersgroup.com Book: a.co/d/08LZUUB LinkedIn: linkedin.com/in/sethdeutsch Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 308 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to discuss the importance of planning effective marketing strategies for small and midsize law firms. They focus on the Brand Realization Program, which helps firms identify their unique selling points and core values to create impactful marketing strategies. Eric highlights the significance of differentiation, client feedback for continuous improvement, creating memorable brand identities, and standing out without excessive spending. The discussion emphasizes the need for firms to articulate their unique value propositions and differentiate themselves from competitors by focusing on authenticity and purpose. What you'll learn about in this episode:   1. Planning effective marketing strategies for small and midsize law firms involves: - Identifying unique selling points and core values - Creating impactful marketing strategies that resonate with target audiences 2. Small law firms need to: - Clearly articulate their unique value propositions - Differentiate themselves from larger competitors 3. Soliciting client feedback is crucial for law firms to: - Continuously improve - Leverage genuine client experiences over self-promotion 4. Memorable brand names and workshops can help firms: - Create distinct brand identities - Make informed marketing decisions 5. Enhancing competitive edge and market presence requires law firms to: - Focus on authenticity, purpose, and differentiation - Stand out without excessive spending Resources:  Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising. What you'll learn about in this episode: 1. Client Gifting That Actually Moves the Needle - Why gifts must feel personal (not promo) to change client attitudes - How "high perceived value" (typically $25–$35+) beats swag every time 2. Timing & Touchpoints Across the Case - Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement - How mid-case gifting calms nerves and post-settlement gifting says "not forgotten" 3. Design, Messaging & Differentiation - Crafting firm-specific designs and note cards that tell why this gift was chosen - Removing calls-to-action so the gift strengthens trust (not sells) 4. Execution Without the Headaches - Creative, production, warehousing, and weekly fulfillment handled for you - Practical ranges with glassware, blankets, tech, and more 5. ROI, Referrals & Ethics Nuance - How a 1–3% referral lift can pay for the entire program - Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts   Resources:  Website: edventurepromotions.com/ilovemypilawyer LinkedIn: linkedin.com/in/edlevy Instagram: https://www.instagram.com/ilovemypilawyer/  Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them. What to expect in this week's episode:   Omnipresent Branding in a Moving Market - Why firms must show up across channels as search fragments into AI, social, and local touchpoints - Practical ways to build memorable multi-touch awareness without out-spending competitors SEO+ for the AI Era - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration - How to make your content the source AI cites by injecting proprietary insights and local expertise Paid Media That Actually Converts - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC - Measuring full-funnel impact from click to signed case—not just "leads" Rebrands, Migrations & Reputation - Changing names/domains fast without losing equity—what to update and in what order - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants Ops Alignment & Authentic Content - Connecting marketing to intake and case ops for higher close rates - Why real humans beat avatars for trust—and how to scale authentic content across channels Resources:  Website: jonandmarc.comLinkedIn: linkedin.com/company/jon-and-marc Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 305 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken welcomes Raquel Gomes, Founder and CEO of Stafi, a virtual staffing company revolutionizing how law firms operate. With a background in psychology, corporate America, and technology, Raquel brings a unique perspective to leadership and sustainable growth. Her company was born from her own journey—balancing the demands of a high-powered career with motherhood and the desire for a more fulfilling life. Today, Stafi supports hundreds of law firms across the U.S., providing highly skilled virtual assistants, customized training, and hands-on coaching to help firms scale efficiently without sacrificing quality or well-being. What you'll learn about in this episode: Offshore Staffing for Growth - How virtual teams can cut labor costs and free up marketing budgets - Why effective delegation is key to scaling law firms sustainably Training and Support that Drive Results - Inside Stafi University's 800+ certifications tailored for PI firms - How coaching, KPIs, and emotional support enhance performance and retention Data Security and Confidentiality - How Stafi ensures compliance through advanced vetting, cybersecurity, and monitoring - Building trust with virtual teams through transparency and accountability The Role of AI in Staffing and Operations - Why AI won't replace humans—but will replace humans who don't use AI - How Stafi's coaches ensure proper adoption of firm tools and automation systems 24/7 Intake and the Future of Legal Operations - How Stafi Live helps firms close more leads through empathy-driven communication - Why offshore staffing and AI integration are essential to remain competitive in 2026     Resources: Email:  raquel@getstafi.com Website: getstafi.com LinkedIn: linkedin.com/in/raquel-gomesstafi/ Facebook: facebook.com/GetStafi Instagram: instagram.com/getstafi Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth. What you'll learn about in this episode: 1. Paid Search in 2025  - How Google's LSA credit policy and PPC changes affect case volume  - Why exact-match targeting outperforms broad match in competitive markets   2. AI's Impact on Visibility  - How Google's AI Overviews and ChatGPT are influencing search and lead flow  - What content structure helps firms appear in AI-generated answers 3. Attribution & Brand Building  - Why tracking conversions is harder than ever in a multi-touch journey  - The power of video and social content for building brand familiarity 4. Q4 Action Checklist  - Auditing channels, cutting non-producers, and doubling down on top performers  - Expanding review collection across Google, Facebook, and legal directories   5. Budgets, CAC, and ROI Targets  - Understanding today's cost per case  - Setting sustainable ROI goals Resources:  Website: consultwebs.com/ LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs Twitter: twitter.com/Consultwebs Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 303 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jonathan Hawkins, Founder of Law Firm GC, host of the Founding Partner Podcast, and author of The Law Firm Life Cycle. Jonathan serves as outside general counsel for law firms nationwide, advising on partnerships, succession planning, ethics, operational issues, and other day-to-day legal matters. His book and guidance help law firm owners navigate the lifecycle of their firm, from formation to expansion, mergers, acquisitions, partner transitions, and eventual exit strategies. What you'll learn about in this episode: Law Firm Lifecycle: - Key stages from starting a firm to growth and succession - Common challenges and strategies at each stage Partnership Agreements: - Structuring agreements to prevent disputes - Exit ramps and governance for minority and majority partners Firm Valuation & Sales: - Factors that determine a firm's market value - Insights on selling, cash flow, and maintaining revenue Operational Challenges: - Handling mergers, acquisitions, and team transitions - Managing ethics, notice requirements, and client choice Resources & Mentorship: - How Jonathan supports lawyers through coaching and his podcast - Tools and strategies to navigate law firm growth and legal operations Resources:  Website: lawfirmgc.com LinkedIn: linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/ Facebook: facebook.com/LawFirmGeneralCounsel/ Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 302 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Derek Weber of Lead With AI, the founder and AI integration expert helping businesses implement human-centric AI strategies. Derek has spent over two years transforming his 22-year-old marketing company through focused experimentation with AI, developing a proven progression from mindset to technique, tools, and technology. He helps leaders move past fear and frustration to implement AI as a productivity multiplier, enabling teams to handle more clients, complete senior-level work faster, and reduce outsourcing costs. Derek's approach works across industries and requires no prior AI expertise - just an open mind and a ChatGPT or Claude account. What you'll learn about in this episode: 1. AI Mindset and Adoption: - Why starting with mindset is critical before implementing AI tools - Overcoming resistance and fear that keeps teams stuck in the status quo 2. Progression to AI as a Partner: - Stages of AI integration, from basic interaction to assistants and agents - How to delegate repetitive or low-value tasks to AI to free up high-value work 3. Structured Input and Training: - Using contextual prompts and structured outputs to increase AI accuracy - Stacking AI assistants with specialized training for complex task handling 4. Human-Centric AI Implementation: - Focusing AI on amplifying high-value work instead of automating chaos - Creating strategic partners and virtual advisors for problem-solving and decision-making 5. Practical Application and ROI: - Real-world results: increased efficiency, more clients, and reduced outsourcing costs - Applying Derek's methodology in any business, regardless of industry or AI experience Resources:    Websites: LeadWithAI.Us/pilmma  GBGmarketing.com Linkedin: linkedin.com/in/derekaweber   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 301 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Jeremy Alters of ClaimAngel, the co-founder and CEO of the pioneering legal funding marketplace. Jeremy has built ClaimAngel into a platform that standardizes, democratizes, and centralizes legal funding while connecting law firms with multiple funders. Before launching the company, he was recognized as one of the nation's top plaintiff attorneys, securing over $5.5 billion in settlements and verdicts. Jeremy has also held leadership positions in bar associations, including President of the Miami-Dade County Trial Lawyer Association, and mentors attorneys through his consulting practice with the Berman Law Group. What you'll learn about in this episode:   Litigation Funding Marketplace: - How ClaimAngel connects law firms with multiple funders - Advantages of standardized, transparent funding rates Protecting Clients and Ethics: - How attorneys fulfill fiduciary duties using ClaimAngel - Ensuring clients receive needed funds without jeopardizing case outcomes Financial Efficiency and Technology: - Streamlining case funding through ClaimAngel's digital portal - Tracking funding, payoffs, and client access efficiently Funding Rate Structure: - Flat-rate model and capped interest for client protection - Comparison versus typical industry lending and credit card rates Partnerships and Adoption: - How top personal injury firms use ClaimAngel to support clients - Impact of ethical, efficient funding on law firm success and client satisfaction Resources: Website: claimangel.com/lawfirms LinkedIn: linkedin.com/in/jeremy-alters1 Facebook: facebook.com/claimangell Twitter (X): x.com/claimangel   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo