The Art Marketing Podcast

Lets sit down with Nysie Hurst, a mixed media artist from the mountains of North Carolina whose work tells the story of her life with MS. We'll talk about how she's adapted her tools and her style to keep creating, what she learned walking the Camino de Santiago, and why she believes art doesn't need to be perfect to be powerful. Plus, she'll Spill the Paint with some honest takes on the art world. If you've ever had to find a new way to keep creating, this one's for you.

Join a live webinar with Patrick: he hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Join the Art Marketing Podcast email list: artmarketingpodcast.com/join New Customer Calculator: plug in your own numbers and watch 10 years unfold, originals only versus a full lineup. artmarketingpodcast.com/calculator An artist on our team just made a $35,000 sale. I called and asked how it happened. "This person bought a tiny little thing from me seven years ago, and now they just came back and spent 35 grand." That's the business. This episode covers the math nobody taught you, and why it works whether your art is selling right now or not. You're in this for life. People in their 80s and 90s still ask me how to get their art seen and sold. So stop judging your business on a three-month timeline and start playing the long game. The long game runs on math, not emotion. In this episode: Why the desire to create, be seen, and sell never leaves an artist, and why that means you should stop making decisions on made-up timelines The three ways to grow an art business: new customers, repeat customers, and a higher average order value The one metric that matters most: new customers acquired per year, at any price Why a $5 sticker buyer is worth more than you think. It's far easier to get someone to buy a second time than a first. Collectors: Wyland's definition, and what having a collector list actually does for a new series The hardware store, the gift shop, and "Do you want fries with that?" What centuries of offline selling teach artists online Print on demand: how 7 to 10 pieces become a 2,000-item store with no inventory and no minimums The price ladder, from merch under $100 to prints, limited editions, and originals The math story: two artists with the same talent and the same marketing. One ends the year with 10 customers to email, the other with 125. Studying the business masters, not just the painting masters: Wyland and Gray Malin "I'm a fine artist, I don't sell merch." Fair enough. Then how are you going to win new customers? What merch is really for: new customers, a low-commitment way for fans to support you, and a spot on someone's coffee mug or phone case How a visible range of prices ends the pricing panic, plus a simple markup rule for print on demand "I'm already doing all of this and I'm still not selling." What a Picasso quote really means. Tens of thousands of works were still in Picasso's possession when he died. You will have unsold work too. It's part of the process. The loop: make the work, put it in front of strangers, try to sell it, and either way you learn something and make more Quotes from this episode: "In the beginning, I did not sell at a high price, but I sold. My drawings, my canvases went. That's what counts." (Pablo Picasso, from Brassaï's Conversations with Picasso) "Don't price them too high. What matters is that you sell a large number of them. Your drawings must go out into the world." (Pablo Picasso to Brassaï, from Conversations with Picasso) A collector is someone who buys seven or more pieces of your art over a lifetime. (Wyland) "The best time to plant a tree was 30 years ago. The next best time is today." (Proverb) "There is nothing new under the sun." (Ecclesiastes 1:9) "Do you want fries with that?" (McDonald's) "This person bought this tiny little thing from me seven years ago, and now they just came back and spent 35 grand." (An Art Storefronts artist) "Tell me the last time you went to a museum that didn't have a gift shop. I'll wait." (Patrick) "Your own mother doesn't look at your art 142 times a day." (Patrick) Books mentioned: Don't Be a Starving Artist by Wyland (also available as an audiobook) Conversations with Picasso by Brassaï Three takeaways: own your website and your domain. Get print on demand going so you have the range. Market regularly, because the work has to go out into the world. This week's homework: open the Customer Calculator and put in your real numbers. How many new customers did you win last year? Then add one rung to your ladder below $100. Related episodes: Why Your Website Will Still Be Working in 2055 How to Price Your Art for Q4 Comment on Spotify or YouTube: what's the cheapest thing in your store, and how many new customers did you win last year? I'll answer every one. Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Let us it down with Jim Lovell, a veterinarian turned full-time painter who picked up a brush for the first time just 11 years ago.  We'll talk about growing up on a farm in rural Alabama, how knowing animals from the inside out shapes his wildlife and pet portraits, his heavy metal past (yes, really), and what it took to trade the scalpel for the brush. Plus, he'll Spill the Paint with some honest takes on the art world. If you've ever thought it's too late to start making art, you won't want to miss this one. 🎥 YouTube: https://urlgeni.us/youtube/channel/artmarketingpod 🎧 Spotify: https://urlgeni.us/spotify/GDwR 🍏 Apple Podcasts: https://urlgeni.us/applepodcast/Qhatu 📱 Instagram:  https://www.instagram.com/artmarketingpodcast/

You sent the email. You posted the painting. Crickets. Your art isn't the problem. Nobody saw it. This episode is about the one idea the pros live by that almost nobody outside marketing has heard of: being everywhere at once. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar We picture the world stopping for our message. The email gets read, the post goes out like an emergency alert, everyone visits our profile. Reality is a crowded inbox and a warehouse full of posts. Once you see that gap, saying it again stops feeling annoying. You're finally being heard. Stick around to the end: there's a big announcement. In this episode: Mind the gap: what we think happens when we hit send or post, and what actually happens, across email, Instagram, and Facebook A flood warning, twenty stucco workers, and John Wick: what a real "everybody gets the ping" moment looks like, and why your post isn't one The spotlight effect and the Barry Manilow T-shirt: why we badly overestimate how much anyone notices what we do Nobody sees the frequency: real numbers from the Art Storefronts email program, and why sending more didn't drive people away Everybody big has always done this: a London ad man in the 1880s, Coca-Cola "within arm's reach of desire," WWII war bonds, and how movies get launched Effective frequency in plain English: more than once, more than you think, spread out, in a bunch of places Spread beats cram, and why three noticed exposures takes far more than three sends Messi alone versus the whole team: you already have a roster of players, you're just leaving them on the bench The full roster: every player an artist or photographer can put on the field, online and off, including the ones you forgot you had One message, every surface, each platform in its own voice, and a simple staggered launch week Find Your Team: the free prompt from this episode. Paste it into ChatGPT, Claude, Gemini, or Grok. It interviews you about what you have to work with, online and offline, shows you every player on your roster (and which ones are sitting on the bench), gives you creative ideas for each one tailored to your art, and lays out your first week. No marketing experience needed. Get it here: artmarketingpodcast.com/find-your-team The big announcement: the Art Marketing Podcast finally has its own email list, just in time for the show's 10th birthday. It isn't a "new episode is out" list. It's built to be one-to-one, not one-to-many. Join at artmarketingpodcast.com/join This week's homework: count your oars. List every surface you own, online and offline. Then pick one piece and put it on all of them this month. Related episodes: Q4 Prep for Artists — why now is the time to get this right A Greek Warship, a Horse Named Sally — a full multi-channel sale, start to finish The Artist's Guide to Instagram Live — one more player, even if you hate being on camera The Long Game — Why Your Website Will Still Be Working in 2055 Comment on Spotify or YouTube: how many players did the prompt find on your roster, and how many were you actually using? I'll answer every one. Nobody saw it. So say it again, somewhere new. Your art will thank you. Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

No scripts. No polish. Just artists being real. On the Art Marketing Podcast, Art Storefronts sits down with working artists and photographers to talk about what actually happens behind the work: the wins, the flops, the pricing decisions, the slow months, and the moments that changed everything. Unfiltered conversations for artists who want the truth about building a creative career. 🎥 YouTube: https://urlgeni.us/youtube/channel/artmarketingpod 🎧 Spotify: https://urlgeni.us/spotify/GDwR 🍏 Apple Podcasts: https://urlgeni.us/applepodcast/Qhatu 📱 Instagram: https://www.instagram.com/artmarketingpodcast/