DiscoverThe Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
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The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Author: Bryan Cohen and H. Claire Taylor: Self Publishing Author Entrepreneurs

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Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you'll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.
113 Episodes
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Do you think that you are going to make any changes because of the unexpected KU payout drop? Today's top story is How to Sell More Books from the Ground Up. Question of the week is Do you think that you are going to make any changes because of the unexpected KU payout drop? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
Top Story: Launch emails that convert https://blog.bookbaby.com/how-to-promote-your-book/book-promotion/high-converting-author-newsletter-examples If you think you're bad at email newsletters, you're not alone, says BookBaby. Many don't seem to know what to say, or when to say it, which often leads to not sending at all, even when they're launching a new book. "Before we get into the examples, it's worth knowing why these [book launch] newsletters convert," says BookBaby. "No matter your genre, [effective book launch] newsletters have five things in common." The first is a reason to open the email; that means a strong, relevant subject line. Once opened, it answers the reader's question of "What's in it for me?" It should help them, give them a sneak peek, or give them something useful. Next, be authentic. Write like an author, not a marketer. "You create deeper connections with your readers by wrapping their hopes, pain, and questions into the narrative and share how your book fits in." Then, give them just the relevant links to your upcoming launch or pre-order, plus maybe a timely link to your most popular series or seasonal promotion they can buy now. The last thing these successful launch emails have is timing; An email newsletter is perfect for teasing your upcoming launch, but don't forget that additional emails are good on launch day, not to mention follow-up emails with bonuses or reminders. Not everyone clicks (or even sees) your first email. BookBaby's simplest example doesn't overthink things. "The subject line can be as simple as 'Preorders open,' while the email body includes a brief story about why you wrote the book. Highlight the benefit to the reader and include the preorder link." If you're featuring limited time bonuses for early buyers or pre-orders, add that, too. Finally, a call-to-action (CTA) suggests that they "Preorder now in your preferred format." Because it's an email, you can includes a P.S., too, with a last-minute reason to purchase, like telling them why they'll enjoy your novel, or fixing a pain point for non-fiction. "This speaks directly to your reader while giving them a simple path to purchase."    Trixie Silvertale is here! https://trixiesilvertale.com/
What is the first step you think you can take toward organization that would actually support your creativity? Today's top story is Getting Your Act Together. Question of the week is What is the first step you think you can take toward organization that would actually support your creativity? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts. Trixie Silvertale is here! https://trixiesilvertale.com/ Getting Your Act Together https://www.writtenwordmedia.com/author-business-organization-2026/  
In what way do you plan on connecting with more authors in your genre and more readers of your genre in 2026? Today's top story is Pre-Order Previews. Question of the week is In what way do you plan on connecting with more authors in your genre and more readers of your genre in 2026? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What's one action you can take in the next month to help grow your marketing presence? Today's top story is KU Resurgence?. Question of the week is What's one action you can take in the next month to help grow your marketing presence? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What is one piece of your brand profile that you could go ahead and make an update to? Today's top story is A 2026 Tune-Up. Question of the week is What is one piece of your brand profile that you could go ahead and make an update to? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What are you leaving behind in 2026? What do you want to let go of that's been holding you back? Today's top story is Break Before Burnout. Question of the week is What are you leaving behind in 2026? What do you want to let go of that's been holding you back? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What would you like one of your daily affirmations to be for 2026 (possibly in the form of a why question)? Today's top story is Bestseller Checked. Question of the week is What would you like one of your daily affirmations to be for 2026 (possibly in the form of a why question)? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What is one craft thing that you can focus on and push yourself with your current draft-in-progress? Today's top story is Ask Your Book What It Can Do For You. Question of the week is What is one craft thing that you can focus on and push yourself with your current draft-in-progress? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What is your big, audacious goal for 2026? Today's top story is The Connected Author. Question of the week is What is your big, audacious goal for 2026? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
Do you audit or assess your author year to see what worked and didn't before starting a new year? Today's top story is More equals less?. Question of the week is Do you audit or assess your author year to see what worked and didn't before starting a new year? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
If your book was picked up for a movie or streaming deal, what would your series premiere launch party look like? Today's top story is Small Screen Dreams. Question of the week is If your book was picked up for a movie or streaming deal, what would your series premiere launch party look like? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What is the one thing you could do to improve your sales in 2026 but you haven't committed to yet! Today's top story is Help Amazon Help You. Question of the week is What is the one thing you could do to improve your sales in 2026 but you haven't committed to yet! Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
How do you take care of yourself so that you're here to be a part of your business for the long-term? Today's top story is Pen to Paperwhite. Question of the week is How do you take care of yourself so that you're here to be a part of your business for the long-term? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
How are you diversifying your streams of income other than just putting out books? Today's top story is One-Click Translations. Question of the week is How are you diversifying your streams of income other than just putting out books? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What do you want from your author career? What would fulfill you? Today's top story is Miserable Marketing. Question of the week is What do you want from your author career? What would fulfill you? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What brings you the most joy in your author career? Today's top story is You get what you don't pay for. Question of the week is What brings you the most joy in your author career? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What do you want to get out of publishing? Today's top story is Hedge Your Bets. Question of the week is What do you want to get out of publishing? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What is the intuitive thing that you want to do but you won't let yourself do? Today's top story is If you love something, set up a trust for it. Question of the week is What is the intuitive thing that you want to do but you won't let yourself do? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
What do you already know about your readers and what would you like to know that you don't know? Today's top story is A lot can change in 14 years!. Question of the week is What do you already know about your readers and what would you like to know that you don't know? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
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Comments (4)

Scott Ferrell

Art Rooney is a white owner of the steelers. Lol they're just the one who pushed for the rule

Jul 19th
Reply

Aaron Compton

very frustrating that I can't buy the synthetic audiobook in NZ- USA, Canada and Australia only!

Mar 5th
Reply

Fee O'Shea

great show ... talking about apple products .. I don't have apple phone .. downloaded Castbox from Google play and have got your, and other, podcasts .. easy to use.

Mar 3rd
Reply

PH TrooperX

Piracy is a real problem here in Brazil, specially with a tiny market for authors.

Nov 7th
Reply