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Welcome to Birth Boss Society podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
114 Episodes
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In this episode of the Birth Boss Society podcast, I welcome Danielle Hayden, CEO of Kickstart Accounting Inc., to discuss the crucial role of financial literacy in your perinatal business. Coupled with accurate bookkeeping, preventing common pitfalls and strategic money management, we explore how understanding your numbers and establishing healthy financial habits can transform your business from surviving to THRIVING! Find Danielle Hayden here: Website: www.kickstartaccountingin...
In this episode, I share simple and practical ways to stay organized in your business when you serve more than one audience and have multiple revenue streams in the perinatal space. From splitting those audiences on social media to financial organization and exit strategies, I talk about how to figure ways to build a sustainable and memorable brand that can still heavily represent your core values, but not rely on your face and personality to thrive. The hosts upcoming events: Th...
In this episode, The Doula Darcy and I explore how attending in-person events is the best way to get (and stay!) motivated and why its essential for business growth, personal development, and community building. We also share insights from our own experiences attending and hosting retreats, summits and conferences and highlight the importance of face-to-face connections, learning from failures, and investing in yourself. The hosts upcoming events: The Birth Boss CEO Summit (April ...
In this episode of the Birth Boss Society podcast, I will share with you the reasons why you should be thinking about creating an online membership community... and they may not be what you think! I outline the goals of community building, including growing your network, providing support and resources, and creating additional scalable revenue streams. Bonus: I'll tell you all about my personal journey in creating the Birth Boss Society and how it has become one of my business's biggest asset...
In this episode of the Birth Boss Society podcast, I share why it's so important to continuously track both quantitative and qualitative performance metrics in your agency to stay current and accurate on the health of your business. As agency owners, we often start strong with organization and tracking, but it’s easy to lose momentum. By keeping an organized record of KPIs, you can make informed decisions at all times. By focusing on productivity, revenue, client feedback and team...
In this episode of the Birth Boss podcast, host Jodi Congdon sits down with Kathleen Lawson, a small business consultant and growth strategist, about the essential foundations of starting and growing a business. We start with the importance of hiring the right people, which is not always easy! Throughout the episode, Kathleen talks about the necessity of having standardized processes in place to make delegating easier and the significance of understanding the return on investment when ...
In this episode of the Birth Boss podcast, host Jodi Congdon interviews Dr. Sarah Mitchell, a chiropractor, sleep consultant, author, course creator and master of the CEO lifestyle. We start by going through the evolution of Dr. Sarah's business and how she developed (and perfected!) her boundaries over time. She shares her insight on how she effectively manages her time as a busy CEO and the significance of personal development, specifically for doulas diversifying their offers t...
Feeling like you're never doing enough? You're not alone. In this raw and real conversation, Jodi Congdon sits down with business and boundaries coach Katie Grimes to unpack the toxic productivity loops that birth professionals and agency owners get stuck in. From people-pleasing to feast-or-famine cycles, to never taking a true day off—this episode dives deep into why we feel this way and how to finally shift out of it. Expect mindset breakthroughs, nervous system hacks, and practical system...
In this episode of the Hip to Heart Birth Boss Podcast, host Jodi Congdon dives into what it actually takes to book five new doula clients in just 48 hours—no gimmicks, no burnout, and no dancing on TikTok required. Whether your client calendar is crickets or you’re looking to stack your next few weeks, this episode lays out a simple but powerful system that works for birth pros who are ready to act fast. You’ll walk away with tangible steps to turn conversations into clients, plus a big mind...
Host: Jodi Congdon Guest: Alyssa Knapp, Founder of Integrative Wellness Journeys Episode Summary: In this honest and energizing episode of the Birth Boss Podcast, Jodi sits down with returning guest Alyssa Knapp to talk all things summer business planning—especially for moms juggling work, client care, and that deep craving to enjoy the season. From "mean mommy mode" to calendar chaos, this episode dives into: How to prep your business now to enjoy more freedom laterManaging mom guilt while s...
Feeling burned out by marketing that doesn’t seem to work — or worse, doesn’t feel like you? In this honest episode of the Hip to Heart Birth Boss Podcast, Jodi breaks down exactly why traditional marketing advice fails doulas, and what to do instead. We’re unpacking strategies that feel better and actually bring in clients: from content that converts (without going viral), to local referrals, collaborations, and borrowing audiences with ease. You'll hear stories from real doulas inside our C...
In this episode, my focus is uncovering the financial challenges faced by doulas today and I explore the main reasons why some achieve significant financial success while others continue to struggle. The importance of a smart business model is a top priority in building a financially stable business, but the close second and third are pricing that not only reflects your value but also allows you to live comfortably and the need for scalable income streams. I happily share the strategies...
In this episode I'm chatting with postpartum doula Jen Tawil, who uniquely combines her experience as a former private investigator with her doula practice and from that came the creation of her first digital course, Trust But Verify: The Childcare Interview Process. Passive income is a must when we are building our businesses because it allows us to intentionally divide our time between in person clients and working on our business, creating more free time and income coming in that we...
In this episode of the Birth Boss podcast, I'm sitting down with with Hilary Melchiors, owner of the Doula Group of Evansville, and fun fact, the only certified postpartum doula in a 75 mile radius of her! This brings up some differences in the way we started and currently run our agencies, which is somewhat dependent on our geographical location, which turned into a highlighting a huge benefit of agencies that is rarely talked about... providing sustainability for doulas. We discuss ho...
In this episode of the Birth Boss podcast, I'm hanging out with Alyssa Knapp, a holistic business coach, and we are chatting in depth about the journey of entrepreneurship in the health and wellness industry. Throughout the conversation, we discuss the importance of integrating mind, body, and spirit in coaching, finding your niche, and balancing business growth with personal well-being. Alyssa shares her expertise on the significance of incorporating specific systems in business that s...
In this episode I emphasizes the importance of not only recognizing, but normalizing entrepreneurship within the doula profession. I share a little bit about my personal journey from being a doula to establishing an agency, highlighting the significance of viewing myself as a business owner from early on, and not "just a doula". Throughout this episode I highlight the need for continuous learning, setting business goals, and investing in both personal and professional development, which...
In this episode, I am chatting with Ananda Lowe, owner of the Boston Doula Circle agency, about her journey of transitioning from a solo doula practice to an agency model. First we discuss the benefits of buying an established agency versus starting from scratch and then go into detail about the importance of organization and putting together the right team. It's crucial to focus, of course, on doula skills, but also recognize what other things they can bring into your agency.&nbs...
In this episode I talk all about the transformative power of in-person events! I love the unique energy and engagement that comes from face to face interactions and it's impossible to recreate those virtually. That's not to say that virtual events can't be amazing, because they can, but nothing compares to having your community within arms reach. I also share the story of how the Birth Boss Society was created, which was to fill the big gap in community and education for high-cali...
In this episode I am chatting with RN, IBCLC and entrepreneur Leslie Owens about her journey into the field, the importance of lactation support, and the need for more professionals in this area. We discuss the challenges faced by new parents, the benefits of breastfeeding, and the role of education and mentorship in becoming a lactation consultant, which is no easy feat... unless you have Leslie to help! Leslie shares how she created her program from her own journey of becoming an IBCL...
In this episode, I finally get to share the details on the Birth Boss CEO Summit, a 3 event designed for birth professionals to enhance their business and personal growth. I designed the summit to focus on key areas such as financial planning, business expansion, and personal lifestyle management, three important pieces of the business owner puzzle. The Birth Boss CEO Summit came about because I was looking for an event to attend that focused not only on the logistics of building and s...
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