Write Publish Market

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.   Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan   Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing  

In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.   Time Stamps: 00:00 – Introduction to Part 2 of the Business-First Book Series 01:10 – Why direct selling matters more than ever 02:15 – The limits of retail outlets and Amazon fatigue 03:45 – Why traditional book marketing advice doesn't work for business owners 05:10 – The real purpose of a business book 06:30 – Why royalties are not the primary goal 07:40 – Relationship-building vs. transactional sales 09:00 – The importance of owning customer data 10:20 – "Do the Math" – how direct sales multiply ROI 12:45 – Upsells, downsells, tripwires, and order bumps 14:20 – Example: pairing a book with a workbook or masterclass 16:30 – Using experimentation to refine your strategy 18:10 – Episode recommendations and resources 19:00 – Book Planning Intensive and final thoughts   Keywords: direct book sales, book marketing for business owners, selling books directly, Amazon fatigue, third-party booksellers, book royalties, author revenue, book sales strategy, sales multipliers, upsells and downsells, order bumps, tripwires, book bundles, customer data, business ecosystem, author marketing, publishing strategy, self-publishing marketing, book ROI, tangible ROI, intangible ROI, book funnels, relationship-based marketing, business-first books, entrepreneur authors, book promotion   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 207: Self-Publishing: A Business-First Approach for Business Owners Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book Episode 200: Direct Sales Are the Future of Book Marketing Episode 170: Sales Multipliers + Your BVook Book Planning Intensive: jodibrandoneditorial.com/services   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1wlm9UPHknZOjtrSg843DMi4a0kfS0DCY4WIArG4px_w/edit?usp=sharing  

In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.   Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the "traditional publishing or bust" mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00 – Why traditional publishing isn't author-centric 07:30 – Control: the biggest advantage of self-publishing 09:10 – Timeline, pricing, royalties, and messaging control 11:30 – Why retail placement may not serve your goals 13:00 – Fitting your book into your business ecosystem 15:10 – Self-publishing as a strategic business decision 16:30 – The book's role in revenue and client journey 18:20 – Overview of hybrid publishing as an option 19:30 – Preview of Part 2 of the Business-First Book Series   Keywords: self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 171: Self-Publishing as a Choose-Your-Own-Adventure Episode 150: Understanding Hybrid Publishing   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE/edit?usp=sharing  

In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.   Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague "book time" block doesn't work 04:15 – A personal story: discovering the power of a more specific plan 06:00 – Understanding your writing capacity and time tracking 07:30 – How writing, publishing, and marketing all fit into your plan 09:00 – Foundational book building blocks: who, what, and why 11:35 – Deep dive vs. overview structure—how to choose 13:00 – Repurposing content without guilt 15:00 – Using a Book Brain Dump to reduce overwhelm 17:10 – Why you won't (and shouldn't) know everything about publishing 18:15 – Final encouragement for moving from idea → manuscript → asset   Keywords: book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity   Resources Mentioned: Book Brain Dump Exercise: https://bit.ly/bookbraindump Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing  

In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn't) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen.   Time Stamps: 00:00 – Welcome and introduction 00:55 – Why copyright registration matters more than ever 02:05 – Automatic copyright vs. registered copyright: what's the difference? 03:15 – The Anthropic/Claude AI scraping case and what authors learned 06:00 – Why some authors received settlements and others didn't 07:20 – Why registration is a powerful "insurance policy" 08:30 – Human-generated content and what can be copyrighted 09:45 – The $35 decision that protects your IP 10:30 – What to do if your work is pirated or used without permission 12:15 – DMCA takedown notices and how they work 13:45 – Legal disclaimers (Jodi is not a lawyer!) 15:00 – Final encouragement: protect your work, protect your business   Keywords: copyright registration, book piracy, DMCA takedown, Claude AI case, author rights, book protection, intellectual property for authors, US Copyright Office, AI and copyright, publishing law, business owner authors, book copyright basics, protecting your book, legal steps for authors, copyright infringement   Resources Mentioned: U.S. Copyright Office: https://copyright.gov/ Anthropic/Claude AI lawsuit coverage: https://www.anthropic.com/ DMCA (Digital Millennium Copyright Act): https://www.copyright.gov/dmca/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TwagY7clIYTeqeEWZA13BMhiNZQYJ0kc_iutoSgyfpY/edit?usp=sharing  

In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new "Do the Math" sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.    Time Stamps: 00:00 – Introduction and context for today's topic 01:00 – Revisiting the "intangible ROI" concept 02:00 – Introducing the "Do the Math" feature in Write.Publish.Market. 03:15 – Book launch reflections and why bestseller status isn't the goal for business owners 05:00 – Key takeaways from the 2024 Business Book ROI Report 07:30 – Example 1: Book + Webinar or Masterclass upsells 10:00 – Example 2: Book leading to coaching and consulting offers 12:30 – Example 3: Comparing direct sales vs. third-party platforms 15:00 – Stacking offers: upsells, tripwires, and mini courses 18:00 – The power of pairing tangible ROI with intangible outcomes 20:00 – Final thoughts: "Do the math" for your book's business impact   Keywords: book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams   Resources Mentioned: A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https://authorroi.com/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA/edit?usp=sharing  

In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.   Time Stamps: 00:00 – Introduction and setting the stage for 2026 01:20 – Why planning ahead matters for big projects like a book 02:30 – Tip 1: Plan for the long term and clarify your book's role in your business ecosystem 06:15 – Tip 2: Prepare well and make space on your calendar 10:45 – Tip 3: Brain dump your content library to jumpstart writing 14:00 – Recap of three tips and encouragement to start preparing now 15:30 – Book brain dump resource and repurposing masterclass 17:00 – Closing remarks   Keywords: book planning, book writing strategy, book marketing, publishing plan, author strategy, vision board goals, business book, content repurposing, project planning, writing schedule, publishing timeline, book ecosystem, time management for authors, 2026 planning, book launch prep   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Book Brain Dump Exercise: https://bit.ly/bookbraindump   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TCCZa4ienHiubvHL5mkUKMwGWODHQAKZ289EXvOQkQ8/edit?usp=sharing  

In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books.   Time Stamps: 00:00 – Introduction and launch day excitement 01:15 – Why book marketing is a long game 03:10 – Production phase: from Word doc to real book 06:20 – Assembling the book team and cover design decisions 09:45 – Launch planning: email sequences, tech prep, and strategy 12:00 – Updating the book content and structure for a new edition 16:30 – Using the book as a business asset and funnel 19:00 – Final reflections, key takeaways, and launch invitation   Keywords: book launch, book marketing, behind the scenes, book production, copy editing, typesetting, cover design, book team, publishing strategy, self-publishing, hybrid publishing, author platform, book funnel, book promotion, book update, marketing strategy   Resources Mentioned: Write.Publish.Market., 3rd Edition: www.jodibrandoneditorial.com/book Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1xd0QusQZh1Nrox6i0-NBhRyfITKwFmMwtNjPv2GkYt0/edit?usp=sharing  

In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.   Time Stamps: 00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts   Keywords: book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link  

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.   Time Stamps: 00:00 – Welcome and episode introduction 01:00 – The shift away from Amazon and third-party sellers 03:00 – Industry insight from Joanna Penn on direct sales as "the future" 05:30 – Why control matters for business-owner authors 09:00 – Print-on-demand eliminates storage headaches 12:00 – The real costs of selling direct (and why they're manageable) 15:00 – The pros: customer data, retargeting, and sales multipliers 20:00 – Bundling strategies and increasing the value of each sale 24:00 – Comparing royalties: direct vs. Amazon 29:00 – Why third-party sellers don't care about your business growth 34:00 – The ROI of direct sales and next steps for authors 38:00 – Final thoughts and wrap-up   Keywords: direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing  

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards. Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets. 00:01:00 - Signs of Unprofessional Publishing Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing. 00:01:55 - Red Flag #1: Unprofessional Design Exploring the significance of typesetting and design in making a book look professional. 00:04:16 - Red Flag #2: Too Many Typos The impact of typos on a book's credibility and the importance of professional editing. 00:05:41 - Red Flag #3: Poor Cover Design Key elements of effective book cover design and common mistakes to avoid. 00:07:48 - Red Flag #4: Incorrect Order of Matter The importance of following industry standards for the order of sections in a book. 00:09:13 - Red Flag #5: Missing Required Information Discussing essential elements that should be included in a book, such as copyright information. 00:10:59 - Utilizing IBPA Standards Encouragement to use the Independent Book Publishers Association standards for self-publishing. 00:12:35 - Conclusion and Final Thoughts Recap of the importance of professionalism in publishing and resources for authors.   Keywords: book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing  

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing industry. 00:01:27 - The Allure of Bestseller Status Discussion on the importance and implications of achieving bestseller status. 00:02:00 - Should You Pay for Bestseller Status? Robbie shares insights on the value of bestseller status and the pitfalls of paying for it. 00:03:45 - The Reality of Bestseller Metrics Understanding the difference between bestseller status and actual book success. 00:04:57 - The Importance of Reviews Why reviews matter for book sales and credibility. 00:05:28 - Launch Day vs. Publication Day Clarifying the difference between launch day and publication day. 00:09:10 - The Soft Launch Concept Explaining the soft launch period and its significance in the book launch process. 00:10:56 - Building Your Launch Team How to effectively create and manage a launch team for your book. 00:12:07 - The Role of Reviews in Marketing The impact of reviews on marketing and sales strategies. 00:19:10 - Managing Your Launch Team Best practices for engaging and managing your launch team throughout the process. 00:26:50 - Book Recommendation Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark. 00:28:30 - Closing Thoughts Final remarks and resources for aspiring authors.   Keywords: book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Launch Your Book: An Entrepreneur's Guide to Reviews That Drive Revenue by Robbie Samuels Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List  by Robbie Samuels Biz Book PubHub (Robbie's community hub with resources, experts, virtual networking, and Kindle campaigns) Exactly What to Say by Phil M. Jones Entrepreneurial You by Dorie Clark About Our Guest: Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.   Entrepreneurs use his "Don't Just Hit Publish; LAUNCH Your Book!" strategies to get 50+ Amazon reviews and build a revenue pipeline.   He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.   Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.   LINKS: https://www.robbiesamuels.com http://www.BizBookPubHub.com Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast Books: http://www.CroissantsvsBagels.com http://www.SmallListBigResults.com http://www.BreakOutofBoredom.com   Other notable links: http://www.robbiesamuels.com/NPR http://www.robbiesamuels.com/TEDx http://www.robbiesamuels.com/HBR http://www.robbiesamuels.com/news   Social media: http://www.linkedin.com/in/robbiesamuels http://www.facebook.com/robbiesamuels http://www.instagram.com/robbiesamuels  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1bB1pgLYT7dqgK_OG0nzUXnarBb2DL1wKMI_pxSfGByU/edit?usp=sharing  

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.   Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn't always apply to business owners 02:35 – Focus #1: Word count and message > Page count 06:40 – Focus #2: Amazon bestseller status is a vanity metric 10:00 – The importance of choosing the right book categories 12:30 – Focus #3: Stop putting all your energy into launch week 15:25 – Think of your book as a launch pad, not a finish line 18:10 – Recap: Three key focus areas to redirect your energy 19:45 – Closing thoughts + encouragement to play the long game   Keywords: book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite 📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing  

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.   Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or buyers 12:15 – Myth #4: The work is done after writing 14:00 – Reality: Marketing is an ongoing, long-term effort 15:45 – Myth #5: There's a right and wrong way to publish 18:00 – Reality: The "right way" depends on your goals and business model 20:00 – Final thoughts and encouragement   Keywords: book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link  

In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep   Keywords: business book marketing, book publishing, self editing, manuscript revision, beta readers, beta feedback, Google form feedback, book production process, copy editor, sales page, pre order setup, email list, book wait list, book updates, editorial content strategy, book launch, bonus resources, workbook exercises, edit letter, edit memo, copy edit style sheet, typesetting, shopping cart, upsells, downsells, order bumps, tripwires, sales multipliers, Amazon bestseller status, long term book marketing, book visibility   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1DqHEQQAfRXsnWgK1b0lAgt1Jp6moS27o5FkFbmFWHSo/edit?usp=sharing  

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and authenticity 16:51 Social media and content strategy insights 19:54 Revision process / linking content resources 22:57 Podcast gratitude   Keywords: podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Jenna Kutcher's Capsule Podcast (on building your email list) John Lee Dumas's Capsule Podcast (on starting a podcast)   About Our Guest: Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she's not strategizing with clients, you'll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.   Website: https://kimstewartmarketing.com Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/ Instagram/Threads: https://instagram.com/kimstewinspired Linkedin: https://www.linkedin.com/in/kimstewartmarketing/ Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing  

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today's content-driven world. Time Stamps: 00:00 Long-form content as anchor 03:24 Long-form content: efficiency anchor 08:59 Embracing unique journeys 09:42 Anchor Marketing Insights episode 13:04 Balancing personal expertise and AI 17:44 Media page tips 19:39 Rebecca's media platforms 22:55 Developing content strategy for thought leaders 27:38 AI advice vs. personal intuition 28:56 Increased fiction reading enjoyment   Keywords: long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.   https://rebeccastanisic.com/ https://rebeccastanisic.thrivecart.com/intentional-content/ https://rebeccastanisic.kit.com/smmistakeswebinar LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing  

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.   Time Stamps: 00:00 Interview with Nicole Kepic 04:41 Connecting copywriting and introverts 06:30 Maintaining tone consistency 11:03 Introvert's corporate struggle 14:31 Overcome beliefs and write consistently 16:48 Email-driven book promotion 19:22 Podcast close and book suggestion Keywords: writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.   Nicole is also the author of "Don't Ask Me to Be Loud: The Introverted Girl's Guide to Online Business." In this lighthearted and relatable book, she shows you how you DON'T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.   When she's not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON'T see her dancing).   Website - https://www.nicolekepic.com Book: https://www.nicolekepic.com/book Free Sales Page Copy Training: www.nicolekepic.com/freebie Instagram: https://www.instagram.com/nkcopywriting/ LinkedIn: https://www.linkedin.com/in/nicolekepic/  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing  

In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops.   Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models with books 12:19 choosing topics: specific vs. broad 14:15 Workshop tweaking and pitch strategies 18:11 Workshop pricing recommendations 21:29 Audiobook recommendation   Keywords: book publishing, business owners, marketing asset, Write Publish Market podcast, Jodi Brandon, book publishing strategist, entrepreneurs, writing, publishing, marketing, business growth, AnnMarie Rose, business scaling strategist, coaches, consultants, service providers, scaling businesses, zone of genius, business model, offer suite, marketing and sales systems, overwhelm and burnout, paid workshops, thought leadership, group program, ideal client, audience growth, engagement, price point, email marketing Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Light We Carry by Michelle Obama Workshop Toolkit [see below] Workshop Game Plan Generator [see below] About Our Guest: AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.   She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout. AnnMarie's Website: annmarierose.comAnnMarie's Instagram: instagram.com/askannmarierose/ AnnMarie's Everything Page: www.annmarierose.com/everything Workshop Game Plan Generator: annmarierose.com/highimpactworkshop Sold-Out Workshop Toolkit: annmarierose.com/soldoutworkshoptoolkit [use code WPMTOOLKIT for 50% off!]   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1U0A5dW9oA79yB1rjHR5vYO_B3wiZGL-Zr9yxRg_hbq8/edit?usp=sharing  

In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft, publishing strategy, book team, self editing, copy editor, beta readers, book revision, production schedule, book launch, book coaching, master book project planner, google doc, book planning intensives, typesetter, cover artist, proofreader, indexer, marketing help, publicity, launch plan, pre-order plans, website preparation, manuscript, productivity books, gift giving season, business growth   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HP2WiFJz1IegjIsH42mhC4lt6kz9PvyzySQxpTFlHSQ/edit?usp=sharing