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Business for Good Podcast

Author: Paul Shapiro

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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems.
Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.
183 Episodes
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Episode Summary A rice field does not look like the starting point for a scalable building materials company until you understand the economics behind it.   In this episode of Business For Good, Paul Shapiro sits down with Chris Guimond, Founder and CEO of Modern Mill, to explore how discarded rice hulls are being transformed into ACRE, a wood like siding, decking, and trim product designed to replace old growth lumber. Chris explains why deforestation is a supply and demand problem, how Modern Mill cracked the manufacturing and adoption challenges that derail most composites, and what it takes to raise significant capital to build real infrastructure in the United States. The conversation covers circular economy manufacturing, competing with billion dollar incumbents, and why climate solutions scale only when they outperform existing systems on cost, durability, and ease of use.   Things You Will Learn Why most sustainable materials fail at adoption and how to avoid that trap How supply chain location determines whether upcycling works economically What it takes to scale a hard tech manufacturing business in a legacy industry   Tools and Frameworks Covered Supply chain proximity strategy to control logistics costs and reliability Adoption first product design for builders and contractors Capacity planning to scale manufacturing without breaking trust   Episode Timestamps 05:10 – Why rice hulls present a hidden opportunity in building materials 08:56 – Cracking the code on turning agricultural waste into scalable products 13:20 – Why most composites fail to replace wood 25:20 – How logistics and location shape upcycling economics 35:10 – Scaling capacity before demand fully arrives   #BusinessForGood #SustainableBusiness #CircularEconomy #ClimateSolutions #FutureOfFood
What if the fastest path to reliable clean electricity is not a new reactor design, but a new place to put one?   In this conversation, Paul Shapiro speaks with Elizabeth Muller, CEO of Deep Fission, about a plan to place a conventional pressurized water reactor roughly a mile underground to use geology, gravity, and groundwater for containment, pressure, and emergency cooling, potentially cutting total nuclear costs by as much as 80%. They unpack how a narrow borehole reactor could serve always-on demand from data centers and industrial users, what "proven tech combined in a new way" really means, how safety and groundwater concerns are handled through regulation and engineering practices, and the practical milestones from pilot to commercial operation so listeners can evaluate what it would take for underground nuclear to scale.   Things You Will Learn How putting a conventional reactor in a mile-deep borehole can replace major above-ground systems and cut nuclear cost drivers. How Deep Fission thinks about worst-case scenarios, groundwater protection, and regulatory proof points. What milestones convert LOIs into power purchase agreements, and what timelines look like for early deployment. Tools & Frameworks Covered Geology-as-infrastructure – Uses rock, gravity, and water to replace containment and pressurization systems. Mature-tech recombination – Combines proven reactors, drilling, and geothermal heat transfer to speed time to market. Pilot-to-commercial pathway – Separates "go critical" demonstration from commercial electricity generation milestones.   Episode Timestamps04:55 – Why a mile underground could cut nuclear costs by about 80% 08:47 – Borehole size, reactor dimensions, and how the hardware fits 09:31 – Replacement strategy, sealing, and stacking long-term operations 19:45 – Groundwater and safety concerns, what regulators need to see 21:43 – Timeline to power, DOE pilot program, and moving toward commercialization   #BusinessForGood #CleanEnergy #NuclearEnergy #EnergyInnovation #ClimateSolutions
If you've ever checked the ingredients on a baked good, you know how ubiquitous eggs are. They bind, they lift, they emulsify, they hold moisture — they're simply the structural engineers of cookies, cakes, and muffins everywhere. But they're also volatile: prices spike, supply chains break, and for anyone with an egg allergy or who's avoiding eggs for animal welfare or environmental reasons, eggs aren't exactly a welcome ingredient to find on the ingredient deck.  Enter Hadar Ekhoiz Razmovich, CEO and co-founder of Meala FoodTech, an Israeli startup that's figured out how to make peas do what eggs and hydrocolloids do, and has consequently raised several million dollars in venture capital so far. Meala's breakthrough lies in taking simple pea protein and using advanced biotechnology to unlock its hidden abilities — creating a single-ingredient powder that they say can whip, bind, and gel just like an egg in baked goods and alternative meat. No multi-ingredient formulations, no methylcellulose, no animal inputs — just plants doing some biochemical magic.  In this episode, Hadar shares how her background in R&D led her to tackle one of food science's toughest challenges: replacing eggs and hydrocolloids without sacrificing texture, taste, or cost. We talk about how Meala's technology works, what it takes to convince industrial bakeries to swap eggs for peas, and why she believes clean-label ingredients like this are the future of food.  Hadar is not just rethinking what we eat, she and her team are rebuilding the food system from scratch, one cookie, cake, and croissant at a time.  Discussed in this episode  Meals is backed by The Kitchen Food Tech Hub, DSM's venture arm, Milk & Honey Ventures, Lasenor, and EIT.  Our past episode with Milk & Honey Ventures' Beni Nofech.  More on Meala's egg replacer, GroundBaker, is here.  You can see two pending patent applications of Meala's here and here.    Get to know Hadar Ekhoiz Razmovich  Hadar Ekhoiz Razmovich brings over 12 years of leadership experience in the global food industry, with a strong focus on driving innovation and R&D across traditional food sectors. Throughout her career, she has led complex, multidisciplinary projects from early concept development to full commercial launch, consistently bridging technological capabilities with real market needs.  In 2021, she founded Meala FoodTech with a mission to transform the food industry. Under her leadership, Meala is pioneering clean-label functional protein that deliver superior texture, bite, and mouthfeel—without compromise and without undesirable additives. Her work empowers food manufacturers to create simpler, more natural, and better-tasting products, setting a new benchmark for next-generation of food.  Hadar is widely recognized for her strategic vision, deep industry insight, and ability to translate scientific innovation into scalable commercial solutions. 
What if planting trees could be not just good for the planet, but also a profitable business? In this episode, I'm talking with Ben Dell, the founder and CEO of Chestnut Carbon — a company that's raised nearly $400 million, including $250 million of that in 2025, to turn farmland back into thriving native forests across the United States. And he's already forging major carbon removal deals with the likes of Microsoft and Mercedes F1. Ben's journey is a fascinating one: he began his career in oil and gas private equity, helping fossil-fuel companies optimize their operations. But during the pandemic, he had what you might call a carbon epiphany. Seeing how few trustworthy carbon-removal projects existed, he decided to create his own — one that would make measurable, verifiable, and permanent carbon storage not just possible, but investable. In our conversation, Ben explains why carbon is a commodity, and how to prove you've really stored it. He talks about how Chestnut buys up marginal cattle-grazed land and restores it into biodiverse forests — with already more than 17 million trees planted. And he goes over why he proudly calls Chestnut "conservation for profit" — a business model that needs no subsidies, just land, good science, and a lot of patience. Ben also talks about the challenges of scaling a nature-based startup, the importance of grit over glamour, and why he believes restoring forests can be one of America's most investable climate solutions. So if you've ever wondered how capitalism might actually reverse deforestation — not cause it — this episode will give you a hopeful, grounded look at what that future could look like. Discussed in this episode Ben is a managing partner at Kimmeridge. Business Insider profile and a Wall Street Journal profile on Ben's work. Our past episode with author Mike Grunwald. You can see Chestnut's patent, "Systems and methods for forest surveying," here. Chestnut's offtake partnership with Microsoft and a similar agreement with Mercedes F1. Ben recommends podcasts such as Lex Fridman's and Invest Like the Best. Get to Know Ben Dell Ben Dell is a Managing Partner of Kimmeridge and oversees investment activity across the firm. He is closely involved in the screening of new geological opportunities and in the negotiation and execution of investment strategies.  Prior to founding Kimmeridge, Mr. Dell was a Senior Equity Research Analyst for Oil and Gas Exploration and Production (E&P) at Sanford C. Bernstein, where he was ranked first three times in the Institutional Investor Research Survey for coverage of E&Ps. Mr. Dell was also ranked for Natural Gas and for Oil Services and Equipment coverage. Mr. Dell joined Sanford C. Bernstein in 2003. Prior to joining Bernstein, Mr. Dell was employed at British Petroleum (BP) in its M&A and finance group. Before moving into the finance field, Mr. Dell also held positions as an exploration geologist and geophysicist across several of BP's regional business units.  Mr. Dell is currently CEO of Chestnut Carbon, a nature-based carbon removal developer and is on the Board of Caturus HoldCo, LLC., a large private natural gas producer in South Texas. He previously held positions as Chairman of the Board and interim CEO of Civitas Resources, Inc. ("Civitas"), a company that formed from the merger of Extraction Oil & Gas, Inc. and Bonanza Creek Energy, Inc.  Mr. Dell earned an undergraduate degree and a master's degree in Earth Sciences from St. Peter's College, Oxford.
What if one solution to fashion's waste problem is literally growing on our own heads? Every day, salons around the world toss out millions of pounds of freshly cut human hair — a clean, protein-rich, renewable resource that mostly ends up in landfills or incinerators. But what if that so-called waste could become the next sustainable textile? My guest on this episode, Zsofia Kollar, is the founder and CEO of Human Material Loop, a Netherlands-based startup turning salon hair waste into a high-performance fibre that behaves like wool — but with 43 times lower CO₂ emissions, 20 times less water use, and none of the animal cruelty or plastics. Their branded fiber, called Adara, is already being spun into things like carpets, curtains, and acoustic panels — and it's made from something we all grow ourselves. In this conversation, Zsofia and I talk about how she got the idea to build an entire materials company out of human hair, how her technology works, why hair is such a strong and versatile material, the "ick" factor of human-derived fibres, and how she's scaling her model so that salons and HML benefit alike. If you think using human hair in textiles sounds strange, stick around — because by the end of this episode, you might just want a carpet made from your own cut-offs. I'll let Zsofia make the case. Discussed in this episode Washington Post coverage of Human Material Loop's work. Vogue and CNN have covered their work, too. Zoroastrians sometimes practice sky burial on a Tower of Silence, in which vultures are allowed to consume a recently deceased human. Our past episode on human composting with Recompose. Get to Know Zsofia Kollar Zsofia Kollar is a forward-thinking entrepreneur passionate about sustainable innovation. Science and design are crucial in the company's development. After her experience running an independent design studio, Zsofia was driven to reimagine waste management, focusing particularly on hair waste. Her goal is to foster collaboration and innovation for a more sustainable future. Human Material Loop demonstrates that sustainability and economic growth can coexist. Zsofia's dedication extends beyond her CEO role—she's also a published author and university lecturer, inspiring others in design and sustainability. Her vision entails holistic sustainability, where science, design, and collaboration reshape waste management and drive innovation. 
When you hear the word nuclear, does your mind flash to mushroom clouds, Chernobyl, or maybe the glowing three-eyed fish from The Simpsons? Well, what if nuclear electricity — far from being an environmental villain — is actually one of the safest, cleanest, and most land-efficient energy sources we have? It turns out that former fashion model Isabelle Boemeke is on a mission to change how we think about nuclear energy. When she and I met a few years ago, in Italy of all places, she was known by many simply as Isodope, her online persona that blends fashion, futurism, and fission to make nuclear cool again. And now, in her new book Rad Future, Isabelle argues that nuclear power isn't just misunderstood — it's essential to solving climate change, land preservation, and numerous other important concerns. In our conversation, Isabelle details: Why fear of nuclear power stems more from cultural trauma than from science, Why nuclear electricity is safer and environmentally-friendlier than not just fossil fuels, but also solar and wind, What's fact vs. fiction when it comes to the world's biggest energy disasters, And why, despite all the excitement about fusion and modular reactors, maybe the smartest thing we can do right now is simply pick a proven fission design — and start building them fast. I always love when it turns out that the thing we thought was the villain is actually a hero, or at least better than what we thought. If you do too, this is the episode for you, as this episode may challenge your assumptions about what's truly "green" and is actually safe. Discussed in this episode The 2019 Amazon Rainforest fires and Australian fires that decimated massive amounts of wildlife habitat helped inspire Isabelle to focus on environmental concerns such as climate change. The 1975 Baquiao dam collapse killed hundreds of thousands of people. Isabelle recommends checking out www.whatisnuclear.com and the Decouple Podcast. Commonwealth Fusion recently raised $863 million. The US military is investing in small, mobile nuclear reactors. Paul recently read a sci-fi book about nuclear-powered wildlife called The Kaiju Preservation Society. Get to Know Isabelle Boemeke With her signature mix of humor, sharp research, and optimistic vision, her debut book, Rad Future, makes the case for nuclear electricity as one of the best tools to solve the climate crisis. Boemeke is also known as Isodope, the irreverent digital persona on a mission to make nuclear cool. She is the Founder and Executive Director of Save Clean Energy and board member of Nature is Nonpartisan and Nuclear Scaling Initiative, where she works at the intersection of policy, culture, and technology to accelerate pragmatic solutions. She delivered a TED Talk that has been viewed nearly 2 million times, led a grassroots campaign that helped delay the closure of California's Diablo Canyon Power Plant, and is a TIME Magazine "Next Generation Leader."
If you've ever changed a diaper, you might've wondered what happens to it after it goes in the trash. The answer, unfortunately, is that it'll sit in a landfill for hundreds of years—certainly longer than the baby who briefly wore it will live. In fact, every diaper you wore when you were a baby is still sitting around, at best in a landfill, or perhaps even in the ocean. And did you know the average American baby goes through 6,000 diapers before learning to use a toilet?  But what if fungi could change that? In this episode, I sit down with serial entrepreneur Miki Agrawal, the founder of Thinx (yes, the period underwear company), Tushy (yes, the bidet company), and now HIRO Technologies—a company using plastic-eating fungi to help disposable diapers return to the earth. Miki, who some have dubbed the "Queen of pee, poop, and periods," (I think they should shorten it to the "Queen of Secretions") shares how an opportune moment with her toddler and a children's book about fungi inspired her to launch HIRO. Her company's first product—HIRO Diapers—uses a packet of dormant, culinary-grade fungi that awaken when exposed to moisture and begin breaking down the diaper's plastic components, dramatically reducing its landfill lifespan from centuries to under a year, after which it simply becomes dirt. We talk about everything from the science of fungal degradation to the challenges of biotech entrepreneurship, from raising millions for an unconventional idea to why she believes reconnecting with nature is the ultimate form of innovation. Whether you're a parent, a sustainability enthusiast, or just fascinated by the intersection of biology and business, this conversation will make you rethink what "waste" really means.  Discussed in this episode It was the children's book Pacha's Pajamas that implanted the idea in Miki's mind about plastic-eating fungi.  You can buy HIRO Diapers here. You can see HIRO's original kickstarter, including video pitch, here. Miki recommends checking out the UN Millenium Goals for ideas of companies to create. Reuters discusses HIRO's launch and technology. Miki also started Thinkx (period underwear) and Tushy (bidets). More about Miki Agrawal Miki Agrawal is the creative force behind acclaimed social enterprises TUSHY (the modern bidet brand), THINX (period-proof underwear), and WILD (NYC's first gluten-free pizza concept), collectively valued at over $250 million. Miki is the author of best-selling books "DO COOL SH*T" and "DISRUPT-HER". Her latest company HIRO is a revolutionary nature-based start-up harnessing ancient technology - fungi - to help solve the global plastic crisis. Their first product is a baby diaper that returns to the earth with the help of friendly fungi. (They chose diapers to launch with because they're the #1 household plastic waste item that takes 400+ years to decompose in a landfill - and each baby uses ~6,000 diapers in their lifetime. Wild, right?) HIRO Diapers starts returning to the earth with the help of fungi - and they're soft, safe, high-performing and ready to change the game.  Recognized as one of Fast Company's "Most Creative People," a "Young Global Leader" by the World Economic Forum, and named one of INC's "Most Impressive Women Entrepreneurs," Miki brings a wealth of experience and expertise to the stage as a keynote speaker. Her authentic talks have been validated by audiences at MindValley, EO, and Capitalism.com, who have voted for her as the #1 best speaker among hundreds of speakers.
Recently Alex Shandrovsky had me as a guest on his show, the Investment Climate Podcast to talk about The Better Meat Co.'s recent funding round. When it came out, more than one Business for Good listener heard it and told me they thought it would make a good episode to release to our audience too, so this episode is simply the conversation Alex and I had for his podcast. If you've been following the alternative protein sector (and the broader biotech sector), you've likely seen the wave of challenges that fermentation, cultivated, and plant-based startups have faced over the past few years. As recent AgFunder News reporting confirms, ag and food tech investment is at a decade-long low. One active food tech VC even declared that foodtech investing is "maybe as bad as it's ever been." Some days, building a startup in our sector can feel like being a player in Squid Game—with about the same odds of survival. While layoffs, bankruptcies, shutdowns, and cash-free acquisitions have been rampant in our sector lately, BMC has never conducted layoffs. Instead we've always been very frugal, and we tightened our belt even further in the past year, all while continuing to make important progress toward our aspirations of slashing humanity's footprint on the planet. This has been true in the midst of the three-year litigation we endured, the collapse of our bank and subsequent (temporary) loss of all funds, the painfully wintry investment climate for alt-protein, and other seemingly innumerable challenges. Our ethic of frugality will certainly continue in this new era of scaleup for our company.  This financing is hardly the end of our story. Receiving investor dollars isn't our goal; it's solely a means to the end of building a profitable business that will help put a dent in the number of animals raised for food. Raising a round is akin to having someone provide the clothes, tents, and food you'll need to climb Everest…but you still need to actually go climb the mountain—hardly a guaranteed outcome.  I've often said these days that we've shifted from what felt like a Sispyphean feat of fundraising to now merely a Herculean feat of scaling. Nearly all startups fail. The vast majority never see their seventh birthday, which BMC recently celebrated. Our company is still far from successful, but we now have a real chance to birth into the world a novel crop that can help feed humanity without frying the planet. We will judiciously use these new funds to work hard to finally let the Rhiza River flow.  Alex and I discuss the story of how this funding round came about, and where we may be going from here. 
When you think about climate change solutions, your mind might go to renewable energy, electric vehicles, or eating less meat. These are all of course important. But even if we stopped all emissions today, we'd still have too much CO2 in the atmosphere and would need to pull a lot of our emissions out of it. That's the bold mission of Aircapture, a California-based company pioneering modular direct air capture technology. On this episode, I speak with Matt Atwood, Aircapture's founder and CEO, about how his company is not only working to reduce atmospheric CO₂, but also profitably supplying it to industries that rely on the gas today—like beverage makers, greenhouses, and more. Instead of relying on fossil fuel byproducts or ethanol fermentation for their CO₂, companies can now get a cleaner, more reliable, and often cheaper supply directly from the air. Matt explains how Aircapture's approach differs from traditional large-scale carbon capture projects by focusing on on-site, modular units that can be shipped in a container and installed within weeks. These systems already commercially operate in the U.S., Europe, the Middle East, and Asia, giving customers local CO₂ while shrinking supply chain emissions. We dig into the economics of direct air capture, the climate math of whether it truly reduces atmospheric carbon, and the criticisms that it could provide a "moral license" to keep burning fossil fuels. Matt also shares how Aircapture recently raised a $50 million Series A—during a tough climate tech funding market—and what gives investors confidence that their model will scale where others have stumbled. If you've ever wondered whether pulling CO₂ out of thin air is realistic—or just hype—this conversation will give you a fascinating inside look. Discussed in this episode Our past episode with Make Sunsets about sulfur dioxide injections into the atmosphere.  We've done other episodes on geoengineering, for example on olivine spreading (Vesta and Eion), sulfur dioxide injections (Make Sunsets), direct carbon capture (Global Thermostat). Al Gore's skepticism about direct air capture. Matt recommends reading Ministry for the Future. Paul recommends Dan Carlin's The End is Always Near. Matt reflects on his earlier work with Algae Systems and why he thinks wastewater treatment improvements are so important.  Paul suggests tackling wastewater treatment with Neurospora species, as discussed here, here, here, and elsewhere.  Get to Know Matt Atwood Matt is a technologist, chemist, entrepreneur and pioneer in the DAC space. He has over 20 years experience in renewable and climate technology development and over a decade of experience with DAC and CO2 utilization technologies. Matt developed the world's first energy-positive wastewater treatment platform as Founder & CEO of Algae Systems. He has built and commercialized technologies in CO2, water, AgTech, waste treatment, and biofuels.
What if the biggest environmental culprits were hiding in plain sight—right on our dinner plates? While most environmental organizations train their sights on the energy sector, Mighty Earth has taken a bold, and often lonely, stand in confronting the meat industry's massive role in climate change, deforestation, and biodiversity loss. In this episode, I sit down with Glenn Hurowitz, founder and CEO of Mighty Earth, to unpack why the meat industry typically gets ignored by the environmental movement, and what he thinks needs to be done. Glenn has spent decades fighting for the planet, from working on federal public policy in Congress to launching powerful corporate campaigns that aim to guide the world's largest food companies toward more sustainable practices. In our conversation, he explains why mainstream NGOs often shy away from challenging the meat industry, and how Mighty Earth's strategy—focusing on supply chains, corporate accountability, and the expansion of animal-free proteins—aims to fill that void. We also dive into Mighty Earth's campaign to help supermarkets treat plant-based proteins not as niche novelties, but as core offerings. Glenn shares how enhanced meat products (think burgers that are part beef, part mycelium) can be a bigger environmental win than pure plant-based options alone, and why shifting market incentives—not just consumer behavior—is key to making real progress. If you care about climate action, animal welfare, or food innovation, this episode may challenge you to think bigger—and act smarter—about what it really takes to feed humanity sustainably. Discussed in this episode Glenn and Paul recommend the good work of Food Solutions Action. Our past episode with author Mike Grunwald. Quorn mycoprotein patties selling in London KFC at near price parity with chicken. Glenn references the Sierra Club's war on coal. Mighty Earth's campaign to guide supermarkets to do better on meat. Paul mentions that dozens of species go extinct every day, largely due to meat demand JBS's investment in Spanish cultivated meat production. Glenn's 2007 book, Fear and Courage in the Democratic Party. Glenn and Paul both recommend reading Regenesis. The UN report on nature finance Get to Know Glenn Hurowitz Glenn Hurowitz is the Founder and CEO of Mighty Earth, and has led environmental campaigns around the world for many years. He is a globally recognized leader on forests, agriculture, and climate change, and running strategic campaigns. He has played a leading role in transforming several industries, including the 90% reduction in deforestation for palm oil, establishment of new policies and practices for the entire rubber industry, and serious action in meat, steel, and elsewhere. In his previous role as Chair of the Forest Heroes campaign, he and his colleagues won the Benny Award from the Business Ethics Network for their successes in transforming global agriculture. He co-founded Chain Reaction Research, which provides major financial institutions with in-depth risk analysis of companies' sustainability risk. Glenn advises philanthropies, governments and non-profit organizations on strategy. Glenn has also worked extensively in politics. He is the author of the critically-acclaimed book Fear and Courage in the Democratic Party, and his writing has appeared in The New York Times, The Atlantic, The Nation, Politico, The American Prospect. He's appeared on many national media outlets, including CNN, MSNBC, FOX, CBS, and NPR. He is a graduate of the Green Corps fellowship and Yale University, worked previously as Managing Director of Waxman Strategies, among other senior roles in the environmental movement.
It's rare that we contemplate where all the plastic we throw out goes, but rest assured that nearly none of it is being recycled. Simply put, it's usually cheaper to make new plastic than to recycle old plastic, even the plastic you put in the recycling bin. Because it takes plastic centuries to break down, this means for each one of us you could build a mountain of plastic from all the packaging we use over the course of our lives.  But what if plastic didn't have to take centuries to break down, and could actually biodegrade in a matter of days or weeks?  That's exactly the vision Luna Yu is bringing to life as founder and CEO of Genecis Bioindustries, a biotech company using fermentation to transform food waste into high-performance, truly compostable bioplastics. In this episode, Luna joins us—at 1 a.m. her time from a manufacturing run in China—to share the story behind Genecis, from her early days as a teenage entrepreneur in Canada to raising $17 million for her startup in the climate tech world. Luna walks us through how Genecis engineers microbes to turn low-cost industrial waste streams like glycerol into PHA, a biodegradable plastic alternative that's already being used in consumer products like Mad Tea and Mad Coffee. We discuss why Genecis is taking a direct-to-consumer approach, how they're preparing to launch in Sprouts nationwide, and what it will take to make sustainable plastics cost-competitive with petroleum-based ones. We also dive into Luna's big bets on the future—including cell-free biology, the promise of enzyme-only production systems, and her vision for a world where the most convenient option is also the most sustainable. If you're curious about the intersection of synthetic biology, circular economy, and product design—or you just want to hear from someone reshaping the future of plastic—this episode is for you. Discussed in this episode You can learn more about Genecis' technology by reading their patents and patent applications here. Luna is very inspired by Isomorphic Labs. Genecis is backed by Amazon and is a graduate of the Y Combinator accelerator. CJ Biomaterials manufactures PHA via fermentation.  Plastic has only been around since the 1950s but we believe it lasts for centuries. How do we know? Researchers simulate environmental exposure in labs by increasing UV radiation, temperature, moisture, and mechanical stress to accelerate plastic breakdown. They analyze how the polymer chains degrade and extrapolate those results to estimate natural-world decay timelines. Get to Know Luna Yu Luna Yu is the CEO of Genecis Bioindustries. She completed her Bachelors and Masters in Environmental Science at the age of 21 at the University of Toronto. During her Undergrad, Luna co-founded, grew and exited from two profitable software startups. The exciting advancements in fields of synthetic biology, bioinformatics, and machine learning led her to infuse her passion and experience together. This created Genecis, where biotechnology enables the conversion of food waste into high value materials.  
Plastic pollution is one of the defining environmental challenges of our time—microplastics are now found in our oceans, our soil, our drinking water, and even in our bloodstreams. But what if we could make high-performance materials that look, feel, and function like plastic—without being plastic at all? Enter Xampla. Born out of the University of Cambridge, Xampla is a materials science innovation company that's developed a new class of plastic-free, fully biodegradable materials that offer a drop-in replacement for the most polluting types of plastic. Their flagship line, known as Morro™, is made from natural plant proteins like those found in peas, potatoes, sunflowers and many other sources. It's already launched in the market with global brands for food service packaging, and it's able to eliminate the most polluting plastics in a whole range of products from barrier coatings for paper, microcapsules in personal and homecare products, and soluble films for homecare and edible applications. In this episode, I'm joined by Xampla's CEO, Alexandra French—a veteran of the chemical and materials industries with more than 25 years of global leadership experience. Since taking the reins in 2023, Alexandra has been leading Xampla through its next chapter: moving from a world-changing lab discovery to a commercially scalable solution. We'll talk about how Xampla's technology works, the environmental promise it holds, and how Alexandra is navigating the complex journey of building a startup at the intersection of science, manufacturing, and sustainability. We'll also explore the company's recent commercialization and the licensing business model it's pursuing.
What if we could grow nutritious, sustainable protein—not in months or weeks—but in just one day? This episode's guest is doing just that. Rather than going big with animal agriculture, MicroHarvest is going small with microbial agriculture.  A huge number of animals are used to feed both our pets and the animals we raise for food. Kate Bekers, the CEO and co-founder of MicroHarvest, is seeking to change that. She's running a fast-rising European biotech startup using fermentation to produce high-quality protein from microbes—in just 24 hours. Based in Hamburg and Lisbon, MicroHarvest is on a mission to reshape how the world thinks about protein production. Rather than growing plants or animals, they grow single-cell microbes in bioreactors, yielding a high-protein, micronutrient-rich ingredient that can be used in everything from animal feed and pet food to, eventually, human food. With 10 million euros raised and hopefully a new 30 million euro round on the horizon, their process is fast, efficient, and radically resource-light—requiring far less land, water, and energy than traditional agriculture. Already able to produce one ton of their product per day, MicroHarvest is proving that microbial protein isn't just a lab experiment—it's a scalable, real-world solution. In this episode, Kate shares what it takes to bring biotech innovation to market, and why she believes protein production should be faster, cleaner, and closer to the consumer. We talk about the company's entry into pet food and aquaculture, and what the future holds for sustainable protein made from the tiniest organisms on Earth. If you're curious about the future of food, circular economies, or how to build a business that's good for animals and the planet, this conversation is for you.
In this episode, I'm joined by one of America's most thoughtful national journalists: Mike Grunwald. You may know him from his work at Time, Politico, or The Washington Post, or from his critically acclaimed books about the Obama administration and the history of the Everglades. He's also now a contributing columnist at the New York Times. But for the purpose of this episode, Mike is here to discuss his third book, We Are Eating the Earth: The Race to Fix Our Food System and Save Our Climate. In this sweeping and deeply reported work, Mike tackles one of the most uncomfortable truths of our time: our global food system, especially animal farming, is a leading driver of climate change, deforestation, wildlife extinction, and more. But rather than simply doomscroll through the apocalypse, We Are Eating the Earth offers a clear-eyed, often witty, and ultimately hopeful exploration of how we might transform our food system to produce more food while using fewer resources. In our conversation, we discuss some of the biggest food and climate myths—like whether organic or so-called "regenerative" agriculture is necessarily better for the planet—as well as Mike's views on what will actually work to slash humanity's footprint on the planet. (Spoiler: eat less meat, waste less food, and use fewer biofuels are among his biggest points.) Mike also clarifies his views on animal welfare, including the welfare of chickens and pigs, and his (lack of) concern about falling fertility rates. It's a wide-ranging conversation that's got something for everyone interested in a future with fewer hungry people and more land rewilded.  
What if we could turn the mountains of food waste we generate every day into high-value chemicals that replace fossil fuels and palm oil—two of the most environmentally destructive inputs in our economy? That's exactly what this episode's guest is doing. Marc den Hartog is the CEO of ChainCraft, a Dutch biotechnology company using fermentation to convert agricultural waste into medium-chain fatty acids—essential building blocks for everything from fats for foods to lubricants to bioplastics and fragrances. Founded as a spin-off from Wageningen University, ChainCraft is pioneering open-culture fermentation process that offers a scalable, circular alternative to petroleum-based chemicals. And they're not just operating at the lab bench—in addition to having raised 40 million euros in investment so far, the company already has a pilot facility in Amsterdam producing 2,000 tons of fatty acids per year, with plans for a full-scale industrial plant underway. Marc joined ChainCraft after a distinguished career in the chemical industry, including senior roles at Corbion and other global players. Now, he's applying that experience to scale a cleantech company aiming to rewire one of the dirtiest parts of our supply chains—chemical production—into a model of sustainability. In this conversation, Marc and I talk about how ChainCraft's technology works, why food waste is a goldmine of untapped value and what it will take for his team to go from demo plant to commercial scale. If you care about the future of sustainable industry, the circular economy, or just finding smarter ways to deal with the waste we already produce, you're going to love this episode.
This episode's guest is someone who's spent her career studying—and championing—entrepreneurs who don't always fit the Silicon Valley mold. Dr. Lori Rosenkopf is the Vice Dean of Entrepreneurship at the Wharton School and the author of the new book Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. In this short guide, Lori explores how success doesn't have to mean dropping out of college to start a venture-backed unicorn in your garage. Instead, she highlights seven distinct paths that entrepreneurs can take to build impactful ventures, whether they're bootstrapped, mission-driven, or even working within larger companies. Drawing on her years of research and mentoring at one of the world's top business schools, Lori introduces what she calls the "Six Rs" of entrepreneurial mindset—Reason, Relationships, Resilience, Resources, Results, and Recombination—as core principles that help explain why some founders succeed where others falter. In this conversation, we talk about the entrepreneurs Lori profiled in her book—from disruptors and acquirers to accidental founders—and what their stories can teach us about resilience and innovation.  If you've ever thought "I'm not the typical entrepreneur," perhaps Lori will convince you that maybe there's no such thing. Discussed in this episode Lori discusses the work of Spirovant Sciences and its CEO Dr. Joan Lau. Paul recommends reading Shoe Dog and Super Founders. Wharton offers curriculum in Entrepreneurship & Innovation for both undergraduates and MBAs. The Venture Lab is Penn's home for student entrepreneurs.  Some entrepreneurs rely on SBA loans rather than equity investments.  The Hult Competition is a global competition that challenges university students to develop innovative social enterprises that address pressing global issues. Get to know Lori Rosenkopf Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. As Vice Dean for Entrepreneurship, she serves as Wharton's faculty director for Venture Lab, Penn's home for student entrepreneurs, and also their San Francisco campus. In a prior role as Vice Dean of Wharton's Undergraduate Division, she introduced a new curriculum and developed experiential classwork in the tech sector. For over thirty years, Rosenkopf has taught entrepreneurship and management of technology to more than 20,000 high schoolers, undergraduates, MBAs, and executives, connecting these learners to many of the most entrepreneurial alumni at Wharton and Penn through treks, panels, and classes. Rosenkopf received her PhD in Management of Organizations from Columbia University, her MS in Operations Research from Stanford University, and her BS in Operations Research and Industrial Engineering from Cornell University. She worked as a systems engineer at AT&T Bell Laboratories and Eastman Kodak between her degrees. Rosenkopf lives in Philadelphia with her partner, Allan, and their dog, Winston.
You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—just crushed rock and rain? Meet Ana Pavlovic, CEO of Eion and the self-described "Crazy Rock Lady." Her company is pioneering a process called enhanced rock weathering, which uses the natural properties of a green volcanic mineral called olivine to pull carbon dioxide out of the air and lock it away—permanently. The best part? They do it on farmland, replacing conventional agricultural lime with olivine. The result is a two-for-one win: healthier soil for farmers and long-term carbon removal for the planet. It's nature's chemistry, accelerated—and rigorously measured using Eion's core technology, what they call a "soil fingerprinting" measurement technique. In this episode, Ana explains how Eion is turning geology into climate cash, why they're focusing on agriculture instead of oceans, and how they secured a $33 million carbon removal deal from Frontier, the coalition backed by Stripe, Shopify, and Meta. We also talk about farmer adoption, measurement challenges, and why Ana believes carbon removal can be both scientifically credible and scalable. So if you're interested in the wild new world of carbon markets, the surprising magic of crushed rocks, and what it takes to scale a climate startup from idea to impact, you'll dig this conversation. Let's rock. Discussed in this episode The 2020 Beerling paper: "Potential for large-scale CO2 removal via enhanced rock weathering with croplands" Eion's $33 million deal with Frontier and its deal with Perdue.  Eion's patent application for a soil fingerprinting verification technique  Our 2022 episode on enhanced rock weathering with Kelly Erhart from Vesta. Ana recommends reading Ministry for the Future. More about Anastasia Pavlovic Anastasia Pavlovic brings deep expertise in global operations and software with a passion for driving global change through local impact. Before joining Eion, Pavlovic led operations, commercialization, and growth for the Agoro Carbon Alliance, which works with farmers to sequester carbon in soil. Prior to the Alliance, Pavlovic commercialized software solutions in the US and Canada for Yara's Digital Farming organization. She has worked for venture-backed software companies scaling agtech and security products around the world. From West Virginia, Pavlovic holds dual B.S. degrees in Electrical Engineering and Systems Engineering.
In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see its fifth birthday. So when a restaurant—not just any restaurant, but a plant-based fine-dining spot—thrives for decades, it's not just impressive. It's almost mythic. Enter Rich Landau and Kate Jacoby, the married duo behind Vedge, the acclaimed Philadelphia restaurant that's helped redefine what plant-based food can be. With nods from Bon Appétit, GQ, Food & Wine, and the James Beard Foundation, Rich and Kate have built more than a restaurant—they've built a movement. One that proves vegetables don't need to play second fiddle—they can own the stage. Now, I don't know how these two do it. My wife and I love each other, but even the suggestion of collaborating on a work project sends us both reaching for diplomatic escape routes. Yet somehow, Rich and Kate not only run a business together—they do it with passion, purpose, and of course, with pastry. Rich got his start in the '90s with Horizons, a bold bet on vegetable-forward cuisine back when people didn't even know how to pronounce "vegan," let alone what it meant. Kate joined with a background in hospitality, bringing a refined palate and a pastry chef's touch. But this episode isn't just about food. It's about values. About running toward the hard stuff. About how two people built something meaningful—together—and stuck with it through all the chaos the restaurant industry throws your way. If you're a foodie, an entrepreneur, or just a fan of staying married while doing the impossible—this one's for you.
Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of Lever VC, he's helped deploy nearly $80 million from his first fund and has now closed more than $50 million toward his second $100 million fund. He's backed companies across the spectrum of sustainable protein—plant-based meat, cultivated meat, fermentation-derived proteins (including, in full disclosure, my own company, The Better Meat Co.), and more. But despite his deep roots in venture capital, Nick's latest project is about something very different: giving money away with no expectation of any financial return. In his new book, What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More, from Simon & Schuster and Regalo Press, Nick challenges the reader with a bold moral argument: it's not enough to simply avoid doing harm—we have a responsibility to proactively reduce suffering where we can, including suffering we didn't cause. That includes using our time, our talents, and yes, our money, to help others—especially those we'll never meet. So how much should we be giving? While philosopher Peter Singer proposes 10% of your income as a moral benchmark, and Jesus went even further, telling his followers to sell everything and give to the poor, Nick stakes out a middle ground somewhere between Singer and Jesus of Nazareth: give until you feel it. Not until it hurts, necessarily—but enough that it makes a noticeable impact on your life. Because that impact could be life-changing—or even life-saving—for someone else. In this episode, Nick and I dive into the ideas behind What We Don't Do, and why our inactions—what we don't do—may be among the biggest sources of preventable suffering in the world. We explore the psychology behind why it feels easier to forgive inaction than harmful action, and how we can train ourselves to think differently. We also discuss the current state of the alt-protein industry, Nick's analysis of why venture capital has cooled off on the space in recent years, and what it'll take to bring investors back to the table. It's a rich and rewarding conversation with one of the most influential thinkers in the future of food. I found What We Don't Do to be both thought-provoking and motivating, and I think you'll feel the same. Whether you're a founder, a funder, or just someone who wants to do a little—or a lot—more good in the world, this episode is for you.
Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenhouse gas emissions. What if we could have all the benefits of palm oil without the downsides? Enter NoPalm Ingredients, a Dutch biotech startup using fermentation to produce a sustainable alternative to palm oil—without the need for palm trees. Instead of chopping down rainforests, they're upcycling agricultural waste, feeding it to their specialty yeast, and brewing a fat with the same characteristics as high-end palm oil in the process.  The company's raised €6 million to date and has already done a trial run of its process in a massive 120,000-liter fermenter. In this episode, I'm joined by NoPalm's CEO, Lars Langhout, to talk about how microbial oils can disrupt a $60 billion industry, whether fermentation is the future of fats, and the challenges of scaling a sustainable solution. Could NoPalm Ingredients make deforestation-free oils the new norm? If they have their way, perhaps so.  Discussed in this episode The fateful short 2020 article that inspired Lars to start NoPalm Ingredients.  Lars was also inspired by Bowery Farming CEO Irving Fain. Lars recommends reading The Hard Thing about Hard Things and Radical Candor Our past episodes with Lingrove (tree-free wood) and Abiom (wood-fed meat). Get to know Lars Langhout Lars Langhout is the co-founder and CEO of NoPalm Ingredients, a biotech pioneer company he established in 2021 alongside Prof. Dr. Jeroen Hugenholtz. Leveraging his background in strategy consulting and an MBA (CBS '16), Lars leads the team in developing sustainable, locally produced alternatives to palm oil. Under his leadership, NoPalm Ingredients has achieved significant milestones, including scaling their fermentation process from benchtop experiments to industrial-scale production of 120m3 within three years. This innovative approach transforms agri-food side streams into high-quality, food-grade palm-oil alternatives. 
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Comments (1)

Jeffray Behr

Business for Good is one of the most informative and though-provoking podcasts I have listened to. Paul has a variety of unique guests and is able to discuss challenging problems in an entertaining way.

Oct 3rd
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