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Description
Sell More Cars is the official podcast of AutoEdge Sales University, designed for sales reps, finance managers, and dealership leaders who want to elevate their careers and income in the automotive industry.
Each episode delivers real-world strategies, leadership lessons, and proven techniques that help you sell smarter, serve better, and lead with integrity.
From mastering customer conversations to building dealership culture, Sell More Cars gives you the edge you need to succeed in today’s competitive market.
Train hard. Sell smart. Lead with purpose.
12 Episodes
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Why is the car salesman one of the most distrusted professionals in America? Where did that reputation come from… and more importantly… how is it still affecting your income today? In this deep-dive episode of Auto Edge Sales University, Lilly Jane Baxter uncovers the real history of automotive sales — from the early days of Henry Ford and the birth of the dealership model… to the high-gross, high-pressure era of the 80s and 90s… to the internet revolution that changed everything. You’ll hear...
If your numbers are down, it’s tempting to blame the market—but what if the real problem isn’t traffic, rates, or customers? In this episode of Sell More Cars, Lilly Jane Baxter and car sales training expert Jason Verduzco break down the uncomfortable truth most salespeople avoid: hard markets don’t kill deals—broken processes do. You’ll learn why: Some salespeople are still closing deals in the same market you’re inProcess “drift” quietly destroys trust and closing powerThe first 10 minutes ...
Buyers aren’t saying no — they’re freezing. In this episode of Sell More Cars Podcast, host Lilly Jane Baxter breaks down the Hesitation Economy and explains why customers delay decisions, how fear of regret is killing deals, and what top-performing car sales professionals are doing right now to create clarity, reduce risk, and close more deals without pressure. If you sell cars in uncertain markets, this episode shows you how to lead decisions instead of waiting for them. 📺 Daily Car S...
In 2026, sales is no longer about taking orders — it’s about earning decisions. Buyers are more informed, more skeptical, and more overwhelmed than ever. The old-school sales approach is fading fast, and the reps who don’t adapt are becoming invisible. In this episode of the AESU Podcast, we break down the critical shift from order taker to trusted advisor — and why elite sales professionals are closing more deals, protecting margin, and building long-term authority in their markets. You’ll l...
AI. CRMs. Automation. Dealerships have more technology than ever — yet more deals are being lost after the lead than at any time in recent history. In this episode of the Sell More Cars Podcast, we break down the real reason deals are quietly dying in 2026. It’s not pricing. It’s not inventory. And it’s not competition. It’s follow-up failure hidden behind AI and CRM automation. You’ll learn: Why automation didn’t fix follow-up — it just masked the problemHow CRM fatigue is killing real...
The used car market has changed—and the old playbook no longer works. In this episode of the Auto Edge Sales University Podcast, we break down what’s really happening in today’s used car market and why so many dealers are losing gross without realizing it. From rapidly changing book values and aging inventory to tighter lending and more informed buyers, this market demands a new approach. You’ll learn how top-performing dealers are adapting right now by pricing smarter, managing aging inven...
The 2026 buyer is not the buyer you’re used to. They’re smarter, faster, and far more skeptical than ever before. They’ve done the research. They’ve watched the videos. They’ve heard the horror stories—and they walk in guarded. In this episode of SELL MORE CARS, we break down how elite sales professionals are winning anyway in 2026—without pressure, gimmicks, or outdated closing tactics. You’ll learn: Why fighting buyer skepticism actually makes it worseHow top reps build trust by a...
Selling cars in 2026 is not harder — it’s different. In this episode of the Sell More Cars Podcast, we break down what has truly changed about today’s car buyer, what sales fundamentals still work in both new and used car sales, and the habits that are quietly killing deals before price is ever discussed. Today’s buyers are more informed, more skeptical, and more overwhelmed than ever. That means talking more, pushing harder, and rushing the process no longer works. The top-performing ...
Artificial Intelligence is reshaping the car business — and 2026 will change everything. Discover how to use AI tools, master digital sales, and keep the human touch that still closes deals. Learn what top automotive pros are doing now to thrive in the AI era of car sales. Artificial Intelligence is rewriting how vehicles are sold, priced, and financed — and in 2026, it will completely transform the role of the car salesperson. In this powerful episode of Sell More Cars, Lily Jane Baxte...
What can a 1950s car salesman teach you about closing deals in 2025? In this episode, we travel through the history of car sales — from handshakes and Rolodexes to AI leads and digital showrooms — with timeless lessons from sales legend Zig Ziglar. Discover the five core principles that still define success in automotive sales: helping, enthusiasm, lifelong learning, follow-up, and character. Host Lily Jane Baxter of AutoEdge Sales University breaks down Ziglar’s wisdom, adds modern s...
In this episode of the SELL MORE CARS Podcast, we dive into the powerful leadership principles of General George C. Marshall — the quiet, disciplined genius who helped lead the Allies to victory in World War II. Marshall never sought glory. He built systems, empowered leaders like Eisenhower, and created a culture of discipline, trust, and integrity — the same kind of leadership every General Manager and dealership leader needs today to win in business. Discover how Marshall’s timeless princi...
In this episode of Sell More Cars, host Lily Jane Baxter explores what World War II General Dwight D. Eisenhower can teach today’s dealership leaders about real leadership. From leading men into battle to leading sales teams through market challenges, Eisenhower’s principles of discipline, service, and integrity still apply — especially in the car business. Discover how focusing on service over self, trust over fear, and purpose over profit can transform your dealership culture and inspire yo...
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