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Welcome to Osteobizness!
This podcast aims to deliver engaging and inspiring shows, which deliver clinic development ideas and strategies for Osteopathic practices and multi-disciplinary healthcare clinics. Interviews with key people of influence in the Osteopathic world and beyond.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
185 Episodes
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In this episode, Gilly speaks with Niall Walsh about Osteofit and how its approach can support patients living with osteoarthritis (OA). Niall explains how Osteofit works to improve strength, mobility, and confidence for people with joint pain, and how clinics can integrate structured exercise programmes to complement hands-on care. The conversation explores the role of movement in long-term OA management and how practitioners can guide patients toward sustainable physical health. Learn more ...
In this episode, Gilly speaks with Anna Aydinc about lifestyle medicine and its role in supporting long-term health and wellbeing. Anna shares her perspective on how lifestyle-based approaches can complement osteopathic care, helping patients make sustainable changes around movement, nutrition, stress, sleep, and daily habits. The conversation explores how practitioners can integrate lifestyle medicine into clinical conversations in a practical, empowering way. If you’d like to discuss this f...
In this episode, Gilly explores how an AI receptionist can support osteopathic clinics by improving the patient experience while reducing administrative pressure on practice teams. The conversation looks at how AI reception tools can handle enquiries, manage bookings, and ensure patients feel responded to — even outside clinic hours. Gilly discusses where this technology fits best, and how it can complement human care rather than replace it. Test out BookedSolid for yourself here: https...
In this episode, Gilly speaks with psychotherapist Keeley Taverner about the often-unspoken topic of money and its emotional impact on practitioners. Keeley explores how personal beliefs, past experiences, and “money wounds” can shape the way osteopaths think about pricing, value, and financial boundaries. The conversation invites reflection on the relationship between money, self-worth, and professional sustainability, offering a compassionate lens on a subject many find challenging. Take th...
In this episode, Gilly speaks with Jo Strutt about the Balance Wedge, a clinical tool designed to support patient positioning and therapeutic outcomes in practice. Jo explains how the Balance Wedge can be used within osteopathic treatment, the thinking behind its design, and how it may help improve comfort, alignment, and clinical efficiency. The conversation also highlights an upcoming training course taking place this Saturday, giving practitioners the opportunity to learn how to apply the ...
In this episode, Gilly speaks with osteopath Tim Allardyce as he prepares for an ambitious and demanding climb of Mount Everest. Tim shares insight into his training, mindset, and motivation behind taking on the challenge, as well as how his background as an osteopath informs his approach to physical preparation, resilience, and recovery. The conversation also highlights the charitable aspect of the climb, with funds being raised for four charities, including the Osteopathic Foundation. Pleas...
In this episode, Gilly speaks with Hannah Whitcombe, founder of HerVitalBlend, about a science-backed supplement created to support women before, during, and after menopause. Hannah shares the personal experience that led to the creation of HerVitalBlend and explains how the formula brings together vegan protein, essential vitamins and minerals, probiotics, and hormone-supportive botanicals in one simple daily blend. The conversation explores how thoughtful supplementation can support women’s...
In this episode, Gilly speaks with Wesley Clarke-Sullivan, founder of Medimo, about a new platform designed to help osteopathic clinics attract and convert new patients. Wesley explains how Medimo works as a discovery tool, allowing new patients to find the soonest available appointment or the nearest suitable clinic for their needs. They explore how the platform supports visibility for practices, simplifies the patient journey, and uses data to improve access to care — all while remaining tr...
In this episode, Gilly speaks with Jim Ruddick, co-founder of CoPractice, about the growing role of AI within osteopathic clinics and how it can be used thoughtfully and ethically in practice. Jim explores practical ways AI can support osteopaths, from reducing administrative burden to enhancing reflective practice, while also addressing important considerations such as environmental impact and responsible use. Together, they discuss how AI can complement — rather than replace — human judgeme...
In this episode, Gilly continues her conversation with osteopath and professional supervisor Ruth Wharton, diving deeper into the value of supervision in supporting osteopaths’ wellbeing and professional growth. Ruth explains that supervision offers a confidential, reflective space for practitioners to explore emotional and professional challenges — distinct from mentoring, which focuses more on business or career progression. It’s a space to pause, process, and gain perspective. Together, Gi...
In this episode, Gilly speaks with osteopath and supervisor Ruth Wharton about the role of professional supervision in osteopathic practice. Ruth shares her journey from working in social work to becoming an osteopath, and how her experience led her to value reflective, supportive dialogue in clinical settings. They explore how supervision—distinct from therapy, coaching, or managerial oversight—offers a confidential space for osteopaths to process challenging cases, offload emotional w...
In this week's podcast episode, Gilly shares a busy and eventful week, starting with the Institute of Classical Osteopathy's conference on International Women's Day, where her talk was well received. She enjoyed a sunny birthday on Sunday, spent with friends and newborn babies. On Monday, she had client meetings, supporting them with tech and system improvements. Tuesday involved attending a careers day at UCO and delivering a talk on marketing to students at LSO. Thursday was filled wi...
In this podcast episode, Gilly discusses the importance of focusing on results rather than just techniques in osteopathy. She emphasizes that patients are not merely purchasing treatment but are seeking tangible outcomes. The episode highlights the significance of connecting with patients through authenticity, confidence, and genuine care. By showcasing your expertise and passion in your marketing, you attract the right patients who appreciate your investment in their wellbeing. &...
This podcast episode highlights the challenges of running and growing a business, particularly when you're juggling multiple roles, from owner to marketer to tech support. Gilly shares personal experiences of feeling overwhelmed and isolated, especially when friends and family may not fully understand the struggles. She emphasizes the importance of having a coach and a supportive community, pointing out that mentorship and guidance from someone who has been through similar challenges ca...
In this podcast, Gilly discusses the common struggles clinic owners face when trying to attract new patients. She highlights the costly mistakes many make, such as investing heavily in Google Ads or services like Yell, which often yield poor results. Gilly critiques these expensive options and explains why they don't work, like competing with local clinics or underpricing services. Instead, she advocates for a more effective approach: leveraging free social media marketing strategies t...
In this podcast, Gilly reflects on taking risks throughout her life, particularly in business and personal decisions. She describes how, at the age of 21, she left her quiet hometown for London and later moved with her family to Athens for over six years, taking on challenges along the way. Launching her business, Osteobiz, in 2013 was another risk, but one that has paid off by helping clients improve their income, success, and work-life balance. The story then shifts to the present, where Gi...
In this podcast episode, Gilly shares her expertise in transforming healthcare practices, particularly osteopathy clinics. She highlights a success story involving Nathan, whose practice thrived under her guidance. A testimonial from Nathan's wife praises Gilly's strategic implementation of new systems that attracted more patients and streamlined operations. Gilly recounts meeting Nathan at an expo, reflecting on their long-term collaboration. With a diverse professional backgro...
In this podcast episode, Gilly discusses her work with private clients, particularly clinic owners, to help them achieve their goals and realise their dreams. She highlights the transformative journeys her clients experience, often within weeks. Gilly's practical and straightforward approach involves crafting personalised plans tailored to each client's unique situation. Drawing from her Shropshire farming background, she quickly identifies problems and devises effective solutions. Gilly's ...
In this podcast episode, Gilly reflects on clinic performance from the previous year, highlighting successes and areas for improvement. She discusses strategies for clinic growth and increased profits in 2025, sharing experiences from January 2024. Gilly worked with various clinic owners to enhance patient management, satisfaction, and maximise bookings and profits. Emphasising effective planning and support, the episode underscores the importance of tailored strategies to unlock clinic poten...
In this podcast episode, Gilly delves into "Blue Monday," often considered the saddest day of the year, which falls on the third Monday of January. She explores its origins, psychological impacts, and offers practical tips to combat the associated sadness and stress. The episode focuses on mental health, seasonal affective disorder, and self-care strategies during the winter months. Key recommendations include exercise, prioritising sleep, embracing natural light, practising gratitude, brea...
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