Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson shares 14 Instagram Reel ideas that creators and business owners can adapt for their own niche. He walks through a mix of talking head formats, simple visual tricks, and trend-based concepts, including the de-influence trend, on-paper tutorials, skit reels, posts about AI, and several low-effort, no-talking ideas that rely on a plot twist or hidden message. Along the way, he explains why certain formats spark engagement, touching on negativity bias, relatability, and why taking a clear stance matters. Brock also explains how to plan these Reels so they hold attention. He covers why front-loading a list can beat saving the best for last, and how to find the balance between broadly relatable and niche-specific humor. He shows how a single idea can be repurposed as a B-roll Reel, carousel, or still image. This episode is for content creators, coaches, and small business owners looking for fresh, easy-to-film Reel concepts and a better understanding of why they work. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Related Links: Follow on Instagram 👉@thejamiebrindle Follow on Instagram 👉@Brock11Johnson 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Not Getting Views On Reels? Do This NOW To Fix Your Instagram Watch: https://youtu.be/BsVFpdNCZhA?si=wFW0ogBNUVj6LhZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000798161152 He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week Watch: https://youtu.be/3s37XPpkuZk?si=4Y2wTACJDiGhd0xT Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000792007784 NEW Instagram Algorithm: How To Go Viral And Get Followers Watch: https://youtu.be/dzYQ2bTku2U?si=lNAJLvaSCokmW7Ov Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793229113 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In today's episode, Brock Johnson gives a beginner-friendly breakdown of DM automation and ManyChat, the tool behind all those "comment the word..." posts on Instagram. He explains why telling viewers to click the link in your bio can quietly hurt engagement and reach on both posts and Stories, and how letting interested viewers comment or reply for a link turns that around. He also covers how DM automation benefits your audience and gives you better data to follow up with potential customers personally, and he addresses whether it is safe and approved by Instagram. Brock also clears up common misconceptions about DM automation, including whether it is hard to set up, spammy, only for big accounts, or expensive. He then walks through a live screen tutorial of building a first comment-to-DM automation in ManyChat, from choosing a trigger and keywords to setting up the opening message and the link delivery. This episode is for small business owners, creators, coaches, and anyone with a product, service, podcast, or link to share who feels intimidated by the technical side of Instagram automation. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Related Links: Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Not Getting Views On Reels? Do This NOW To Fix Your Instagram Watch: https://youtu.be/BsVFpdNCZhA?si=wFW0ogBNUVj6LhZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000798161152 I Got 1 Million Followers on Instagram - Here's How Watch: https://youtu.be/v8Hf-MudckE?si=NpLHx7daLLpXX6-w Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000795932257 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In today’s episode, Brock Johnson walks through what to do right now if your Reels aren’t getting views. It starts with creating the post: go to your top five favorite accounts (they don’t have to be in your niche), use a tool like Poppy AI to pull their most viral Reels, look for common threads in format, topic, and hook, and recreate your own version. Then Brock gives you the full routine for posting day. Delete all your Stories, then spend 10 minutes commenting on other people’s posts and replying to Stories, focusing on people who follow you and engage regularly and people in your niche. When you post, He goes through the settings to check: location, music, translate, also share on, wifi, closed captions, and the caption. After that, add a pinned comment, respond to all comments, like comments on your previous post, and cross promote. Finally, he covers responding to all unanswered DMs and then comments, priming your Story, and sharing the post to your Story with complementary text. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Related Links: Get Your FREE Checklist ⁠👉⁠⁠https://instaclubhub.com/maximum-engagement-checklist/⁠ 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=-6K4whHL9hD-De-I Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 NEW Instagram Algorithm: How To Go Viral And Get Followers Watch: https://youtu.be/dzYQ2bTku2U?si=RkFgaU_wP75A13Dy Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000793229113 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In today’s episode, Brock Johnson shares what he learned from making 3,238 Reels: educational content is dead, and entertainment needs to be the focus. That doesn’t mean dancing, aesthetics, flexing, trends, or silly stunts. It means retention is king. He starts with skip rate, the first step in retention. When people swipe away immediately, the first-frame visual was usually off-putting, uninteresting, or read as a scam, which mostly happens on normal Reels rather than trial Reels. He goes through the first-frame checklist: does the visual relate to the topic, is it plain and obvious, did you follow the rule of 3, is it HD, is it bright but not too bright, and is there an unexpected element. From there, Brock breaks down the other places retention falls apart: a bad hook or uninteresting topic, a video that feels redundant or gives people the “I got it” effect, and a good video with a bad ending, usually an outro, a CTA, or a recap. He covers how to open loops, how to add secondary hooks right where people drop, and other ways to keep people watching longer, plus the questions he asks when he sees a drop-off. The goal is a 50% retention rate or higher. Hit that, and the video naturally earns a high engagement rate and lands above average or even great. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=q3I-oW0zeYxX9r1v Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Head of @InstagramForBusiness Unlocks Secret to Growing in 2026 Watch: https://youtu.be/eg_Ay332RMQ?si=OjbixD-cn0FHi0Pr Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000722937815 I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=eqn3n_dHPMtiw8cq Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Complete Guide To Shareworthy Content  Watch: https://youtu.be/pWNDkFuV0RY?si=p5v7tDYKoAKwx8jX Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience. Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the mindset shift and the practical steps behind it. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🔥 Learn More About Steve! STAKD - https://stakdapp.com Use Code BROCK50 YouTube  @XTHREADGARAGE - https://www.youtube.com/@Xthreadgarage/videos @TheCrossthreadWay - https://www.youtube.com/@TheCrossthreadWay/videos Instagram @XTHREADGARAGE  - https://www.instagram.com/xthreadgarage/?hl=en @TheCrossthreadWay - https://www.instagram.com/thecrossthreadway/ 🤓 Related Episodes: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=Ug7af0mmSYpP3D-A Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=CCJX7QtS9nb1F8qc Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 I Got 1 Million Followers on Instagram - Here's How Watch: https://youtu.be/v8Hf-MudckE?si=dbyMvpdLbA75o_cZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000795932257 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson