The Marketing Gateway

Maybe with these new marketing changes Burger King is making, we can truly have it our way!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES https://www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945/ https://hbr.org/2016/11/how-dominos-pizza-reinvented-itself (Archived: https://archive.ph/oz0B4) https://www.cnn.com/2026/02/26/business/burger-king-new-whopper https://news.bk.com/blog-posts/burger-king-r-puts-its-president-on-the-line-giving-guests-direct-access-to-share-feedback https://abcnews.com/GMA/Food/burger-kings-new-whopper-recipe-change-after-customer/story?id=130526679 https://www.usatoday.com/story/money/2026/02/26/burger-king-ai-chatbot-patty-employee-friendliness/88879396007/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Have you ever noticed a product that has pretty good reviews, but when you get it, it end up not working out? Let's talk about why that may happen in today's episode!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/Sources:https://www.linkedin.com/pulse/amazon-vine-reviews-2025-high-stakes-gamble-most-sellers-steven-pope-lar2c/ https://www.nber.org/papers/w34161 https://www.anderson.ucla.edu/sites/default/files/document/2025-08/The%20Market%20for%20Fake%20Reviews.pdf https://www.forbes.com/sites/shephyken/2025/01/26/the-dark-side-of-five-star-reviews-why-customers-dont-trust-perfect-ratings/ Example Reddit Thread: https://www.reddit.com/r/AmazonVine/comments/14xdvq0/are_reviews_really_honest/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

And here we go with part 2 of my chat with Steve Turner! Honestly, I learned so much in this interview and I'm so glad that we were able to have Steve on as a guest!About Steve:Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, founded in 1990. An award-winning agency, Solomon Turner has been named one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Mr. Turner has helped corporations, organizations and nonprofits build their brands and reach their marketing objectives for over three decades. Mr. Turner has worked with such brands as Anthony (Tony) Robbins Seminars, Brian Tracy, Coldwell Banker, Northwestern Mutual, and SSM Healthcare. A frequent media contributor, he has been quoted and/or featured in the Associated Press, Forbes, Everything PR, Industry Leaders, Parade, PR Week, Small Business Monthly, and The Wall Street Journal. He was named a Rockstar Publicist by Authority/Medium magazine and has appeared on TV, radio and podcasts. Steve has spoken to several business groups and organizations on public relations and marketing and is a highly-regarded speaker. His blog, PR THAT WORKS, has generated over 60,000 views and continues to grow. He also founded The PR Channel on YouTube to serve as an education tool for young PR professionals, business owners and students. Steve is a graduate of the University of Missouri-Columbia, where he received a Bachelor of Journalism degree. He has written hundreds of columns for blogs, PR journals, and books. His book, PR THAT WORKS, is available in paperback and kindle format on Amazon and other booksellers. For more visit https://solomonturner.com or https://getprthatworks.com.Contact Steve:https://www.linkedin.com/in/steveturnerpr/https://x.com/steveturnerprhttps://instagram.com/rockstarpublicistSteve's Plug: https://a.co/d/07ED1v7JThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Today is part one of my interview with an expert in PR, Steve Turner! Tune in tomorrow for part 2!About Steve:Steve Turner Bio Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, founded in 1990. An award-winning agency, Solomon Turner has been named one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Mr. Turner has helped corporations, organizations and nonprofits build their brands and reach their marketing objectives for over three decades. Mr. Turner has worked with such brands as Anthony (Tony) Robbins Seminars, Brian Tracy, Coldwell Banker, Northwestern Mutual, and SSM Healthcare. A frequent media contributor, he has been quoted and/or featured in the Associated Press, Forbes, Everything PR, Industry Leaders, Parade, PR Week, Small Business Monthly, and The Wall Street Journal. He was named a Rockstar Publicist by Authority/Medium magazine and has appeared on TV, radio and podcasts. Steve has spoken to several business groups and organizations on public relations and marketing and is a highly-regarded speaker. His blog, PR THAT WORKS, has generated over 60,000 views and continues to grow. He also founded The PR Channel on YouTube to serve as an education tool for young PR professionals, business owners and students. Steve is a graduate of the University of Missouri-Columbia, where he received a Bachelor of Journalism degree. He has written hundreds of columns for blogs, PR journals, and books. His book, PR THAT WORKS, is available in paperback and kindle format on Amazon and other booksellers. For more visit https://solomonturner.com or https://getprthatworks.com.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

What if I told you video gaming has the potential to be even more popular than it already is?This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES: https://www.g2a.com/news/features/gaming-by-the-numbers-how-many-people-play-video-games-worldwide/ https://www.vice.com/en/article/us-gamers-arent-buying-video-games-anymore-new-study-reveals/ https://www.thegamer.com/marvel-rivals-players-hate-its-ads-now/PICTURE SOURCES:https://popimpactdisplay.com/product-item/double-sided-cardboard-game-advertising-promotion-display-standee/https://archive.org/details/Nintendo-Power-Magazine-The-SNES-Era-1991-1996https://collection.sciencemuseumgroup.org.uk/objects/co8094261/nintendo-famicom-games-consoleThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How does military experience translate to marketing?Find out that, and more, in today's episode with Tom Harness!About Tom:Tom Harness is a digital marketing educator, consultant, and entrepreneur based in the Midwest. He serves as an Assistant Lecturer in the College of Business & Analytics at Southern Illinois University Carbondale, where he teaches digital marketing, branding, and emerging marketing technologies. Tom is also the owner of Harness Digital Marketing, working with small businesses, nonprofits, and veteran-owned organizations. A U.S. Army Signal Corps veteran, Tom brings a mission-focused, disciplined approach to marketing strategy shaped by wearing multiple hats—student, educator, business owner, and community volunteer for veterans. He is currently writing a book that explores leadership, identity, and resilience through lived experience, drawing from his time in military service, entrepreneurship, education, and community involvement. His work centers on helping people communicate clearly, think strategically, and build with purpose.Contact/follow Tom:https://www.linkedin.com/in/itomharness/https://www.instagram.com/itomharnesshttps://www.tiktok.com/@itomharnessTom's plug:https://www.operationhonorguard.us/https://www.inwhonorflight.org/https://petsforvets.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Bad marketing can have some adverse effects, like a bad haircut!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

I'm sure you've heard plenty of people argue against AI, but what about an argument for it?Today we are talking to Holly Smith!About Holly:Holly L. Smith, MBA Holly L. Smith is a freelance marketing and communications consultant with more than 25 years of experience leading strategy, storytelling, and brand growth across higher education and healthcare. Her career reflects a rare blend of creative vision, analytical rigor, and a deep commitment to mission-driven work. Holly began her academic journey in athletic training at Indiana University before earning a bachelor’s degree in marketing from the University of Southern Indiana and an MBA from the University of Evansville. Her professional experience spans both in-house leadership and agency environments, giving her a well-rounded perspective on marketing strategy, operations, and execution. Throughout her career, Holly has held senior marketing roles at respected organizations including Cincinnati Children’s, St. Elizabeth Healthcare, Ascension St. Vincent, Heritage Federal Credit Union, and the University of Evansville. She also spent several years at Ten Adams, a boutique agency specializing in healthcare marketing and strategy, before serving as Director of Marketing, Strategic Planning, and Printing Services at St. Mary’s Health System. Most recently, she served as Senior Director of Marketing and Communications at the University of Evansville, where she led institutional branding, communications, and enrollment support initiatives. Currently, Holly owns and operates Hollylocks Marketing, where she provides strategic marketing and communications consulting to mission-driven organizations. In addition to her professional roles, Holly has been an adjunct professor of marketing at the University of Evansville since 2016, sharing her real-world expertise with emerging professionals. Holly is equally known for her deep community involvement and nonprofit leadership. She has served on numerous boards, including as Marketing Chair and Board Member for A Network of Evansville Women (ANEW); in advisory, grants, and leadership roles with the Women’s Fund of Vanderburgh County. Across every role, Holly is known for her strategic insight, collaborative leadership style, and passion for using marketing as a force for connection, growth, and community impact.Contact Holly: https://www.linkedin.com/in/hollylocks/hollylocksrocks@gmail.comTo invite someone on the show contact us on LinkedIn!https://www.linkedin.com/in/seanjjordan/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How can milkshakes be a marketing tool? Let's talk about it in today's episode!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES https://online.hbs.edu/blog/post/3-keys-to-understanding-jobs-to-be-done https://online.hbs.edu/blog/post/jobs-to-be-done-examplesThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Today we are talking with Betty Mertens! From building a mutual understanding for a team, to having personal insight to the work she does, this is a truly insightful interview!About Betty:Betty is the Director of Client Success at UPBrand, where she works with leadership teams and brands that find themselves on the edge of the unknown. Known for her relentlessly positive outlook and calm presence in complexity, Betty helps align teams, sharpen stories, and build brands that connect more meaningfully with the people they serve. Outside of her work at UPBrand, Betty is the Founder and President of Ella’s Umbrella, a nonprofit dedicated to keeping kids’ hearts beating, and the author of multiple books on grief and resilience. A personal trainer, passionate gardener, and advocate for living fully in every season of life, she brings the same intention and heart to her personal life that she brings to her professional work. Betty lives in St. Peters with her husband Kyle and their two children, Ryder and Layne, and honors the legacy of her daughter Ella through her writing and nonprofit work.Contact Betty: https://www.linkedin.com/in/bettymertens/Betty's Plugs:https://upbrand.com/https://www.ellasumbrella.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Small business makes the world go around!SOURCES: https://www.uschamber.com/small-business/small-business-data-center https://advocacy.sba.gov/wp-content/uploads/2024/12/Frequently-Asked-Questions-About-Small-Business_2024-508.pdf https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/ https://www.ama.org/marketing-news/the-ultimate-guide-to-advertising-types-strategies-and-best-practices-for-2025/This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Today's episode has some really great insight into marketing and content!We're talking to Cody Goodrich!About Cody:Cody Goodrich is a marketing and digital strategy leader with more than 10 years of experience driving brand growth through creative strategy and high-impact campaigns. Known for blending big-picture vision with hands-on execution, Cody has led teams through complex challenges and built brand initiatives that deliver measurable business results. Grounded in a leadership style centered on empathy, clarity, and collaboration, Cody brings practical insight and creative energy to topics spanning brand strategy, campaign development, and modern marketing leadership. His work focuses on helping teams simplify complexity, build scalable marketing systems, and create work that is both strategic and human.Cody's plug/Contact Cody: https://www.linkedin.com/in/cody-goodrich-mba/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Have you ever thought about what goes into writing a great survey? Well here are some tips for you!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Let's dive in to ABM, a recommendation for a marketing AI tool, and more in today's interview! Today we are talking to Brianna Miller!About Brianna:Brianna is a results-driven digital marketing leader with over 15 years of experience, passionate about building data-informed strategies that align marketing efforts with real business growth. Specializing in B2B, healthcare, and SaaS sectors, she thrives on simplifying the complexities of marketing to help teams create powerful, aligned, and effective campaigns. Brianna’s expertise lies in developing scalable marketing engines, with a focus on account-based marketing (ABM), sales and marketing alignment, and leveraging technology to drive measurable success. In addition to her professional accomplishments, Brianna is dedicated to advancing the industry and mentoring the next generation of marketing leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, where she teaches Marketing Strategy and inspires future marketers. Her commitment to innovation is further demonstrated through her role as a 3Sixty Insights Global Executive Advisory Council member, her contributions to Martech.org, and her active participation on several boards, including the UMSL College of Business Marketing Advisory Board and the MarTech Conference programming committee. Brianna has shared actionable insights at over 20 industry events and has been featured on numerous popular marketing podcasts. As a speaker, she is known for making complex concepts approachable and equipping audiences with strategies they can apply immediately, covering topics from ABM trends to practical AI applications.Contact Brianna: https://www.linkedin.com/in/briannamill3r/Brianna's plug: https://www.ama.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Can the third time really be a charm for Eddie Bauer? I sure hope so!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCE: https://www.eddiebauer.com/blogs/blog/the-first-patent-a-shuttlecockhttps://www.eddiebauer.com/blogs/blog/hypothermia-the-origin-of-the-skyliner-down-jackethttps://www.fastcompany.com/91129776/what-really-killed-red-lobster-bankruptcy-private-equity https://www.nydailynews.com/2026/02/02/eddie-bauer-closing-stores-north-america-bankruptcy/https://www.businessinsider.com/eddie-bauer-stores-risk-closures-operator-nears-bankruptcy-2026-2Picture sources:https://mallofamerica.com/directory/eddie-bauerhttps://www.sprezza.xyz/p/menswear-is-repurposed-military-wearhttps://digitalcollections.lib.washington.edu/digital/collection/imlsmohai/id/15649/https://www.eddiebauer.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

If you have ever wondered how software development relates to sketch comedy, how to keep people looking for information in the age of zero-click searches, or how a few simple questions can build a lot of trust, this is the interview for you!Today, we have Dan Gower, VP of Marketing at Sketch Development!About the founder of Sketch: https://appdevelopermagazine.com/from-snl-to-software/The blog post Dan mentioned: https://www.sketchdev.io/blog/build-ai-agents-without-codingDan's plug: https://www.sketchdev.io/Contact Dan: https://www.linkedin.com/in/gowerdan/About Dan:Dan is the VP of marketing at Sketch Development Services, a software consultancy based in Webster Groves, MO. His meandering career previously included roles in account management, five years of self-employment as a marketing and sales consultant, and a stint as an IT business analyst. Now he's working to get the word out about Sketch, which has used lessons from sketch comedy troupes to become a top US-based software firm serving some of the world's largest organizations.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Hooters, we all know of it, and maybe you love it, but do they have what it takes to change their brand? This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/SOURCES:https://docs.google.com/document/d/1T-oaJYtfCr2lBFitwSl3TqEbzEOSX9Ro1uX7YFqLukA/edit?usp=sharingThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content? We are talking about that, and so much more, in today's interview with Hannah Frisch!Contact Hannah: https://www.linkedin.com/in/hannah-frisch/Hannah's Plug: https://www.ama.org/About Hannah:Specializing in digital marketing, education, and community leadership, Hannah helps brands grow through strategies that blend creativity with data-driven results. As Co-President of AMA Saint Louis and Founder of Frisch Digital, she leads initiatives that connect, mentor, and inspire the next generation of marketers while building innovative campaigns for clients. Hannah also serves as Digital Marketing Manager at Ecolink and Adjunct Professor of Marketing at Webster University, and Secretary of the Southern Illinois University - Carbondale School of Marketing & Management Advisory board, bridging industry insights with academic growth. With experience spanning SEO, content, brand strategy, and community engagement, Hannah thrives on creating meaningful connections and driving impact for organizations that value purpose and growth.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

The rise, and fall, and rise again, and fall again of Star Wars. Did things get marketed the right way, or would it have even mattered?This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/Sources:https://docs.google.com/document/d/1U_9wsZZAJOq1mFZBYAnbjhanHTTuCNKZgl5r2Me94xo/edit?usp=sharingThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much? Today we are talking about that, and more, with Dino Delic! About Dino:Most comms teams are stuck reporting activities instead of proving impact. I help them change that.As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:→ Strategic Alignment — connect comms work to business priorities→ Actionable Intel — create intelligence, not just dashboards→ Demonstrate Impact — show outcomes, not just outputsThe proof:→ 500+ communicators across 300+ have taken the DDC Maturity Assessment→ $2.1M in pipeline influenced by DDC-trained teams→ 7-point higher retention among DDC customersI host "Earning Your Seat" — a podcast featuring comms leaders who've made the leap from order-taker to trusted advisor.I run workshops worldwide (London, NYC, Tokyo, Sydney, and more). Contact Dino: https://www.linkedin.com/in/dinodelic/ Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.