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The Aligned & Thriving Podcast

Author: Jada de Goey

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The Aligned & Thriving Podcast is for ambitious female entrepreneurs who want to grow and scale their business in a way that truly fits them—their vision, their strengths, and their ideal clients.Here, we dive into raw and real conversations about entrepreneurship, business and doing life differently to the masses, along with sharing high-level business strategies, and mindset shifts designed to help you create success in a way that feels good, sustainable, and right for you. We go big picture and tiny detail, and everything in between.Together with guest industry experts, Jada will help you refine, personalise, and align your approach so you can build a thriving business that feels aligned and supports your life, not the other way around.
41 Episodes
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As your business grows, so do the number of things competing for your time, energy, and attention. Clients need you. Content needs to go out. Systems need improving. Visibility matters. Growth matters. And somehow, everything feels important. And sometimes everything feels urgent. In this episode of The Aligned & Thriving Podcast, Jada dives into the reality of competing priorities as a founder, and how to decide what actually matters now, without defaulting to hustle, guilt, or reacting...
When to start using Meta ads, how they fit into your bigger strategy, and what to know before hiring an ads manager. Meta ads and Facebook ads are often positioned as the answer to scaling your online offer - and they ARE an essential ingredient to do this - but for many business owners, running ads leads to frustration, wasted spend, and confusion about what’s actually not working. In this episode, Jada sits down with Ash Boston, Paid Ads Specialist and Funnel Expert, to break down how ads r...
What does it really take to sustainably grow a membership while keeping your life, energy, and wellbeing intact? In this episode, Jada sits down with Tess Thompson, Pilates instructor and founder of Club Nest Online Pilates, a digital membership supporting women 50+ to feel stronger, more mobile, and more confident in their bodies so they can live life to the fullest. Before working with Jada, Tess was doing all the “right things” - posting, supporting her existing members, showing up consist...
In this Launch Hotline episode, Jada walks through a real live launch debrief with Michelle from The Flourish Mama, who just ran her first live launch. Michelle bravely stepped into the hot seat to share the ins and outs of this first time Live Launch to learn and help you learn along with her. Now while she didn’t get any sign ups to her offer, she is not calling it a failure (like most women would have), and Jada shows Michelle exactly what her numbers really mean, and why a no-sales launch...
So many women stay stuck for months (or years) trying to figure out where to start when creating their first online offer. They think they need everything built, polished and “ready”… and then never get the offer out into the world. Or, when they finally do, they’re disappointed with the response vs the effort they have put in. In this Launch Hotline Pt 2 coaching session, Jada mentors commercial property investor, mentor and educator Sovy Lie, who is ready to bring her first online offer to...
Getting people to actually show up (not just register) for your launch event starts long before launch week. In this first Launch Hotline episode, Jada answers holistic counsellor and art therapist Dannyelle Tansey’s burning launch question (and then some) - and it’s a question many digital business owners have asked: “How do I market my live launch event so it attracts the people who don’t just sign up - they actually show up?” Inside this live mentoring conversation, Jada unpacks how to: Sp...
So many women in online business get caught up in thinking “evergreen” is the holy grail of digital business. It’s sold as the dream: automated income, freedom, and flow. But the truth? Evergreen isn’t easier - or faster - especially if you haven’t live launched first (and that’s fact not an opinion). In this episode, Jada breaks down the differences between live launching and evergreen models, when each works best, and what too many business owners get wrong about trying to automate ...
When was the last time you did something that scared you? Not because you had to, but because you chose to? In this episode, Jada shares a personal story about facing one of her biggest fears and how that moment became a powerful mirror for what happens in business when we stretch ourselves beyond comfort. Not sometimes, but regularly. This isn’t a fluffy “feel the fear and do it anyway” conversation, it’s a grounded reflection on how fear shows up as we expand, and why courage is a m...
What happened when Jess and Elle decided to move beyond promoting their membership on social media and emails and go meet their ideal members where they are! In this episode, Jada sits down with Jess and Elle from Handmade Business Co and Bandicute, a mother-daughter duo who after running their handmade product based business for 8 years and turning it into a multi-6 figure business, decided to create digital membership to support other makers to do the same - and when ...
Stop letting ‘getting ready’ keep you from getting started with your Online Offer dreams. Thinking about creating your first online offer? Maybe a course, membership, or program, but feeling like you’re not ready yet? Or overwhelmed by all the things you've been told you need to do to make it a success? You’re not alone. So many women have the dream of creating an online offer but end up stuck in preparation mode, believing they need "all the things" before they can begin: a website, ...
Confused or overwhelmed by the amount of new ways to sell your online offer? Hearing one way is dead, but this new way is working in 2025? Or that if you're doing it like it's 2021 you're not going to succeed in 2025? Or someone selling a 'new launch strategy' that doesn't require showing up live and heaps of slides? And wondering which one actually works? And what message is actually true? Here’s the truth: they’re all variations of the same proven strategy! Yes really. In this ep...
Ever dreamed of taking an idea and turning it into a profitable offer, fast? In this episode, Jada shares the real-life story of how she went from a spark of an idea during one of the toughest years of her business life to welcoming her first paid clients within three months. Inside, you’ll discover : Why launch skills are one of the most freedom-creating tools you can develop. How to build momentum even when you’re exhausted or uncertain. The difference between learning strategies an...
Ever wonder how to bridge the gap between where you’re at and who plus where you want to be? Feeling stuck, frustrated, or like you’ve done “all the things” but your business and life still aren’t matching the vision in your head? In this episode, I unpack a powerful exercise that helps you create the missing link between where you are and the business + life you truly want. I share why it’s important to start with ourselves, and more importantly, how we see ourselves. And how changi...
Most entrepreneurs set just one goal for their launch: sales or sign ups. But here’s the truth: if that’s the only number you’re focusing on, you’re missing the real levers that drive sales in the first place. In this episode, I’m sharing the 3 overlooked numbers that make or break your launch goal success. We’ll dive into: ✨ Why a goal for sales alone sets you up for frustration. ✨ The 3 key numbers to track that lead toward reaching your launch sales goal. ✨ How these overlooked ...
When you hear the word aligned in business, what comes to mind? For many, it’s ease, flow, and everything feeling light. But here’s the truth: alignment doesn’t always feel easy. In fact, sometimes it feels uncomfortable, because alignment often asks us to evolve, to shift, and to commit. In this episode, I share what alignment in business really means (and what it doesn’t), plus the 3-part alignment framework - Self, Structure, and Strategy - that I've created for sustain...
Everywhere you look, someone’s declaring a launch style “dead” and another one “the only way that works.” So which is it? What actually works in 2025? In this episode, I cut through the noise and share the truth about the launch style that's working best in 2025. It's likely not what you think! And I'm hoping you'll find it a breath of fresh air. It's not a quick fix, but it is the honest truth. LISTEN NOW You’ll hear: ✨ Why no launch style is truly “dead” (despite what you’ve bee...
What’s the difference between a launch event that leaves people inspired… and one that actually moves them to buy? In this episode, I break down 5 key shifts that can turn your event from value-packed but non-converting into a high-converting, ease-filled part of your launch. So many entrepreneurs pour their energy into creating masterclasses, challenges, or workshops that are full of value, but end up wondering “why didn’t anyone buy?”. LISTEN NOW Tune in to discover: ✨ The subtle ...
What does it really look like to grow your membership? In this episode, I’m pulling back the curtain on how one of my clients grew her membership by 60% across two launches. It wasn’t about hustling harder or forcing a formula, it was about doing the right work, learning from each launch, and refining her approach without the unnecessary “should's” that often get layered onto launching. LISTEN NOW Here’s what I cover: ✨ What we focussed on in the first launch to set up for success....
Why Your Launch Isn’t Working (and What It Actually Takes to Sell Out with Ease) So many women come to me after doing ‘everything right’, the webinars, the posts, the funnels, only to feel frustrated when their launch doesn’t deliver the results they expected. Here’s the truth: launches don’t fail because you’re not good enough, or because your offer isn’t valuable. They struggle because there are missing pieces not many people talk about, the pieces that make all the difference betwe...
On a morning walk to school with my youngest son, a simple but powerful framework popped into my mind - three essential “C’s” every entrepreneur needs if they want to succeed sustainably: Calm, Capacity, and Clarity. These aren’t just nice-to-have qualities. They’re the foundation that allows you to grow your business without burning out, make smart decisions without second-guessing yourself, and hold space for the inevitable ups and downs of entrepreneurship. In this episode, I share...
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