The Start Up Support Surgery

Aileen Alexander is a medic who has done what so many medics hope to do. She's now running an incredibly successful online lifestyle medicine business with clients across the globe. In this episode we talk about how she started off on this path as a bit of an accident but has had the same struggles and hurdles as us all along the way. Pricing, imposter syndrome, failed launches… Her story will inspire you to keep moving forward one step at a time. Dr Aileen Alexander is a former NHS GP who left in 2019 to pursue a career in Lifestyle Medicine specialising in sustainable weight loss and food freedom for women. She began her entrepreneurial journey in 2016, and navigated crippling imposter syndrome before hiring mentors to scale her business and replace her GP income and ultimately making the leap to leave the NHS! Since then, Aileen has worked with hundreds of patients across the UK and internationally, guiding them toward long term health improvements. Supported by a close knit team of four, she balances her career with family life as a stepmom of two and is currently expecting her own child! Aileen is a firm believer in work-life balance and ease over hustle. She has demonstrated that with the right systems, processes and mindset you can run a successful and growing business while working less than 35 hours a week! Aileen's expertise has reached a wide audience through a TEDx talk in 2022, an article she was invited to write for Hello!, and features in publications like Stylist, Prima, and Fabulous. She's grateful for the chance to share her passion for lifestyle medicine and connect with people who are looking for a sustainable approach to health. To find out and connect with Jo: https://www.jowatkins.com/ From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkitpodcast   Aileen can be found here: LinkedIn: www.linkedin.com/in/doctoraileen Instagram: https://www.instagram.com/doctoraileen__ Website: www.doctoraileen.com Email: hello@doctoraileen.com    

I can think of no better way to wrap up the first series of the podcast than with a case study episode from one of my founding members. Dr Sui Wong is an expert in her field. Working within the NHS and private sector splitting her time along with her research post and running a business… and writing books! She's amazing. In this episode Sui shares, warts and all, her journey into business. The highs, the lows, the struggles and the things she'd do differently now. Some incredible advice to her early entrepreneurial self Find what inspires you and enjoy the creative process and the impact that has on your joy of the day job See business as one big experiment The learning is in the doing. Take action.   To find out and connect with Jo: https://www.jowatkins.com/ From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkitpodcast   To get in touch with Dr Sui Wong www.drsuiwongmd.com Sign up to her regular newsletter via  bit.ly/drwongbrainhealth If you would like to catch up on past newsletters, she has posted extracts of them here:  drsuiwongmd.blog INSTAGRAM: drsuiwong.neurologist And here are the list of her books with links: Mindfulness for Brain Health: https://books2read.com/u/4XNXAg Break Free from Migraines Naturally: https://books2read.com/u/bwgG5Z Sleep Better to Thrive: books2read.com/u/mv0XQ2 Quit Ultra-Processed Foods Now: https://books2read.com/u/m27M21 NEW!! Launch 11/11: Sweet Spot for Brain Health: books2read.com/u/br2l8z  

Jo Randall is a website designer who create stunning and strategic Squarespace websites for savvy female service-providers who are ready to make an impact. She started out in design many years ago, but of a different kind (interiors), veered wildly off-path into the corporate world and recently returned to design, this time focused on websites, which feels like coming home for her. Jo spends most of her time most days on Squarespace but, when she's not doing that, she loves hiking and camping with her dog, and also has a side-hustle creating mosaics and running mosaic workshops. She has audits, power hours and comprehensive packages available on her website. Instagram https://www.instagram.com/jorandallwebdesign?igsh=MXh3NWhvb2R3ZjhvOQ== LinkedIn https://www.linkedin.com/in/jo-randall?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Website www.jorandall.co.uk Jo Randall | Squarespace Website Designer | Herefordshire UK   To find out and connect with Jo: https://www.jowatkins.com/ jo@bendylegs.com   From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkitpodcast  

Nerys has a story that every GP who wants to embark on an innovative service within their own practice, GP cluster or in a private capacity needs to hear.   In this discussion Nerys talks us through her own journey from securing some funding for a group NHS project through to running a successful online business for patients with pre diabetes and diabetes.   Nerys didn't wake up one morning wanting to be a business woman but she found a problem when trying to help her patients and was passionate enough about a solution to put the work into make something happen. That led her to growing a group programme and subsequently reaching out to me in January 2022 for support in the next stage of her growth..   Nerys's advice to someone entering this space is sound.   She suggests that all medics entering into this world need a coach and a mentor and need to invest in learning about sales and marketing and NOT more medical courses. This is where I come in. The Start Up Support Programme and The Digital Doctor Membership give you just that. Combining formal learning in recorded videos and accompanying workbook with live coaching, mentoring, hand holding and encouragement.   As a special offer in September I am offering these two programmes as a bundle to celebrate the British Society of Lifestyle Medicine conference in Newcastle. The first 20 people to sign up will also receive a free 45 minute 1:1 session with me and a guaranteed place on my online VIP Masterclass Day on Monday 30th September.   Please click on the link in the Show Notes for full details. Nerys Frater www.thelifestyleclinic.co.uk Social Media @thelifestyleclnic BSLM Special Offer https://drjowatkins.mykajabi.com/BSLMspecialoffer20 www.jowatkins.com   To find out and connect with Jo: https://www.jowatkins.com/ From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkit

Well this is EXCITING! I figured that my first ever Podcast should be with one of my first ever members. Dr Sara Lou Wylie is a powerhouse of a Mum, GP and now an Overwhelm Coach to women up and down the country. When we connected she was just embarking on her journey and had started the Transformational Life Coaching Diploma with Tom Dillon. She jumped into The Start Up Support Programme and The DIgital Doctor Membership with both feet and has taken small, imperfect, forward moving action every step of the way. This is a lively and honest chat about the ups and the downs of entrepreneurship. Warts and all. We talk about traveling and work, carving our own path in life and share insights. Her top tips on entrepreneurship at the end are spot on and food for thought for anyone taking this route.   Sara Lou can be found here: Website https://drsaralouwylie.com/ Her Freebie is available on her website - 5 Ways to Beat Overwhelm Sara Lou Linkedin: https://www.linkedin.com/in/dr-saralou-wylie-86120828a/ Sara Lou Instragram: https://www.instagram.com/drsaralouwylie/   Resources: To find out more information about Jo and her work - https://www.jowatkins.com/ From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkit   Tom Dillon Transformational Life Coaching for Doctors https://www.yourcoachingjourney.com/  

In this episode of The Start Up Support Surgery, Jo engages in a candid conversation with Sophie Griffiths, a vibrant entrepreneur whose journey from the corporate world to running her own business is both inspiring and relatable. Sophie shares her experiences navigating the challenges of motherhood, corporate politics, and ultimately, her transition to entrepreneurship after facing redundancy while on maternity leave.    Sophie recounts her corporate career at British Airways, where she thrived in a high-pressure environment but faced a significant confidence crisis upon returning from maternity leave. This pivotal moment led her to explore alternative paths, ultimately discovering her passion for social media and business coaching. She discusses the importance of testing demand before launching a product and the lessons learned from her early missteps in building a membership platform for mothers.    Jo and Sophie dive into the evolution of her business, highlighting the significance of adaptability and understanding client needs. Sophie emphasizes the importance of creating a business that aligns with personal values and family life, sharing her strategies for maintaining balance while growing her entrepreneurial venture. They also discuss the challenges of being a mother and business owner, particularly in a world that often demands constant hustle.    This episode is a heartfelt exploration of resilience, self-discovery, and the importance of community support in entrepreneurship. Sophie's insights into building a business that prioritizes well-being and financial stability offer valuable guidance for anyone navigating the complexities of work and family life.   Chapters:  - Introduction to Sophie Griffiths  - Corporate Career at British Airways  - The Impact of Maternity Leave and Redundancy  - Discovering a Passion for Social Media  - Lessons from Early Business Ventures  - Evolving Business Models and Client Needs  - Balancing Family Life and Entrepreneurship  - Conclusion and Resources    To find out more and connect with Jo:  https://www.jowatkins.com/    Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast    Connect with Sophie:  https://www.instagram.com/sophiegriffithsco/       

In this episode of The Start Up Support Surgery, Jo sits down with Lucy Ann Wheeler, a dynamic lawyer turned entrepreneur, who shares her incredible journey from the corporate world to running her own legal business and template shop. Lucy recounts her adventurous spirit, having completed six marathons in five days across the desert and climbed Kilimanjaro, all before embracing the challenges of motherhood and entrepreneurship.  As Lucy reflects on her transition from a structured legal career to building her own business, she discusses the impact of personal experiences, including the loss of pregnancies and the decision to prioritize family life over a traditional career path. She emphasizes the importance of legal knowledge for medical professionals venturing into entrepreneurship, highlighting the necessity of understanding client data protection and the legal framework surrounding their practices.  Jo and Lucy delve into the realities of balancing family life with running a business, exploring the dynamics of shared parental leave and the adjustments made to support their growing family. Lucy shares her strategies for effective time management, including the significance of setting boundaries and prioritizing tasks to maintain a healthy work-life balance.  This episode is a heartfelt and inspiring conversation that underscores the importance of following one's passion, embracing challenges, and creating a life that aligns with personal values. Whether you're contemplating a leap into entrepreneurship or seeking to navigate the complexities of balancing work and family, Lucy's insights offer valuable guidance and encouragement.    - Introduction to Lucy Ann Wheeler  - Adventures Before Motherhood  - Transitioning from Lawyer to Entrepreneur  - The Importance of Legal Knowledge for Medical Professionals  - Balancing Family Life and Business  - Time Management Strategies  - Overcoming Challenges and Embracing Change  - Conclusion and Resources  To find out more and connect with Jo:  https://www.jowatkins.com/    Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast  Connect with Lucy:  https://www.lucylegal.com/  Instagram: https://www.instagram.com/lucyannwheeler/  YouTube: https://www.youtube.com/c/LucyAnnWheeler   

In this episode of The Start Up Support Surgery, Jo chats with Erin Thomas, a life-friendly business mentor and author, who shares her remarkable journey from the fast-paced world of television to building businesses that prioritize personal well-being and family life. Erin opens up about her unexpected transition into entrepreneurship after becoming a mother, recounting the challenges she faced and the lessons learned along the way. Erin discusses the importance of designing a business that fits one's life rather than the other way around. She reflects on her experiences living abroad and how they shaped her understanding of success, emphasizing that true fulfillment comes from aligning professional goals with personal values. Jo and Erin dive into the significance of community support for entrepreneurs, particularly for mothers, and how finding your tribe can make all the difference in navigating the ups and downs of business ownership. Throughout the conversation, Erin shares practical insights on maintaining boundaries, managing time effectively, and embracing flexibility in work. She also introduces her new book, "How to Build a Life Friendly Business," which provides a framework for creating a business that enhances one's lifestyle. This episode is a must-listen for anyone looking to redefine success and build a business that truly supports their life. Chapters:  - Introduction to Erin Thomas - Transitioning from TV to Entrepreneurship - The Importance of Community and Support - Designing a Life-Friendly Business - Embracing Flexibility and Boundaries - Insights from Erin's Book - Conclusion and Resources To find out more and connect with Jo: https://www.jowatkins.com/    Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast   Connect with Erin: https://www.lifefriendlybusiness.com/ LinkedIn: https://www.linkedin.com/in/erinthomaswong/ Instagram: https://www.instagram.com/lifefriendlybiz/    

In this episode of The Start Up Support Surgery, Jo welcomes Sarae Pratt, an inspiring coach and consultant with a unique background in aeronautical engineering. Sarae shares her fascinating journey from managing the Eurofighter Typhoon to empowering individuals and businesses, particularly women, to thrive in their professional lives. With a focus on systemic change in the workplace, Sarae discusses the importance of authenticity and self-leadership, encouraging listeners to embrace their true selves without the masks society often imposes. Throughout the conversation, Sarae reflects on her transition from engineering to coaching, highlighting her passion for helping others discover their purpose and navigate the complexities of their careers. She emphasizes the need for compassion and self-care, particularly for women who often juggle multiple roles and responsibilities. Jo and Sarae delve into the challenges faced by solopreneurs, discussing time management, procrastination, and the importance of community and connection in the entrepreneurial journey.  This episode is a treasure trove of insights for anyone looking to cultivate resilience and authenticity in their professional lives, reminding us that self-compassion and community support are vital in overcoming the hurdles of entrepreneurship.  - Introduction to Sarae Pratt   - From Aeronautical Engineering to Coaching   - The Importance of Authenticity in Leadership   - Navigating Challenges as a Solopreneur   - The Role of Community and Connection   - Embracing Self-Leadership and Compassion   - Conclusion and Resources     To find out more and connect with Jo:     https://www.jowatkins.com/   Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast   Connect with Sarae: https://www.linkedin.com/in/saraepratt/ https://saraepratt.com/   

In this episode of The Start Up Support Surgery, Jo engages in a heartfelt conversation with Dee Blick, a marketing expert and author, who shares her transformative journey from alcohol addiction to becoming a successful marketer. De reflects on her decision to quit drinking 26 years ago, emphasizing the importance of community and support in her recovery process. She discusses how her experiences shaped her approach to marketing, highlighting the need for authenticity and understanding one's true self in the business world.   Jo and Dee delve into the challenges faced by many aspiring entrepreneurs, particularly those transitioning from the NHS to the private sector. They explore the misconceptions surrounding marketing and the pitfalls of chasing trends set by so-called "gurus." De passionately advocates for equipping oneself with marketing fundamentals rather than relying on expensive advice that often leads to disappointment. The duo also emphasizes the significance of knowing your target audience and the importance of clarity in messaging. Dee shares her insights on how to identify and connect with potential clients, encouraging listeners to embrace their unique offerings and build their businesses authentically. This episode is a treasure trove of wisdom for anyone looking to navigate the complexities of entrepreneurship with resilience and purpose.  To find out more and connect with Jo:    https://www.jowatkins.com/  Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.    https://drjowatkins.mykajabi.com/freestarterkitpodcast  Connect with Dee: https://www.linkedin.com/in/creativemarketer/  Resources:  You're The Best by Dee Blick - https://uk.bookshop.org/p/books/you-re-the-best-how-to-build-an-authentic-and-magnetic-personal-brand-dee-blick/15d5f631217cc971?ean=9781917534086&next=t  

In this episode of The Start Up Support Surgery, Jo connects with Rani Bora, a holistic psychiatrist and transformational coach, who shares her inspiring journey from the NHS to running her own practice. Rani opens up about her unique partnership with her husband, detailing how they balance their personal and professional lives while nurturing their family together. Rani reflects on her evolution as a mother, learning from her eldest daughter, who has embraced personal development and self-discovery. Their relationship has flourished as they navigate the challenges of adolescence and adulthood, showcasing the beauty of growth and connection within families.    The conversation delves into Rani's transition from traditional psychiatry to a more holistic approach, emphasizing the importance of mental wealth over mental health. She shares her insights on the limitations of conventional mental health paradigms and introduces her concept of mental wealth, which focuses on recognizing the inherent potential within individuals rather than solely addressing their struggles.    Rani discusses her experience speaking at the Do Lectures, where she passionately advocated for kindness as a powerful antidote to mental health challenges. She emphasizes the importance of acts of kindness, both in personal interactions and in business, and how they can create a positive ripple effect in the lives of others.    This episode is filled with wisdom for anyone navigating the complexities of personal and professional growth, encouraging listeners to embrace kindness and connection as they embark on their entrepreneurial journeys.    - Introduction to Rani Bora   - The Journey of a Holistic Psychiatrist   - Motherhood and Learning from Our Children   - Transitioning from NHS Psychiatry to Holistic Practice   - Understanding Mental Wealth   - The Power of Kindness   - Rani's Experience at the Do Lectures   - Conclusion and Resources     To find out more and connect with Jo:    https://www.jowatkins.com/   Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast   Connect with Rani: https://www.ranibora.com/     Resources: The video that started it all off for Rani - https://youtu.be/WfNcqZ7Y5MA Wayne Dyer short YouTube video - https://www.youtube.com/shorts/yisfdX5GDfk Rani's talk at the Do Lectures - https://thedolectures.com/speakers/dr-rani-bora/        

In this episode of The Start Up Support Surgery, Jo sits down with Alan Wick, a seasoned business coach and mentor, who shares his incredible journey from a rock band drummer in the 1970s to guiding entrepreneurs towards success. Alan's unique perspective on business is rooted in his belief that it should be a force for good, focusing on purpose, people, planet, and profit. He discusses his passion for working with business owners at various stages, from pre-startup to established SMEs, emphasizing that success is not solely defined by financial gain but by personal happiness and fulfillment.     Alan recounts his serendipitous connection with his wife, Ruth, and how their shared history in the same childhood home reflects the meaningful relationships that can enrich our lives and businesses. He highlights the importance of understanding financials, asserting that knowing your numbers is as crucial as blood is to the body. Alan encourages aspiring entrepreneurs to embrace financial literacy, stressing that it empowers them to make informed decisions and navigate the complexities of running a business.     The conversation also touches on the significance of community and support in entrepreneurship. Alan shares his insights on building a network of trusted advisors and the value of co-parenting a business with others who can provide guidance and support. He candidly discusses his challenges with marketing himself and the discomfort of personal branding, reminding listeners that stepping out of one's comfort zone is essential for growth.     This episode is packed with invaluable advice for anyone looking to embark on their entrepreneurial journey, encouraging them to lead with purpose and serve others while navigating the challenges of business.        - Introduction to Alan Wick   - Alan's Unique Journey   - The Importance of Purpose in Business   - Understanding Financials: A Key to Success   - The Role of Community and Support   - Embracing Personal Branding   - Alan's Top Tips for Aspiring Entrepreneurs   - Conclusion and Resources      To find out more and connect with Jo:   https://www.jowatkins.com/      Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.   https://drjowatkins.mykajabi.com/freestarterkitpodcast      Connect with Alan:   https://www.alanwick.com/      Watch Alan's talk at the Do Lectures:   https://www.thedolectures.com/      

💬 Show Notes 💬 Show Notes  In this episode of The Start Up Support Surgery, Jo welcomes Liz Melville, a seasoned entrepreneur and Facebook ads expert, who shares her remarkable journey from the corporate world to empowering women in business. With over 15 years of experience, Liz discusses her transition from a corporate role to launching her own business in social media marketing, highlighting the evolution of her focus from general marketing to specializing in Facebook and paid advertising strategies.     Liz opens up about the unique challenges faced by women, particularly those in their 40s and 50s, as they navigate the complexities of entrepreneurship while managing personal life hurdles. She emphasizes the importance of clarity in messaging and understanding one's audience, sharing valuable insights for medics and healthcare professionals looking to establish their personal brands.     Throughout their conversation, Jo and Liz explore the significance of resilience in business, especially in the face of life's unexpected challenges such as grief and menopause. Liz recounts her personal experiences with loss and the lessons learned about building a business that can sustain itself, even during difficult times. She highlights the importance of self-care and community support, advocating for women to prioritize their well-being while pursuing their entrepreneurial dreams.     Additionally, Liz shares her passion for breathwork and cold water therapy, detailing her transformative experiences and how these practices can enhance mental clarity and emotional resilience. This episode is a treasure trove of insights for anyone looking to thrive in their business while maintaining balance in their personal lives.     CHAPTERS   - Introduction to Liz Melville   - Transitioning from Corporate to Entrepreneurship   - The Evolution of Facebook Ads Strategy   - Challenges for Women in Business   - Importance of Clarity in Messaging   - Navigating Grief and Personal Challenges   - Building a Sustainable Business   - The Role of Breathwork and Cold Water Therapy   - Advice for Aspiring Entrepreneurs   - Conclusion and Resources     To find out more and connect with Jo:   https://www.jowatkins.com/     Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.   https://drjowatkins.mykajabi.com/freestarterkitpodcast     Connect with Liz:   https://www.lizmelville.com/     Follow Liz on Instagram:   https://www.instagram.com/the_lizmelville/     

💬 Show Notes In this episode of The Start Up Support Surgery, Jo welcomes Sarah Brill, a dynamic financial coach and money mindset expert, who shares her transformative journey from the corporate world to empowering individuals to achieve financial freedom.    Sarah dives into her passion for helping aspiring entrepreneurs break free from financial constraints, discussing the importance of feeling secure and confident in their financial situations. She emphasizes that financial freedom is not just about a number but rather a feeling of balance and peace of mind for both the present and future.    The conversation explores the unique challenges faced by healthcare professionals navigating the transition from salaried positions to entrepreneurship. Sarah provides valuable insights on the significance of understanding one's relationship with money and the impact of family dynamics on financial beliefs. She introduces her innovative approach to identifying money personalities through sacred money archetypes, helping individuals unlock their financial potential.    Jo and Sarah also discuss the evolving landscape of investing, particularly how younger generations are becoming more financially savvy and the ethical implications of their choices. This episode is a treasure trove of practical advice for anyone looking to take control of their financial journey while balancing their personal and professional aspirations.    CHAPTERS  - Introduction to Sarah Brill  - Understanding Financial Freedom  - The Shift from Salaried to Self-Employed  - The Importance of Money Mindset  - Family Influences on Financial Beliefs  - Sacred Money Archetypes Explained  - Navigating the Investment Landscape  - Practical Tips for Aspiring Entrepreneurs  - Conclusion and Resources    To find out more and connect with Jo:  https://www.jowatkins.com/    Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast    Connect with Sarah:  https://www.linkedin.com/in/sarah-brill/  https://www.instagram.com/sarahbrillcoaching/  https://www.youtube.com/channel/UC5h4tVg7gKcZ5gO3cH5QXgA   

 In this episode of The Start Up Support Surgery, Jo chats with Amber, a dynamic entrepreneur and app developer, who shares her inspiring journey from finance to the world of mobile applications.    Amber takes us back to her roots in a small Dutch village, recounting her transition from a finance career to the advertising industry, where she first encountered the burgeoning mobile app space. She reveals the early days of app development, the challenges she faced, and the lessons learned from her initial ventures, including the importance of not starting a business with friends.    The conversation delves into Amber's latest project, 28x, a groundbreaking app designed to empower women with accessible and ethical health information. She discusses her commitment to serving the 80% of society often overlooked by traditional health tech, emphasizing the app's free and safe access to vital health education.    Jo and Amber also explore the ethical implications of venture capital in health tech, the significance of maintaining user privacy, and the potential of AI to transform healthcare. Amber shares her vision for a circular business model that prioritizes giving back, ensuring that profits are reinvested into community initiatives and education.    This episode is packed with valuable insights for aspiring entrepreneurs, especially those from healthcare backgrounds, encouraging them to embrace their values while navigating the challenges of starting a business.    CHAPTERS  - Introduction to Amber  - Amber's Journey from Finance to App Development  - The Early Days of App Creation  - Lessons Learned from Business Ventures  - Introduction to 28x: Empowering Women  - Ethical Considerations in Health Tech  - The Role of AI in Healthcare  - Building a Circular Business Model  - Advice for Aspiring Entrepreneurs       To find out more and connect with Jo:   https://www.jowatkins.com/     Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast      Connect with Amber:   https://www.28x.com/       

💬 Show Notes In this episode of The Start Up Support Surgery, Jo is joined by Dr. Andy Egwim, a seasoned physician and the mastermind behind Moneywise Doctor, a platform dedicated to helping doctors navigate the often murky waters of personal finance.  Andy shares his journey from medical practice to financial education, revealing how his passion for investing began at a young age and evolved into a mission to assist fellow doctors in avoiding costly financial mistakes. He discusses the unique challenges that medical professionals face when it comes to money management and the common misconceptions that lead to financial distress.  Throughout their conversation, Jo and Andy delve into the importance of financial literacy, the benefits of investing early, and the critical role of understanding tax efficiency through tools like ISAs. Andy emphasizes that financial education is not just about accumulating wealth, but about empowering individuals to make informed decisions that can lead to financial independence.  Join Jo and Andy as they explore the intersection of medicine and finance, offering valuable insights for healthcare professionals looking to take control of their financial futures while maintaining their commitment to patient care. CHAPTERS - Introduction - Andy's Journey from Medicine to Money Management - The Importance of Financial Literacy for Doctors - Common Financial Mistakes Made by Medical Professionals - Understanding Tax Efficiency and ISAs - Investing Basics: Getting Started - Creating a Financial Safety Net: Emergency Funds and Insurance - Building a Community: The Role of Moneywise Doctor - Future Aspirations for Moneywise Doctor     To find out more and connect with Jo:  https://www.jowatkins.com/  Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast     Connect with Andy:  https://moneywisedoctor.com/  Take the financial health quiz at: https://moneywisedoctor.com/quiz   

In this episode Jo welcomes Katie Gillett, a passionate health coach in training and mother of two, who shares her unique journey from being a GP to exploring the world of health coaching. Katie opens up about her unexpected fear of cows despite growing up on a farm, setting the tone for a candid discussion about her entrepreneurial aspirations and the challenges of balancing motherhood with a burgeoning business idea. As Katie reflects on her experiences during maternity leave, she reveals how the desire to create a health coaching business emerged, fueled by her passion for lifestyle medicine and the need for support among women navigating pregnancy and postpartum recovery in their 40s. Join Jo and Katie as they discuss the importance of finding your niche, the struggles of showing up on social media, and the significance of community support in entrepreneurship. This episode is filled with relatable insights for anyone looking to embark on their own entrepreneurial journey while juggling the demands of family life. To find out more and connect with Jo: https://www.jowatkins.com/ Don't miss out on the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast Connect with Katie: https://www.instagram.com/drkatiegillett/ https://drkatiegillett.com/  

In this episode of The Start Up Support Surgery, Jo has a candid conversation with Dr. Ruth Machin, a retired consultant radiologist turned health coach and YouTube sensation. Together, they explore Ruth's transformative journey from the NHS to entrepreneurship, discussing the unique challenges and triumphs that come with starting a business after a medical career. Ruth shares her personal experiences, including her struggles with identity after leaving medicine, the impact of her chronic health condition, and her inspiring decision to create one of the UK's first dedicated dry eye charities. As she navigates the world of health coaching and clinical nutrition, Ruth emphasizes the importance of market research and adapting messaging to resonate with her audience. Join Jo and Ruth as they delve into the realities of building a personal brand, the significance of community support, and the power of embracing technology like AI in business. This episode is brimming with valuable insights for healthcare professionals looking to embark on their own entrepreneurial journeys while maintaining their passion for helping others.     CHAPTERS  Introduction  Ruth's Journey from Medicine to Entrepreneurship  The Challenges of Identity After Leaving the NHS  Creating a Health Coaching Business  Market Research and Audience Engagement  The Role of AI in Business Strategy  Building a Community and Personal Brand  Advice for Aspiring Entrepreneurs     To find out more and connect with Jo:  https://www.jowatkins.com/  Don't forget to grab your free PDF guide, 'From Stethoscope to Startup,' a resource designed to help you transition from medicine to entrepreneurship with practical tips and insights.  https://drjowatkins.mykajabi.com/freestarterkitpodcast     Ruth can be found here: https://drruthmachin.com/ https://www.youtube.com/@DrRuthMachin https://www.linkedin.com/in/drruthmachin/ https://www.instagram.com/drruthmachin/   

In this episode of The Start Up Support Surgery, Jo sits down with Tessa Davis, a consultant in pediatric Emergency Medicine and an entrepreneur who is redefining how medical professionals prepare for their careers. Tessa shares her unique journey from being a busy consultant at the Royal London Hospital to launching an online business that helps final year trainees and locum consultants ace their substantive interviews. With three teenage children and a demanding career, Tessa reveals her strategies for balancing work, family, and entrepreneurship. Join Jo and Tessa as they discuss the challenges of juggling multiple roles, the importance of focusing on a niche, and how to effectively transition from one-to-one coaching to scalable online courses. This episode is filled with practical insights for medics who are looking to break into the entrepreneurial space while maintaining their passion for healthcare.   CHAPTERS Introduction Tessa's Clinical Background Balancing Work and Family Life The Journey of Building a Business One-to-One Coaching vs. Group Courses The Importance of Community Building Navigating Advertising and Marketing Future Aspirations and Challenges   To find out more and connect with Jo: https://www.jowatkins.com/ Discover the 'Stethoscope to Start up' free PDF, your ultimate guide to transitioning from a medic to an entrepreneur. This resource will help you find the time, money, and connections you need to succeed. https://drjowatkins.mykajabi.com/freestarterkitpodcast   Tessa can be found here: https://www.dontforgetthebubbles.com/ https://www.linkedin.com/in/tessa-davis-123456/   Resources: Liz Melville - Facebook Ads Specialist - https://lizmelville.com/    

In this episode of the Startup Support Surgery podcast, Jo has a heartfelt discussion with Fiona McHardy, a GP, yoga teacher, and life coach. They explore Fiona's transformative journey from traditional medicine to integrating holistic practices into her work. Tune in to discover how Fiona balances her busy life as a healthcare professional and a mother while finding joy and purpose through yoga and wellness. This episode is packed with insights for medics looking to embrace entrepreneurship while maintaining their passion for helping others. Chapters: Introduction Fiona's Journey Blending Medicine and Holistic Practices The Importance of Community Finding Balance in Life Advice for Aspiring Entrepreneurs   To find out more and connect with Jo: https://www.jowatkins.com/ From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. https://drjowatkins.mykajabi.com/freestarterkitpodcast   Fiona can be found here: https://www.linkedin.com/in/dr-fiona-mchardy-6180b560/ https://www.drfionamchardy.com/