Claim OwnershipWhat's the Key? with Broadway B
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Host Broadway B talks to independent musicians who have been able to unlock doors in the music industry. Expect candid conversations packed with practical tips, creative tricks, and best practices that you can apply to your own musical career. Join Broadway B and get inspired by those who are in your shoes but have cracked a part of the code. Subscribe now and start your journey to thriving! 🎧✨
33 Episodes
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Kofi Agyei joins What’s The Key? to break down what it really takes to build a sustainable career in music. From winning a Grammy early in his career to landing major sync placements with the NBA, NHL, and top TV shows, Kofi shares lessons on collaboration, urgency, automation, and using AI to scale your music business. Kofi has worked with Chaka Khan, Ciara, Brandy, Nicole Scherzinger, Shinee, and countless more legends across all genres of music. He’s recently launched a service called Arti...
In this episode of What’s The Key?, host Broadway B sits down with Brenda Carsey — independent artist, curator, and talent buyer — to demystify some of the most misunderstood parts of the music industry. Brenda shares her firsthand experience submitting her own music for Grammy consideration, becoming a Recording Academy voting member, and what artists actually need to qualify. She breaks down why the Grammys are far more accessible than most musicians think — and where the politics and rule...
Actor and musician Glenn Stanton (aka Six String Guillotine), has acted alongside Angela Bassett, Morris Chestnut, and appeared on The Walking Dead. But after the Hollywood strikes and a self-discovery journey, he found himself staring down the darkest moment of his life… and choosing between a 9mm and a six-string guitar. In this episode of What’s The Key?, we talk about: What it’s really like acting with Angela Bassett on 9-1-1Shooting on a mega-yacht with Morris Chestnut and finally feelin...
Maddi Fraser has lived multiple artistic lives — The Voice, America’s Got Talent, touring the country with Tom Sandoval, singing on stage with Dave Chappelle, writing comedy musicals, going viral on TikTok, and building a real career in Los Angeles. In this episode of What’s The Key, Broadway B sits down with Maddi for a brutally honest conversation about the realities of reality TV, surviving hostile crowds, finding your voice, protecting your mental health, and leveling up your artistry in...
Matt Axton carries a family legacy that helped shape American music — and he’s forging his own path on the road today. In this episode, we dig into how his grandmother co-wrote Elvis Presley’s first million-selling hit (“Heartbreak Hotel”), how his father penned “Joy to the World (Jeremiah was a bullfrog)”, and why Blake Shelton’s first big break started… in a guest room over a garage. Then we get tactical: building community through Americana Joy in LA, landing sponsors that actually pay ar...
Roberto Horns joins us to tell wild stories and hard-earned lessons from being inside the rooms with TDE/Punch & SZA, Tricky Stewart & The-Dream during the making of “Umbrella,” an Akon surprise house visit, a Diddy writing camp, and assistant-engineering on Usher x R. Kelly “Same Girl.” But the real value is the blueprint: how to turn momentum into streams, build a community that actually shows up, and why the best teams stay loyal like family (he even shares behind the scenes storie...
What would you do if your Instagram with 100,000+ followers got stolen? For Goner, it meant starting over — but he didn’t just bounce back, he leveled up. In this episode, we talk about how Goner grew a dedicated fanbase from scratch using live shows, anime music videos, and ultra-personal content. He opens up about hitting a million streams on Spotify, getting discovered on SoundCloud, building immersive live show experiences, and using social media strategically — even when you’re not in th...
Willow Stephens is an indie artist who’s making bold moves — from self-funding her music like a record label, to building a loyal audience on Twitch and going viral on Instagram. In this episode of They’re Good at That Sh*t, she shares how she took out a small business loan to fuel her music career while keeping her masters, opened for KT Tunstall in her hometown, and grew a true fan community online. 🎙️ We talk about: How to apply for artist-friendly business loansWhat it’s really like to go...
How do you go from janitor shifts and three-hour commutes… to engineering sessions for John Mayer, Freddie Gibbs, BJ the Chicago Kid, and Isaiah Rashad? In this raw, reflective, and inspiring conversation, Sian McMullen opens up about what it’s really like to break into the music industry — without connections, while being underestimated, and while making every mistake you can make in your early sessions. We talk about: How she landed a job at Atlantic Records (without even interning) Her fi...
Kate Grahn has two songs with over a million streams — and no, it wasn’t because she hacked the algorithm. In this episode of They’re Good at That Sh*t, we talk about what actually helped her songs break through, why she’s comfortable stepping back from social media, and how building the right team made all the difference. From going viral on TikTok (sometimes unintentionally), to getting hate-bombed by incels, to learning stage presence through acting classes and live reps — Kate gets real a...
In this episode of They’re Good at That Sh*t, we dive into Anni's journey of writing and publishing a poetry book dedicated to her late mother, starting the beloved LA music showcase Saturdays at 7, and landing major sync placements on The Kardashians, Teen Mom, and Love Is Blind. We break down how to: - Self-publish a book on Barnes & Noble, Amazon, and TikTok Shop - Build an email list and pitch sponsors for music events - Get started in sync licensing and sign with a sync agency - Gro...
In this episode of They're Good at That Sh*t, we’re doing something a little different! I’m joined by producer, engineer, and podcast editor Dave Marx, who’s not just behind the scenes helping me put THIS podcast together but also carving out his own path in the music industry. We talk about the missed opportunities that many artists don’t even realize they’re leaving on the table. Dave tells a story of how a tip from the podcast landed an artist he works with a performance at Rolling Loud,...
In this episode of They’re Good At That Sh*t, Broadway B sits down with Lara Mrgic — singer, songwriter, and touring background vocalist — to dive deep into life on the road, staying grounded, and building a thriving creative career. Lara shares her experiences touring with the legendary Luis Miguel, including what it’s really like behind the scenes of a massive world tour. From balancing travel and family life, to navigating different personalities on the road, to protecting your mental and ...
In this episode of They're Good at That Sh*t, we sat down with Jayla Elise, a 22-year-old R&B and soul artist who went from performing on street corners to amassing over 200,000 TikTok followers. Jayla's soulful voice and authentic storytelling have captivated audiences, leading to viral hits and a growing fanbase. Episode Highlights: Innovative Marketing: We delve into Jayla's creative strategies for monetizing her music, including collaborations with tourism centers and securing grant ...
In this episode of They're Good at That Sh*t, we sit down with CA in LA, a multifaceted music and filmmaking duo that streams live on Twitch every Monday, Wednesday, Friday, and Saturday at 7 PM PST. Episode Highlights: How to Make a Full Time Living on Twitch: CA in LA talks about the gear you need to get started, different ways to monetize during your Twitch streams, monetizing your behind the scenes content with PatreonSecuring Industry Partnerships: We dive into their partnership with Ad...
In this episode of They're Good at That Sh*t, we sit down with Caroline Dezelle, a Los Angeles-based singer-songwriter, poet, and Director of Music Partnerships at Stand Together. Caroline's multifaceted career spans performing on international stages, having her music featured in popular TV shows, and holding influential roles in the music industry. Episode Highlights: Music in Media: Her songs have been featured in hit TV shows like Love is Blind and Vanderpump Rules, showcasing her ability...
In this episode of They're Good at That Sht*, we sit down with Juliette Irons, a dynamic Canadian-born artist, singer-songwriter, producer, and choreographer based in Los Angeles. Juliette shares her remarkable journey from Toronto to LA, delving into her evolution as a multifaceted creative force in the entertainment industry. Episode Highlights: Behind the Scenes: Gain exclusive insights into the production of Juliette's visually stunning music videos:"Lighthouse": Filmed in Iceland, this v...
In this episode of They're Good at That Sh*t, we sit down with Ryan Cassata, a powerhouse artist with millions of streams and features in Billboard, The New York Times, HuffPost, NPR, and more. Ryan shares his journey—building a 100k+ social media following, staying authentic online, collaborating with artists, booking over 500 shows, and overcoming industry setbacks. If you're an independent musician looking to grow your career, this episode is packed with valuable advice you won’t want to m...
Josh Moreland is an artist with absolutely infectious energy. After 10 years finding his sound and pioneering his own genre of Battle Cry music, Moreland recently signed to Roc Nation and has had his songs used by the NFL and NHL. Moreland tells incredible stories that can help any artist on their journey - from how he learned Mandarin to get gigs all across Asia, to how he brings headphones to artist networking events in LA to play his music for people immediately. We also discuss his arti...
We talk with Rainee Blake about her experiences playing Alannah Curtis on the hit TV Show “Nashville,” writing and starring in her own Joni Mitchell tribute show, founding a female focused showcase in LA, and so much more. Her Joni Mitchell show, “Take Me As I Am: An Evening with Joni Mitchell” has won awards at the Edinburgh and Hollywood Fringe Festivals, and played across 3 different continents. She gives amazing tips that any artist can learn from about how building repertoire and s...
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