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Keep It Moving
Keep It Moving
Author: Alison Bell, Melissa Arlena
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Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations.
Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city.
Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there.
Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google.
As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!
We've coached each other through all this via Marco Polo and now we're bringing our Polos public!
On this podcast we'll give you actionable steps to help keep you and your business moving.
Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city.
Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there.
Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google.
As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!
We've coached each other through all this via Marco Polo and now we're bringing our Polos public!
On this podcast we'll give you actionable steps to help keep you and your business moving.
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Another episode on money, Profit First is a financial framework both Alison & Melissa use in their businesses. Weather you're new in business, struggling to make a profit or a seasoned pro, Profit First is bound to have some insight on organizing, saving, and creating profit in your business. And, if you're making any of the money mistakes from last episode, this book will help you straighten it out! Buy the book! Links: Leave a review in Apple Move Your Business Checklist Blog Post Topics @keep.it.moving.podcast @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
This is not a normal business episode. It may seem like left field for our norm, but in that waiting period of re-establishing yourself, your business, or niche, you need to live your life. Amy's podcast, Conversations With a Hostess, is all about building community wherever you are through hosting. We discuss everything from Alison's personal background on holiday hosting to super easy, no-planning parties with the neighbors. On this episode we chat: How to include your kids in party prep Small party ideas to meet your neighbors How moving challenges our holiday events Adapting to new communities Amy is a podcaster from Conversations With A Hostess, running a small business while she's on Active Reserve orders. Links: Find Amy on Instagram Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!
We're diving deep with Dolly DeLong, a family photographer and systems guru who learned how to scale her business while juggling motherhood and entrepreneurship. Dolly shares the exact frameworks and strategies that helped her build a thriving photography business without sacrificing her sanity—and she's breaking down how photography business systems can transform how you manage clients, marketing, and everything in between. On this episode: How to build backend systems, SOPs, and workflows that actually work for family photographers The PIGGFEL framework for strategic marketing and client launches Why your contact forms matter more than you think (and how to make them stand out) Dolly's Resources: Podcast: The Systems and Workflow Magic Podcast Free Training: Contact Forms That Wow Find her on The Gram Enji The Family Photographer's Marketing Society YouTube Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass. Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Sugar Studios Canva Templates The Canva Template Shop Keepitmovingpod.com Used #keepitmovingpod on socials!
We're breaking down SEO for photographers in plain English to show you why it matters so much for your business—because the people finding you through search spend the most money and book the easiest. On this episode: How to choose the right keywords your ideal clients are actually searching for Optimizing your homepage to clearly answer who you are, what you do, and where you serve Setting up Google Search Console and image SEO to drive consistent traffic Episodes from the show: 65: The Truth About AI 49: Our Favorite keyword Research Tool 43 Blog Better than a Bot 27 One Week of Marketing from a Blog Post 24 Blogging as Local Expert 22 Blog Categories & Tags 15 Blogging for Photographers 005 Keywords for High Performing SEO How to Set up Google Search Console for Photographers Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers StoryBrand by Donald Miller Your brand isn't about you—it's about your client as the hero. This book teaches you how to clarify your messaging and why your website copy matters. Both of our websites are built on the StoryBrand framework. Marketing Made Simple by Donald Miller This is the practical how-to guide. Step-by-step instructions on website structure, lead magnets, email nurture sequences, and sales funnels. We keep this one dog-eared and highlighted. The Pumpkin Plan by Mike Michalowicz Helps you identify which niche you love AND which is most profitable. This book helped clarify that extended family sessions are our sweet spot—high energy, high value, high profitability. You're a Badass at Making Money by Jen Sincero All about money mindset. If you've struggled with pricing, worth, or believing you deserve to charge premium rates, this book addresses the psychology behind your blocks. Profit First by Mike Michalowicz A complete system for managing cash flow in your photography business. Especially valuable when relocating or when your tax structure changes. Re-read this as your business grows. Additional Books Worth Reading Jab, Jab, Right Hook by Gary Vaynerchuk - Social media strategy and content Atomic Habits by James Clear - Building systems and routines 100 Million Dollar Offers by Alex Hormozi - Creating irresistible service offers The E Myth Revisited by Michael Gerber - Systems for scaling Website Tool Mentioned Showit makes it easy for photographers to design and update their own websites without needing to hire a web designer. No coding required—it's like Canva for websites. Alison saw her SEO search results triple in six months after switching to Showit. Pro tip: Start with a template (find them on Etsy for $50 or in Showit's design library) rather than building from scratch. It's much faster and more effective. Get Your Strategy in Place If you're feeling overwhelmed about which business areas to focus on first, Melissa has created 35 Blog Post Topics to help you build content and identify what your audience is searching for. Ready to map out your photography business for a move or restructure? Alison offers a free 15 minute discovery call to discuss your goals and next steps. About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.
We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: http://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Jessica Tutton Podcast - Ready Set Launch on Apple Wedding Workflows - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she's got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive teenagers. At the time of this recording, she'd already done a scouting trip (episode 10!), started blogging for the new location and already booked her first FL wedding! So what did she need us for? Not much! She's gotten a massive start as we always preach, but there's a few more things to keep the dominoes tipping her favor: Start collaborations with local vendors Double her prices Get wedding planners on her side Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check out her blog post topic guides. If you're ready for someone to get up in your business and help you apply what you already know, book a free 15 minute discovery call with Alison to see if coaching is your next move. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling yourself with clear calls-to-action in every post Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has put together essential blog post topics that every photography business owner needs to master for smoother sessions and happier clients. Struggling with challenging shoots in your own business? Book Alison's free 15 minute discovery call to strategize solutions that work for your unique situation. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. We're talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We're discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We're looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Complete this form to apply. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download Move Your Business Checklist Download Blog Post Topics @keep.it.moving.podcast @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids. Key Takeaways: Do quarterly reviews Finding the right associate takes time Plan ahead for time off Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth. Book your free 15 minute discovery call with Alison for personalized business mentoring. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @keep.it.moving.podcast @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
Ever scramble to throw together a mini session at the last minute and then hate your life while trying to market it? Yeah, we've all been there. And honestly? It's exhausting, stressful, and completely avoidable. Marketing your photography business doesn't have to feel like a constant fire drill. In this episode, Melissa and Alison are pulling back the curtain on the ONE thing that will transform your entire approach to marketing your photography business: an actual annual marketing calendar. We know, we know - you've heard you need to be "marketing all the time." But that's not what we're talking about here. We're talking about sitting down with a calendar (yes, like pen and paper), reverse-engineering your year, and creating a marketing runway that has you booking clients WEEKS before your sessions instead of panicking days before. Here's what you'll learn in this episode: Why planning your marketing calendar 8-12 weeks in advance will save your sanity (and get you fully booked faster) The exact timeline you need for marketing Santa sessions, fall minis, and other seasonal events How to reverse-engineer your marketing runway so you're never scrambling again Why blocking off editing time is just as important as blocking off shooting dates The VIP waitlist strategy that lets you test offers before you fully commit How to batch your marketing content so you're not reinventing the wheel every week Why your clients NEED that long lead time (hint: they hate figuring out what to wear too) How to plan around PCS dates, deployments, school schedules, and family life Plus, Melissa and Alison share their own "oops" moments of last-minute planning and what they learned from being reactive instead of proactive. Resources Mentioned: Kat Schmoyer giant quarterly calendar Target $5 annual wall calendars (July to July) Plum Paper planners Flodesk for VIP list forms Google Calendar for marketing planning The Motherhood Anthology The Blogging Club Ready to stop the marketing madness? Block off 2 hours this week to audit what worked last year, dump out all your event ideas, and start putting actual dates on the calendar. Then tag us on Instagram @keepitmovingpod with #keepitmovingpod - we want to see your planning process! Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @keep.it.moving.podcast Find Melissa on IG @pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!
If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle. The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar? Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing. What you'll learn in this episode: How to identify your "minimum required effort" for marketing each week The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more) Why you don't need to be on every platform – and how to choose the right ones for your business How to batch content creation to save time and mental energy Real examples of how we repurpose one piece of content across multiple platforms Resources Mentioned: Episode 27: Taking One Blog Post and Turning It into a Week of Marketing Episode 46: Time Blocking Your Calendar The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month) Google Tasks for recurring marketing reminders Meta's native scheduler for Instagram and Facebook posts Trello for organizing evergreen content Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog
What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving. We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies. This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer. What you'll learn in this episode: The exact blog posts that drove thousands of clicks and real client bookings Why some evergreen posts outrank your main photography pages (and why that's actually good) How to turn seasonal content into evergreen traffic magnets year after year The difference between awareness content and client education content Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries Resources Mentioned: The Blogging Club membership (use code KEEPITMOVING for 50% off first month) Google Search Console for tracking your blog performance Previous episode on turning blog posts into a week of marketing Episode on local expert strategies Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog
Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution. Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google. You know how we're always telling you to blog consistently and target specific keywords? Well, this one browser plugin is literally the linchpin that makes all of that strategy work. It's how we know what's actually worth writing about versus what sounds good in theory but gets zero searches. What you'll learn in this episode: The $27/year tool that tells you exactly what people are searching for in your area How to spot trending keywords and seasonal opportunities (hello, Santa photos!) Why your competitor's backlinks are pure gold for your SEO strategy The difference between keywords worth a full blog post vs. secondary keywords How to research an entire year's worth of content in just one hour This tool has saved us countless hours of guessing what to write about and helped us focus our efforts on content that actually drives traffic and bookings. Resources Mentioned: Keywords Everywhere Browser Plugin: https://keywordseverywhere.com Melissa's Keyword Research 101 Course: https://pictureperfectrankings.com Google Search Console (free SEO tracking) Moz backlink database Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog
Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it. So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS. I literally tested this myself. I hopped on ChatGPT (not even logged in) and asked it to recommend photographers for a casual, at-home newborn session near Charlottesville. Want to know who came up first? Me. And I haven't done a single "AI optimization" on my website – just good old-fashioned SEO that I've been doing for 15 years. The reality is that AI platforms are pulling their information from the same places they always have: search engines like Google. So if you're not showing up on Google, you're probably not showing up in AI searches either. The secret to being found on AI platforms? It's literally just SEO, guys. What You'll Learn: Why AI searches are actually just pulling from Google (and what that means for you) The real-world test that proved SEO still works for AI platforms How to optimize your website copy for the conversational nature of AI searches Why your social media posts now have a longer lifespan than ever before The four SEO pillars that will get you found in both Google AND AI searches How to beef up your homepage copy to capture those detailed AI conversations Resources Mentioned: Picture Perfect Rankings Done-For-You SEO Services: https://pictureperfectrankings.com Group SEO Coaching Program: https://pictureperfectrankings.com The Blogging Club with AI Tools: https://pictureperfectrankings.com Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog



