Future of Fitness

In this episode, Eric Malzone sits down with Garrett Salpeter, founder of NeuFit and creator of the NEUBIE direct current device, to unpack how targeting the nervous system can dramatically speed up recovery, reduce chronic pain, and unlock higher levels of performance across rehab, fitness, and even neurodegenerative conditions.​ 🧠 Key takeaways 💥 Your nervous system is the "software" running your body's "hardware" (muscles, joints, tissues), and most rehab focuses on hardware while ignoring the software that actually controls healing and performance.​ ⚡ Direct current (NEUBIE) works with the body's natural signaling pathways and can rapidly "turn on" inhibited muscles, improve movement quality, and often cut recovery timelines by 10–60% compared to traditional norms.​ 🏃‍♂️ From Achilles tears and ACL reconstruction to chronic back pain, neuropathy, MS, and spinal cord injuries, NeuFit's method shows consistent results by reprogramming protective guarding patterns in the nervous system.​ 🏋️‍♀️ For gyms and performance centers, NEUBIE becomes a powerful tool to keep clients training through injuries, accelerate mobility and hypertrophy, and support the growing "health optimization + longevity" model of training.​ 📈 A head‑to‑head human study on diabetic neuropathy showed direct current improving nerve conduction, sensation, and function, while traditional TENS mainly offered temporary pain relief with little functional change.​ Episode overview Eric opens by sharing his own experience using NEUBIE on a lingering Achilles issue that traditional methods couldn't fix, and how one intense session left him sore but noticeably better within a week or two. Garrett then traces his journey from disappointed hockey player and engineering student to building a medical device company around direct current and neuroscience-informed rehab.​ He explains why NeuFit is spelled "NEU" (for neurological) and why he believes neurological fitness is the real upstream driver of faster injury recovery, metabolic and hormonal health, and long-term high performance. Instead of obsessing over damaged tissues on imaging, his approach starts with how the nervous system is reacting—guarding, bracing, shutting down, or misdirecting load. LINKS: https://www.perfectgym.com/en  https://egym.com/int  ​

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses. TAKEAWAYS​ 🔥 How AI is both wildly overhyped and still underutilized in fitness, and why your "felt" productivity with tools like Cursor or Claude may not match real-world outcomes.​ 🤖 The rise of agents (like the infamous Claude/Molt bot), why they're not truly ready for most operators yet, and the real risks of letting AI touch your money, calendars, and accounts.​ 📲 Why AI-generated content is turning LinkedIn into a "dead internet" vibe, how obviously-bot posts can hurt your brand, and what authentic, personality-driven content still does well.​ 🏋️ How brick-and-mortar gyms should rethink email and organic social in 2026, given brutal deliverability changes and collapsing organic reach on platforms like Instagram.​ 📈 The core growth levers that still work for local gyms—paid ads, real referral systems, and high-volume local business partnerships—and why these matter more than obsessing over nurture content.​ 🧠 "Pocket expert" use cases: using AI to triage real-life operator headaches (like insurance claims after a pipe burst, leases, legalese, and tax questions) so you show up smarter to human pros.​ 🩺 Personal health and finance with AI: building a longitudinal health file, interpreting labs and wearables, and stress-testing your investment and insurance decisions—without pretending AI replaces your doctor or advisor.​ 🔍 The emerging game of AI search optimization for gyms (alongside old-school Google SEO) and why your website, Google Business Profile, and Instagram still function as your digital storefront.   LINKS: https://go.businessforunicorns.com/gym-owners-and-ai ****** https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en  https://egym.com/int     

In this episode of The Future of Fitness, Daniel from Sport Alliance (tech whiz behind their cloud platform) and Erwin (sales powerhouse with 30 years in fitness) break down why fitness operators are scrambling—or should be—with AI hype exploding but data chaos holding everyone back. From Boston's new HQ amid freezing temps, they spill on Sport Alliance sponsoring 2026, ditching legacy systems for a single source of truth, conquering Europe's 11,000+ gyms (50% of big chains), and launching in the massive US market with an open, free marketplace of 150+ integrations that funnels all member data—like payments, body scans, workouts—back to operators for killer upsells, retention forecasts, and autopilot AI by 2030. Forget boiled frog syndrome; they tackle migration fears head-on after 8,000 club switches, urging gym chains (10+ locations) to audit stacks now before competitors lap you on personalized member magic. Keywords: fitness data readiness, AI gym management, Sport Alliance US expansion, open fitness platform, legacy system migration. TAKEAWAYS 🚀 Clean, unified data is AI's fuel—scattered silos kill personalization and revenue. 🐸 Beware boiled frog trap: Operators adapt to bad tech until it's too late to switch. 🔄 Migrations made painless: No data loss, easy staff training after 8K+ successes. 🌐 Open ecosystem rocks: Free 150+ integrations, data flows back for custom journeys. 📈 By 2030: AI handles retention/marketing; staff focuses purely on members. 💼 Sport Alliance dominates Europe (11K gyms), primed for US enterprise growth.   LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en  https://egym.com/int   

In this episode, Eric Malzone sits down with industry veteran and Harrison Co. partner Paul Byrne to unpack the "consumer health revolution" transforming fitness, healthcare, and longevity—from GLP‑1s and peptides to wearables, AI "robo docs," and accessible longevity clinics.​ ✨ Key takeaways 💊 GLP‑1 medications are reshaping weight loss, gym membership trends, and preventive health behavior, creating massive downstream demand for strength training, protein, and active lifestyles.​ 📲 Wearables, home testing, and AI tools are finally solving the "now what?" problem by turning continuous data (sleep, HRV, glucose, labs, imaging) into practical, day‑to‑day health decisions.​ 🧬 Once ultra‑premium tools—CGMs, genomic testing, body comp and blood pressure tech—have crashed down the cost curve, moving precision health from elite to mainstream.​ 🏥 Even traditionally skeptical players like insurers and large health systems are waking up to the math: paying for prevention is cheaper than treating complex chronic disease.​ ⏱️ Sleep, recovery, and sleep apnea tech (CPAPs, home sleep testing, cooling beds, anti‑snoring devices) are exploding as people realize poor sleep underpins everything from heart disease to dementia.​ 🏋️‍♂️ Gyms are sitting on the most underutilized distribution channel for "accessible longevity," from GLP‑1 support and peptide education to in‑club recovery and mini‑longevity clinics.​ 🧠 AI‑augmented patients are forcing healthcare to evolve, coming into visits with better questions, deeper context, and personal data that rivals a small clinic's EMR. LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en  https://egym.com/int     

In this episode, Eric Malzone chats with Verdine Baker, who shares his inspiring journey from being a professional athlete 🏅 to leading StretchLab and now iFlex. They dive into how the wellness industry is evolving 🌿, the remarkable success of StretchLab 💪, and why consumer education is key to lasting health and wellness awareness 📚. Verdine highlights the importance of innovation, technology integration, and franchisee support in meeting the growing demand for high-quality wellness services ⚙️. The conversation also explores the challenges brought by COVID-19 😷 and how the future of stretching is becoming a vital part of everyday health practices 🧘‍♂️. 💡 Key Takeaways 🌍 The wellness industry is experiencing a major shift in consumer mindset. 💪 StretchLab's success comes from its strong and unique market position. ⚡ COVID-19 accelerated the demand for wellness and recovery services. 🤝 Franchisee experience remains essential for sustainable growth. 💻 Technology integration enhances service quality and accessibility. 🧠 Consumer education fuels health and wellness awareness. 🧘 Stretching is becoming a necessity across all demographics. 👶 The average age of wellness consumers is getting younger. 🚀 Innovative approaches are key to keeping members engaged. 🌈 The future of wellness embraces a holistic view of health. https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en 

In this episode, Eric Malzone sits down with Amber Burke, COO of Burn Bootcamp, for a deep, candid conversation on what it really takes to scale a boutique fitness franchise without losing its soul. Amber shares her journey from Division I athlete and strength coach to C-suite leader, offering a rare operator's perspective on franchise growth, leadership, technology discipline, and community-driven fitness. They unpack Burn Bootcamp's steady rise from 250 to nearly 400 locations, why the brand has avoided outside capital, and how product integrity, people, and culture fuel long-term success. The conversation also explores the current state of boutique fitness, the balance between technology and human connection, and why strength training, accountability, and community remain timeless drivers of results. We discussed: 🔥 Scaling a boutique fitness brand from 250 to 400+ locations without outside capital 💪 Why product excellence and consistency matter more than hype in fitness franchising 🏋️ Personal training in a group setting as Burn Bootcamp's core differentiator 👩‍👧 How free child watch drives retention, accountability, and community 📈 Franchise growth challenges: finance, technology, and franchise development 🧠 Leadership lessons from transitioning coach mentality into executive leadership 🤖 Technology discipline: choosing tools that improve efficiency and profitability 🌍 Expansion strategy across suburban markets and future global growth 🔄 The real state of boutique fitness and why some concepts lose long-term value ⚡ Strength training's resurgence and why fundamentals never go out of style   LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en  https://egym.com/int 

In this episode of the Future of Fitness, host Eric Malzone welcomes Brian Le Gette, co-founder of Ammortal. They dive deep into the inspiration, technology, and mission behind Ammortal's revolutionary wellness chamber—a futuristic device designed to enhance human vibrancy by synergistically working on the mind and body. Brian shares his entrepreneurial journey, the science behind stacking multiple bio-energetic modalities, and how Ammortal is transforming recovery and performance for professional athletes, high-net-worth individuals, clinics, and luxury hotels. The conversation also explores the evolving language of the wellness industry and Brian's vision for rebranding it around the concept of "human vibrancy." 🔋 Combines multiple bio-energetic modalities – light, PEMF, vibration, hydrogen gas, and guided audio – to reduce inflammation, open cell walls, and reduce oxidative stress. 🧠 Focuses on calming the nervous system first – because mental state is "upstream" from physical recovery and performance. ⚡ Delivers a time-efficient, immersive experience – all modalities run in parallel in a 25–30 minute session tailored to individual outcomes (sleep, energy, recovery, etc.). 🏟 Serving diverse verticals – from NFL and MLB teams to luxury hotels, med spas, and private homes. 💡 Built around "unconditional love for the customer" – a design and business philosophy aimed at creating products that feel personal, effective, and joyful to use. 🌍 Advocating for "human vibrancy" – a new industry-wide framing to move beyond terms like biohacking, longevity, or wellness toward a more holistic, aspirational vision. 🤝 Open to collaboration – Brian invites feedback, partnerships, and conversations with innovators, funders, and other mission-aligned brands.   https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en 

In this episode, Robb Wolf returns to discuss the rapid advancements in AI, the state of the longevity and health industries, the impact of GLP-1 medications, and the systemic challenges within modern healthcare. He shares personal insights on using AI for language learning and health diagnostics, critiques the "majoring in the minors" in the longevity space, and explores how AI could democratize access to high-quality health information. Robb also delves into the potential of market-based reforms to address the healthcare crisis and gives an update on his company, LMNT. 🔹 **AI as a Personal Health & Learning Tool** – Robb uses Grok to learn Italian and as a preliminary health advisor, noting its potential to lower costs and democratize advanced medical insight. 🧠 **Longevity = Fundamentals First** – True longevity comes from strength training, Zone 2 cardio, sleep, sunlight, and community—not just chasing telomere length or exotic supplements. ⚕️ **GLP-1s: Net Positive with Caveats** – These drugs show strong appetite control benefits but can cause muscle wasting; combining them with protein and resistance training is key. 🏥 **Healthcare System Is Broken** – Robb argues for a return to catastrophic insurance paired with Health Savings Accounts (HSAs) and transparent, market-based pricing to incentivize health. 🩺 **Diagnostic Starter Kit for AI Health** – Start with genetic data (23andMe), basic metabolic panel, hormone profile, and optionally a DUTCH test—all under $300—to give an AI a baseline. 🌞 **Sunlight as Powerful Medicine** – Adequate sun exposure may reduce all-cause mortality as significantly as not smoking a pack a day. 🤖 **AI Could Replace "Meat-Bot" Doctors** – AI's pattern recognition and infinite memory may soon outperform human doctors in diagnostics, making functional medicine insights widely accessible. 💧 **LMNT & Electrolyte Research** – Robb's company is funding metabolic health research, including an upcoming ketogenic diet study for bipolar and schizophrenia at an Ivy League institution. 🔬 **Hidden Gut Issues Missed by Standard Tests** – Robb shares his own struggle with parasites and candida overgrowth that routine labs missed, highlighting the need for specialized testing.   LINKS:   https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026  https://www.perfectgym.com/en  https://egym.com/int 

In this episode, Dr. Nestor Rodriguez joins Eric Malzone to unpack what the future of health, fitness, and medicine really looks like—and why the traditional healthcare model is falling short. Dr. Rodriguez shares the origin story of Carbon World Health, a fully integrated model that blends medical care, fitness, recovery, hormones, aesthetics, and longevity under one roof. Drawing from his background in emergency medicine, work with professional athletes, and experience inside broken hospital systems, he explains why we've normalized suboptimal health—and how data-driven, personalized care can change that. The conversation dives into hormones, labs, VO₂ max, recovery, peptides, telehealth, and why accountability matters more than any tool. They also explore the growing role of AI, the rise of longevity culture, and what true collaboration between the medical and fitness industries should look like moving forward. 🔥 Optimizing health instead of accepting "normal" is the real goal 🧠 Data matters more than trends—labs, body composition, VO₂ max, and recovery tell the real story 🏋️ Fitness works best when integrated with medical insight, not treated as an afterthought ⏱️ Consistency and accountability beat motivation every time 💉 Hormones and longevity tools only work when the foundation is right 🤝 The future of health depends on real collaboration between doctors and fitness professionals 📊 AI is a tool, not a replacement—context and expertise still matter 🗓️ Your calendar and habits reveal what you truly prioritize about your health   https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026 https://www.perfectgym.com/en https://egym.com/int 

In this episode, Eric Malzone sits down with Alyssa D'Aquino, Vice President of Group Fitness at CR Fitness, to discuss a major shift in the big-box gym landscape: the integration of boutique-style Pilates Reformer studios inside traditional gym clubs. Alyssa shares her journey from dancer and behavioral therapist to corporate fitness leader, and explains how CR Fitness is leading the way by making high-end Pilates more accessible through an innovative, inclusive membership model. Key Takeaways 🚀 The Big Announcement In 2026, CR Fitness will launch its first-ever Pilates Reformer Studio inside its McKinney, Texas location. This pilot program is designed to bring a boutique Pilates experience into a high-volume gym environment. 💸 Disrupting the Market While boutique Pilates studios typically cost between $100–$300 per month, CR Fitness is changing the game by including Reformer classes in its Peak Results membership for just $30 per month. 🧘 A "Crunch" Spin on Tradition The Pilates programming is proprietary and developed in-house to ensure safety and effectiveness. It's built around pre-designed "blocks of work" that allow instructors to maintain the brand's signature energy without sounding scripted or robotic. 🛠️ Solving the Talent Gap To address the technical demands of Reformer instruction, Alyssa partners with NEDA and ETA to offer in-house certifications. This approach eliminates the typical six-month certification wait and enables rapid, scalable instructor training. 🔥 Universal Appeal Pilates is no longer limited to a niche audience. Alyssa notes a significant increase in men and athletes using the Reformer for core engagement, performance, and recovery—highlighting the importance of core strength for everything from squats to running. 📈 Expansion Mindset Following the success of CR Fitness's Hot Studios—which began as a franchise pilot before becoming a corporate standard—the company expects the Pilates Reformer rollout to become the next major trend adopted across franchises.

In this episode, Eric Malzone sits down with Dr. Ryan Greene, founder and CEO of Monarch Athletic Clubs. Dr. Greene shares his journey from exercise physiology and medical training to creating an all-in-one health club designed for true wellness—not just fitness. They dive into why our healthcare system is really a "sick care" system, how Monarch integrates medicine, personal training, recovery, and community under one roof, and the surprising reason their clubs stayed open during the pandemic. Dr. Greene also opens up about the future of longevity, the problem with having data but no actionable plan, and why mental health and authentic community are the next frontiers in health. 🔑 Key Takeaways 🧠 Healthcare should keep people healthy, not just treat sickness—Monarch is built on prevention, not reaction. 💪 True health is compound interest: small, consistent actions in movement, nutrition, and recovery create lifelong results. 🩺 Diagnostics without integration are just data—real change happens when testing is paired with personalized, human-guided action. 🤝 Community is more than group workouts—it's creating spaces for vulnerable conversations around mental health, parenthood, and purpose. 💸 Value over cost: For the price of a boutique gym + trainer + clinic, Monarch wraps everything into one membership with guided oversight. 🚀 The future of fitness is integrated: blending medical oversight, performance training, and mental well-being in spaces built for connection.   https://monarchclubs.com/ 

In this episode, Dan Uyemura of PushPress returns to discuss the future of fitness technology with host Eric Malzone. They dive into PushPress's evolution into an AI-powered gym management platform, exploring how artificial intelligence is reshaping operations for independent, community-focused gyms. Dan shares real-world examples of AI in action—from automated member management and smart reporting to AI coaching assistants that personalize member experiences. The conversation also tackles the bigger picture: why AI adoption is essential for survival in today's fast-moving tech landscape, how gyms can leverage AI as a team member rather than a job replacer, and why the fitness industry remains uniquely human and resilient in the face of automation. Whether you're a gym owner, coach, or tech enthusiast, this episode offers a practical and forward-looking view of how AI can empower small businesses to thrive. 🤖 AI is a transformative shift—ignoring it risks being left behind 📈 Independent gyms are strong; AI helps them scale without losing community feel 🛠️ Use AI as a teammate, not just a task-automator—improve decisions, not just output 🧠 Context is king—AI's power grows with member data, reviews, and subjective insights 👥 Member experience deepens with AI—personalized touchpoints and instant support 🏋️ You can't "AI your way to fitness"—human connection and hard work remain central 🚀 Future vision: "Vibe coding" gym ops, AI websites, and dynamic reporting in seconds 💡 Partnerships that benefit gyms, members, and platforms are the future Reach out to Dan and PushPress for partnerships or to explore AI-powered gym tools. https://www.pushpress.com/  LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/ 

The fitness and health industry is experiencing a major transformation driven by evolving consumer preferences, technological innovation, and the rise of artificial intelligence. In this episode, hosts sit down with Juliet Starrett and Alex Alimanestianu to break down the latest quarterly reports from major fitness industry players and explore the emerging bloodwork and health diagnostics revolution that's threatening to disrupt traditional healthcare companies. From the contrasting fortunes of legacy brands to the explosive growth in wearable technology, this conversation covers it all. Traditional gym chains like Lifetime Fitness and Planet Fitness are showing surprising resilience, with Planet Fitness in particular demonstrating strong financial health and an aggressive growth strategy. Meanwhile, Peloton continues to face ongoing challenges adapting to post-pandemic market conditions, and the boutique fitness sector under Exponential Fitness shows mixed results as operators navigate shifting consumer demand. Garmin is posting record-breaking years, benefiting from the booming wearable technology market that helps consumers track their health metrics in real-time. But the most significant disruption on the horizon comes from artificial intelligence's entry into health diagnostics and personalized wellness. Juliet highlights how tools like ChatGPT are enabling individuals to analyze their own blood work and medical data, fundamentally changing the patient experience. This democratization of health information threatens traditional diagnostic companies while creating opportunities for innovative health tech platforms like Function Health, which recently made major strategic moves. The convergence of wearable technology, consumer health data analytics, and AI-powered advisory services is reshaping how people approach fitness and wellness. As AI chatbots become more sophisticated at interpreting health data and providing personalized recommendations, the entire industry—from gyms to diagnostic labs to fitness equipment manufacturers—must adapt or risk obsolescence in a market where consumers increasingly expect immediate, affordable, and personalized health insights. In This Episode: Reunion conversations and conference highlights Longevity and wellness trends reshaping the industry The role of strength and conditioning in longevity practices Deep dive into Lifetime Fitness quarterly performance Peloton's ongoing challenges and strategic pivots Exponential Fitness franchises: the mixed bag Why globo gyms are making a comeback Planet Fitness playing offense with aggressive expansion Garmin's record-breaking year in wearables Function Health's big strategic move The bloodwork boom: How AI is disrupting medical diagnostics Meta AI glasses and the future of fitness tech LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/

In this episode, Eric Malzone talks with Carl Daikeler, co-founder and CEO of BODi (formerly Beachbody), about his remarkable path in transforming home fitness over the past quarter-century. Carl's story begins as a direct marketing expert who created 8 Minute Abs before building what would become one of the most extensive collections of fitness and nutrition programs available—featuring legendary workouts like P90X and Insanity from elite Super Trainers. The conversation covers BODi's transformation from a company focused on physical appearance to one championing healthspan and longevity. Carl discusses creating Shakeology®, which pioneered the superfood protein shake category, and how he developed one of the first social-influencer and affiliate networks in the fitness space. They dig into why the industry needs to serve everyday people seeking better health rather than just fitness enthusiasts, why genuine approaches work better than influencer marketing, and how keeping things simple opens fitness to more people. Key Takeaways 🏋️ Carl spent over 25 years building BODi from the success of 8 Minute Abs into a home fitness and nutrition leader serving millions 💪 Programs like P90X and Insanity showed that people would fully commit to challenging home workouts when given proper structure and support 📚 BODi's library includes more than 140 distinct programs created with top-tier Super Trainer experts 🥤 Shakeology® broke new ground as the original superfood protein shake made for regular people looking to improve their nutrition 📱 Carl created one of the fitness industry's first social-influencer and affiliate networks, ahead of the curve on community-driven growth 🤝 Real community support and accountability make the difference between short-term efforts and lasting lifestyle changes ❤️ The shift from Beachbody to BODi represents a bigger movement toward healthspan, longevity, and complete wellness instead of just aesthetics ⏱️ Consistent 10-20 minute daily movement creates meaningful health improvements without requiring marathon workout sessions ✨ People connect more with honest, relatable fitness content than they do with heavily produced influencer material 🎯 The fitness world needs to serve the 98% of people wanting sustainable health, not only the 2% pursuing elite performance or competition physiques 🌍 The Beachbody Foundation has given more than $10 million to support various organizations and communities, demonstrating a commitment to accessible wellness for everyone 🔮 Tomorrow's fitness innovations should focus on being affordable, accessible, and designed around where people actually are in their wellness journey LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/ 

In this episode, Eric Malzone sits down with Jay Worthy, CEO of MyZone, to dig into how fitness technology can actually keep people coming back instead of collecting dust in a drawer. With over 25 years in the industry, Jay breaks down MyZone's approach to cutting through the noise of endless health data—think MEPs tracking and community-driven motivation rather than just another stream of numbers nobody understands. They get into the real talk about why most wearables fail (spoiler: it's not the tech, it's the lack of support), how behavioral science drives lasting change, and why MyZone's betting on making fitness tracking simpler with their new MyZone Go product that works with devices people already own. The conversation also explores where AI fits into making sense of all that health data without overwhelming users, plus why companies in this space need to stop competing and start collaborating if anyone's serious about getting more people moving. Jay's philosophy boils down to this: motivation beats information every time, and building genuine community connections is what keeps people engaged long after the initial excitement wears off.   LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/ https://egym.com/int  

In this episode, Eric Malzone sits down with Adam Schafer to explore the evolution of Mind Pump, one of the most successful brands in fitness podcasting. Adam opens up about how authenticity, transparency, and strategic business decisions turned a passion project into a thriving enterprise. The conversation dives into the realities of building a sustainable business in the fitness and wellness space — from navigating multiple revenue streams to maintaining integrity and trust in a market increasingly influenced by AI and misinformation. 💡 Key takeaways include the importance of authentic storytelling, slow and steady business growth, and staying grounded in core values even as responsibilities expand. Eric and Adam also discuss the power of email marketing, community-driven engagement, and how genuine connection — not trends — is what truly fuels long-term success in the fitness, entrepreneurship, and personal development world. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/ 

In this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand's Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention. She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness's strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/  https://egym.com/int  #RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation        

Join host Eric Malzone as he speaks with Colleen Lewis, co-founder of bluSONIL, and Dr. Amy Lee, the company's Chief Medical Officer, about how bluSONIL is transforming the intersection of longevity, wellness, and regenerative aesthetics. Colleen, a seasoned leader in luxury brands and aesthetics, and Dr. Lee, a triple board-certified physician in metabolic health and nutrition, share how their partnership brings together business vision and medical expertise to create a high-touch, results-driven experience. They discuss identifying market gaps, the importance of evidence-based treatments, and the challenges of scaling a medically guided company while maintaining trust and authenticity. The conversation also explores bluSONIL's membership model, their educational approach to consumer wellness, and their shared belief in innovation, transparency, and holistic care—redefining how people pursue beauty, vitality, and long-term health. LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://www.podcastcollective.io/ 

In this enlightening conversation, Dr. Andy Galpin, a distinguished professor and human performance scientist, shares invaluable insights into the evolving landscape of health and fitness. He expertly distinguishes between performance and longevity, emphasizing that while longevity focuses on lifespan, true performance encompasses immediate, measurable improvements in physical, cognitive, and emotional well-being. Dr. Galpin discusses the transformative role of technology and AI in healthcare and fitness, highlighting how these tools can enhance coaching and client care when applied strategically. As the founder of Absolute Rest, he reveals groundbreaking advancements in sleep science, introducing their revolutionary at-home sleep testing system that provides clinical-grade analysis without the traditional limitations of sleep labs. The conversation explores opportunities for industry professionals to collaborate with Dr. Galpin's various ventures, including Parker University's upcoming 65,000-square-foot advanced human performance center, Vitality Blueprint's biomarker tracking, and Rapid Health's personalized optimization programs. Throughout the discussion, Dr. Galpin emphasizes the importance of maintaining a first-principles approach while embracing technological advancement, offering valuable guidance for fitness professionals navigating this rapidly evolving industry. LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://egym.com/int 

In this episode, Chris Clawson, a veteran leader in the fitness industry and current EGYM executive, joins Eric to discuss the evolution of fitness technology, the game-changing impact of EGYM's Genius ecosystem, and the industry's growing role in preventative healthcare. Chris shares insights from his 40-year career, the importance of holistic health solutions, and how partnerships and digital innovation are transforming gym experiences for both operators and members. The conversation also explores the push for better physical education, the influence of corporate wellness programs, and the need for industry-wide advocacy to elevate fitness as a pillar of public health. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/ https://egym.com/int