Podcast Guesting 360 | From Getting Booked to Getting Results

The things that make you valuable as an expert can be the easiest things to overlook because they've become normal to you. In this episode, I'm sharing four ways to recognize and articulate your expertise, experience, impact and perspective so you can own your authority and become a more magnetic podcast guest. We'll look at the credentials and experiences you've discounted, what your clients see in you, the transformations you may be minimizing, and the beliefs that make your perspective distinctly yours. What You'll Learn How to uncover expertise and experience you may be taking for granted What client feedback can reveal about your unique value How to stop minimizing the transformations you help create How your beliefs and perspective differentiate you from other experts How owning your authority changes the way you communicate on podcasts Thursday,  I'm going live on Substack with Identity Alignment Coach Susan Curtis for How to Own & Articulate The Message You Are Here To Share On Podcasts. We're going deeper into identity, inner authority, what you stand for, and how to put words around what's already in your head and your heart. Join us on October 1 at 12 PM Pacific / 3 PM Eastern. https://open.substack.com/live-stream/381668?utm_source=live-stream-scheduled-upsell The replay will be up after October 1, so you can still watch https://podcastguestingthatconverts.substack.com/   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.  

You can have years of experience, strong client results, and plenty of valuable advice to share and still leave a podcast interview without making your expertise memorable. In this episode, I break down a smarter podcast guesting strategy for helping listeners and hosts quickly understand what you're known for, remember your ideas, and see the value of your work. You'll learn how your presence, frameworks, stories, language, and the way you structure your expertise can make you easier to trust, refer, and recommend. What You'll Learn How to communicate your expertise without overwhelming the listener with information Why listeners need to recognize themselves in the conversation before they care about your solution How frameworks and named methods make your expertise easier to understand and remember How Story Soundbites demonstrate your value without turning the interview into a sales pitch Why your energy and presence before and during the interview affect how your message lands   Key Moments 00:25 Making Sure Your Expertise Actually Connects With People  01:48 How To Genuinely Believe In The Value You Offer  04:44 Getting Your Energy Right Before You Hit Record  07:15 Why You Should Talk About Their Problems, Not Your Story, At The Start  10:00 Finding The Sweet Spot Between Too Much And Too Little Information  11:55 Using A Framework To Make Your Expertise Easy To Grasp  15:00 Using Short Stories To Make Your Points More Real Want your podcast appearances to create more than a good conversation? I help guest experts uncover the brilliance, expertise, frameworks, and stories they already have and shape them into clear, memorable podcast conversations that naturally lead to more interest and opportunities. I offer strategy sessions, VIP days, and private support. Visit https://Guesting360.com or email [email protected] to learn more. Read the full article: https://podcastguestingthatconverts.substack.com/ 🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

You've done five podcast interviews. Maybe ten. You've had great conversations, shared valuable advice, and waited for the leads, clients, or opportunities to follow. Then comes the conclusion: "Podcast guesting doesn't work for me." I call this Pod Guest Fade. In this episode of Podcast Guesting 360, I'm breaking down why experts give up on podcast guesting too soon, how unrealistic expectations and missing strategy contribute to it, and what to diagnose before you walk away. You'll see the difference between simply doing interviews and having a podcast guesting strategy designed to build visibility, authority, relationships, content, leads, and business opportunities over time. What You'll Learn What Pod Guest Fade is and why it happens The problem with judging podcast guesting only by immediate leads or sales What to examine when your interviews aren't producing the results you expected How a sustainable guesting rhythm can help you stay consistent without going on an exhausting podcast tour How to use the Prepare, Perform, and Propel lens to find gaps in your strategy Read the full article: https://podcastguestingthatconverts.substack.com/ Get The Guesting Growth Starter Kit & Become A Guesting Growth Insider https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   Not sure which part of your podcast guesting strategy needs work? Take the Podcast Guesting Strategy Assessment at https://assessment.guesting360.com/.  It will help you identify where the gaps may be and what to work on next.   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.  

Getting booked on podcasts is only one piece of the strategy. In this episode, Lyndsay walks you through how to build a podcast guesting strategy that looks at what happens before, during, and after every interview. Using the Guesting360 approach, you'll learn what to put in place during the Prepare, Perform, and Propel phases so you can identify gaps, strengthen your interviews, guide better conversations, and get more value from every guest appearance. What You'll Learn What belongs in the Prepare phase, from goals and messaging to topics, guest assets, show research, and your pitch plan. How the Perform phase helps you guide the interview with strategic questions, talking points, and Story Soundbites instead of simply winging it. How to build and nurture the relationship with the podcast host beyond the interview itself. What to do in the Propel phase so an episode can keep building authority, visibility, content, and opportunities after it airs. How to spot the gaps in your current Guesting Game Plan and decide what to refine or add next.   Want to see exactly where the gaps are in your own Guesting Game Plan? Become a Guesting Growth Insider on Substack and get access to the Guesting Growth Vault Starter Kit, including the Guesting360 Model, Guesting Game Plan Checklist, and video walkthrough to help you see what you already have in place, what needs refining, and what to work on next. Subscribe and upgrade at substack.guesting360.com.   Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   FREE PODCAST GUESTING STRATEGY ASSESSMENT If your podcast guest appearances aren't producing the results you want, don't just book more interviews and hope for the best. Take this free assessment to uncover the gaps in your strategy before, during and after the interview — and see where to focus first for better bookings, stronger conversations and better results. 📋 https://guesting360.com/assessment   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

Getting booked on more podcasts may feel like progress, but it's not the end goal, and it's certainly NOT the thing that brings results.  The real question is: What do you want those interviews to lead to? In this episode, Lyndsay Phillips explains how choosing one primary goal can shape every part of your podcast guesting strategy, including the shows you pursue, the topics you pitch, the talking points you prepare, the call to action you share, and what you do after the interview. You'll also hear how different goals, such as generating leads, building authority, creating content, selling books, or developing collaborations, require different decisions. Before you research another show or create another one-sheet, use this episode to decide what result should be guiding your strategy. What You'll Learn The difference between getting booked and having a clear podcast guesting goal How your goal affects the shows, hosts, topics, and calls to action you choose How to select one primary goal without ignoring other potential benefits Six parts of your guesting strategy that should connect to your goal How to define useful success metrics for your podcast appearances Read the companion article on Substack to learn how to map one clear goal across your podcast guesting strategy. And when you become a Guesting Growth Insider, you can download the Podcast Guesting Goals Worksheet from the Guesting Growth Vault. It will help you connect your goal to the shows, topics, talking points, call to action, follow-up, and repurposing decisions you make. Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.