The Food Blogger Pro Podcast

The SEO balancing act, the evolution of social platforms, and the importance of diversifying across different platforms. ----- Welcome to episode 554 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!  Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm If you've been feeling like the ground is shifting beneath your feet as a creator lately, you aren't imagining things. Between Google's constant updates and the changing habits of social media users, the content creator's playbook looks a lot different than it used to. In this episode, Bjork and Emily break down why SEO isn't actually dying — it's just evolving into something that demands a lot less robot-speak and a lot more human connection. They'll also dive into how Pinterest is quietly becoming the search engine of choice for Gen Z and discuss the fascinating new ways Instagram is letting users "hack" their own algorithms to see more of what they actually want. If you want to know how to structure your content for machines but write it for actual people (and keep your sanity in the process!), this conversation is exactly what you need to hear this week. Three episode takeaways: The SEO balancing act: Forget the old-school keyword stuffing and "over-optimization" — the is a balancing act: structure your site so the robots understand it, but write your actual content for human beings. Bonus: getting people to search for your brand specifically is becoming a huge ranking factor. Social platforms are having an identity crisis (in a good way!): The way people use social apps is shifting fast. Pinterest is basically becoming Google for Gen Z, and Instagram is finally letting users pop the hood and tweak their own algorithms. Meanwhile, Facebook is prioritizing engagement over outbound links. Change is the only constant: If there is one constant, it's that the landscape will change. Whether it's a Google Core Update or a new social feature, relying on a single traffic source is risky business. The creators winning right now are the ones who diversify their platforms and stay flexible enough to adapt when the algorithms take a left turn. Resources: Subscribe to the Food Blogger Pro newsletter! The 2025 SEO wrap-up: What we learned about search, content, and trust — Yoast ChatGPT Pinterest leans into search as Gen Z adoption surges — EMARKETER Simple Pin Media Instagram's new 'Your Algorithm' tool could boost discovery for brands — Search Engine Land Facebook for Creators SEO expert says websites lose rankings because they're doing too much SEO — PPC Land Inside the Facebook algorithm in 2026: All the updates you need to know — Buffer ManyChat Grocers List Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Pivoting to Substack, balancing creativity with strategy, and building a brand with Phoebe Lapine. ----- Welcome to episode 553 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Phoebe Lapin from Feed Me Phoebe.  Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine In this episode, Phoebe joins us to talk about her evolution from the early days of blogging to the current landscape, opening up about why the constant SEO headaches finally pushed her to pivot toward Substack. She shares exactly how she's reclaiming her connection with her readers and why shifting your focus from "content creator" back to "writer" might be the best move for your brand right now. But this conversation isn't just about switching platforms; it's a masterclass in creative longevity. Phoebe gets real about the systems that keep her from burning out, including the game-changing decision to hire an SEO team so she could get back to doing what she loves. We also dive into why picking a niche that genuinely excites you is the only real secret to sticking around for the long haul. Whether you're looking to shake up your workflow or just need permission to step off the algorithm hamster wheel, this episode is a must-listen. Three episode takeaways: The Pivot from SEO to Substack: Phoebe gets real about how the "golden age" of blogging has changed. She explains why SEO headaches and the push for multimedia content led her to embrace Substack as a platform to actually connect with her audience. Creativity vs. Strategy: Phoebe shares how she balances being a "writer first" with the business side of things, including why hiring an SEO team was a total game-changer for her success. The Secret to Longevity: If you want to stick around, you have to care. Phoebe emphasizes that choosing a niche that genuinely excites you is the only way to keep your engagement high and your burnout low over the long haul. Resources: Feed Me Phoebe Check out Phoebe's latest cookbook, Carbivore! SIBO Made Simple by Phoebe Lapine The SIBO Made Simple podcast Phoebe's Substack: Munch Menus Foodie Digital Who, Not How by Dan Sullivan Follow Phoebe on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital. ----- Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter. Why Search Intent Matters for Food Bloggers In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve. Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site. Three episode takeaways: What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love. How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing. How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent. Resources: Foodie Digital Siftr Yummy Toddler Food Budget Bytes Pinch of Yum Google Search Console Follow Liane on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive . Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine.  ----- Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine.  Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table. Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time. Here's a quick overview of the questions answered during the episode: Our audience has built a deep connection with Chris and Scott over the years. We want to expand our reach, but not at the expense of the community that has been there from the start. How do we introduce our audience to new team members without alienating them? We have close to 2,000 recipes on our blog and haven't gone back to update or republish any of our content. Where do we start?! What are the pros and cons of hiring someone to go through and audit our content vs. doing it in-house? What questions do you have about email marketing? Between a site audit, republishing content, social media, email marketing, digital products… how do you decide how to prioritize your time? Which is better — roundup posts or emails? Can you explain the difference between updating a post and republishing a post? What's the distinction between Author and About pages? Should we allow AI crawlers to access our site? Are Amazon links allowed in emails? How do we start and find mastermind groups? Resources: The Cafe Sucre Farine Raptive  (formerly AdThrive!) Dave Ramsey Clariti KeySearch Ahrefs Google Analytics Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Grocers List ChatGPT Geniuslink Quiet Light Curbly InfluenceKit Rhodium Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Welcome to episode 550 of The Food Blogger Pro Podcast! This week on the podcast, we are sharing a replay of our December Live Q&A from within the Food Blogger Pro membership — our annual Ask Bjork Anything session. ----- Every month within the Food Blogger Pro membership we host a Live Q&A for our members to attend. For most of these Q&As we welcome Food Blogger Pro Experts — people like Casey Markee, Andrew Wilder, and Allea Grummert — to answer questions based around their expertise. But every December we like to host an 'Ask Bjork Anything' to answer a wide range of questions from members! We wanted to share an edited version of the Q&A with our podcast listeners over our holiday break so that you could get a taste of what the Q&As are like in the membership and learn from all of the great questions our members asked! Happy Holidays! Here's a quick overview of the questions answered during the episode: Can you please refer a good SEO audit person for a small and newish blogger? What are best practices for URL slug? should you have the word recipe in them or does it not matter? I'm currently at 800k–900k page views/month in the high holiday season (usually 650k–800k throughout the year)- what do you recommend to push the site traffic to over 1 million page views/month as the baseline in even lower traffic seasons? After a hiatus from posting on my blog I'm wondering what are one or two things I should do that are the most important moving into 2026 for growth. Do you have any tips for Facebook? I see really little engagement on my posts and I'm wondering if it's worth it or not. Any suggestions for getting more comfortable on camera? I'm trying to film more videos/Reels and it's so hard! What is Pinch of Yum focusing on for 2026? Are you changing any strategies because of AI search? For someone starting this year, what would you prioritize? Social media? SEO? Newsletters? When should I start thinking about monetization? Is it still worth diving into onsite ads? What are some best practices for growing my email list? Is it still worth it to post on Pinterest with the rise of AI slop? Lately i've had a lot of spam ad comments on blog posts. I have to delete them and it's getting to be time consuming. I have the control to approve or delete the comments so the are not showing up on the blog thank goodness. How do you prevent these?! Is this a commen problem? I'm starting to notice the same issue with newletter signups. I'm curious how Pinch of Yum plans their content far enough ahead to thoroughly test recipes before publishing. How far in advance do they plan their editorial calendar, and how much time do they usually spend testing each recipe? If I want to run a food blog that focuses less on recipes and more on how to cook or how to use recipes in practical ways, how should I attract an audience, and how can I still use recipes to promote my work? How niche does one need to go these days? For example, I am in the toddler nutrition space, obviously very challenging to compete with the sites like yummy toddler food… do I need to go even further niche? I am a dietitian so I try and bring in that lens around supportive feeding and nutrition in the recipes/meals I create… but curious if I need to go further niched down If I want to shift my recipe blog into more of a "business hub" and focus on digital products rather than relying mainly on recipes and ad revenue, how would you approach that transition? I recently started a YouTube channel (thanks to your advice!), but I haven't monetized either my blog or YouTube yet. What would be the most strategic steps to move forward? Resources: ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Crowded Kitchen Budget Bytes Yummy Toddler Food Condiment Claire Grocers List Manychat Pinch of Yum's Trader Joe's Meal Plan Reel Akismet Quiet Light Memberful Circle Membership.io Stan Store Thinkific Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The power of authenticity, website usability, and new monetization opportunities with Rachel Cunliffe. ----- Welcome to episode 549 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Cunliffe of Cre8d Design.  Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe This episode is packed with wisdom on thriving in the current food blogging landscape! Rachel Cunliffe, who tracks all the trends in her Best Served Hot newsletter, emphasizes that you absolutely have to stop chasing every trend out there and lean into your own style. Your authentic voice and that irreplaceable "human touch" are the only things guaranteed to truly connect with your audience, even as AI enters the mix. This is your number one priority for sustainable growth! Beyond the content, Rachel reminds us that the basics still matter: website usability and good design are often neglected, but they are crucial for keeping users happy (and staying monetized). With the food blogging market constantly evolving, success requires striking a balance between a strong, unique voice and paying attention to new monetization opportunities! Three episode takeaways: Stop chasing trends and be yourself: Rachel stresses that in today's chaotic online world, authenticity is your secret weapon. Algorithms may shift, but the irreplaceable "human touch" and your unique voice are the only things that truly connect with and grow your audience sustainably. Focus on your strengths and let your genuine self shine!  Design matters more than you think: While we obsess over SEO keywords, Rachel points out that basic website usability and design are often totally neglected. Think of your site like your kitchen: if it's messy and hard to navigate, guests (and Google!) won't stick around. Don't skip the step of making your site genuinely pleasant to use. The food blogging landscape is changing: The food blogging landscape is still growing, but the rules are evolving. It's time to look beyond traditional display ads. Pay attention to new monetization opportunities and remember that balancing that authentic voice with smart strategy is the key to thriving in this market shift. Resources: Cre8d Design Best Served Hot — Rachel's Substack TechCrunch ProBlogger Raptive Kit Flodesk MailerLite Mailchimp Adweek Wimp Decaf Substack New York Times Cooking PageSpeed Insights Suno Reddit ChatGPT Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter.  Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: Subscriber to the Food Blogger Pro newsletter! Shoot Emily an email if you have any ideas for articles you want covered in the newsletter! ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine Journal ChatGPT Claude Gemini Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal The Creator-First Holiday Marketing Guide for Brands — Later Top 5 Tips for Food Bloggers on YouTube — Food Blogger Pro Episode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTube Google Keyword Planner Semrush Genius Link Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Turning 5 million social media followers into real revenue, syndicating content strategically across platforms, and prioritizing Facebook with Lexi Harrison from Crowded Kitchen. ------ Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen. Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok. In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You'll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously. If you've ever wondered how to build momentum on social media — or how to balance growth and monetization — you won't want to miss this one! Three episode takeaways: The benefits of prioritizing social media growth — For Crowded Kitchen, focusing on building their social media following has paid off significantly. Their social media traffic now surpasses their organic website traffic, and they're earning $4,000–$6,000 per week through the Facebook Monetization Program. On top of that, their larger audience has allowed them to secure higher-paying brand partnerships and even land a cookbook deal — clear proof that investing time and effort into social growth can yield major returns. How they use recipe series to drive engagement and new followers — Lexi shares more about their use of series like the "better than storebought" series they ran on social media in early 2024 that helped them grow from 30,000 followers in April of 2024 to over 2.4 million followers on Facebook now. Lexi explains the formula they use for the series, and tips for increasing new follower sign-ups. How they syndicate and recycle content strategically across platforms — With only 200 short-form videos to work with, Lexi explains their content posting schedule, their reposting strategy, and how they recycle content to reduce the workload and allow for time off (like for her maternity leave). Resources: Crowded Kitchen The Feed Feed Food Dolls Facebook Content Monetization Beta Grocers List ManyChat Crowded Kitchen Cookbook Follow Lexi on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse. ----- Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse. Surviving (and Thriving) in an AI-First Search World In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic. Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world. If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen. Three episode takeaways: How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators. Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success. How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews. Resources: MediaWyse Advanced SEO Q&A with Casey Markee 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee Cloudflare Raptive TopHatRank NerdPress RankIQ Lily Ray Semrush Ahrefs Profound Leite's Culinaria Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Feast AI Buttons Healthful Blondie Cucina by Elena Fit As A Mama Bear Google Tests 'Preferred Sources' To Personalize Top Stories In Search Platter Talk — Air Fryer Cod Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Understanding your rights as a creator, your guide to DMCA, and how to use technology to hunt down copycats. ----- Welcome to episode 545 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss (one of our esteemed FBP experts!) of Liss Legal.  The Creator's Guide to Digital Rights and Copyrighting with Danielle Liss If you feel like you're constantly fighting to protect your original work, you're not wrong; content theft is getting sneakier, especially when you throw AI into the mix. In this episode, Bjork and Danielle of Liss Legal simplify how you can protect yourself. The key takeaway here is knowing that the DMCA (Digital Millennium Copyright Act) is your best friend. You'll learn exactly how to use this powerful tool to shut down content thieves on major platforms, giving you back control over your hard work. You'll also hear Danielle share innovative strategies for monitoring your content without getting burnt out. We're talking quick wins like using Google Alerts and reverse image searches, and even how you can leverage AI to spot stolen work faster. The goal here is balance: protect your hustle efficiently so you can get back to doing what you do best — creating amazing new content! Three episode takeaways: - Your rights as a content creator: The content game is changing super fast thanks to AI and new privacy rules. This means bad actors are getting sneakier with stealing content. But here's the good news: you have implicit rights to the original content you make, and copyright law is your best friend. - The lowdown on DMCA: Don't let content thieves win! The Digital Millennium Copyright Act (DMCA) is the most important tool you have for fighting back. Major platforms like YouTube, Instagram, and even Google have clear processes for reporting stolen work. Learn how to use those forms — they are your weapon of choice! - Let technology do the heavy lifting: You can't spend all your time hunting down copycats; you have new content to create! Focus on being smart about monitoring. Simple tools like Google Alerts or reverse image searches are quick wins. Even better, AI isn't just a threat—it can actually help you find similar content and speed up your reporting process. Resources: Liss Legal ChatGPT DMCA Takedown Notice — Georgetown Library Raptive Google Alerts Grammarly Copyscape Copyleaks Visualping Shoot Danielle an email for a free consultation! Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Creating with purpose in a changing digital world, behind-the-scenes of running Ambitious Kitchen for 14 years, and managing burnout with Monique Volz. ----- Welcome to episode 544 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Monique Volz from Ambitious Kitchen. Monique Volz On Reinventing Ambitious Kitchen Over 14 Years Monique launched Ambitious Kitchen in 2011 as a passion project and now it has grown into her full-time business (with several employees) and a New York Times bestselling cookbook (and another cookbook on the way). In this interview, Monique shares how she has adapted to all of the changes in the food creator landscape over the last 14 years, how her priorties and definition of success have changed, and the different "eras" of her business. Due in part to an incredible season of growth during the pandemic, by 2022, Monique was burned-out. The pressure of keeping up with constant content demands — especially in the age of TikTok and Reels — prompted her to take a step back and refocus. She shifted away from the pursuit of virality, re-centered her creative goals, and leaned into the process of writing her first cookbook. In recent years, Monique has downsized her team so that she can focus on creating content (as opposed to managing a team) and returned to what she loves most: creating from a place of joy. Three episode takeaways: Building a brand takes time and adaptability — Monique spent years balancing her blog with a full-time job before taking her site full-time. In this interview, she chats about the combination of hustle, constant learning, and "right time right place" that led to the success of Ambitious Kitchen. Burnout is real, even when you're doing what you love — The constant pressure to create high-performing content eventually led Monique to reevaluate her approach and change her relationship with social media. Reinvention is essential in a changing industry — By reducing her team size, walking away from YouTube, and refocusing on meaningful content (like her cookbooks!), Monique is embracing a new chapter that aligns more closely with her values. Resources: Ambitious Kitchen Broma Bakery The Iced Coffee Hour Johnny Brunet on YouTube Slack Asana The Ambitious Kitchen Cookbook Follow Monique on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026.  ----- Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026 In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn't get left behind. Spoiler alert: If you're only focused on Google, you're missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we're talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you. Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience! Three episode takeaways: Search is multi-platform now: People under 45 are using an average of five platforms (hello, TikTok and Reddit!) to search for things. If your brand is only visible on one, you're missing out on serious discovery. Use the "exposure effect" to build trust: This concept shows that the more often people see your brand pop up across different channels, the more credible and trustworthy you become. Consistency is the key to building audience loyalty! Adapt your content strategy: Since readers are everywhere, your content has to evolve. You need to tailor your approach; think short-form videos, engaging in forum discussions, etc. to fit the specific demands of each platform for better engagement. Resources: Black Friday strategies that grow revenue, not your workload — Kit Must-Have Q4 Email Strategies to Grow Your List + Boost Traffic — Happy Subscribers Be sure to check out Allea's podcast, Happy Subscribers, here! Opening the door to more creators who meet Raptive quality standards — Raptive Creator Levels — Raptive Mediavine Mediavine Requirements Grocers List ManyChat How to plan for GEO in 2026 and evolve your search strategy — Search Engine Land Seven Sundays Google Tests "Analytics Advisor" Inside GA4, According To Reports — Search Engine Journal Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Embracing slow and steady growth, scaling a food blog without losing joy or balance, and hiring team members with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore. Scaling a Team and Reaching 2 Million Monthly Pageviews In this episode, we're welcoming back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019, just after she had narrowed her niche to Mexican recipes. Since then, she's grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she's built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work. Bjork and Isabel chat about how she avoids the comparison trap, what it's like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do. Three episode takeaways: How Isabel balances making, managing, and scaling — Even as her traffic and team have grown, Isabel has stayed connected to the creative side of her business by focusing on what she loves most — developing recipes in her niche and creating videos — not managing a team. Systems and support are game changers — Hiring strategically, using tools like Airtable, and taking advantage of Raptive's SEO support have helped Isabel delegate tasks, stay organized, and focus on the creative work she loves. Balance fuels longevity — From setting boundaries around her work to prioritize family time to avoiding comparison, Isabel shares how finding balance has kept her passionate, efficient, and motivated. Resources: Isabel Eats The Freedom of a Niche with Isabel Orozco-Moore The Future of Wanting (in an age of A.I.) Slow Productivity Toggl Focus Things App How to Get Things Done, Stay Focused and Be More Productive with Dr. Cal Newport Asana Airtable Buy Back Your Time Slack Semrush Pinch of Yum Email Crush Diversifying Income Series: Monetizing Your Email List with Matt Molen Email Marketing for Bloggers with Matt Molen WisprFlow Grammarly Raptive Tastes Better from Scratch Follow Isabel on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The future of AI, leveraging custom GPTs, and the importance of personal branding with Trey Griffin from Raptive. ----- Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive.  Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you're freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape. The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They'll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create. Three episode takeaways: Think of AI as an assistant rather than a replacement: Think of tools like Custom GPTs as a way to ditch the grunt work, like brainstorming or first drafts. That way, you can spend more time on the things that truly matter. The efficiency boost is real, letting you take more creative risks and move faster. Your "human touch" is the secret sauce: With AI making it easier for everyone to create something, your personal branding and unique storytelling is what will make you stand out. The human element — your voice, your perspective, your emotion — is what people connect with and what AI simply can't replicate. Don't overlook it! Staying nimble in a changing landscape: There's no denying that the content game is being reshaped by AI, which brings both opportunities and threats to creators. This technology is only going to get better, so keep experimenting with new tools and be ready to adapt how you create and how people consume content. Resources: Raptive OpenAI DevDay 2025 ChatGPT Episode 424 of The Food Blogger Pro podcast: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive Sora — OpenAI ElevenLabs Anthropic VO3 If Anyone Builds It, Everyone Dies Alpha Evolve AlphaFold Claude Connect with Trey on LinkedIn Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Building relationships with your audience, thriving as a content creator in a crowded market, and adapting to AI with Stephanie Woodin from Raptive. Welcome to episode 540 of The Food Blogger Pro Podcast! This is the first episode of Can't Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human. To kick-off the series, Bjork interviews Stephanie Woodin from Raptive. Authenticity, AI, and Audience Connection This week, we're joined by Stephanie Woodin to pull back the curtain on her brand-new podcast with Raptive, Ctrl+Alt+Ask, and dive into the fast-changing world of the creator economy. Stephanie has spent years working with top creators at Raptive, and now, as the host of Ctrl+Alt+Ask, she's taking calls from creators to talk about everything from burnout and branding to revenue strategies, AI, SEO, and more. She's the perfect person to chat with Bjork about the unique challenges creators face today. In this episode, Bjork and Stephanie unpack what it takes to thrive as a content creator in a crowded space, how AI is reshaping the industry, and practical ways to grow and connect with your audience. Three episode takeaways: Authenticity is key to standing out —Stephanie shares how standing out today means showing up as your real, relatable self. Authenticity is key to building trust, positioning yourself as an expert, and staying ahead of AI-generated content. Building relationships with your audience is crucial — Success isn't just about great content, it's about connection. Stephanie explains how treating your audience like real people (because they are!) can transform your brand and build long-term loyalty. How AI is transforming content creation and brand deals — Stephanie breaks down how AI is shifting the way brands work with creators — and why being the "face" behind your blog or business matters more than ever. Resources: Raptive Ctrl+Alt+Ask Search Quality Rater Guidelines: An Overview 424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive 410: AI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from Raptive 352: How to Optimize Your Ad Revenue with Paul Bannister and Courtney Kahn from AdThrive Inspired Taste Email Stephanie at Ctrl+Alt+Ask Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Niching down, the power of a simple sales funnel, and preventing burnout with Johnny Brunet.  ----- Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet.  The Journey to $100k as a Content Creator with Johnny Brunet Johnny Brunet's story is proof that a pandemic pivot can lead to major success! He went from stand-up comedy to mastering the Blackstone griddle, finding his sweet spot by creating content specifically for beginner cooks. He shares the secret sauce of his content empire: how he strategically focused on one niche tool to stand out and why targeting the starting-out crowd was the perfect gap in the market for massive growth. Beyond the cooking, Johnny gets real about the business, breaking down his successful revenue mix of YouTube AdSense, eBooks, and affiliate marketing. You'll get his best advice on keeping your sales funnel incredibly simple and the importance of smart content marketing to drive product sales. This episode will give you the blueprint for turning a niche idea into a full-time income without spreading yourself thin. Three episode takeaways: The power of niching down: Johnny's big pivot from comedy during COVID shows that sometimes you have to roll with life's changes! He found massive success by niching down to a specific tool (hello, Blackstone griddle!) and focusing on beginner cooks, proving there's gold in filling those market gaps. The simple sales funnel is your friend: Believe it or not, you don't need a crazy-complicated setup to make money! Johnny broke down his successful monetization mix of YouTube AdSense, eBooks, and affiliate marketing, emphasizing how a simple sales funnel and smart content marketing are key to actually moving those products. Don't spread yourself too thin: If you're creating content, take a note from Johnny: don't try to be everywhere at once. He recommends focusing on one type of content and, even better, just documenting your own learning process. It keeps you from spreading yourself too thin and is a great way to keep your audience engaged! Resources: Johnny's food blog: Johnny Brunet Be sure to check out Johnny's e-book, Griddle 101! Visit the members-only Food Blogger Pro forum here! Canva Stan Gumroad Kit ThriveCart FourthWall MKBHD — FourthWall Follow Johnny on YouTube and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen. ----- Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl's Kitchen. How Jessica Robinson Built a Profitable Food Brand Without SEO From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months. Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling. Three episode takeaways: Lean into the concept of being 'expert enough' — Jessica monetized her site within three months by focusing on Pinterest and later Facebook and skipping SEO-heavy strategies in favor of visual platforms with viral potential. She really focuses on analytics and is constantly evolving and pivoting based on what is working (and what isn't working anymore). Facebook can be a powerful traffic and revenue source — With over 430k followers, Facebook is Jessica's #2 traffic driver and brings in $1,500–$3,000 monthly from the Facebook monetization program — excluding the additional income Jessica receives from affiliate income and search traffic. Jessica shares more about her posting strategy and how viral videos on Facebook contribute to her SEO strategy. The importance of short-form video — Consistently posting relatable, engaging recipe videos with a focus on storytelling helps Jessica grow her audience — all while connecting deeply with her community. Resources: A Farmgirl's Kitchen New England Farmgirl A Farmgirl's Table Everything Food Conference Delicious Table Intercom Social Fabric Cinnamon Rolls Recipe PicMonkey Canva Splice App Maximizing Affiliate Revenue with Deep Linking URLgenius Grocers List Geniuslink Manychat Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Email Bjork Email Jessica Join Food Blogger Pro during our Q4 Sale! Become a member for just $65 for 3 months! Sale ends Friday, October 3rd at 11:59pm EST. Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom. ----- Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don't let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you've heard this before!) — it's the one place you can directly connect with your audience. So if you're looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers. Three episode takeaways: Think of AI as a tool, not a replacement: In a world where AI can write a recipe in seconds, the episode stresses that your unique voice and personal stories are what truly set you apart. Don't just create content; share your perspective and connect with your audience on a personal level! Email is your secret weapon: Social media algorithms can change at any time, but your email list is something you own. The conversation highlights why building a strong email list is a crucial and reliable way to communicate directly with your community and build long-term trust. SEO and authenticity can go hand in hand: From your photos to your SEO strategy, the show explains that authenticity is key. Instead of just chasing trends, focus on creating high-quality content that solves real problems for your readers. This approach builds trust with your audience and helps you stand out with search engines. Resources: Visit the Food Blogger Pro site to subscribe to our email list! The Truth Behind AI-Generated Food Content — From a Chef's Kitchen 9 opt-in form best practices + examples from top creators — Kit Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K SEO in the age of AI: Becoming the trusted answer — Search Engine Land The two parts of E-E-A-T Google hasn't told you about — Search Engine Land Why Keywords Alone Won't Build a High-Performing Blog — Clariti Google: We're Testing Changes To AI Mode To Encourage Clicks — Search Engine Roundtable Easy French Toast Recipe — Tastes Better from Scratch How to Build a Personal Brand as a Food Blogger — Food Blogger Pro Single Serve Cottage Cheese Pancake — Pinch of Yum Have you come across any interesting articles you'd like to share with the FBP team? Shoot Emily an email! Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Navigating burnout, creating unique content, and running a blog with 30 million monthly pageviews with Jeanine Donofrio from Love & Lemons. ----- Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons. The Journey to Reaching 30 Million Views a Month In this episode, Bjork chats with Jeanine Donofrio, the creator of the massively popular vegetarian food blog Love & Lemons, which now receives over 30 million monthly pageviews (!!!). Jeanine shares the story behind her blog's evolution — from a personal creative outlet that she started in 2011 to a thriving business with multiple employees. Bjork and Jeanine also talk about how Jeanine balances creativity with content strategy, manages the pressure of staying consistent, and how she navigates seasons of burnout. Three episode takeaways: How and why Jeanine started focusing on SEO — Love & Lemons was monetized solely with sponsored posts for the first 8 years, before fellow food blogggers and friends convinced Jeanine to focus on SEO and monetize with ads in 2019. Jeanine explains more about why she resisted ads and SEO for so many years, and how she navigated the transition to creating content with SEO in mind. How to anticipate and navigate burnout — Jeanine has experienced four intense periods of burnout in her time as a food creator, often related to the creation and promotion of her cookbooks. She shares how she plans for these seasons, why she views burnout as a necessary step to making creative space, and how she avoids rushing herself through burnout. How Jeanine has grown her team and batches content — Jeanine explains how she has hired teammates over the years and why she decided to prioritize outsourcing certain tasks, like photography, to free up her time for recipe development, writing, and spending time with her family. She also shares a peak behind-the-scenes into her content batching process (and why she batches 30 recipes at a time). Resources: Love & Lemons Love & Lemons Cookbooks Smitten Kitchen 101 Cookbooks A Couple Cooks Semrush Lemon Water on Substack Register for our webinar with Grocers List Follow Jeanine on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad. Branding, Blogging, and Q4: How to Stand Out Online In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site. Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience. Three episode takeaways: How to audit your own content — Madison shares how to review your site for user experience and brand messaging. She explains how to optimize individual blog posts to convey your personal brand and voice, why you must always review your blog on mobile, and how to ensure that every page on your website reflects your brand. Madison describes this process as the foundational work that will make your brand sustainable in the years to come — sold. How to adapt to the changing landscape of content creation — Bjork and Madison discuss the importance of creating an online space and content style that is uniquely yours to stand out from AI (and in a saturated market). Engaging with your audience through personal stories can enhance connection, which is critical for building trust with your audience and moving beyond a transactional relationship for recipes. How can you be more helpful for your audience? What makes you different? How (and why) to prepare your site for Q4 — Q4 is a critical time for food creators thanks to increased site traffic and earning potential. But Madison explains that many creators forgot to get their websites ready and are missing an opportunity. She shares exactly how to do this and why website optimization is crucial for converting traffic into loyal followers. Resources: Grace + Vine Studios Joyfully Mad How to Optimize Your Website Design as a Food Blogger with Madison Wetherill The Vine Podcast MKBHD Pinch of Yum Ask From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom Follow Madison on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.