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Unveiling the human stories behind AI innovation
Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation.
From groundbreaking business applications to transformative societal impacts, 'AI Unscripted' offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.
15 Episodes
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Send a text What if the quickest route to AI success isn't about building new systems. We sit down with Thierry Geerts, CEO of Beci, Brussels Chamber of Commerce and former Google Belgium director, to explore why small businesses in Brussels might be better placed than large corporations to harness AI's potential right now. Thierry argues convincingly for practical use over invention, suggesting that the region's high wages and pragmatic talent make ready-made AI tools a strategic advantage. ...
Send a text While skepticism often grabs attention, data may reveal a different narrative. A select group of companies is already harnessing AI to create tangible business value. We delve into new survey insights with Xavier Verhaeghe to explore why these companies are leading, how they organise their initiatives, and what it takes to transition from isolated trials to significant results. The key is clear: view AI as a transformative force, not just a tool. We outline the strategies su...
Send a text AI alone won't revolutionise a business just because the tools are available. We explore how Microsoft transitioned from trial phases of AI to achieving tangible results—and why governance, training, and clear KPIs are crucial in moving from novelty to tangible outcomes. With insights from Marijke Schroos, General Manager, Microsoft Belgium and Luxembourg, and Michiel De Keyzer, a Director at PwC, we delve into daily adoption mechanics, from leader-driven prompt sharing to communi...
Send a text Season two of AI Unscripted begins with a deep dive into how artificial intelligence is transforming the business landscape and the early career experience. Host Patrick is joined by Oscar Monville, a junior cloud data and AI expert at PwC, who shares his unique perspective as part of the first generation to enter the workforce with AI as a daily reality. Oscar’s Journey: From University to PwC Oscar recounts his academic background in digital business at the University of Namur, ...
Send a text Welcome to this episode of AI Unscripted, where the focus turns to the impact of artificial intelligence on the tax profession. Host Patrick is joined by Laurens, a director with a background in accounting and tax compliance, for a practical discussion on how AI is reshaping tax functions, from efficiency gains to strategic transformation. Key topics include: AI in the tax function: Laurens explains how AI is already integrated into daily tax work, supporting both effi...
Send a text Welcome to episode 10 of our AI Unscripted series, where host Patrick explores the evolving role of artificial intelligence in education and the early stages of professional life. This episode offers a candid look at how students and young professionals are engaging with AI, both in their studies and as they embark on their careers. Key topics include: AI in the classroom: Hugues and Cosme share their personal experiences with AI at university, discussing how students ...
Send a text Welcome to another insightful episode of our AI Unscripted series, where we explore the dynamic world of artificial intelligence (AI). In this episode, we delve into the critical topic of trust in AI, focusing on its legal and regulatory aspects, particularly within the European context. Key topics include: Understanding the AI Act: Loïc provides an overview of the AI Act, a significant piece of European legislation aimed at securing the safety and trustworthiness of A...
Send a text Welcome to another captivating episode of our AI Unscripted series where we delve into the fascinating world of artificial intelligence (AI) and, in this episode, its intersection with art, music and technology alongside the creative minds from Casco Phil. Key topics include: Casco Phil's unique approach: Discover the innovative spirit of Casco Phil, a socially engaged cultural organisation known for its adventurous and experimental approach to performing arts. Benjami...
Send a text Welcome to another engaging episode of our AI Unscripted series, where we explore the dynamic intersection of artificial intelligence (AI) and engineering with the team from KU Leuven University's Solar Team. Key topics include: Evolution of AI in engineering: Explore the integration of AI in building a solar-powered car with Thibaut and Kevin from the Innoptus Solar Team. They walk us through the transformative journey of converting solar energy into automotive power....
Send a text In this episode of our AI Unscripted series, we welcome Professor Hannes Datta from a leading university to discuss the institution's initiatives with artificial intelligence (AI) in education and the ethical considerations surrounding it. Key topics include: AI in education initiatives Professor Datta shares his experience leading the AI in Education Work Group, highlighting the development of an AI lab and a popular blog dedicated to informing students and facu...
Send a text In this episode of our AI Unscripted series, Paul Van Den Bosch, author of "Lead Like a Coach", and Liesbet Vanderstappen, our HR director, explore AI's transformative role in data and coaching. Key topics include: AI and Sports Data: Paul explains how AI processes immense volumes of sports data, such as athletes' resting heart rates, sleep hours, and training metrics, to deliver recovery scores and performance insights. [1:09] Human Touch in Coaching: Despite the...
Send a text In this episode of our AI Unscripted series, Patrick Boone is joined by Xavier Verhaeghe, PwC Belgium’s AI and Innovation Lead, and two experts, Max and Maxim, who delve into the intersection of AI and football. Key topics include: AI in Football: Max and Maxim discuss how data science and AI are being integrated into football, from performance analysis to scouting and player development. Data Utilisation: The use of event data and tracking data to analyse player...
Send a text In this episode of our AI Unscripted series, we’re joined by Xavier Verhaeghe, PwC Belgium’s Technology and Innovation Lead Partner, and Quinten Devreker, Experience Centre Lead with PwC Belgium, who share their expert insights on predictions for AI in 2025 and beyond. Key topics include: AI Lab and Experience Centre: The purpose of the new AI Lab in our PwC Experience Centre is to provide clients and visitors with hands-on experience with AI, particularly Gen AI, show...
Send a text In this episode of our AI Unscripted series, we’re joined by Peter De Keyzer, a renowned opinion maker on economic trends and corporate strategy. Peter shares his expert insights on the transformative impact of AI on corporate communications and various industries. Key topics include: AI in corporate communications: How companies are starting to integrate AI into their communications strategies, with tools like chatbots becoming more common and sophisticated applicatio...
Send a text In this episode of our AI Unscripted series, we’re joined by Elke Geraerts, a neuropsychologist and founder of Better Minds at Work, who shares insights on the human aspect of AI, focusing on resilience, work-life balance and the importance of embracing change and uncertainty. During the session, Elke shows how understanding the massive impact the brain has on our thoughts, feelings and behaviours can help us navigate the evolving landscape of AI. Key topics include: The rol...
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