Scaling the Gap

How can a simple college side hustle grow into a thriving, full-fledged business? In this episode of Scaling the Gap, host Madeleine MacRae welcomes Patrick Brown, founder and CEO of Surv. What began as Rent Sons, a playful idea to offer “quality service without the complaining of an actual son,” has grown into a purpose-driven franchise that builds stronger communities while empowering people to grow.Pat opens up about his entrepreneurial journey from a college side hustle to a tech-enabled startup and eventually into a scalable franchise model. Along the way, he shares the lessons learned from embracing feedback, fostering innovation among franchisees, and leading with humility and faith.Together, Madeleine and Pat explore how servant leadership transforms business, why structure creates freedom, and how low-mindshare work gives people the mental space to reflect on who they are becoming. The result is a conversation that proves success is not just about profit. It is about purpose, people, and the quiet power of serving well.Whether you lead a growing team or are searching for meaning in your work, this episode will inspire you to see everyday service in a whole new light.Key TakeawaysHow “Rent Sons” evolved from a college project into a community-centered franchiseWhy feedback, even when hard to hear, is the foundation of authentic growthHow servant leadership and faith intersect in building a purpose-driven businessThe hidden value of “low mindshare” work and how it fosters reflection and growthWhy franchising thrives on humility, collaboration, and shared innovationHow true success is defined not by wealth, but by meaning, impact, and legacyIn This Episode[00:00] Introduction to Patrick Brown[02:54] Building community and business growth[06:16] Challenges in transitioning to franchising[11:16] Generosity, information sharing, and scarcity mindset[12:42] Personal growth and embracing feedback[18:03] Learning from others and role models[19:49] Intentionality and self-discovery in work[21:08] Pat’s definition of success[27:17] Closing reflections and contact informationNotable Quotes[04:25] "I love being an entrepreneur. I love always innovating and finding new ways to do things and making the business better and better." – Pat Brown[14:04] "Feedback will always help you grow, and you grow into your best self through feedback." – Pat Brown[21:41] "I think the finish line is a false reality. Success really is about living the way you would want to be living today." – Pat BrownOur GuestPat Brown is the Founder and CEO of Surv, a fast-growing service franchise that connects people through meaningful work. What began as a college venture called “Rent Sons” has evolved into a mission-driven business empowering individuals to serve their communities while developing practical and life skills. Pat believes in the power of feedback, curiosity, and servant leadership to create a ripple effect of positive impact across generations.Resources and LinksPat BrownWebsite: https://www.wesurv.com/LinkedIn: linkedin.com/in/pat-brown-survMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Bill McDevitt, founder of Top of the World Coaching. Bill shares his incredible journey from a 12-year-old paper boy learning business basics to a seasoned McDonald's executive, and finally to a small business coach dedicated to empowering leaders. His story is not a straight line but a series of peaks and valleys, including a profound personal loss that reshaped his timeline but not his resolve.Bill opens up about the foundational principles that guide his work: Empathy, Flexibility, and Self-Awareness, and his "Three P" philosophy: People, Performance, Profit. He reveals why the key to growth is training others to make you obsolete and how a broken window from his childhood taught him a lesson in honesty that shaped his entire career. This conversation is a masterclass in building a meaningful legacy, both in business and in life.If you’ve ever wondered how to build a business that outlives you or how to lead with humility and heart, this conversation is for you.Key TakeawaysHow a childhood paper route taught foundational business and integrity lessons.Why teaching your team to replace you is the ultimate leadership strategy.How to apply the "Three P" principle (People, Performance, Profit) for sustainable growth.The importance of navigating life's inevitable "peaks and valleys" with resilience.How to define success as a journey of legacy-building, not a destination.Why empathy, flexibility, and self-awareness are non-negotiable for modern leaders.Bill's personal "success algorithm" that focuses on lasting impressions and family.In This Episode[00:00] Introduction to Bill McDevitt[03:04] The power of leadership duplication[07:29] People, performance, and profit principle[09:17] Lessons in honesty and accountability[13:04] Navigating peaks, valleys, and life’s unexpected turns[14:40] Launching Top of the World Coaching[15:31] Embracing flexibility and agility in business[17:59] Identity, humility, and learning from others[19:23] Foundations of Bill’s coaching practice[20:16] Defining success and legacy[26:53] Final takeaways and how to connect with BillNotable Quotes[03:53] "The only way you can move on to the next thing is if you teach somebody what I taught you."— Bill McDevitt[07:41] "If you get the right people, train the right people, coach the right people, they're going to perform better. And when you get that high-performing team out there, then you're going to naturally turn profit."— Bill McDevitt[13:26] "If you want to hear a laugh from above, make a plan."— Bill McDevitt[12:38] “The right thing to do is very rarely the easy thing to do, but it always has such an extreme payoff."— Bill McDevitt[20:28] "Success to me is not a destination. It is a journey, and it's a journey that you're creating your legacy."— Bill McDevitt[24:32] "I want to leave a meaningful, lasting impression... The leader is setting up the culture. And this culture that you're setting up will be here long after you're gone."— Bill McDevittOur GuestBill McDevitt is the founder of Top of the World Coaching, a coaching practice dedicated to helping small business owners and leaders scale their impact without sacrificing their values. With a decades-long career that began at McDonald's and spanned corporate leadership, Bill brings a wealth of real-world experience centered on his core principles of People, Performance, and Profit. He is passionate about empowering leaders to build lasting cultures and legacies.Resources and LinksBill McDevittTop of the World Coaching - https://totwcoaching.com/Email - bmcdevitt@totwcoaching.comLinkedIn - https://www.linkedin.com/in/billmcdevitt-top-of-the-world-coachingMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

What really makes a franchise thrive, the systems or the people behind them? In this episode of Scaling the Gap, Madeleine MacRae chats with Matt Kunz, COO of Fastest Labs, about what it truly takes to grow a business without losing your humanity. From his early days running Sylvan Learning Centers with his wife to leading powerhouse brands like Five Star Painting and Mr. Rooter Plumbing, Matt’s journey is packed with lessons on resilience, leadership, and staying humble through success.They dig into how the right structure creates freedom, why technology should enhance, not replace, the human touch, and how the best leaders focus on their franchisees’ bottom line just as much as their own. Matt also shares some of the toughest moments in his career, including legal battles, communication missteps, and the surprising “collateral beauty” that came from it all.It’s an honest, inspiring look at growth, grit, and the heart of franchising. Whether you lead a team or dream of building one, this episode will leave you thinking differently about success.Key TakeawaysWhy the best structures create freedom, not restriction.How to balance unit growth, diversification, and same-store sales for sustainable franchise scaling.The power of empathy and communication in franchise leadership.Lessons from the “collateral beauty” of franchising where growth happens through people.Why saying no to good ideas can be the ultimate path to greatness.How bringing your team along on the journey transforms outcomes and loyalty.Why defining success is less about milestones and more about legacy, humility, and continuous evolution.In This Episode[00:00] Introduction to Matt Kunz[05:09] Evolution of structure and technology in franchising[06:50] Remote work and communication tools[08:44] Diversity among franchisees[10:14] Transformational growth in business ownership[15:52] Unexpected joys and hurdles in franchising[21:23] The importance of communication and mentorship[23:49] Learning from mistakes: the logo redesign story[27:28] The value of bringing people along the journey[29:32] Reflecting on growth and adaptability[30:36] Defining success and legacy[37:08] How to connect with Matt and Fastest Labs[38:27] Closing remarks and podcast outroNotable Quotes[04:48] "Structure isn't a straitjacket. Structure gives you freedom. The best type of structure is going to unleash your capacity." — Matt[06:18] "A few years back, you saw technology coming on, trying to replace the human. Now people are realizing the technology has to enhance the human, not replace the human." — Matt[07:51] "In franchising, people are friendly and welcoming and supportive, and even if you might be offering a competitive service or even if you might be a competing brand, there is still just a sense of, I'm going to call it almost family." — Matt[19:59] "This is a very humbling industry. Like if you come in cocky, you will leave humbled in this industry." — Matt[35:12] "I don't think we're going to be defined by what we say yes to. I think we're going to be more defined by what we say no to." — MattOur GuestMatt is the Chief Operating Officer of Fastest Labs, a rapidly growing drug testing franchise headquartered in San Antonio, Texas. With a background in mechanical engineering and over two decades in franchising, Matt has led operations and brand growth at multiple national franchises, including Sylvan Learning Center, Five Star Painting, and Mr. Rooter Plumbing. He is passionate about scalable systems, people-first leadership, and creating lasting impact through mentoring and strategic growth.Resources and LinksMatt KunzWebsite: fastestlabs.comFranchise Info: fastestlabsfranchise.comEmail: matt@fastestlabs.comLinkedIn: Matt on LinkedInMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Ashley Peterson, co-founder of Blue Mist Paint & Supply, a family-run paint and supply store in Greenville, South Carolina. What started as a renovation side hustle evolved through countless pivots, lessons, and leaps of faith into a thriving small business and community favorite.Ashley opens up about leaving behind a comfortable job in healthcare to pursue entrepreneurship with her husband, Heath, the challenges of bringing a new paint brand to her region, and how “time freedom” became her truest measure of success. She also shares what it’s like to homeschool her son while running a brick-and-mortar store, and how each chapter of her journey is about more than paint, it’s about family, courage, and building a legacy.If you’ve ever wondered if it’s possible to build a legacy business without sacrificing the moments that matter most, this conversation is for you.Key TakeawaysHow Ashley turned a home renovation idea into a full-service paint and supply businessWhy embracing pivots can lead to unexpected growthThe importance of time freedom in defining true successHow bringing a 100-year-old paint brand to South Carolina became a bold business moveThe joy of being featured on a magazine cover and winning “Best of South Carolina”Why entrepreneurship is as much about family and values as it is about profitsAshley's personal "success algorithm" that balances achievement, relationships, and purpose.In This Episode[00:00] Introduction to Ashley Peterson[01:19] How Blue Mist began and evolved through multiple pivots[03:18] Why paint became their perfect product[04:24] The dream that sparked their leap into business[05:06] Defining success beyond cars and houses[06:37] Facing the challenge of introducing a new paint brand[09:29] The pride of seeing Blue Mist help expand a national brand[09:52] From small-town store to magazine cover and statewide award[12:21] Finding unexpected freedom and flexibility through entrepreneurship[13:32] Redefining success and celebrating the wins[20:24] Where to connect with AshleyNotable Quotes[03:18] “Paint is colorful, it's fun, it's easy to change. If somebody likes it, that's wonderful. If they don't, it's easy and inexpensive to change.” - Ashley Peterson[04:32] “I had grown up with my mom telling me, you wanna go into healthcare, it's where the money is.” - Ashley Peterson[07:02] “I am the first one in the state of South Carolina to bring Dunn-Edwards Paints. You may know that paint line, but around here, people don’t know it. And when you don’t know something, you don’t trust it.”-  Ashley Peterson[08:49] “I remember when nobody knew the name. And now here we’re a brand that people demand.” - Ashley Peterson[13:40] “Most people that I know in my personal circle have hobby businesses, and that’s wonderful, and I hope that they’re successful.” - Ashley PetersonOur GuestAshley Peterson is the co-founder of Blue Mist Paint & Supply, a woman- and family-owned paint and supply store based in Greenville, South Carolina. Alongside her husband, Heath, she has transformed a small renovation idea into a thriving business, blending creativity, courage, and community. Ashley is passionate about teaching her son entrepreneurship through their family business and about empowering others to build a life defined by purpose and freedom.Resources and LinksAshley PetersonBlue Mist Paint and Supply - https://bluemistpaintandsupply.com/Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Oana Molodoi, founder of OM Drapes Design, a Southern California company creating custom window treatments for high-end homes and interior designers. Oana shares how she launched the business in 2020 during the pandemic with no industry experience, built a website with her husband, and on her very first appointment, walked away with a $5,000 check that confirmed she was on to something big.She opens up about the ups and downs of growing fast, the challenges of being a solopreneur while raising a family, and the joy of becoming a role model for her kids. Oana and Madeleine talk about what the American dream really looks like, why taking time off is essential, and how strong relationships can often matter more than business strategy.If you have ever wondered whether you can grow a business you love without sacrificing the people and values that matter most, this conversation will leave you feeling inspired and ready to take action.Key TakeawaysHow starting from scratch during the pandemic turned into a thriving design businessWhy personal connection is the secret ingredient to long-term successOana’s formula for balancing motherhood, marriage, and entrepreneurshipThe emotional labor of growing fast and why it’s worth itWhy blocking vacation time might be the most productive thing you doHow immigrant resilience and purpose-fueled work created Oana’s dream lifeWhy “success” should include joy, love, and alignment, not just profitsIn This Episode[00:00] Introduction to Oana Molodoi [02:44] How the pandemic sparked a bold career leap[04:43] Landing her first big client and building momentum[05:26] Balancing business growth and family life[07:02] A touching story about her daughter’s pride about the  business[10:58] The power of scheduling rest and connection[13:47] Unexpected gifts from client relationships[16:22] Living the American dream as a successful immigrant[18:17] Strategic risk, connection, and staying grounded[19:38] Oana’s definition of success[26:42] Where to connect with OanaNotable Quotes[08:22] “Entrepreneurial life is like a stool. It's a three-legged stool. You've got your business, you've got your relationships, you've got your family, and there's three legs, but they're never even at the same time, it gets pretty wobbly.”— Madeline[11:03] "Every December, I actually take a spa day and I go and set my goals and think of my next year's strategy." — Oana [15:15] "The universe cannot be outdone in generosity. When we pour it out and we give it and we give it, it's gonna come back to us" — Madeline McCrae[16:30] "We put our dreams in eight pieces of luggage and flew over the ocean." — Oana [20:00] "I have an MBA and I look at it as a business. And when I first started this, I was thinking, oh, finally I get to put my MBA to work." — Oana [20:43] "Success is really how accomplished you feel, how loved you feel, how well received you feel." — Oana Our GuestOana Molodoi is the founder of OM Drapes Design, a fast-growing window treatments company based in Southern California. Originally from Romania, Oana brings her deep background in advertising and her MBA education into every part of her business. Known for her creative eye and heart-centered leadership, she has built a brand rooted in connection, purpose, and empowerment.Resources and LinksOana MolodoiOM Drapes Design - https://omdrapesdesign.com/Instagram- https://www.instagram.com/oanamolodoi/?hl=enLinkedIn - https://www.linkedin.com/in/oana-molodoiMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Jordan Godbey, founder of Growth Community, to dive deep into the power of transformational communities. Jordan shares his unique entrepreneurial journey, from his early days in digital marketing to becoming a leading expert in building online communities. We explore how focusing on a single, powerful area of expertise can lead to monumental growth, both personally and professionally.Jordan talks about the challenges and rewards of building a business that not only scales but supports a thriving community of like-minded individuals. He emphasizes the importance of personal development in entrepreneurship and how saying "no" to the good allows you to say "yes" to the great.Key TakeawaysCommunity plays a huge role in business growth and client transformation.Why focusing on a singular, niche business model can lead to mastery and recognition.How saying "no" to opportunities that don’t align with your vision leads to greater success.The importance of personal growth in entrepreneurship.Build a business that not only delivers profit but also fosters lasting relationships.In This Episode[00:00] Introduction to Jordan Godbey[01:36] The power of community[03:06] The evolution of online communities[09:31] The importance of focus and specialization[15:36] Challenges and personal growth[21:36] Embracing your future self[22:05] The pain of rapid growth and the fast-moving river analogy[26:39] Entrepreneurship: an endurance game[32:59] Jordan’s definition of success[41:38] Final thoughts and farewellNotable Quotes[13:58] " It felt very visceral to me that I was cutting off 99% of all opportunities out there because I was able to do so many things and I had done so many things and I was known for so many things, and so people did continue to come to me asking for these things, and I had to say, while I would like to take your money, while I could easily fulfill that, I am going to say no." — Jordan[17:28] " I am trying to achieve high growth and high identity change and figuring out, what is the ultimate form of what I can do and become? And there's a lot in that because it's not always about what I'm doing, but who I'm becoming and the identity around my future self as an entrepreneur, as a leader, as a person, as a man." — Jordan[30:28] “ Your business will never surpass your level of personal development, so wherever you have that bottleneck in your life, the thing that you're avoiding or you're ignoring or you won't seek help on, that is where you're going to stay stuck.”— Jordan[38:47] " In all of the dimensions of life, and one of the things that I've latched onto is just this simple quote, which is: progress equals happiness.” — JordanOur GuestJordan Godbey is the founder of GrowthCommunity, a platform that helps experts, coaches, and consultants scale their impact through transformational online communities. With a background in digital marketing and a passion for personal growth, Jordan specializes in creating community-driven businesses that foster real transformation, and his mission is to empower entrepreneurs to scale their businesses while growing personally and professionally.Resources and LinksJordan GodbeyWebsite - https://jordangodbey.com/LinkedIn - https://linkedin.com/in/jordangodbeyGrowthCommunity - https://growthcommunity.coMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

What if the key to escaping corporate burnout was sitting right next to you at the backyard firepit? In this episode of Scaling the Gap, host Madeleine MacRae sits down with serial entrepreneur Adam Berryman, who shares his journey from corporate burnout to owning multiple Budget Blinds franchises. Adam recounts how a casual conversation with his neighbor over a fire pit evolved into a thriving business partnership, allowing them to escape the constraints of their corporate careers. He discusses the strategic decision to enter franchising rather than starting from scratch, emphasizing the value of established systems and corporate support.Adam opens up about the challenges of scaling, including the difficult lessons of holding onto the wrong team members for too long and the emotional complexity of leadership transitions. He also highlights the profound satisfaction of building a customer-centric culture, reflected in consistently glowing reviews. The conversation delves into the dynamics of a successful business partnership, where complementary strengths create balance and accountability.Key TakeawaysHow a chance backyard conversation sparked Adam’s leap from corporate life into franchisingWhy Budget Blinds became the right fit after rejecting “uninteresting” ideasThe painful lessons of holding on to the wrong hires, and how growth outpaces peopleWhy letting go as a leader can feel like grief, and how to reframe itThe joy of building a customer-first culture that fuels five-star reviewsThe power of partnerships: finding your yin to your yang in businessWhy defining success is both “yes and no” and how gratitude + growth drive the journeyIn This Episode[00:00] Introduction to Adam Berryman[02:43] Transition from corporate to franchising[05:32] Choosing franchising over starting from scratch[06:57] Unexpected hurdles: employee turnover[08:51] Team dynamics and business growth stages[10:05] Letting go as a leader[15:24] Growth, grief, and identity in entrepreneurship[20:21] The power of partnerships[24:32] Defining success: Adam’s perspective[29:18] Personal success algorithm[36:26] Closing thoughts and call to actionNotable Quotes[03:13] “We just decided that we were gonna try to go into business together... most of it we originally thought was just talk having a drink. Over time we just continued the conversations to the point where we actually executed on it.” — Adam[11:31] “We still continue to surprise ourselves with what we're able to accomplish... that customer experience is now so ingrained in our culture that it's so much fun.” — Adam [12:48] “I could be having the worst day and everything's going sideways... and then I can reflect back on the Google reviews as they come through and it just changes everything.” — Adam [18:23] “I just see the way things have been with really the economy from like really 08 on. The larger companies have just been grabbing everything... it's not good for us small businesses.” — Adam [19:52] “I just hate seeing peers of mine struggle through things that I've been lucky enough to thrive through.” — Adam [26:47] “I do really enjoy the business that I'm in and love to continue to grow and acquire more... I won't stop until something stops me.” — Adam Our GuestAdam Berryman is a serial entrepreneur and multi-territory owner of Budget Blinds in San Diego, Palm Springs, and Nashville. After 13 years in corporate America, Adam leapt into franchising, scaling his business with a strong partner, a relentless growth mindset, and a passion for helping other entrepreneurs succeed.Resources and LinksAdam Berrymanhttps://franchise.budgetblinds.com/LinkedInMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Adam Povlitz, President of Anago Cleaning Systems, to explore how a family founded business transformed into a disruptive $100M+ franchise brand and why the next target is $300 million.Adam shares how Anago’s three tier franchise model turns the traditional structure on its head, creating unique synergy between master franchisees and unit franchisees. He opens up about starting at the bottom cleaning daycares, how the 2008 recession pushed him into the family business, and the lessons he has learned growing from reluctant successor to visionary CEO.This conversation dives into servant leadership, innovative technology, hiring smarter people, and redefining success beyond revenue. Adam’s story is candid, inspiring, and tactical whether you are scaling a family business, leading through a crisis, or building a disruptive franchise.Key TakeawaysWhy Anago’s three tier franchise model separates day and night businesses for efficiency and scalabilityHow technology like CleanCom turns customer complaints into opportunities for loyaltyLeadership lessons from starting in telemarketing and cleaning shifts to leading a $100M+ brandWhy COVID 19 became a turning point for Adam’s leadership styleThe power of servant leadership and leadership duplication to inspire franchisees as fellow CEOsHiring smarter people: moving from fear of hiring to building a powerhouse executive teamWhy success for Adam is measured by family, relationships, and personal growth, not just revenueIn This Episode[00:00] Introduction to Adam Povlitz[01:29] Explaining the three-tier franchise model[02:51] Master vs. unit franchise roles[04:45] Benefits of the model & example success story[06:18] Adam’s personal journey to Anago[12:32] Leadership journey: from operator to CEO[13:10] Servant leadership & early career lessons[19:05] Building a high-performing team[21:39] The $100 million challenge[25:02] Unexpected delights of leadership[26:47] Introversion, extroversion, and leadership balance[28:20] Defining success[34:48] Closing & contact informationNotable Quotes[20:55] "I don't want to call it afraid, but uncomfortable in hiring, I went from someone uncomfortable in hiring to someone where, you know, you could dump me in any industry in any part of the country and tell me I need to hire any position and I can figure it out and be totally fine doing it." — Adam Povlitz[22:25] "I thought like I would feel different now that I have $100 million business. And I'm like, he goes, I know your problem. He goes, you're thinking about 200 million now." — Adam Povlitz[18:34] "As you ascend the proverbial ranks, you ascend those ranks because you're... The way you think is works. You know, your gut instincts are strong and they tell you what to do and they're usually accurate." — Adam Povlitz[29:54] "My dad said if you're not moving forward, you're falling behind. And so I always striving to do, you know, to be 1% better." — Adam Povlitz[25:38] "I was very shy in middle and high school. Probably even, you know, reasonably shy, but at least, you know, but. But in college, there was at least some beers that you could have, and you go, I'm not that shy." — Adam PovlitzOur GuestAdam Povlitz is the President of Anago Cleaning Systems, a national commercial cleaning franchisor with a unique three tier franchise model. Since joining the family business in 2009, he has helped scale it from $60 million to over $100 million in system wide revenue, with Vision 2028 aiming for $300 million. Adam is passionate about servant leadership, customer first innovation, and building teams that thrive.Resources and LinksAdam Povlitz https://anagocleaning.com/LinkedInMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae welcomes Kelley Hoven, Brand President of Gatsby Glass, an emerging powerhouse in the glass solutions industry. With more than 30 years in sales and marketing, including 24 years in franchising, Kelley brings a rare blend of corporate acumen, entrepreneurial grit, and deep insight into what it takes to build a brand from the ground up.Kelley shares her journey from corporate franchising to employee number one at Gatsby Glass, guiding the company from concept to national recognition. She and Madeleine explore the strategy behind building a luxury brand in a male-dominated field, the evolution from shower enclosures to large-scale commercial projects, and how "backbone" culture and intentional leadership fuel growth.This conversation digs into the unexpected hurdles of franchising, the surprising joys of building a disruptive brand, and why true success is measured not just by money, but by joy, gratitude, empowerment, and lasting impact.Key TakeawaysWhy franchising requires grit, will, and determination more than prior industry experienceThe hidden challenges of "semi-absentee" ownership and why involvement mattersHow Gatsby Glass turned disruption into strategy through elegant branding and innovationThe role of "backbone" culture in creating empowered, collaborative teamsWhy a luxury brand must balance sophistication with strategy to serve its clientsLessons from franchising: You can teach skills, but you cannot teach driveIn This Episode[00:00] Introduction to Kelley Hoven[04:15] Gatsby Glass origins and early strategy[05:37] Elevating beyond the status quo and brand sophistication[08:40] Entrepreneur Magazine recognition and team accolades[09:42] Hiring mistakes, growth mindset, and grit in franchising[15:19] Unexpected joys: disruption in local markets and team "backbone" culture[20:45] Scaling toward national dominance in glass solutions[22:48] Kelley’s definition of success[27:20] Gatsby Glass resources and how to connectNotable Quotes[02:41] "I leverage my degree in industrial organizational psychology every day, and not many people can say that about their education." — Kelley Hoven[07:09] "Our motto is elegant, strong, innovative, and we live those values in every part of our business." — Kelley Hoven[09:48] "This is not a ten-hour-a-week job. If you do not hire the right people, you will quickly realize that franchising demands more." — Kelley Hoven[17:58] "I do not want to be the smartest person in the room. My team inspires me every day with their ideas and backbone." — Kelley Hoven[22:48] "For me, success means joy, gratitude, strong relationships, and empowering others, not just titles or salary." — Kelley HovenOur GuestKelley Hoven is the Brand President of Gatsby Glass, one of Entrepreneur Magazine’s Top 150 Emerging Brands. With three decades of experience in sales, marketing, and franchising, Kelley has scaled businesses from both the corporate and ownership sides. Known for her intentional leadership and passion for elegant, strong, innovative solutions, Kelley is redefining what it means to build a disruptive luxury brand in a male-dominated industry.Resources and LinksKelley HovenWebsite - https://www.gatsbyglass.com/LinkedIn - https://www.linkedin.com/in/kelleyhovenMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae welcomes Rick Locke, CEO and industry leader in the fenestration space, who scaled his business from a single location to nine across five states, generating more than $60 million in annual revenue.Rick opens up about the lessons he carried from the corporate world into small business ownership, from implementing KPIs that gave employees clarity and motivation, to learning how values and culture drive performance. He and Madeleine explore the highs and lows of acquisitions, hiring for alignment, and why building a drama-free culture is worth the tough calls.They also geek out on cutting-edge window and door innovations, and Rick shares how staying at the forefront of product development keeps him energized both as an entrepreneur and as Chairman of the National Glass Association.Key TakeawaysWhy corporate discipline and structure can transform small business successHow KPIs and clear expectations create empowered employeesThe importance of hiring for values alignment, not just skillsWhy a “drama-free” culture is a growth acceleratorInsights into dynamic window technologies reshaping the industryThe underestimated role of personal values in employee motivationHow building a legacy business opens doors for family successionIn This Episode[00:00]  Introduction to Rick Locke  [03:43]  Employee reactions to structure & KPIs  [05:13]  Hiring, fit, and drama-free culture  [08:35]  Smart glass & technology advancements  [12:48]  Unexpected delights & hurdles of business ownership  [13:21]  People, motivation, and values in hiring  [16:21]  Understanding employee motivations & personal stories  [20:16]  Defining success & building a lasting organization  [24:14]  Final reflections & podcast wrap-up  Notable Quotes[06:22] “We had employees say, ‘I’ve never had KPIs before.’ In the corporate world it’s standard, but in small business, it was revolutionary.” — Rick Locke[12:19] “Hiring someone who doesn’t fit your culture creates drama every single day. It’s just not worth it.” — Madeleine MacRae[20:11] “Windows used to be static points in your wall. Now they’re dynamic, adjusting to light and heat; it’s like science fiction becoming real.” — Rick Locke[35:47] “What really matters is understanding people’s values. Skills get you in the door, but values determine success.” — Rick Locke[42:55] “Success for me means building something enduring, creating lasting value, and leaving a family legacy.” — Rick LockeOur GuestRick Locke is the CEO of a multi-location fenestration business spanning five states and generating $60M+ in annual revenue. With a background in corporate leadership, Rick brought systems, structure, and clarity into small business — scaling with purpose while building a drama-free culture. He currently serves as Chairman of the National Glass Association and is passionate about innovation, product development, and creating a family legacy within his business.Resources and LinksRick Locke https://www.windowshowroom.com/https://www.linkedin.com/in/rlocke001Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with franchise leader and lifelong entrepreneur Thomas Scott, founder of Home Run Franchises. With over 20 years of experience scaling businesses and empowering franchisees, Thomas shares his remarkable journey from a newspaper journalist in New Orleans to running three rapidly growing national franchise brands, (Up Closets, Dryer Vent Superheroes, and The Lighting Squad).Thomas opens up about what he got wrong in partnerships, how learning to adapt his communication style transformed his leadership, and why he believes success is less about external validation and more about helping others win. He and Madeleine explore everything from generational leadership gaps to the unseen impact of mental clutter and the underestimated emotional labor of entrepreneurship.This episode is packed with real talk about failure, trust, and how clarity of purpose creates unstoppable momentum. Key TakeawaysWhy betting on yourself is the best investment you'll ever makeHow silence and listening can transform strained relationshipsThe mindset shift every young entrepreneur needs in a post-COVID worldWhy doing $500/hour work starts with delegating $15/hour tasksHow to lead a team that feels trusted, not micromanagedWhy failure isn’t fatal and might be your best teacherThe underrated value of helping others design the life they wantIn This Episode[00:00] Introduction to Thomas Scott[03:55] The value and challenges of partnerships[04:45] Betting on yourself and early entrepreneurship[10:18] Mindset, capacity, and ripple effect of entrepreneurship[11:07] Developing talent and leadership in small business[12:09] The power and scale of small business[13:05] Profitability and redefining success in small business[19:35] Overcoming fear of failure and embracing setbacks[27:30] Defining and measuring success[32:19] Closing and where to find Thomas ScottNotable Quotes[05:16] "The best investment you’re ever going to make, the best bet you’re ever going to make, is on yourself.”  — Madeleine MacRae[06:17] "If you’re really not afraid or you’re just not consumed with fear of failure, you’ll succeed because business isn’t that hard if you focus on the fundamentals." — Thomas Scott[09:57] “The worst people to ask for advice about starting a business? Your friends and family.” — Thomas Scott[11:43] "It’s very fulfilling to develop other people. If you focus on that as part of your business, it cascades way down to your customers."  Madeleine MacRae[20:46] "Failure is not final and it’s not fatal. In most cases, it’s just temporary." — Madeleine MacRae[28:43] "When you’re early, you feel like you have imposter syndrome. All these people know more than I do. They don’t. They’re just people like you." — Thomas ScottOur GuestThomas Scott is the CEO and founder of Home Run Franchises, a franchise platform company behind fast-growing brands like Up Closets, Dryer Vent Superheroes, and The Lighting Squad. After launching his career as a newspaper journalist, Thomas transitioned into business ownership and has since helped hundreds of franchisees scale with purpose. He’s a coach, strategist, storyteller and a catalyst for prosperity in others.Resources and LinksThomas ScottHome Run Franchises- https://homerunfranchises.com/Instagram- https://www.instagram.com/officialthomasscott_/LinkedIn - https://www.linkedin.com/in/thomscottTikTok - https://www.tiktok.com/@officialthomasscottMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, Madeleine MacRae speaks with Bruce Kozak, co-founder of Bin There, Dump That, a residential dumpster rental franchise. After getting laid off from his job in the steel industry, Bruce and his wife, Loy, decided to start a business that helps people clear out clutter during major life changes like downsizing, divorce, or loss.Bruce explains how they built a service that’s focused on people, not just hauling junk. He talks about what they got wrong early on, especially around hiring, and how they’ve built a team based on trust, respect, and clear communication. He also shares how his view of success has changed. It’s not about chasing growth at all costs. It’s about enjoying the work, having time for family, and building something that lasts.Bruce is honest about the challenges and open about the mindset shifts that helped him move forward. If you’re building a business or thinking about what kind of work you want to do, this conversation has a lot to offer. It’s a real look at what it means to grow with purpose and lead with values.Key TakeawaysWhy clutter is more than mess, it’s mental weight, and how removing it can feel like freedomThe power of customer empathy in "unseen" industriesWhy hiring is hard, and how to look for aligned attitudes over perfect resumesThe three values that underpin Bruce’s leadership: Respect, Trust, and HonestyHow to lead a team that mirrors your mission and elevates customer experienceThe hidden emotional labor behind life transitions and how a business can serve through itThat success isn’t always material; sometimes it’s joy in the work and time with the people you loveIn This Episode[00:00] Introduction to Bruce Kozak[05:00] The story behind “Bin There, Dump That”[08:45] The psychological relief of decluttering[12:14] Unexpected joys of building a mission-driven business[17:37] Struggles with hiring, alignment, and cultural fit[20:28] Customer friction, emotional labor, and service recovery[24:30] The nobility of serving through “humble” work[27:56] Bruce’s definition of success[35:37] Where to find BruceNotable Quotes[12:54] "Train them well enough so they can leave, treat them well enough so they don’t want to." — Bruce Kozak[16:08] "Your team always mirrors you. You're going to bring what you bring." — Madeleine MacRae[20:30] "Agility is one of those very under-discussed component parts of building a business." — Madeleine MacRae[26:03] "Being in deep service of something other people would discard, that’s powerful." — Madeleine MacRae[29:08] "Testing yourself, realizing your limitations, and working on that: to me, yes, that’s success." — Bruce KozakOur GuestBruce Kozak is the co-owner of Bin There, Dump That – Pittsburgh & Northeast Ohio, a franchise providing residential-friendly dumpster rental services. With a background in steel and a heart for service, Bruce and his wife Loy Kozak built their business on values that reflect their marriage: Trust, respect, and honesty. Their mission is about more than hauling junk; it’s about helping people through life transitions with dignity and care.Resources and LinksBruce KozakWebsite - https://www.bintheredumpthat.com/LinkedIn - https://www.linkedin.com/in/bruce-a-kozak-6948499/Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Jeremy Owens, third-generation contractor and founder of US Construction Zone, for a powerful conversation on redefining success, reclaiming your time, and building a legacy that lasts beyond business.Jeremy shares how growing up in a multi-generational remodeling family shaped his perspective, and how a brief foray into corporate life confirmed that he was built for entrepreneurship. Through the pandemic, he discovered his true “why”: fostering connection, highlighting the nobility of construction, and creating community across an often overlooked industry.This episode goes deeper than business strategy... Madeleine and Jeremy explore how mental health, education, and individual strengths all play a role in leading teams well and building businesses that are both profitable and purposeful. It’s a raw, real look at what it means to lead with heart, while still growing with intention.Key TakeawaysWhy your “zone of brilliance” matters more than your résuméThe untold nobility of working in trades and constructionHow legacy, not just revenue, can become your leadership north starWhy your child’s education path shouldn’t start with a 4-year collegeMental health red flags every entrepreneur should watch forThe surprising power of asking: “Do I still know my why?”In This Episode[00:00] Introduction to Jeremy Owens[04:01] The radical transformation of the construction industry[06:38] How COVID sparked Jeremy’s passion for connection[09:08] US Construction Zone and building industry community[10:57] Fighting stereotypes in the trades[12:46] Rethinking education, college, and career paths[15:38] Recognizing and developing early strengths[20:30] The real ROI of aligning work with your passion[28:07] Jeremy’s Success Algorithm[33:01] Burnout, boundaries, and mental health in leadership[35:21] Final thoughts + where to connect with JeremyNotable Quotes[05:56] “During COVID, we lost kind of our connection piece as an industry. The conferences weren't happening, people weren't connecting. So really, it started with a desire to network and connect with my peers.” — Jeremy Owens[07:12] “It's really about having a curious mind, right? It's that curiosity of wanting to know more, but the real reason behind it is legacy. Will my kids be proud of me when I'm all done?” — Jeremy Owens[25:01] “If you don't find out what makes people tick, then you're not going to be able to motivate people properly and make them happy.” — Jeremy Owens[26:56] “People buy your why. They don't buy the product or service.” — Jeremy OwensOur GuestJeremy Owens is a third-generation contractor, podcast host, and founder of US Construction Zone, a growing digital community for construction professionals. With over two decades in the industry, Jeremy is a fierce advocate for mental health, trades-based careers, and redefining leadership through legacy, not just numbers. His mission is to change the conversation in construction, one connection at a time.Resources and LinksJeremy OwensWebsite -https://usconstructionzone.com/LinkedIn -https://www.linkedin.com/in/jeremy-owens-2786a32aEmail: Jeremy@usconstructionzone.comPodcast: https://podcasts.apple.com/us/podcast/in-the-zone/id1591470553Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book: The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough - https://www.amazon.com/Tenacious-Pursuit-Peace-Success-Enough/dp/B0CQVLWLBGMentioned Book: Now, Discover Your Strengths by Marcus Buckingham - https://www.amazon.com/Discover-Your-Strengths-Marcus-Buckingham/dp/0743201140Book: Start With Why by Simon Sinek - https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447Gallup StrengthFinder - https://www.gallup.com/cliftonstrengths/en/252137/home.aspx

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Klay Hafeez, a former oil and gas engineer turned multi-franchise owner, for a powerful conversation about identity, risk, grit, and building a legacy from scratch.Klay’s journey is anything but ordinary. He grew up in a culture where entrepreneurship wasn’t the norm, but he persevered; writing “10 in 10” on a piece of paper, and building toward it. After ditching the security of a corporate career, he went all-in on his vision, starting with a plastic folding table and one hire (who didn’t last long). Today, Klay oversees a thriving portfolio of home service brands, a team of nearly 30, and a family-run business that is redefining what’s possible when passion meets purpose.This episode is a heart-forward roadmap to legacy-building, complete with emotional turning points, lessons in leadership, and the surprising power of “just doing it.”Key TakeawaysWhy owning your time often means betting on yourselfThe hidden power of written goals (and Klay’s famous “10 in 10” mantra)How to lead by empowering others and not controlling themWhat it really takes to scale from 1 to 30+ team membersThe emotional weight of payroll and responsibilityWhy building a business with your family can be your ultimate legacyIn This Episode[00:00] Introduction to Klay Hafeez[04:56] Mr. Handyman: His first franchise move[06:04] Becoming a franchise community leader[09:30] Growth into multiple franchises (Bath Tune-Up, AirServe, Kitchen Tune-Up)[12:28] The birth of the “10 in 10” goal[14:09] The weight of payroll and leadership[17:48] Unexpected joys: family involvement and team building[24:50] Defining success[30:58] Where to find and follow KlayNotable Quotes[02:19] “I realized I was building someone else’s legacy. I wanted ownership, control, my own time, my future.” — Klay Hafeez[07:01] “If you come to me with a question, I can’t give you a straight answer. I have to give you the why.” — Klay Hafeez[12:38] “I wrote ‘10 in 10’ on a piece of paper. No one knew what it meant, but I did. Ten businesses in ten years. That was the goal.” — Klay Hafeez[14:20] “Payroll goes beyond numbers. Families rely on me. That’s a heavy load.” — Klay Hafeez[27:27] “Success equals self-actualization + empowering others + a high-flyer community + deep trust + unlocking care in others.” — Madeleine MacRae[28:42] “I have a poster in my office: ‘Building a community where everyone belongs.’ That’s what I live.” — Klay HafeezOur GuestKlay Hafeez is a former engineer turned serial entrepreneur and proud owner of four (and counting) home service franchise brands. With roots in Calgary and dreams bigger than most dared to dream, Klay built his business empire from scratch, driven by a belief in legacy, leadership, and community. Today, he’s not just building businesses, he’s building a future where everyone around him belongs.Resources and LinksKlay HafeezWebsite - https://www.mrhandyman.ca/west-calgary/LinkedIn - https://ca.linkedin.com/in/klayhafeezMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

Many leaders focus on skills, but Rob White built his career on purpose, passion, and a belief in serving others. In this heartfelt episode, host Madeleine MacRae sits down with Rob, Brand President at Monster Tree Service, to unpack how values-driven leadership, a love for small business, and the courage to follow divine direction can lead to enduring impact.From launching a Rainbow Restoration franchise with zero handyman skills to running multiple FastSigns locations and now leading a national tree service brand, Rob’s journey is filled with unexpected turns, moments of heartbreak, and hard-earned wisdom. His story is a testament to what’s possible when business becomes a vehicle for purpose, and leadership is rooted in love, not ego.Key TakeawaysWhy not having “skills” can actually be a superpower in businessHow faith and values-based leadership influence every decisionWhy franchising isn’t passive income; it’s a people-first businessThe heartbreak of leadership and why it’s still worth itThe power of hiring leaders before you feel readyHow small acts of alignment build long-term impactIn This Episode[00:00] Introduction to Rob White[03:31] Rob’s journey into franchising and small business[05:13] Becoming a brand president and family decisions[06:59] Owning multiple franchises and Fast Signs story[08:16] Board membership and broader franchise experience[10:25] The importance of passion and love in business[14:26] Recognizing and nurturing talent in others[17:32] Systems, training, and the three T’s[20:07] Leadership heartbreak and betrayal[26:26] Sacrifice, family, and the law of the lid[29:53] Favorite business philosophy[31:03] Defining success and the success algorithm[35:29] Closing and contact informationNotable Quotes[06:02] “I believe that God puts opportunities in front of you. He puts the license in front. You just have to take action.” — Rob White[16:22] “I enjoy bringing out the best in others. That’s where I get joy.” — Rob White[23:56] “Service businesses are not absentee. Not the ones I’ve ever seen. You have to be involved.” — Rob White[28:40] “Every time I paid more than I wanted to for talent, it worked out. It always grew the business.” — Rob White[31:42] “ God has blessed me, but I'm not finished yet.” — Rob WhiteOur GuestRob White is the Brand President of Monster Tree Service under Authority Brands, a home services franchise platform. With over two decades of leadership experience across brands like Rainbow Restoration, Mosquito Squad, and FastSigns, Rob has served in nearly every role in the franchise ecosystem—from owner to advisor. He’s driven by faith, family, and a mission to build businesses that serve people, not just profits.Resources and LinksRob WhiteWebsite – https://www.monstertreeservice.com/Website – https://www.authoritybrands.com/LinkedIn – https://www.linkedin.com/in/rob-white-trexloEmail – rob@monstertree.com or rob@trexone.comMadeleine MacRaeWebsite – https://mmmacrae.com/making-changes-training-motivating/LinkedIn – https://www.linkedin.com/in/macraemadeleineInstagram – https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t EnoughMentioned Book: Ego is the Enemy by Ryan Holiday

In this episode of Scaling the Gap, host Madeleine MacRae sits down with Jeremy Morgan, Group President at Horsepower Brands, to explore how hands-on leadership, lived experience, and leading with influence can transform your business and your legacy.Jeremy shares his unconventional journey from broke college student running a painting franchise to overseeing two high-growth home service brands, Groovy Hues and Bumblebee Blinds. Along the way, he’s coached nearly 600 entrepreneurs and learned hard lessons about leadership, influence, and building businesses that endure beyond your lifetime.Key Takeaways Why true influence always beats positional power How "living it to lead it" creates authentic leadership that earns trust The difference between transactional relationships and legacy-driven partnerships Why franchising can shorten your learning curve—but never replaces the work How to lead with empathy, even when delivering tough truths What building a business that outlasts you really requiresIn This Episode[00:00:00] Introduction to Jeremy Morgan[00:05:41] The value of experience and empathy[00:06:39] Leading with influence vs. power[00:11:16] Building legacy and non-transactional relationships[00:13:10] “Live it to lead it” philosophy[00:16:19] Humility and relatability in leadership[00:19:45] Culture, modeling behavior, and trust[00:22:27] Unexpected challenges: the truck fire story[00:26:59] The gift in adversity and realistic leadership[00:31:06] Entrepreneurship as a heroic journey[00:33:42] Ripple effect and creating opportunities[00:35:57] Defining success and life purpose[00:38:21] Closing and contact informationNotable Quotes[05:41] "Being both a franchisor and a franchisee has given me a greater appreciation and a lot more empathy for the franchisees I’ve had the blessing to serve over my career." — Jeremy Morgan[06:23] "It’s been a real ride and a tremendous blessing to have the chance to write a small chapter in someone else’s entrepreneurial story, which is a lot of fun." — Jeremy Morgan[11:51] "Part of what motivates me is going, 'Okay, how can I build something that will serve people even when I’m not in it?'" — Jeremy Morgan[16:36] "I see consistently, time after time, those who dive in, humble themselves and go do all the things, ultimately end up winning the hearts and minds of those they work with." — Jeremy Morgan[26:45] "I’ve tried to be that kind of leader, coach, or friend to the folks I’ve had the blessing to work with over these years. It’s something I always try to aspire towards." — Jeremy Morgan[29:21] "The benefit that’s come out of that hard thing has given me some tools and the ability to connect with folks who are in hard things." — Jeremy MorganOur GuestJeremy Morgan is Group President at Horsepower Brands, overseeing Groovy Hues and Bumblebee Blinds. With nearly three decades of franchise experience, including launching almost 600 franchisees, Jeremy is passionate about servant leadership, legacy building, and helping entrepreneurs turn hard work into lasting impact.Resources and LinksJeremy MorganWebsite - https://horsepowerbrands.com/LinkedIn - https://www.linkedin.com/in/jeremynmorganEmail - jmorgan@horsepowerbrands.comGroovy News - https://horsepowerbrands.com/groovy-hues-is-painting-the-future-with-new-leadership/Bumblebee Blinds - https://www.bumblebeeblinds.com/Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough

If you’re great at your craft but feel like running your business is the hardest part, you’re not alone. In this episode, Madeleine MacRae welcomes seasoned business coach John Nieuwenburg, who specializes in helping small business owners make the leap from “technician” to true CEO. John works with tradespeople and professionals who’ve mastered their skill set but now find themselves overwhelmed by the business side of things. Whether it’s time management, team building, or getting control of your finances, John breaks down the hidden roadblocks that hold business owners back, and how to overcome them.This episode is packed with real talk on what it takes to grow: shifting your mindset, learning to delegate, building a culture you’re proud of, and having the hard conversations that leadership demands. John also shares his powerful personal story, from a suicide attempt in 2011 to living his most successful decade yet, and how that experience reshaped his definition of success.You’ll walk away with new perspective, tactical tools, and a clearer path forward, no matter where you are on your business journey.Key TakeawaysWhy your title hasn’t changed, but your job mustThe real reason business coaching is often personal coaching in disguiseWhy time, team, and money challenges all trace back to mindsetHow the “Sh*t List” reveals your biggest delegation gapsWhy culture is not a cherry on top, but the foundation of your businessHow to scale complexity without losing controlWhy 80% done by someone else is 100% awesomeIn This Episode[00:00:00] Introduction to John Nieuwenburg[00:04:00] John’s journey into coaching[00:09:22] Delegation and the “sh*t” list[00:14:13] Valuing the owner’s time[00:16:09] Scaling and the captain analogy[00:17:47] Mindset and culture as foundations[00:21:22] Complexity of scaling and systems[00:25:08] Small business advantages and recruiting[00:28:13] Compassion in difficult conversations[00:33:20] Success and personal journey[00:41:22] Closing remarks and John’s resourcesNotable Quotes[06:45] “Very often, business coaching is personal coaching in disguise.” — John Nieuwenburg[19:06] “Your culture isn’t the cherry on the cake—it is the cake.” — John Nieuwenburg[20:34] “People want to be part of a good culture. They yearn for being part of a great culture. So you're serving your people when you create a great culture.”— John Nieuwenburg[08:52] “If you don’t have a VA, you are the VA. And you’re probably bad at it.” — John Nieuwenburg[13:40] “80% done by someone else is 100% awesome.” — John Nieuwenburg[22:23] “Systems run the business. People run the systems. You lead the people.” — John NieuwenburgOur GuestJohn Nieuwenburg is a seasoned business coach and founder of W5 Coaching, where he helps service-based business owners transition from technicians to CEOs. With a background in leadership, coaching, and personal transformation, including his own turning point in 2011, John brings clarity and strategy to those ready to scale. His TEDx Talk and curated blog series continue to inspire entrepreneurs across industries.Resources and LinksJohn NieuwenburgWebsite – https://w5coaching.com/Blog – https://w5coaching.com/resources/TEDx Talk – Search “John Nieuwenburg TEDx” on YouTubeMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/

In this episode of Scaling the Gap, host Madeleine MacRae welcomes David Balkan, a veteran entrepreneur who spent the last 40+ years growing his family’s plumbing company into New York City’s largest house sewer and water service line contractor. But what makes David’s story compelling isn’t just the scale of the business—it’s the transformation behind the scenes.David opens up about what it really took to evolve from a fear-driven leader—what he calls “a hammer always looking for a nail”—to the head of a thriving, values-driven team. Together, he and Madeleine dive into the kind of leadership that lasts: building culture with intention, learning from failure without fear, and understanding that true success isn’t just about financial wins—but legacy, impact, and people.If you’ve ever struggled with the loneliness of leadership, the pressure to prove yourself, or the challenge of building a team that truly gels—this episode will hit home. Let’s dive in!Key TakeawaysCulture isn’t fluff, it’s your foundation.Mistakes are inevitable; make them a one-off.The most successful leaders lose their ego.Don’t use your business to prove your worth.Loneliness in leadership is real—find community.People, not profits, are the true legacy.In This Episode[00:00 Introduction to David Balkan[03:06] Luck vs. hard work[05:23] Unexpected highs: joy in team & culture[06:38] Overcoming anxiety & pressure[08:35] Building company culture[10:11] Authenticity & values alignment[12:01] Handling mistakes: one-off mentality[13:49] Communication & curiosity[15:04] Challenges of entrepreneurship & loneliness[19:51] Hiring people better than yourself[21:52] Defining success[24:22] Closing & call to actionNotable Quotes[04:22] “One day I read a definition of luck from Socrates. He said, luck is the intersection of opportunity and preparation.”— Madeleine MacRae[05:42] “I wasn't driven to succeed. I was terrified of failing. So any person or thing that became a potential for my failure got treated in a very harsh way.”— David Balkan[06:07] “The world is absolutely nuts out there—maybe more so now than before. Not in my four walls.”— David Balkan[12:11] “How do we make a mistake a one-off? How do we make an issue a one-off? That mentality of, listen, mistakes are going to happen—problems are going to come up. What's the way that we don’t make it happen again?”— Madeleine MacRae[18:46] “What separates the highly successful from the moderately successful—or the not successful? What is that? It’s that sense of lose your ‘I’... that ability to embrace humility.”— Madeleine MacRae[20:30] “Don’t use your business as the vehicle to constantly prove your worth.”— David Balkan[21:54] “I’d like to think of myself as a lifelong learner. I always want to learn new things. I, you know, sometimes get frightened—but I don’t get stopped.”— David BalkanOur GuestDavid Balkan is the President of Balkan Plumbing, a third-generation, family-run business that’s grown from 7 laborers to over 100 employees. With nearly four decades of experience and a passion for people-first leadership, David has redefined what success looks like—not in dollars, but in dignity, culture, and legacy.Resources and LinksDavid BalkanWebsite – https://www.balkanplumbing.com/LinkedIn – https://www.linkedin.com/in/david-balkan-21922222Madeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/

What if the business that fired you ended up being your biggest blessing? In this episode of Scaling the Gap, host Madeleine MacRae sits down with Matt Cobb, co-owner of Southern Traditions Window Fashions, for a conversation that hits every note: grit, failure, rebuilding, and leading with purpose.Matt shares his unconventional journey: laid off with a newborn at home, he eventually became co-owner of the very company that had let him go. It was a powerful full-circle moment, but the real test came later. When COVID struck, it threatened to unravel everything they’d built. Partnership tensions flared, operations were thrown into chaos, and doubts crept in. As Matt describes it, it was their hardest season yet. But it also became their turning point.By focusing on their individual strengths instead of trying to fix every weakness, Matt and his partners found a new rhythm. They learned that alignment matters more than agreement, and that the best partnerships are rooted not in similarity, but in complementary skills and deep trust.This episode is a masterclass in navigating business breakpoints, surviving a global crisis, and building a leadership team that thrives through it—not in spite of it. Because success isn’t just about revenue, it’s about what you’re building outside the office, too.Key TakeawaysWhy getting fired can be the greatest pivot point of your careerThe true value of buying a business with legacy—and the risk it carriesWhat makes a business partnership thrive (and the red flags to avoid)Why working in your zone of genius is the ultimate growth strategyThe dangers of panic hiring and how to build sustainable teamsHow a childhood road trip memory became Matt’s north star for defining successIn This Episode[00:00:00] Introduction to Matt Cobb[00:04:09] Acquiring Southern Traditions: The Panera Bread deal  [00:08:32] The power of partnership [00:12:09] Gallup StrengthsFinder and focusing on strengths, not weaknesses  [00:16:01] Challenges and growth edges in partnership  [00:17:55] Navigating COVID-19 and difficult decisions  [00:22:03] Post-COVID growth and hiring lessons  [00:24:56] Defining and measuring success  [00:28:24] Personal success algorithm and reflection  [00:31:56] Contact information and closing thoughts Notable Quotes[02:20] "Our story was kind of one of those good old-fashioned American underdog stories... that transition from employee to former employee." — Matt Cobb[06:44] “And for us, what we thought we were buying and what we were always, we were buying the longevity and the reputation of Southern Traditions because we had been a part of this growth.” — Matt Cobb[07:48] “There is something to buying a business that already has a firm foundation, especially a really great reputation in your marketplace. You gain something that you would have had to build.” — Madeleine MacRae[10:53] “So many business owners actually cap out their own growth because they spend an inordinate amount of time backfilling weaknesses.” — Madeleine MacRae[13:56] “You can go twice as far with half as much effort when you work in a zone of strength versus when you work in a zone of weakness.” — Madeleine MacRae[15:09] “If you have a weakness that lands you in the ditch every time, build a bridge.” — Madeleine MacRae[16:45] “We walked in the door day one, and our debt service, monthly debt service, was just under 20% of revenue. 20% going to pay off buying this business. And obviously that's not a good ratio.” — Matt CobbOur GuestMatt Cobb is the co-owner of Southern Traditions Window Fashions, a company he once worked for, was let go from, and ultimately returned to purchase and transform. With over 20 years in the industry, Matt brings deep expertise in sales, an unwavering belief in the power of strong partnerships, and a relentless commitment to doing business with heart. Alongside his co-owners, Matt has grown the company into a respected regional leader by leveraging each partner’s unique strengths and staying grounded in personal purpose. His leadership style blends grit, humility, and a dedication to creating meaningful work—for himself, his team, and his family.Resources and LinksMatt CobbWebsite - https://www.shutters4u.com/LinkedIn - https://www.linkedin.com/in/shuttermattcobbEmail: matt@shutters4u.comMadeleine MacRaeWebsite - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Book: The Tenacious Pursuit of Peace: Where to Go When Success Isn’t EnoughMentioned Book: Now, Discover Your Strengths by GallupGallup StrengthFinder Online AssessmentBook: E-Myth by Michael E. Gerber

What does success really mean to you? In this episode, host Madeleine MacRae breaks format and flies solo to share a raw, deeply personal reflection on what it truly takes to scale, not just your business, but yourself. If you've ever felt like you should be further along by now or questioned whether the struggle is worth it, this episode is for you.Madeleine takes you behind the scenes of her own entrepreneurial journey from sitting on executive leadership teams to sitting on the floor of a coworking space in tears, how those rock-bottom moments became the fuel for transformation, and why redefining success was the key to everything changing.Key TakeawaysWhy money is the worst metric for success, and what to use instead.How predictable breakpoints in business signal growth, not failure.The real transformation required to scale from $1M to $10M+.Why no one builds a legacy alone (and how to ask for help).In This Episode[00:00] Introduction[01:15] The podcast’s flagship question: “Do you feel successful?”[02:29] Why profit matters more than top-line revenue[05:09] What are “breakpoints” and why they matter for growth[06:27] Why your next business breakthrough requires personal transformation[09:38] Who this podcast is really for (and how to be a guest)[13:52] Madeleine answers her own signature question[14:51] A raw story: negative bank balance, no diapers, and no way out[20:44] From struggle to stability: the power of healing and growth[21:52] Wealth in what matters: redefining success from the inside out[23:08] Advice to her younger self[24:09] Final reflections and encouragementNotable Quotes[06:37] “You can hustle your way to a couple million. But you cannot hustle your way to $10 million.” — Madeleine MacRae[02:10] “ I heard a speaker say that having a number in your bank account that makes you feel successful is a poverty mindset.” — Madeleine MacRae[22:31] “ You can win the lottery. It doesn't make you successful, it makes you wealthy.” — Madeleine MacRaeOur HostMadeleine MacRae is the CEO and Co-Founder of ProQ and the visionary behind Scaling the Gap. With years of experience helping business owners break past revenue plateaus, she’s on a mission to help leaders scale with systems, sustainability, and soul. Her journey from executive to entrepreneur has been anything but smooth—and that’s exactly why her insights resonate so deeply.Resources and LinksMadeleine MacRaeProQ – https://proqsystems.com/Website - https://mmmacrae.com/making-changes-training-motivating/LinkedIn - https://www.linkedin.com/in/macraemadeleineInstagram - https://www.instagram.com/madeleine.macrae/Email Madeleine – madeleine@proqsystems.comBook – The Tenacious Pursuit of Peace: Where to Go When Success Isn’t Enough