The Ecommerce Roadmap

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale. You'll learn: Why a high returning customer rate can stall your growth—and how to fix it The #1 way to turn lurkers into subscribers (and buyers) The exact email opt-in offers that are converting best in Valerie's business The single habit that will help you make better marketing decisions, week after week RELATED LINKS: Check out the landing page that converts at 33%: https://www.gildedolive.com/pages/subscribe-here Valerie's website: www.gildedolive.com Make your business run without you. Here's how. https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201 How to 2x Hayley's Online Sales https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296 Louise is getting sales. How does she build a profitable business? https://www.thesocialsalesgirls.com/blog/louise-is-getting-sales--how-does-she-build-a-profitable-business-episode-297

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight. But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out. What You'll Learn Why Melanie's list performs so well How to calculate your real cost per lead using the simplest math possible How she uses pop-ups to bring in meaningful revenue The traffic strategy Susan recommends when all your submit rates are already strong What it would take—financially and operationally—to hit her goal of 750 new leads a month   RELATED LINKS Check out Melanie's website here: https://beads-n-style.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201 How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296 A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120  

What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn: The exact organic tactics that brought in 132 new customers this year—no ad spend The smart move she can make with a gated sales page—and why you should steal it How a monthly "numbers morning" keeps her business focused and profitable Why this isn't the time for ads—and what to do instead to get more leads now How to use collaborations to grow faster—without relying on influencers or TikTok RELATED LINKS   Learn More About Janine's Brand at: wheatandwildflower.ca Instagram & Facebook: @wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281 The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home. What You'll Learn: Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient) The real barriers to creating freedom in your schedule—and how to move past them What makes you a risky bottleneck (and how to fix it) How to identify which labor to delegate and structure it so your margins stay intact   RELATED LINKS: Check out Ellie's site here: www.klumhouse.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280 Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even if you're getting daily orders A smart way to hire help without blowing your budget How to price (and position) your one-of-a-kind products What to do when photos aren't selling your product—but videos are RELATED LINKS See Christina's website here: https://www.lakachaka.com/ Get on the Reliable Revenue 2026 Waitlist https://classroom.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/  

Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you're sending emails, getting sales, and wondering how to grow this thing the smart way—this one's for you. What you'll learn in this episode: Why building your audience is the best investment you can make (and how Louise did it for free) How to grow your list with what you already have—no ads required What one strategy Louise is using to turn a Facebook group into a high-converting funnel The real reason you need financial clarity before you scale your sales How to use a simple, repeatable email system to grow revenue (without reinventing the wheel every week)   RELATED LINKS See Louise's business here: https://louisesjewellerybox.co.uk/ The stress free content plan that built a huge audience https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/  

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify" your big sales goal so you're not setting yourself up to feel terrible on January 1st The simple spreadsheet exercise that shows you exactly how many extra orders you actually need Why traffic, conversion rate, and average order value work together — and which one you should focus on first The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople) What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn't always a bad sign RELATED LINKS: Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue Check out Hayley's Website:  https://harborsidebathandbody.com/ Frequently Bought Together https://apps.shopify.com/frequently-bought-together

This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales. You'll walk away with a better understanding of where your store stands—and what to do next. What you'll learn: Why "not feeling ready" is holding store owners back What most ecommerce stores actually earn—and why you might be ahead of the curve How to move from fragile, inconsistent sales to steady growth What to focus on at $25K, $100K, and $1M+ The 3 levers that always impact sales (and what to stop doing instead)   RELATED LINKS: The Most Powerful Marketing Activity https://thesocialsalesgirls.com/the-most-powerful-marketing-activity-episode-285/ Jen's Framework for Hiring and Training the Right People https://thesocialsalesgirls.com/jens-framework-for-hiring-and-training-the-right-people-episode-275/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ A Lesson on fixing your cash flow https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ How to Scale Without Borrowing (or Breaking Your Business) https://thesocialsalesgirls.com/how-to-scale-without-borrowing-or-breaking-your-business-episode-279/  

December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays. You'll learn: How to pick your holiday shipping cutoff date Why visibility matters after Black Friday How to schedule four email campaigns that sell while you rest Why the "second send" email often performs best What to include in your holiday emails (no discounts needed!) Easy post-cutoff ideas like gift-card and treat-yourself campaigns   RELATED LINKS: Join The Inner Circle & Get Sales In December https://classroom.thesocialsalesgirls.com/inner-circle-leads Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Do this to max your sales this month and beyond https://thesocialsalesgirls.com/do-this-to-max-your-sales-this-month-and-beyond/ Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/  

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda's commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she's balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week!   RELATED LINKS:   Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo   Episode 62: Massive Growth Organically? Yes You Can https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/  

Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why your sale doesn't have to happen on Black Friday How to keep your campaign simple and effective The one-message strategy that consistently wins How to build a high-converting early access list What to offer (and what to skip) this season   RELATED LINKS: The Most Valuable Subject Line You'll Ever Use https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/ Your November Marketing Plan In 3 Simple Steps https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/ A $14K Pop-Up Shop Promo https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/ Have You Done The Planning To Have Your Best November On Record? https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/

When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions. You'll learn: Why frustration with ads or slow results is normal How to pause before reacting (and actually solve the problem) Why hiring help isn't a "set it and forget it" move How to separate facts from feelings when business feels discouraging Why you can't buy a solution — but you can learn to lead yourself   RELATED LINKS: Stop Ignoring Your Mindset https://thesocialsalesgirls.com/stop-ignoring-your-mindset-its-a-powerful-tool-episode-289/ Ditch your decision fatigue. I'm giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ Stop spinning and get more done! https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/ The 3 Books That Changed My Life https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/

If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not. You'll learn: The real cost of getting a sale from an ad How to know if you have a traffic problem or a conversion problem The 3-part sales funnel every store owner should track Simple, organic strategies to increase sales before you spend a cent When to add ads—and how to do it strategically without wasting money   RELATED LINKS: The Powerful Work That Will Get You To Your Goals Behind the Scenes of a Six-Figure Sales Funnel Build A Massive Audience With A Brand Video How To Use Collaborations To Get Traffic and Sales Make your website a lead generating machine  

In this first episode of our Mindset Mini-Series, I sit down with my  longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about manifesting or "just being more positive." It's about interrupting the patterns that keep you stuck and creating new ones that help you move forward. You'll learn: ✔️ Why your brain is wired to keep you "safe"—not successful ✔️ How to spot the stories that are sabotaging your progress ✔️ Why the problem you think you have… might not be the real problem ✔️ The one belief Susan carried for years that nearly tanked her marketing ✔️ A practical 4-step mindset framework you can start using today Get Krista's Cheat Sheet: https://krista-williamson.kit.com/mindset   RELATED LINKS: Stop spinning and get more done! https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/   Ditch your decision fatigue. I'm giving you my framework. It's brilliant. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/   The 3 Books That Changed My Life https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/   I'm Doing Something Scary https://thesocialsalesgirls.com/im-doing-something-scary-episode-283/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck? The answer? It's not more work. It's better focus. In this episode, you'll learn: ✔️ Why strategic planning (not just tactics) is the difference-maker ✔️ What top-performing store owners do before asking for help ✔️ How to identify the one metric that moves your business forward ✔️ Why showing up with clarity gets you better coaching ✔️ The "front door product" strategy that's driving real growth   RELATED LINKS: Growth Strategies from my Mastermind (Part 1) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/   Growth Strategies from my Mastermind (Part 2) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/   Golden Advice from a Multi-6 Figure Maker https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/   Jen's Coaching call: The plan for $20K months https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/   How Natalie Built Her Multi-7 Figure Shop https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/  

It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of your slump, and avoid this happening again. You'll Learn: The 3 metrics that always reveal the real problem Why feelings aren't facts—and what your Shopify data actually says How to stop comparing month-to-month and get real context The simple weekly tracking habit that will change your business How to ask better questions (and get better support)

Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely. Here's what you'll learn: ✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's "sales from signup forms" report to make smart changes   RELATED LINKS: How To Get Affordable, Quality Traffic https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/ 2x Your leads from the traffic you have https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ Do you have the wrong traffic? A quick way to tell https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/ Are you leaving $ on the table? Here's what you MUST know about Popups https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/  

When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty)  unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth. What You'll Learn: ✔️ Why customers rarely buy after just one click ✔️ The truth behind "this isn't working" ✔️ How to use your Shopify conversion paths to find what's really bringing in sales ✔️ The easiest way to keep showing up (without reinventing the wheel) ✔️ What to repeat—and what to fix—when sales are slow   RELATED LINKS: Should You Hire Someone to Make Your Reels? https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/ The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/ What happens when you put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ The Stress Free Content Plan That Built A Huge Audience:  https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit. This isn't about running a sale or throwing money at ads. It's about fixing the root problem—and building a business that's sustainable, scalable, and aligned with your goals. What You'll Learn: Why your business is likely out of alignment—and how to fix it The problem with chasing growth before your offer is clear The 3 questions every potential customer needs answered How to grow past $2K/month without running discounts or promos The most profitable thing you can do before you invest in more traffic   RELATED LINKS: 2 Simple Steps To A Better Conversion Rate https://thesocialsalesgirls.com/2-simple-steps-to-a-better-conversion-rate-episode-268/ What to Do When You Have More Time Than Money in Your Business https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you'll learn: What a business retreat really looks like—and why it's not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they've walked away with: clarity, connection, and confidence How stepping away on purpose can help you reconnect with your next big move Want to join us in Crete this October? CLICK HERE!