Kiss My Aesthetic Podcast

What's the real difference between followers and genuine community? Meet Murtaza Bambot, the founder of Heartbeat, as he unpacks the evolution of online spaces, why social platforms are losing their magic, and how the right tech can transform your group into a thriving, revenue-generating network. Discover practical strategies for migrating members, building authentic engagement, and leveraging customizable platforms like Heartbeat to future-proof your business. Whether you're a creator, solopreneur, or brand leader, you'll gain a refreshing perspective on sustainable community growth. Tune in for a behind-the-scenes look at the new era of connection. ------------------------ In today's episode, we cover the following: Murtaza's beginnings as a digital native How Heartbeat's community has evolved Social media business models and Heartbeat's Heartbeat's platform features The value of small, dedicated communities Brand vs. creator use cases Online education and community engagement The future of community, tech, and human interaction ---------------------- RESOURCES: Episode 111: Working Styles & Community with ESM Creative Episode 218: What Real Leadership Looks Like with Veronica Perondi ---------------------- Guest info: To learn more about Heartbeat, follow them on Instagram @heartbeat.chat and join their community at heartbeat.chat ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Curious how in-person strategy sessions can transform a brand? Discover firsthand insights from 5 client on-sites Michelle went on in January, the latest trends in audience engagement, and actionable takeaways for elevating both your brand presence and community connection. Get a look at the real impact of showing up, asking the right questions, and driving intentional growth. ------------------------ In today's episode, we cover the following: Content creation at in-person events Dental Hygiene Nation & Dental Hygiene Seminars Event engagement and content strategy Spotlight on Bloom RDH The questions to ask your customers in person? Building partnerships through branding Visits with Falk Ruvin Gallagher Aesthetic authority and thought leadership Community hosting as a trend Onsite with Galavant Society The power of in-person collaboration How to work with us in 2026 ---------------------- RESOURCES: Episode 251: How to Work with MKW Creative Co. in 2026 Episode 233: Why In Person Client Meetings Matter Episode 230: Client Case Study: Galavant Society Episode 220: Rising Costs and Brand Resilience with Dental Hygiene Nation Episode 215: Client Case Study: FRG Real Estate Part 2 Episode 193: Client Case Study: Bloom RDH Episode 174: Client Case Study: FRG Real Estate Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Step inside a world where community, culture, and creativity collide. Meet Mo Maravilla, the force behind Studio Tigre, whose journey from Manila to LA has turned barriers in the coffee industry into invitations for inclusivity and empowerment. Discover how intentional design, lived experience, and radical hospitality can transform an entire movement.   Studio Tigre ignites flavor, culture, and connection — empowering the coffee, hospitality, and creative community through bold design, joyful education, ferociously delicious coffee conversations, and unforgettable experiences. ------------------------ In today's episode, we cover the following: Representation and diversity in the coffee industry Mo's entrepreneurial journey The name and vision for Studio Tigre Honoring heritage and intersectionality The value of travel Community spaces and American isolationism The vision for Studio Tigre Outspokenness and navigating difficult conversations Collective action and resilience Inspiration from Zohran Mamdani's political campaign ---------------------- RESOURCES: Episode 206: Turn Your Art Into a Business with Annie Bolding ---------------------- Guest info: To learn more about Studio Tigre, follow them on Instagram @StudioTigre.La. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma .   -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

There hasn't been a more important time to practice conscious entrepreneurship. If you're seeing how injustice plays out around the world, and particularly here in America, it's time to build activism into your business framework. This conversation unpacks the overlap between our values and our ventures, inviting you to examine where activism fits within your work—and your everyday life. Michelle shares practical ways to bring you from frustration to meaningful action, all while challenging the privilege of inaction. ------------------------ In today's episode, we cover the following: Talking to your inner supports Posting about your values Being in community with like-minded people Calling your senators and representatives Voting with your dollar Support journalists who are doing the research Uplifting original firsthand stories Bringing it up with your clients Creating original artwork Unlearn white supremacy, racism, and misogyny Get involved in local politics ---------------------- RESOURCES: Donate to the Immigrant Defense Project Read our community message to our social media clients ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Step inside the vibrant world of design leadership as Michelle is joined by Anna Dower, co-founder of the Designer Boss Summit. Discover the art and strategy behind curating a global creative community, and learn how access, authority, and authenticity have redefined what it means to be a designer today. From building an inclusive stage for women to mastering your brand's signature style, this conversation unpacks the power of collaborative learning, thoughtful curation, and saying yes to opportunities uniquely aligned with your vision. If you're ready to elevate your creative business and stand out with intention, this episode is your blueprint.   ANNA DOWER is a graphic designer, entrepreneur, and sought-after creative mentor with 25 years of industry experience. She's passionate about enlightening, empowering, and elevating the businesses of graphic designers who are eager to make their mark— while having a blast doing it. Anna is all about balance, believing in both profit and pleasure, and she's proud to work just 20 hours a week while still smashing her income goals. ------------------------ In today's episode, we cover the following: Designer Boss Summit origin story What drives the content of the Summit The impacts of social learning The planning and execution behind a global summit How to become a better speaker Lessons on design authority Why your business can't be for everyone Advice for designers ---------------------- RESOURCES: Get your free ticket to the Designer Boss Summit, February 10-13, 2026 ---------------------- Guest info: To learn more about the Designer Boss Summit, follow them on Instagram @DesignerBoss.Co and Facebook @DBSummit and visit their website, DesignerBoss.co. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

How to work with us, our services, lay of the land.   Want to work with us in 2026? This is how. Michelle has compiled alllllll of the ways you can join forces with our team, from bespoke brand design to bragworthy launch packages and creative retainers. Plus, stick around till the end to learn about the upcoming referral program for our superstar referrers (cash, credit, no catch). Whether you're dreaming of a total glow-up or just want some expert help to level up your business, tune in for the all-access roadmap to working together this year. Why play small when you could stand out? ------------------------ In today's episode, we cover the following: Mini vs. full-service brand design Consulting services Brand launch packages Ongoing creative retainer partnerships One-off projects Upcoming referral program ---------------------- RESOURCES: Episode 240: Streamline Your Brand Design Process with AI Episode 241: 10 Most Common Rebranding Questions Answered Episode 227: Branding File Management Made Simple Episode 249: My Journey in Branding and Entrepreneurship Episode 250: Client Case Study: Amador Wine Country Read the blog: 7 Strategic Reasons Podcast Sponsorships Outperform Social Media Ads ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

True hospitality thrives in the foothills of Amador County, where a slower pace, deep roots, and a shared table welcome newcomers and old friends alike. This week, we meet with Daisy D'Agostini to dig into what it means to keep family tradition alive while adapting to a changing wine world. You'll learn what went into their rebrand with MKW Creative Co., and where they're headed.   Daisy D'Agostini is an owner of D'Agostini Wines and part of a multi-generational winemaking family in Amador County. She serves on the Marketing Committee for the Amador County Wine Heritage District, where she's focused on celebrating the region's history while helping evolve the Amador Wine Country brand for the next generation. ------------------------ In today's episode, we cover the following: Daisy's background and family business How Daisy found MKW Creative Co. Board involvement Amador Wine Country's four signature annual events Marketing challenges before the rebrand Initial reactions of the brand design presentation The Amador Wine Country experience Regional positioning and visitor demographics Changes in wine consumption trends Leaning into heritage and storytelling Navigating change and growth in the wine region The perfect 72hr Amador Wine Country trip ---------------------- RESOURCES: Episode 233: Why In-Person Meetings Matter ----------------------- Guest info: To learn more about Amador Wine Country, follow them on Instagram, Tik Tok and Facebook @AmadorWine and visiting their website, AmadorWine.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard    

Here's a behind-the-scenes look at running a creative business. In the first episode of 2026, Michelle breaks down her journey from designing flyers in a college computer lab to building a brag-worthy branding studio with a global team. Get the full picture— from accidental entrepreneurship and world travels to surviving the feast-famine cycles of client work and climbing out of the scarcity mindset. Thinking about starting your own thing, or just want to know how a creative stays inspired a decade in? Hit play! ------------------------ In today's episode, we cover the following: Podcast announcements What to expect from The Kiss My Aesthetic Podcast in 2026 The birth of MKW Graphics Becoming a digital nomad Starting the Kiss My Aesthetic Podcast Building the MKW Creative Co. team Brand positioning and transformation Navigating burnout and boundaries in leadership Upleveling business operations The mindset shift from doer to leader ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play.   Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House's first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. ------------------------ In today's episode, we cover the following: Lissette's background and mission Differences between influencers and creators Content creation as a core business skill How to develop your personal brand and message Shifts and challengers in brand-creator partnerships Navigating disruptions in brand partnerships Politics, social issues, and entrepreneurship Authenticity, vulnerability, community The impact of social media and parasocial relationships Multiple revenue streams and the gig economy Prioritizing slow living ---------------------- RESOURCES: Episode 059: Client Case Study with Influence with Impact ----------------------- Guest info: To learn more about Lissette and Influence with Impact, follow them on Instagram and Tik Tok @LissetteCalv and visit their website InfluenceWithImpact.co ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ditch the beige and step into a world where bold color, real storytelling, and cultural pride take center stage. In this long-awaited episode, Michelle shares her design trend predictions for 2026, breaking down how you'll see them explode across pop culture, fashion, IRL gatherings, print, and beyond. Plus, gain insights on how to notice these trends all around you in the New Year! ------------------------ In today's episode, we cover the following: Trend #1: Star Spangled Spanglish and Vibrant Maxim Multiculturalism Trend #2: Medieval Romanesque Revival Trend #3: Community Curator & the Niche Retreat, aka the Fourth Space Trend #4: New Wave Entrepreneurship of The Unsexy Biz Dos and donts for branding in 2026 ---------------------- RESOURCES: Read the Design Trend Predictions 2026 blog Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority Episode 201: Building a Global Brand with Shay Bacani Episode 234: Succession Planning and Branding with Lauren Goldstein Episode 235: Concierge Branding & Community Building with FRG Real Estate Episode 233: Why In-Person Client Meetings Matter Episode 229: Why Your Rebrand Deserves a Launch Party Episode 198: Marketing without Social Media Episode 202: Creating DIML & Case Study Content Step-by-Step Guide ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Raise your hand if you've ever ghosted your own email list. Don't worry, we're guilty of it, too. Michelle teams up with email marketing expert Kieryn Wang to share everything you've definitely been ignoring in your inbox management. Turn subscribers into superfans, battle the fears of sounding salesy, and discover why a "one sentence" email might actually be what works for your audience. From list revivals to clever segmentation and the ultimate "unsubscribe" mindset shift, this episode is your reminder to stop sleeping on email— and start making it work for you.   Kieryn Wang is an Email Marketer and Founder of ALLMOST, a boutique email marketing agency that turns email lists into revenue-generating powerhouses. With over 12 years of experience in digital marketing, she specializes in building high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth.   Since launching ALLMOST, Kieryn has supported over 60 brands in the beauty and wellness space through her campaigns and membership community, helping clients transform their email marketing into one of their most profitable and reliable sales channels. Her expertise has led to six- and seven-figure revenue growth for clients, and her insights have been featured in Bon Appétit, Bloomberg, and other top-tier publications. ------------------------ In today's episode, we cover the following: Starting in email marketing Consistency in emails How service-based businesses can tend to their email list Analyzing your email metrics Design-based vs text-based emails Setting up your welcome series How to audit your emails Trends to look out for you in 2026 ---------------------- RESOURCES: Get $30 off when you use code KISS ItsAllMost.com/KissMyAesthetic ----------------------- Guest info: To learn more about Kieryn and ALLMOST, follow them on Instagram @ItsAllMost an visit their website ItsAllMost.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode delivers insightful perspectives and practical tips you don't want to miss.   Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions.   She is also the creator of Founders, Funders, Fractionals (F3), a hub for the future of work that brings together founders, investors, and fractional executives. F3 focuses on education, meaningful connections, and practical ways to bring the fractional model into companies. Ashley holds an MBA from NYU Stern and a Bachelor's degree in Business from Seton Hall University. --------------------- In today's episode, we cover the following: Ashley's background and professional journey Corporate vs. creative work styles LinkedIn as a platform for community Podcasting for growth Should you get your MBA? Intersectionality in discussions about community In-person experiences vs. online communities The future of work and community engagement ---------------------- RESOURCES: Get 40% a Strategy Session with Ashley when you us the code KMAPOD25 Watch part one of this episode on LinkedIn! ----------------------- Guest info: To learn more about Ashley and Start Up Baddie, follow them on Instagram @StartUpBaddie and Tik Tok @StartUpBaddieAcademy and visit her website AshleyGraceJefferson.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Trade self-doubt for confidence. Discover how to present your creative work as the expert you are. Imagine: less revisions and ongoing partnerships. Whether you're shy or an extraverted creative, Michelle shares the simple hacks for showing off your ideas, getting real client buy-in, and using video to bring your humanness front and center (no more hiding behind a mood board!). From the power of mockups to psychological tricks for smooth feedback, you'll learn how to lead with conviction and get those "slam dunk" approvals every designer craves. ------------------------ In today's episode, we cover the following: The reason for presenting through video The one concept method Setting client expectations Skill-building for presentations Framing your work as a solution to your client's problem Visual storytelling in design presentations Showing design work in process How to lead as the expert Strategic feedback opportunities ---------------------- RESOURCES: Episode 240: Streamline Your Brand Design Process with AI ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind "work-life balance." Whether you're a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what's next.   Chedva "Vivi" Ludmir is a business coach, strategist, and founder of Consider, a question-led strategy studio helping entrepreneurs and teams navigate foggy pivots, decision fatigue, and the messy middle of growth. Through her signature programs like The Curiosity Lab and Gravitas, Vivi blends startup-style structure with deep personal inquiry—helping founders stop shrinking and start leading with presence, direction, and momentum. A former tech founder turned multi-venture entrepreneur, Vivi's work lives at the intersection of business strategy, brand identity, and human behavior. ------------------------ In today's episode, we cover the following: Chedva's journey in entrepreneurship What is means to be a curious person in today's world Consider Labs and frameworks for growth How to ask better questions Podcasts as a playground for curiosity Identity, work and burnout Shifting from girl boss to self-loyalty Emotional vs intellectual knowing vs physical sense Dealings with cycles ---------------------- RESOURCES: Download your free Unshrinking Workbook ----------------------- Guest info: To learn more about Chedva and Consider Labs, follow them on Instagram and Tik Tok @ChedvaKL and visit their website https://www.consider.club/. ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Struggling to keep your brand looking consistent across all platforms? In today's episode, we're breaking down brand guidelines: what they are, why you need them, and how to make them actually useful. From mood boards and color palettes to logo do's and don'ts, you'll learn about all the essentials in a super approachable way. Tune in for how to build the brand bible of your dreams and how to keep your visual identity as consistent as your coffee order. ------------------------ In today's episode, we cover the following: What are brand guidelines Structure and format of brand guidelines Creating your brand recipe Key sections to include in your brand guidelines ---------------------- RESOURCES: Episode 240: Streamline Your Brand Design Process with AI ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following: Question #1: What is rebranding, and how does it differ from a brand refresh? Question #2: When should a company consider rebranding? Question #3: What are the key steps involved in a rebrand process? Question #4: How can a rebrand impact a company's market position? Question #5: What are the benefits and risks of a rebrand? Question #6: How do we measure the success of a rebrand? Question #7: What costs are associated with rebranding? Question #8: How can rebranding affect existing customer perception? Question #9: What role does company culture play in a rebrand? Question #10: How does the rebranding process typically take? ---------------------- RESOURCES: Episode 196: Client Case Study: InLight Hyperbarics Episode 174: Client Case Study: FRG Real Estate Episode 230: Client Case Study: The Galavant Society ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard  

The most skilled creatives understand that refinement is crucial when it comes to generative tools. First drafts are just the starting line. Explore how a strategic blend of custom GPTs accelerates the brand development process, streamlines mockup creation, and helps clarify project vision for both teams and clients. Plus, get the real answer to: should you rely on AI for logo design, or does human touch still reign supreme? Discover how to use AI intentionally to amplify creative output— without sacrificing authenticity. ------------------------ In today's episode, we cover the following: The iterative nature of generative AI Combining human talent with AI tools Strategy sessions and brand information processing Creating a brand recipe sheet Moodboard and ideation phase Building visual alignment Mockup and asset creation with AI Presentation and communicating with clients AI content creation Future considerations and predictions ---------------------- RESOURCES: Episode 192: Authenticity and AI with Lauren deVane Episode 216: AI for Brand Designers with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard  

Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you're working. Tune in for digital nomad confessions and conversion copywriting secrets.   Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better! ------------------------ In today's episode, we cover the following: Pros and cons of being a digital nomad How travel can inform work as a copywriter What Sam offer as a copywriter How AI has changed the copywriting landscape Getting Voice of Customer research Copy pet peeves How to continue to provide value for clients past the DFY project Copywriting predictions for 2026 ---------------------- RESOURCES: Listen to the Copy And Podcast Get your FREE copy bot to writing high-converting opt-ins ----------------------- Guest info: To learn more about Sam and Nomad Copy, follow her on Instagram @NomadCopy and visit her website, NomadCopyAgency.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online.   KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Keyword research and SEO fundamentals Optimizing content for AI search Why blogging is critical in 2025 Using AI to repurpose content Crafting blog content for conversion Repurposing content and efficiency Changes in user behavior on social media How to express values in branding Long-term benefits and risks of reliance on social vs. owned platforms Optimism about the future of value-based branding ---------------------- RESOURCES: Episode 182: Effective Website Design with Inkpot Creative Episode 214: What Google Wants in 2025: SEO Tips from Searchlight Digital ----------------------- Guest info: To learn more about Inkpot Creative, follow them on Instagram, TikTok, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone's talking about? Press play!   Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America's Best PR Agencies and The PR Net's Top 100, DPR thrives under Suzanne's leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy. ------------------------ In today's episode, we cover the following: The superpowers of women in PR and business Client relationships and the discovery process Suzanne's Avenue 8 Cocktails case study on the PR side Managing client expectations What PR is vs. what people think it is How has PR changed over the years and where it's headed What clients should know before engaging with PR agencies The lack of common culture What luxury means and changing the definition of luxury branding Balancing agency culture and personal branding Knowing your 'why' before meeting a PR team The politics inside of the PR world ---------------------- RESOURCES: Check out MKWCC's case study on Avenue 8 Cocktails Episode 235: Concierge Branding & Community Branding with FRG Real Estate Episode 163: Bumble's Rebranding Fail and Other Marketing Flubs ----------------------- Guest info: To learn more about Suzanne and Droese Public Relations, follow her on Instagram and Facebook @DroesePR and visit their website, DroesePR.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard