The Shine Online Podcast

Audrey Saccone is a course launching expert and the founder of Audrey Digital, a full-service launch management company. After working for five and a half years in the non-profit sector, Audrey moved into the online marketing space, where she has worked for major players like Marie Forleo and Sophia Amoruso. She takes the tried-and-true methods she's learned from working with the best - coupled with a healthy dose of resourcefulness - to help established entrepreneurs find success with tools and strategies that work and are most authentic to them. In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey's tips on how to best leverage your resources while launching! SHOW NOTES  CONNECT WITH AUDREY:  On Instagram @launchbff Website: launchbff.com  CONNECT WITH ME: Instagram Shine with Natasha Website

Video content is changing (again). And in 2026, standing out online has far less to do with posting more, and far more to do with how you show up.   In this episode, I'm sharing my video content predictions for 2026, based on what I'm seeing work right now for my clients, my agency, and my own personal brand. With AI-generated content flooding our feeds and short-form dopamine content wearing people out, we're officially entering a new era of content creation.   Inside this episode, we talk about why founder-style and personal brand content is replacing niche-only strategies, why imperfect, real content is becoming more powerful than polished production, and why long-form platforms like YouTube and Substack are becoming non-negotiable for creators and business owners.   If you're tired of chasing trends, overwhelmed by AI, or feeling like social media just feels noisier than it used to — this episode will help you rethink how you approach content moving forward.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/videocontent2026   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

If your YouTube channel has felt stuck, slow, or flat… this episode is your exact YouTube rebrand playbook for turning things around in 2026. After years of slow growth, I finally broke out of "slow growth jail" and scaled past 10K subscribers—and it came down to a handful of simple but intentional changes.   In this episode, I'm breaking down everything that transformed my channel, including filming setup and framing adjustments that improved first impressions, why lighting matters more than most creators realize, the thumbnail and title strategy that became the real YouTube growth hack, how to build bingeable playlists that drive watch time, and the editing and brand identity choices that actually keep viewers watching.   Whether you're starting fresh or planning a full channel refresh for 2026, this episode walks you step-by-step through what actually helped me break through my plateau, finally hit 10 thousand subscribers, and get monetized.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/youtuberebrand   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

#ad sign up to Revolut Business: www.revolut.com/rb/shinewithnatasha Add money to your account before December 31, 2025, and get a $200 welcome bonus! Subscription fees and terms and conditions apply.   Ever wondered how much YouTube pays small channels? In this episode, I'm breaking down exactly what I've earned so far in my first year monetized on YouTube with 10K subscribers - including AdSense, brand partnerships, affiliate income, and how YouTube has impacted my business overall. Hint: it's over the $30,000 mark    Whether you're a small creator trying to reach YouTube monetization or a business owner thinking about adding YouTube to your strategy, this breakdown on how much YouTube pays me will give you a transparent look at what's possible when it comes to how much money YouTubers make (even without a huge audience).   Revolut is not a bank. Banking services and card issuance are provided by Lead Bank, Member FDIC. Visa® and Mastercard® cards issued under license. Funds are FDIC insured up to $250,000 through Lead Bank, in the event Lead Bank fails. Fees may apply.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/firstyearmonetized  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

You don't need fancy gear or a studio setup to make voiceover content that connects. In part 4 of the Video 101 series, Voiceover 101, I'm breaking down everything you need to know to script, record, and edit your own voiceover videos with confidence — whether you're creating tutorials, vlogs, or storytelling content.   From gear and mic setup to scripting styles, recording workflows, and storytelling tips, this episode is packed with practical advice to help you create scroll-stopping videos that sound just as good as they look. Whether you're making Reels, YouTube videos, or behind-the-scenes content, you'll learn how to use your voice to connect with your audience, tell better stories, and create content that feels effortless — no fancy setup required.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/voiceover101  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to create scroll-stopping videos without fancy tools or complicated software? In this episode of the Video 101 Series, we're diving into Editing 101 — where I'm sharing 10 easy editing hacks that instantly elevate your content and make your videos look professional, polished, and binge-worthy. Whether you're editing Reels, YouTube videos, or any kind of short-form content, these hacks will help you craft cleaner cuts, smoother transitions, and more aesthetic visuals that actually hold your audience's attention. No matter what app you use (CapCut, InShot, or even Descript), these principles apply everywhere. By the end of this episode, you'll know how to edit faster, with more intention, and make your content stand out — no fancy tools required.   EPISODE RESOURCES:  Watch this episode on YouTube: https://yt.openinapp.co/editing101  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/ 

#Ad Download Teachable's free Modern Course Creator Playbook: https://rebrand.ly/natashaplaybook   Want to run a successful Black Friday campaign on Instagram without the overwhelm? In this step-by-step guide, I'll walk you through exactly how to plan, create, and launch a marketing campaign that cuts through the noise and keeps your audience excited and ready to buy.   Inside this episode, you'll discover how to prep your campaign and why this early stage is the foundation of everything. You'll learn the right way to decide on your offer without relying on constant discounts, and how to map out a realistic launch timeline so you're never scrambling at the last minute. I'll also walk you through pre-launch strategies to build hype and anticipation, the essential content to share during launch week to maximize sales, and the post-launch moves that will keep your momentum going while continuing to nurture your audience   Whether you're planning a Black Friday or Cyber Monday sale, a Q4 holiday push, or launching any offer year-round, these strategies will help you see results from your marketing campaigns.   EPISODE RESOURCES:  Watch this episode on YouTube: https://yt.openinapp.co/blackfridayplan Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want people to actually WATCH your talking-head videos and not skip them? Talking head videos are one of the fastest ways to build trust and position yourself as a thought leader, but only if people actually stick around to watch.   In part two of the Video 101 Series, I'm breaking down how to film talking head content that feels natural, looks professional, and keeps your audience engaged from start to finish.   You'll Learn About: How to set up your camera for both static and dynamic shots Lighting and audio tips that instantly elevate your video My favorite wireless mics Whether to use a teleprompter How to structure your content with scripts or bullet points Framing tips that work for both short and long-form Confidence hacks to help you show up and speak with ease   Whether you're a coach, content creator, educator, or just getting started, this episode will help you film talking head videos that people actually want to watch.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/talkinghead101  Binge the entire series: https://yt.openinapp.co/video101series    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Welcome to B-Roll 101 — Part 1 of 4 in the Video 101 Series!   Want to create scroll-stopping videos effortlessly? In this episode, I'm breaking down the 20 essential B-roll shots every business owner needs to build an evergreen content library you can use again and again.     These repeatable, versatile clips will help you build a reusable content library that will elevate your brand visuals, simplify your content creation process, and turn everyday moments into engaging marketing assets.   You'll Learn About: Capturing B-roll from your daily routine (aka content stacking) Planning intentional content shoots, even from your home office Filming dynamic "human tripod" shots with the help of a friend or teammate My favorite tools, angles, and filming tips to keep your visuals fresh   Whether you're creating reels, carousels, YouTube videos, or behind-the-scenes content, these repeatable B-roll shots will help you show up online consistently — without filming every day.   EPISODE RESOURCES:   Book a Content Day with Shine Studio: https://shinewithnatasha.myflodesk.com/contentday Watch this episode on YouTube: https://yt.openinapp.co/broll101    CONNECT WITH NATASHA:   Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Check out HoneyBook + get their Time-Saving Tips here: https://bit.ly/4mrff2I   You don't need to post every day, work 24/7, or sacrifice your sanity to grow online.   In this episode, I'm sharing 7 secrets to building a brand online without burnout - and it's not what you think.   Whether you're starting from scratch, coming back after a break, or adding a new platform to your content mix, these tips will help you create a sustainable content strategy that actually works for the long haul.     EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/7brandsecrets    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to post consistently without spending hours filming new content every week? In this episode, I'm sharing the exact repurposing workflow I use for myself and my clients to create 3+ strategic posts from just ONE video.   What you'll learn: How to turn one video into a full week of content My 3-post weekly content structure (talking head, quote, storytelling) How to repurpose long-form videos like YouTube or podcasts Why batching content = freedom How to stay consistent even when you're busy Whether you're a creator, business owner, or someone looking to master their content repurposing workflow, this is the 2025 content plan you've been waiting for: low-lift, high-impact, and designed to help you post 3x/week without the burnout.   EPISODE RESOURCES: Cast Your Reelies Vote: https://linktr.ee/shinewithnatasha    Watch this episode on YouTube: https://yt.openinapp.co/3postplan  Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

So you're thinking about starting a YouTube channel… or maybe you've already started and you're wondering if you're doing it "right." In this episode, I'm sharing 7 things I really wish I knew sooner — lessons that would've saved me a lot of time, stress, and missed opportunities when I was starting from zero. We'll talk about: Why titles and thumbnails matter more than you think The #1 mistake I made with video intros A simple framework for building a well-rounded content strategy How to stay consistent without burning out And what I've learned about monetizing your channel beyond AdSense Whether you're a brand-new creator or pivoting into long-form content, you'll leave this episode with a clear strategy to grow faster and smarter.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/youtubefromzero    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

Consistency. Everyone says it's the key to growing on social media—but what if you're not posting every week? What if your content calendar is… chaotic at best? In this episode, I'm pulling back the curtain on my own YouTube journey—how I hit 10,000 subscribers despite being inconsistent with uploads. But more importantly, we're digging into what consistency actually means, why creators struggle with it, and how you can stay consistent without burning out or chasing every trend.   You'll Learn: Why "posting weekly" isn't the only way to be consistent The common obstacles that kill consistency—and how to remove them How to create a system that works even when you're not inspired What creators get wrong about content momentum (and how to fix it) Why your content doesn't need to be perfect to perform   Whether you're a content creator, business owner, or someone trying to finally stick to your content plan, this episode is packed with real talk, practical tips, and mindset shifts to help you show up in a way that's sustainable and strategic.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/consistencyonsocial   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Think Instagram carousels are outdated? Think again. In this video, I'm breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you've been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way. You'll learn: Why carousels are showing up in more places than ever (yes, even the Reels feed!) How they actually increase your content's reach and longevity The easiest way to repurpose your video content into high-performing carousels My top tips for designing slides that keep people swiping (without overwhelming them) Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Instagram Stories aren't working like they used to—and if you've seen a drop in views, replies, or engagement, you are not alone In this episode, I'm pulling back the curtain on how my Instagram Story strategy has completely changed in 2025. I'll walk you through the outdated tactics I've left behind, what's actually working now, and how I'm using Stories to build deeper connections and drive conversions. Whether you're a coach, service provider, or creative entrepreneur, this is your roadmap to creating Stories that feel intentional—and actually work. 🎧 Press play to refresh your strategy and show up with confidence on Stories again.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/igstoriesstrategy    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to grow your audience, boost engagement, and finally get consistent with your content? The secret might be simpler than you think: a signature video series.   In this episode, I'm breaking down exactly why a well-structured video series is one of the most powerful tools for creators — and how to create one that actually gets views, subscribers, and conversions.   Whether you're on YouTube, Instagram Reels, TikTok, or even creating a podcast series — this strategy can work for you (if you do it right!). I'll also share insights from my own video series that helped me grow my list, boost engagement, and convert over one thousand warm leads to my email list.   Ready to create a series that actually drives results?   Join the upcoming workshop: DIY Your Signature Video Series — Learn the exact framework I use for myself and my clients, plus get my 30-day action plan + Flodesk templates.   Save $10 off your workshop ticket with this link: https://shinewithnatasha.thrivecart.com/diy-video-series-2025/     EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/hi844    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/    Website: https://shinewithnatasha.com/podcast    Instagram: https://www.instagram.com/shinewithnatasha/    YouTube: https://www.youtube.com/@shinewithnatasha/   

I just wrapped my first YouTube series of the year — and the results were better (and more surprising) than I expected. In this episode, I'm breaking down the results from the Simple Video Systems series: what it was, why it worked, and how this 4-part series brought in 917 new email subscribers, 1.3K new YouTube subs, and over 41K views in just six weeks. This isn't about luck or virality — it's about building a strategic, binge-worthy video series designed to convert. Whether you're ready to create your own signature series or just want to see what's working on YouTube right now, this case study will give you a real, behind-the-scenes look at my exact process. What You'll Learn in This Episode: How I planned and structured a binge-worthy video series The surprising stats + what content performed best How I turned the series into a lead-generating machine Simple (but powerful) promo strategies that drove results What I'd change next time to make it even better If creating a strategic, signature series is on your radar this year, then this case study breakdown is the perfect thing to help give you more insight and inspiration on what that could look like in action for your own business.   EPISODE RESOURCES: Join the Signature Series Workshop (save $10): https://shinewithnatasha.thrivecart.com/diy-video-series-2025/  Watch this episode on YouTube: https://yt.openinapp.co/seriescasestudy  Binge the Simple Video Systems Series: https://yt.openinapp.co/simplevideosystems    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/    

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  YouTube is THE platform to watch in 2025, and after years of refining my approach, I'm doubling down with a strategy that's already delivering major results. In this episode, I'm breaking down exactly how I grew my channel from 2.5K to 5K subscribers and finally got monetized—and, more importantly, how I'm using that momentum to scale even further this year. This isn't just about one viral video—it's about a repeatable system that's built for long-term success. Whether you're just starting or looking to take your channel to the next level, this episode will give you the exact framework I'm using to grow consistently and sustainably in 2025. What You'll Learn in This Episode: The 2025 YouTube growth strategy I'm implementing for steady, scalable success Why one viral video isn't enough—and how to build a system that works long-term My content approach (including video podcasting, series strategy & content mix) How I optimize thumbnails, structure, and video formats for maximum impact The tools & workflow that make content creation easier and more effective If YouTube growth is a priority for you this year, this is the insider strategy breakdown you don't want to miss.   EPISODE RESOURCES: Watch the full episode on YouTube: https://yt.openinapp.co/2025youtubestrategy    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  Ever feel like you're constantly behind on content creation? Struggling to stay consistent or find time to film? The secret to showing up regularly without burnout is a Content Day! In this final episode of the Simple Video Systems series, I'm taking you behind the scenes of my own Content Day workflow—sharing exactly how I plan, film, and batch content to stay on track. This system is the key to eliminating content roadblocks, creating consistently, and actually enjoying the process. What you'll learn in this episode: What a Content Day is and how to structure one for your workflow The difference between admin and creative tasks (and why both matter) How to customize a Content Day based on your schedule and energy My personal system for batching video content efficiently Action steps to set up your first (or next) Content Day Whether you're creating for TikTok, Reels, Shorts, or YouTube, this system will help you stay consistent, reduce stress, and finally feel in control of your content strategy.   Catch up on the previous episodes: [Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard   [Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent  [Part 3 – Video Tools Under $100] - https://yt.openinapp.co/budgetvideotools    EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems  Watch the full episode on YouTube: https://yt.openinapp.co/contentdaybts    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/   

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Want to create more video content in 2025 without breaking the bank? You don't need fancy equipment to start, but the right budget-friendly tools can help you save time, improve quality, and stay consistent. In the third episode of the Simple Video Systems series, I'm sharing the ultimate video tools starter kit for content creators—all under $100. Whether you're making TikToks, Reels, YouTube videos, or podcasts, this guide will help you choose the best video tools that actually make a difference without wasting money on things you don't need. What You'll Learn in This Episode: The only video tools content creators need to create high quality video content How to choose the right tools based on the type of content you create Why investing in the right gear helps you create faster and more consistently When to upgrade your setup (and when you don't need to) So many people buy video gear they never use—this episode will help you invest wisely and build a setup that actually works for you. Catch up on the previous episodes: [Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard  [Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent    EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems  Watch the full episode on YouTube: https://yt.openinapp.co/budgetvideotools  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/