Bound By Art: A Tattoo Artist's Survival Guide

When I was an apprentice flipping through tattoo magazines, Jesse Smith's work stopped me in my tracks. Fast forward to today, and I'm sitting down with the man himself, someone who's spent over 25 years proving that unconventional paths can lead to extraordinary outcomes. Jesse started tattooing with a prison-style gun made from a toothbrush and Walkman motor, learned by trial and error, and built an empire that includes Loose Screw Tattoo, the Richmond Tattoo and Arts Convention, and the Richmond Tattoo Academy. This conversation isn't about shortcuts or hacks—it's about the real work that transforms artists into industry leaders. Jesse breaks down why your drawing skills matter more than any machine or technique, how to build systems that set you up for success, and what it means to leave the tattoo industry better than you found it.   Connect with Jesse: Jesse Smith's Website: jessesmithtattoos.com Jesse Smith on Instagram: https://www.instagram.com/jessesmithtattoos What You'll Learn in This Episode: Why drawing fundamentals trump tattoo application every time – Jesse explains that while the technical process of tattooing is relatively straightforward to learn, drawing skills take a lifetime to develop and are the true foundation of great tattoo work. The reality of being self-taught in tattooing – Hear the honest story of Jesse's unconventional start, from making ghetto guns to scrubbing tubes barehanded in his first shop, and why he still recommends formal apprenticeships despite his own success. How to build systems that force you toward success – Learn practical strategies like Jesse's seven-pair underwear rule and environmental triggers that create accountability and keep you moving forward, even when motivation fails. The truth about shop ownership and who you're really working for – Jesse gets real about the misconception that opening your own shop means working for yourself, when in reality you're working for your clients and employees. Why self-awareness is your most valuable business tool – Discover how being introspective about your weaknesses, implementing feedback from clients, and constantly checking yourself are what separate successful tattoo artists from those who plateau. The importance of drawing constantly throughout your entire career – Even after decades of experience, Jesse still finds himself getting perspectives, light sources, and flow wrong—reinforcing that the learning never stops. How to make a lasting impact in the tattoo industry – Jesse shares his ultimate goal: to bend the direction of the tattoo industry in a positive way and leave it better than he found it, offering a bigger-picture perspective on building a legacy.   Jesse Smith, owner of Loose Screw Tattoo and two-time Ink Master competitor, shares his unconventional journey from self-taught scratcher to industry leader over 25+ years. Learn why mastering drawing trumps tattoo application, how to build sustainable systems for success, and what it really takes to make a lasting impact in the tattoo industry.   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

Building resilience isn't something you're born with—it's a skill you develop through experience, self-awareness, and intentional practice.   In this episode, I'm breaking down what it really means to be resilient in business and how you can strengthen this critical muscle. From my own experiences of opening Blue Bird Tattoo Studio one month before COVID shut everything down to navigating a traumatic accident that left me out of work for a month, I've learned that resilience is about more than just surviving hard times; it's about how quickly you bounce back and keep moving forward.   I'll walk you through the seven core components of resilience, share how understanding your need for control can actually help you let go, and give you actionable strategies for turning setbacks into stepping stones. What You'll Learn in This Episode: The seven Cs of resilience (competence, confidence, connection, coping, control, character, and contribution) and how to strengthen each one in your business Why resilience is a learnable skill built through experience, not an innate personality trait you either have or don't have How taking calculated risks and getting out of your comfort zone creates the data you need to build confidence in your problem-solving abilities The connection between control issues and resilience, and why accepting what you can't control is essential for moving forward How to detach from your ego so setbacks don't become personal failures that stop you in your tracks Practical questions to ask yourself during difficult times, including "How can I turn this into a win?" and "How can I use this as practice for next time?" Why "failure can't hit a moving target" and how to keep momentum even when things don't go according to plan The difference between coping with emotions and avoiding them, and why managing feelings is just as important as solving problems   Learn how to build genuine resilience in your tattoo business with proven strategies that help you bounce back from setbacks faster and stronger. Missi shares the seven core components of resilience, personal stories of overcoming adversity, and practical tools for managing stress, emotions, and uncertainty as a business owner.   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio Music: Unknown Road - The Harp Project

When I opened Blue Bird Tattoo Studio, I truly believed I'd just show up, tattoo, go home, and do whatever I wanted. I thought I'd work alone because I was tired of dealing with other people's energy. Looking back, that was incredibly naive. I would have gone insane working by myself all day with no one to talk to except my clients.   The reality of opening and running a shop hit me fast, and I had to figure everything out the hard way. From understanding the different types of shop models to learning actual business management skills, setting clear expectations with my team, and finally admitting I needed help, every lesson came through trial and error.   These are some of the things I wish I had known from day one. Whether you're thinking about opening your own shop or you already own one and want to run it better, these insights will save you time, money, and a lot of unnecessary stress.   Check out episode 22 Tattoo Shop Hiring Nightmares (And How to Avoid Them)   What You'll Learn in This Episode: The three main types of tattoo shops (street shops, private studios, and collaborative environments) and how to decide which model aligns with your vision, work style, and long-term business goals. Why understanding your "why" matters more than you think and how knowing whether you want freedom, financial security, creative control, or something else entirely will shape every decision you make as a shop owner. The business skills nobody teaches you before you open a shop, including managing people, finances, marketing, and operations—and why taking a business management course or finding mentors is essential to your success. How to set clear expectations with your team from day one by communicating your vision, standards, and non-negotiables so everyone knows what success looks like and can work toward the same goals. Why systems and protocols are the backbone of a successful shop and how having documented procedures for everything from booking to client communication prevents chaos and creates consistency. The power of contracts and written guidelines to protect yourself legally and operationally, including artist agreements, client waivers, and shop policies that make difficult conversations easier. How to acknowledge your weaknesses and actually ask for help instead of trying to do everything yourself, burning out, and doing mediocre work because you're spread too thin. Why you should only take advice from people who have what you want and how to filter out the noise from well-meaning friends, family, or colleagues who have never taken the risks you're taking. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio Music: Unknown Road - The Harp Project

"You can't do nothing and expect people to just find you and give you their money to tattoo. You either need to get on board with social media or talk to people in person—one or the other." Here's the reality: if you're crushing it at conventions but struggling to book local clients, the problem isn't oversaturation in your market. We have 14 tattoo shops within a quarter mile of Bluebird Tattoo Studio in a town of 16,000 people, and we stay consistently busy. The difference isn't luck or location, it's intention. In this episode, I'm breaking down exactly what we do differently to attract local clients, both in-person and online. You'll learn how to stop being invisible in your own backyard and start showing up in ways that make it impossible for potential clients to miss you. Whether you hate social media or avoid in-person interactions, I'm giving you a roadmap to lean into your strengths and actually fill your books with local work. Episode 1: Identifying Your Ideal Client – https://podcasts.apple.com/us/podcast/the-perfect-client-does-exist-with-missi-blue-ep-1/id1777930586?i=1000675719057 Download the free ideal client worksheet – boundbyart.com/idealclient What You'll Learn in This Episode: Why market oversaturation isn't your real problem and what population density actually means for your business potential The in-person networking tactics that work (talking to people everywhere, strategic business card placement, partnering with local businesses, and creating walking advertisements from your clients) How to use Instagram hashtags and geotags strategically to find and connect with your ideal local clients online Why Facebook community groups are goldmines for tattoo artists and how to position yourself as the go-to expert in your area The art of genuine engagement: responding to comments, DMs, and story replies in ways that build trust and convert followers into clients How to optimize your booking process to reduce drop-off rates and create a seamless client experience from first contact to appointment The follow-up systems that turn one-time clients into loyal repeat customers and enthusiastic brand ambassadors for your business Struggling to attract local tattoo clients while your convention bookings thrive? Learn proven in-person and online strategies to build a loyal local clientele, from strategic networking and Facebook engagement to hashtag research and booking process optimization that converts followers into paying clients. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

I'll be honest—I've been a serial project-starter my entire career. From expanding Bluebird Tattoo Studio to opening the Bluebird Art Collective gift shop, I've chased plenty of shiny objects that pulled me away from what really mattered. This episode is about recognizing when you're spreading yourself too thin, understanding why we're wired to chase new ideas, and learning how to channel that creative energy into focused, sustainable growth. If you've ever felt like you're running in place with a dozen unfinished projects, this conversation will help you refocus on what actually moves your business forward. Download the Goal Getter workbook: https://boundbyart.com/goals What You'll Learn in This Episode: How to recognize shiny object syndrome before it derails your progress - Learn the warning signs that you're abandoning meaningful work for exciting distractions, and why awareness is the first step to breaking the cycle. Why the honeymoon phase is lying to you - Understand the brain chemistry behind why new ideas feel so good, and why that dopamine rush isn't a reliable indicator of what's actually right for your business. The real cost of diluted focus in your tattoo business - Discover how splitting your attention across multiple projects slows growth, affects your leadership, and prevents you from ever mastering anything. How to identify if you're a visionary personality type and what that means - Learn about the Predictable Success Leadership Quiz and why understanding your working style helps you recognize your strengths and blind spots. Why the boring, mundane work is where real growth happens - Embrace the truth that success lives on the other side of consistency and repetition, not in constantly starting over with fresh excitement. The strategic approach to goal-setting that actually works - Master the art of focusing on one goal and one habit at a time, building systems that eventually free up your mental space for the next big thing. How to know when to pivot versus when to push through - Gain clarity on distinguishing between a genuine shiny object distraction and a legitimate opportunity that deserves your attention.   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

"You can wish and hope and dream for your goals, but that alone is not getting you anywhere." As we head into a new year, I'm reflecting on what worked, what didn't, and how I'm going to show up differently in 2025. This year taught me something crucial: feelings are terrible leaders. When I let how I'm feeling dictate what I do each day, nothing gets done. After recovering from a skull fracture and completely uprooting my office setup, I've been struggling to get back to my routine—and it's made me realize that the only way to win is to build systems that work regardless of how I feel. In this episode, I'm sharing exactly how I'm setting intentions for next year, why understanding the feeling behind your goals matters more than the goal itself, and how to create routines that remove friction and set you up for inevitable success. Whether you're planning your best year yet or just trying to get your shit together, this episode will help you build a framework that actually works. Download the Goal Getter workbook: https://boundbyart.com/goals What You'll Learn in This Episode: Why feelings make terrible decision-makers and how to remove emotions from your daily actions by creating systems that work on autopilot, even during your worst days The critical difference between goals and systems, and why repeatedly doing the right things matters more than just wishing for outcomes How to identify the feeling behind your goals instead of focusing on surface-level achievements—because what you really want isn't to, say, "lose weight," it's to feel confident in your body The strategic way to reduce friction in your routines by setting yourself up the night before and removing obstacles that make it easy to quit or give up Why showing up matters more than perfect performance, and how allowing yourself to have "bad" workouts (while never skipping) reinforces the habit and builds long-term success How to create non-negotiable systems that support your intentions and ensure you're working toward the right goals in the right direction, not just working hard aimlessly Practical strategies for building sustainable routines when life gets chaotic, including how to plan your weeks when you're in a good headspace so your bad days don't derail you Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

"Every convention for me is a chance to just do better, to do a better tattoo, to meet more people, to get new inspiration, to find a new opportunity. Even when it's a bad convention, it still serves a purpose."   I get asked all the time for advice on doing conventions. How to prepare, what to expect, what actually works. And honestly, in the moment, I never know where to start because there are a thousand things that could make or break your experience.   So I sat down and really thought through everything I've learned from years of doing conventions, and I'm sharing it all with you today.   Whether this is your first convention or you're looking to make the experience less chaotic and more profitable, this episode covers the practical strategies that will help you show up prepared, connect with the right clients, and actually make the most of your investment.   From deciding which conventions to do to setting up your booth for maximum impact, I'm walking you through the complete process so you can approach your next event with confidence. What You'll Learn in This Episode: How to choose the right conventions for your career stage and why starting local gives you the best ROI when you're building experience and clientele The strategic differences between booking appointments ahead versus taking walk-ups, including when each approach makes sense for your goals and how to stay busy all weekend Booth setup essentials that actually attract clients, from positioning your portfolio for maximum visibility to creating an approachable space that draws people in The packing system that prevents last-minute panic, including detailed checklists for driving versus flying and the supplies you absolutely cannot forget Proven conversation starters and marketing tactics that help you connect with potential clients even when the convention floor is slow What to realistically expect at modern conventions, including why the circuit has changed, how to handle the exhaustion, and ways to make any event work in your favor Post-convention reflection strategies that help you continuously improve your approach and turn every experience into a learning opportunity for the next one Ready to make your next convention your best one yet? Take what resonates from this episode, adjust it to fit your style, and remember — every convention is an opportunity to grow, connect, and level up your business. Now go out there and make it count! Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio Music: Unknown Road - The Harp Project

"It's lonely being the boss. And yes, I get that I asked for this, that I did this to myself. I understand that, but why is it like this?" Missi Blue A coworker's offhand comment stopped me in my tracks recently; something about how I'm "never in a good mood" when I walk into the shop. That hurt. Not because it was entirely true, but because it highlighted something I've been carrying quietly for years: being the boss is incredibly isolating. I show up with my serious face on because I'm walking into whatever needs to be handled that day, carrying the weight so my team doesn't have to. But that divide between owner and employee? It's real, and it's lonely. This episode digs into the 13 reasons why leadership can feel so isolating in our industry, from carrying everyone's success on your shoulders to having nobody celebrate your wins with you. More importantly, I'm sharing the solutions I'm testing, from building deeper connections at work to finding communities outside the shop, because if you're a shop owner, manager, or aspiring leader, you need to know you're not alone in feeling alone. Let's talk about the elephant in the room nobody else seems to be addressing. What You'll Learn in This Episode: Why the boss-employee divide exists even in close-knit shops and how leading by example can inadvertently isolate you from your team, putting everything you do under a microscope The 13 specific reasons business ownership feels lonely including carrying the weight of everyone's success, making unpopular decisions, and having no one to celebrate your wins with who truly understands what they mean How your definition of "relaxing" differs from most people and why loving your work doesn't mean there's something wrong with you, even when others try to shame you for working Why you're never truly "off" as a business owner and how to navigate relationships when your mind always drifts back to the shop, making it difficult to stay present with friends and family Practical strategies for combating isolation from finding energy-giving people and building peer communities to creating deeper workplace connections and seeking mentorship How to stop taking everything so seriously and shift your perspective from viewing your business as something that supports you to seeing it as a vehicle for supporting others and building community The mindset shift that makes it all worthwhile including why fighting for something bigger than yourself will keep you from giving up when the business beats you down   If you're feeling the weight of leadership right now, take one small step this week to build connection—whether that's being vulnerable with your team, reaching out to another shop owner, or finding one person who truly gets what you're going through. You built this business for a reason bigger than yourself. Don't let the isolation convince you otherwise. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

Perfectionism isn't about high standards—it's procrastination in disguise that keeps tattoo artists from taking action on their biggest goals. Learn why waiting to feel "ready" is holding you back and how to push past fear to actually grow your career, even when things get messy.   "You're never gonna feel ready. The only way to truly feel ready and confident and prepared for the things that you've already experienced and had some success with in the past."   Let's talk about the elephant in the studio: perfectionism. We tell ourselves it's about having high standards, but here's what it really is—procrastination dressed up in a nice outfit. For years, I played this game with starting my podcast. I went to conventions, researched equipment, studied everything I could find. But you know what actually got me started? Saying "fuck it" and hitting record, even though I had no idea what I was doing. That first year was messy, awkward, and far from perfect. But a year later, I had dozens of episodes under my belt and actual experience instead of just plans. The truth is, you only feel confident about things you've already done. The first time doing anything is terrifying—whether it's getting off a ski lift or launching a new service at your shop. But staying in that comfortable bubble of preparation keeps you exactly where you are. So the question isn't whether you're ready. It's whether you can live with being in the exact same place a year from now because you never started. What You'll Learn in This Episode: Why perfectionism is actually fear-based procrastination – Understand how your drive for "excellence" might just be your brain's way of avoiding discomfort, vulnerability, and the temporary pain that comes with trying something new The survival instinct keeping you stuck – Learn why we're hardwired to avoid pain and how to recognize when you're protecting yourself from feelings rather than actual danger How to reframe the "readiness" trap – Discover why waiting to feel fully prepared is impossible and why you only gain confidence through action, not planning The power of the "trial run" mindset – Get practical strategies for starting messy and imperfect by treating everything as practice, which eliminates the pressure of getting it right the first time Why data beats planning every time – Understand that real-world experience gives you proof and confidence that no amount of preparation can provide How to choose discomfort now for success later – Learn to make the conscious decision to feel vulnerable and uncomfortable in the short term so you can achieve your long-term goals The ugly duckling era concept – Realize that everyone you admire went through a messy, imperfect phase before they succeeded, and why embracing yours is essential for growth   Ready to stop planning and start doing? Look, you can spend another year researching, preparing, and waiting to feel ready, or you can show up messy and imperfect and actually make progress. The choice is yours, but remember: everything sucks before it gets good. The question is, which version of yourself do you want to be a year from now—the one who took the leap or the one who's still standing at the edge? Take one action today that scares you. Your future self will thank you for it. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio Music: Unknown Road - The Harp Project

"I didn't die because of tattooing. There were days where I ran with some bad people... and I think the only reason I didn't overdose constantly was because I had appointments to go to. I had a job to show up for. I had somewhat of a purpose." - James Boag This conversation wasn't planned. James and I were trying to squeeze in a podcast recording all weekend at the Tampa convention, but life kept getting in the way. Finally, we said forget it. I grabbed the microphones and headed to the beach on Monday. What started as a casual hangout turned into one of the most honest conversations I've had on this show. We covered everything from how the industry has changed to James's personal journey through addiction and recovery. I learned things about my friend that I didn't know after all these years, and honestly, that's what made this episode special. It's raw, it's real, and it's exactly what happens when two tattoo artists just share REAL talk. James on Instagram James on Facebook What You'll Learn in This Episode: How modern convenience is eroding the tattoo community - Why the shift from scrubbing tubes and tuning machines to disposable everything has unintentionally eliminated the bonding experiences that brought tattoo artists together The relationship between creativity and constant comparison - How scrolling through endless Instagram feeds dilutes your authentic artistic voice and why drawing from real life (not other tattoos) is essential for developing your own style James's raw story of addiction and recovery - How tattooing literally saved his life by giving him appointments to show up for, a purpose to pursue, and a reason to keep going when everything else was falling apart Why finding something bigger than yourself matters - The practical role that spirituality, higher power, or simply helping others plays in both recovery and building a sustainable career that doesn't consume you The reality of business partnerships in tattooing - How James and his business partner divided responsibilities based on their actual strengths, why clear roles prevent partnership disasters, and how having someone to ground your wild ideas can save your bank account What makes a successful apprenticeship program - Why James believes in complete retraining even for artists with previous experience, and how connecting management responsibilities to apprenticeship progression creates genuine investment The importance of networking in today's tattoo industry - Why building relationships with other artists isn't just nice to have anymore, it's essential for surviving in an industry where loyalty is disappearing and artists are constantly shop-hopping Creating authentic shop environments - Why so many modern tattoo shops feel soulless despite looking pristine, and how adding genuine artistic elements and personality makes your space memorable instead of just another white-walled salon Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

"If I don't know the job myself, how can I train someone to be successful in it? And how can I even know if they are successful?"   After letting go of my manager at Bluebird Tattoo Studio, I knew I had two choices: point fingers or take a hard look at where I went wrong. This episode is me pulling back the curtain on every mistake I made in that hiring process—from undefined roles to missing training systems to inconsistent feedback. I'm walking you through my entire mental framework for analyzing failures, taking accountability, and building better systems so this never happens again. If you've ever hired someone who didn't work out, or you're thinking about bringing on your first manager, this episode will save you months of frustration and help you understand what truly needs to be in place before you hand over responsibility to someone else. What You'll Learn in This Episode: The three critical questions to ask yourself when things go wrong in your business, and why blaming yourself first is actually the fastest path to growth Why hiring someone without a clearly defined role is setting both of you up for failure, and the specific systems you need to have in place before bringing on a manager The difference between checking in and actually checking their work, and how to build verification into your training process without micromanaging How to give feedback that lands—communicating when something is serious while still being supportive, and finding the balance between too nice and too harsh The "trust but verify" approach to evaluating skills and experience during hiring, and why you can't just take someone's word that they can handle the job Creating training plans with built-in follow-through, including how to dedicate time in your schedule for consistent check-ins during the critical first 60-90 days Building resources and documented systems that save you time in the long run by answering repetitive questions and setting clear standards Why you must understand the job yourself before training someone else to do it, and how investing time now prevents repeated hiring failures later Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project

"Sometimes failure doesn't look like falling apart. It looks like realizing you've been holding on to something for too long."   I recently had to make one of the hardest calls as a business owner—letting go of someone I genuinely cared about. It forced me to face some uncomfortable truths about my leadership, my blind spots, and the standards I need to protect at Bluebird Tattoo Studio. This wasn't about them being a bad person; it was about recognizing that being good at some things doesn't mean you're right for the role. I've learned that when you ignore red flags and stay too busy to pay attention to what's actually happening, you're setting yourself up for bigger problems down the road. This episode is about owning our failures, learning from them fast, and making the hard decisions that move us forward instead of keeping us stuck. What You'll Learn in This Episode: How to recognize when someone isn't the right fit—even when they're a good person who means well and does some things right The critical systems every tattoo shop needs: organization, communication, accountability, and coachability, and why these non-negotiables determine your shop's success Why keeping the wrong person in a role prevents you from finding the right one—and how it lowers standards across your entire team The questions to ask yourself after a failure: Where did I lose control? How did I contribute to this? What skills am I lacking? What will I do differently next time? How to shift from reactive to proactive leadership by spotting small fires before they become uncontrollable and fixing problems at their current size Why trusting too quickly without checking in can set you up for failure—and the importance of verifying, not just believing, when team members say they can handle something The power of learning from every mistake: practical steps to analyze what went wrong, take accountability, and build better systems so you don't repeat the same patterns When to trust your gut: if you have that feeling something isn't right, it probably isn't—and waiting only makes the decision harder Ready to level up your leadership and build a stronger shop? Take an honest look at what's working and what isn't in your business right now. If something feels off, don't wait—address it. The longer you put off hard decisions, the harder they become. Remember: you can't attract the right people if the wrong ones are taking up space. Be proactive, be honest with yourself, and keep raising the bar. Your future self (and your team) will thank you. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

Coming back to record this episode was harder than I expected. Five weeks away from the mic after a fall that left me with a fractured temporal bone, dislocated ear bones, a concussion, and a seizure—yeah, it was a lot. But here's what nobody tells you about forced time off: sometimes the best thing that can happen to your business is being physically unable to work in it. I'm not saying you need to injure yourself to grow (please don't), but this experience revealed something crucial that I'd been avoiding for way too long. I was so deep in the day-to-day operations that I couldn't see which projects actually mattered. Three weeks off gave me the space to finish my seminar that I'd been writing for a year, complete my online course, hire an incredible assistant, and secure the space next door for my tattoo Airbnb. In this episode, I'm sharing the full story—the scary parts, the lessons learned, and the concrete changes I'm making at Bluebird Tattoo Studio to build something sustainable instead of just grinding harder. What You'll Learn in This Episode: The real reason why taking time off is so difficult (spoiler: it's not about the money—it's about identity, control, and the discomfort of sitting still with your thoughts) How Missi went from resisting rest to recognizing its value through Leila Hormozi's perspective on working hard when you actually love what you do, and why rest doesn't mean you're doing something wrong The critical difference between working IN your business versus ON it, and how being forced away from tattooing revealed all the high-impact projects she'd been neglecting for months Why going back to work too soon after an injury costs you more time in the long run—Missi's first concussion took three months to heal because she didn't rest; this one taught her to actually listen to her body The practical steps to transition from tattooing 4-5 days per week to 3 days while maintaining income and actually growing your business through strategic focus on one large piece per day How to handle booking day and client communication during unexpected time off, including what Missi would do differently (hint: don't try to power through when you should be resting) The unexpected wins that came from three weeks of forced rest: completing a year-long seminar project, finishing an online course, interviewing 15-20 candidates to find the perfect assistant, creating new systems, sculpting ornament prototypes, and securing a tattoo Airbnb location Why your clients are more understanding than you think when life happens—not a single one of Missi's clients was upset about rescheduling three weeks of appointments, proving that your fears about letting people down are often bigger than reality   Ready to build a tattoo career that's sustainable, profitable, and doesn't require you to hit rock bottom first? The truth is, you don't have to wait for an injury to force you to work smarter. Subscribe to Bound by Art wherever you listen to podcasts, and join a community of tattoo artists who are building businesses that support their lives instead of consuming them. And seriously—drink some water. Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

Goal Getter Worksheet - Free download to help you brainstorm and structure your goals: https://boundbyart.com/goals   Episode 11 - 8 Reasons You Won't ACHIEVE Your Goals Again This Year with Missi Blue: https://podcasts.apple.com/us/podcast/8-reasons-you-wont-achieve-your-goals-again-this-year/id1777930586?i=1000682298139 "I was super busy all the time. But was I being productive? Absolutely not. I was just kind of running in circles, feeling confused and messy." - Missi Accountability meetings completely transformed how I approach my business. Before implementing regular check-ins, I felt perpetually stuck—busy but not productive, knowing what I wanted but never getting closer to it. Once I started having structured weekly accountability sessions, I finally developed clarity about my direction and broke down my big goals into manageable steps. What's particularly powerful about these meetings is how they force you to confront your progress (or lack thereof). When I look back and see I didn't gain any followers because I posted once instead of my goal of five times, I can't blame the algorithm—I wasn't even in it. Or realizing my client loyalty program took eight months longer than planned because I kept putting off finishing the logo. Without accountability, these patterns continue unchecked. Whether you find an accountability buddy (preferably someone at a similar business stage who will call you on your BS) or create structured check-ins with your team, this practice will help you stay focused on what truly matters. Some weeks you won't get everything done—life happens—but the consistent check-ins allow you to course-correct rather than abandon your goals entirely. What you will learn in this episode: Why accountability is the single most transformative practice you can implement in your tattoo business The signs that indicate you need more accountability in your professional life How to shift from a reactive mindset (disaster, panic, recover) to a proactive approach Why having clear direction is essential before you can build genuine motivation Practical strategies for setting up effective accountability meetings and finding the right accountability partner How embracing feedback—even when it hurts—is crucial for artistic and business growth The importance of recognizing when you've taken detours from your intended goals Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

"People need to stop tearing each other down in order to get to an imaginary mountaintop that just doesn't exist. You can literally collaborate with people to get there." - Gia Rose This conversation with Gia Rose goes deep into the realities of building a career in today's tattoo industry. We talk openly about the challenges of dealing with online negativity, the true value of mentorship, and why skill-sharing over gatekeeping creates a stronger community for everyone. Gia shares her personal journey through cancel culture, finding love across continents, and what it really takes to stay grounded when the internet tries to tear you apart. Whether you're just starting out or you've been tattooing for years, this episode will remind you why we do what we do, and how to keep moving forward with integrity and purpose. Gia on IG: https://www.instagram.com/giarosetattoo/ Listen to episode 23-What Tattoo Shops Actually Look For Before Taking On Apprentices: https://podcasts.apple.com/us/podcast/what-tattoo-shops-actually-look-for-before-taking-on/id1777930586?i=1000700858498 What You'll Learn in This Episode: How to mentally handle online negativity and cancel culture without letting it destroy your career or creative spirit, including practical strategies for protecting your peace while staying authentic The critical difference between gatekeeping and valuing your expertise as a tattoo artist, and why sharing skills strengthens the industry rather than dilutes it Why conflict resolution and direct communication matter more than avoiding uncomfortable conversations, especially in apprenticeships and shop dynamics The real commitment behind taking on an apprentice, what mentors are actually signing up for and what new artists should understand before seeking mentorship How social media has changed the tattoo industry for both better and worse, and strategies for using it as a tool rather than letting it control your self-worth Why creating art for other artists' approval is killing creativity, and how to reconnect with the pure joy of making art for art's sake The importance of understanding your "why" and how it naturally evolves throughout your career, from creating for yourself to teaching and uplifting others Permission to begin again: Why changing, growing, and transforming throughout your career isn't just acceptable, it's essential for longevity in this industry   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

"If you would do it for nothing in exchange, you're in the right place. That's my philosophy—if you would tattoo for nothing, you're doing it for the love of the craft." – Gia Rose After 21 years behind the machine, Gia Rose has seen it all—from making her own needles and mixing pigments to navigating the brutal world of online attacks. In this raw and honest conversation, Gia breaks down what it really takes to build a lasting career in tattooing, why traditional apprenticeships are evolving (and getting harder to land), and how to protect yourself in an industry that's changing faster than ever. We talk about the emotional toll of cancel culture, the legal protections every artist needs, and why asking yourself "why do I tattoo?" might be the most important question of your career. This isn't about quick fixes or shortcuts—it's about understanding the real trade you're getting into and coming out stronger on the other side. Gia on Instagram: https://www.instagram.com/giarosetattoo/ What You'll Learn in This Episode: Why traditional apprenticeships have fundamentally changed as technology has eliminated much of the hands-on shop work that used to be the foundation of learning the trade How to handle online negativity and cancel culture with strategic silence, legal protections like mutual NDAs, and focusing on the support systems that actually matter The hidden value exchange in apprenticeships that many newcomers miss—understanding that you're receiving decades of shortcuts and hard-earned lessons condensed into months or years Why being a female tattoo artist presents unique challenges at every career stage, from apprentice to shop owner, and how to navigate double standards with confidence The importance of asking "would I do this for free?" as your compass for staying authentic and grounded when the industry gets chaotic or overwhelming How teaching makes you a better tattooer by forcing you to break down your instinctive process into teachable systems and refining your own techniques in the process Legal protections every modern tattoo artist needs including mutual NDAs, proper contracts, and understanding your vulnerabilities in an increasingly corporate industry The primacy effect and why your first instinct to defend yourself publicly is usually wrong—learning when to stay silent and let the noise burn out on its own   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

When Vicki first started working at Bluebird Tattoo Studio as our shop manager, I honestly never planned on taking an apprentice. But watching her work ethic, her hunger to learn, and her genuine connection with our clients made me reconsider everything I thought I knew about teaching someone to tattoo. Fast forward three years, and she's one of the most consistently booked artists in our shop, with nearly 95,000 followers on TikTok and a waitlist of clients who trust her vision completely. What makes Vicki's story so valuable isn't just that she found success quickly—it's how she did it. She built her career on genuine relationships, relentless consistency on social media, and a willingness to evolve her style without losing her identity as an artist. This conversation digs into the real strategies behind staying booked, the mental shifts that separate hobbyists from career artists, and why putting your clients first will always matter more than chasing viral moments.   Vicky's TikTok: https://www.tiktok.com/@happycampertattoos Vicky's Instagram: https://www.instagram.com/happycampertattoos/   What You'll Learn in This Episode: How to discover and develop your signature tattoo style without getting trapped in one niche or turning away opportunities to grow as an artist The social media strategy that actually works for tattoo artists—including how Vicki built a following of 95K on TikTok, when to post, and how to batch-create content in just 10-15 minutes Why booking out too far in advance can hurt your business—and how to structure your booking schedule to prevent burnout while keeping your calendar full The difference between getting engagement from other tattoo artists versus actual paying clients—and how to shift your content strategy to attract the right audience How to build a loyal clientele that books repeatedly by creating exceptional client experiences and starting conversations about the next project before they leave What separates successful tattoo artists from those struggling to stay booked in today's saturated market, including mindset shifts and business habits that matter more than talent alone Why treating tattooing like a 9-to-5 job will limit your success—and how to find balance while still putting in the creative work that builds a sustainable career The power of sharing your journey, not just your finished work—how documenting your progress, challenges, and evolution keeps your audience invested in your story and ready to support you through style changes   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

"Winners are made in the off season. While everyone else is taking a break, we're working our asses off - and when the next season starts, we hit the ground running." - Missi Blue Hey everyone, Missi here! In today's episode, we're diving deep into a reality every tattoo artist faces - the slow season. But here's the thing: instead of seeing it as a setback, I'm showing you how to use this time to level up your game. From creating additional income streams and building better systems to networking and improving your craft, we're covering everything you need to know to turn the slow season into your secret weapon for success. Plus, I'm sharing my personal experiences and strategies that have helped me navigate these quieter times while setting myself up for an even stronger comeback. Get my FREE survival guide here What you will learn in this episode: Strategic financial planning for unpredictable income cycles and handling slow seasons How to develop profitable side hustles that complement your tattoo business Creating systems and routines to streamline your business operations Making the most of downtime through skill development and networking Building community presence and visibility during slower months Effective social media strategies for maintaining engagement during slow periods Planning and goal-setting techniques for sustainable business growth   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

Running a tattoo shop isn't just about creating incredible art—it's about building systems that work, fostering community connections, and staying consistent even when the business side feels overwhelming. I was lucky enough to sit down with my friend Sutton, owner of Self Care Tattoo, to work through some of the real challenges he's facing as a shop owner in small-town Pennsylvania. We dive deep into the difference between being two weeks booked out versus two months, why community marketing might be more powerful than social media for local shops, and how tracking your client sources can completely change your business strategy. This isn't theory—it's a live coaching session where we problem-solve together and brainstorm actionable solutions that any artist or shop owner can implement immediately. Self Care Tattoo - Instagram: https://www.instagram.com/selfcaresutton/ Self Care Clothing Company - TikTok: https://www.tiktok.com/@selfcareclothingcompany What You'll Learn in This Episode: Why being booked only 2 weeks out attracts more impulsive, unreliable clients and how extending your booking timeline naturally filters for serious customers The power of community partnerships over social media marketing, including specific tactics for building relationships with local businesses How to create effective aftercare bags that promote local businesses while positioning your shop as a community hub Why tracking where your clients come from is essential, and how to use that data to double down on your most effective marketing channels The importance of loyalty programs and referral systems, plus real examples of what works in small markets How to leverage community events and flash days to convert one-time customers into lifelong clients Strategies for managing staff roles effectively, including how to help your manager focus on revenue-generating activities Why consistent communication with clients before appointments can dramatically reduce no-shows and last-minute cancellations   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio   Music: Unknown Road - The Harp Project  

You know that feeling when you're working your ass off but somehow still feel like you're spinning your wheels? Yeah, I've been there recently, and it forced me to take a hard look at what the hell I was actually doing with my time. I realized I was back to being completely ineffective—burnt out, not seeing results, and definitely not getting closer to my goals. So I had to ask myself the tough question: what are we doing here? In this episode, I'm sharing the brutal honest assessment of my workflow, the changes I'm making to actually see results, and the boundaries I'm setting to protect my energy and creativity. This isn't about working harder; it's about working smarter and finally getting the rewards you deserve for the effort you're putting in. What You'll Learn in This Episode: Why weekly time audits beat quarterly reviews and how faster feedback loops can revolutionize your business efficiency The real reason you're experiencing burnout and how to identify when you're not getting adequate rewards for your work How to optimize your workspace for maximum focus, including removing distractions and creating visual clarity The art of strategic schedule blocking to prevent burnout before it happens, including quarterly resets and monthly relief days Boundary-setting strategies that actually work for protecting your prime creative time from interruptions and distractions The power of themed work days and why dedicating specific days to single focuses can dramatically increase your productivity How to course-correct when you realize you're overcommitted without the guilt and with practical steps for immediate relief Creating sustainable rhythms that include family time, self-care, and business growth without sacrificing your sanity   Links: boundbyart.com bluebirdtattoos.com instagram.com/tattoosbymissiblue instagram.com/boundbyartproject instagram.com/bluebirdtattoostudio Music: Unknown Road - The Harp Project