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The First Customer

Author: Jay Aigner

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Ever wondered how to use your experience to start or grow a business? 

The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. 

Buckle up … the rocket is taking off! 

231 Episodes
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In this episode, I was lucky enough to interview Ole Lensmar, co-founder and CTO of Testkube. Ole shares his unique perspective growing up across Germany, the US, and Sweden, and how those experiences shaped his adaptability and approach to entrepreneurship. He reflects on the differences between launching tech startups in Europe versus the United States, and why he believes the US remains a more mature market for scaling innovation. From his first ventures in the mid-90s to the creation of S...
In this episode, I was lucky enough to interview Det Ansinn, the founder of Brick Simple LLC, serial entrepreneur with four successful exits, and current CEO of MedTech company Neuralert. Det shares his journey from pumping gas at the Doylestown Airport to building multiple innovative ventures, emphasizing the value of authentic connections, strong team culture, and pursuing projects that excite him over purely profit-driven motives. From creating Brick Simple’s first product to develop...
In this episode, I was lucky enough to interview Chris Molaro, CEO and co-founder of NeuroFlow. Chris unpacks the personal and professional journey that takes him from growing up in Queens and Long Island to serving as an Army officer and ultimately building a healthcare technology company. Chris shares how the events of 9/11, his experience at West Point, and years of active-duty service shape his leadership philosophy and resilience. He reflects on his transition from military to civi...
In this episode, I was lucky enough to interview the legendary sales expert and bestselling author Jeb Blount. Jeb shares stories from his upbringing in small-town Georgia, where being the smallest kid in school taught him grit, hustle, and the relentless work ethic that would later define his career. He talks about finding confidence through public speaking, his early ambition to become a lawyer, and the surprising moment—thanks to “Rudy” himself—that pushed him to write his first book and...
In this episode, I was lucky enough to interview Joel Montvelisky, co-founder and Chief Product Officer of PractiTest. Joel shares his unlikely journey from Costa Rica to the world of software testing. He talks about becoming a Cowboys fan in the 1970s, stumbling into QA because it paid slightly better than bartending, and eventually discovering that testing was far more than bug hunting—it was about improving products, reducing risk, and helping teams release with confidence. He reflects on ...
In this episode, I was lucky enough to interview Andy Kochanowski, founder and CEO of Alerify, a data center based in Harrisburg, Pennsylvania. Andy shares his journey from a 30-year career in corporate America, including service in the Navy, to taking the leap into entrepreneurship. He explains how Alerify serves a niche market of small and medium-sized businesses seeking secure, localized data storage through co-location and virtual private cloud solutions, providing a personal, hands-on ...
In this episode, I was lucky enough to interview Sean Heberling, founder and CEO of Marion Street Capital. From buying up newspaper routes as a kid in Rochester, New York, to hiring friends and building a mini “paperboy empire,” Sean’s early ventures taught him how to scale, manage people, and spot opportunity. Those same instincts followed him through a 20-year career in hedge funds and later into academia as a finance professor at Villanova University, where he rediscovered his passion for...
In this episode, I was lucky enough to interview Adam Holt, founder and CEO of Asset-Map. Adam talks about how his entrepreneurial drive took shape from his early years in New York to leading one of the most innovative platforms in financial visualization. Adam shares how his mother’s example as a self-made realtor influenced his approach to business and connection, teaching him to treat every interaction as a chance to form genuine relationships. He reflects on how attending Tony Robbins sem...
In this episode, I was lucky enough to interview Joshua Davidson, CEO and founder of Chop Dawg. Growing up just outside of Atlantic City during the Great Recession, Josh saw firsthand how fragile traditional industries could be. Watching friends’ families lose homes and his father work multiple jobs gave him a survival instinct and a drive to create opportunities for himself. By the time he was a teenager, Josh was building websites door-to-door and helping small businesses grow, even in the ...
In this episode, I was lucky enough to interview Rob Wenger, CEO and founder of Higher Logic. Rob shares how Higher Logic evolved from a LinkedIn-style networking idea into a powerful engagement platform serving over 3,000 clients worldwide. With a focus on professional communities—ranging from doctors and accountants to global corporations—Rob explains how the right mix of purpose, participation, and leadership can shape thriving ecosystems that deliver real value for members and organizati...
In this episode, I was lucky enough to interview Tim Haak, founder and Vice President of Innovation at Mile6. Tim shares how growing up in a small-town family business shaped his entrepreneurial mindset, and how his curiosity for technology led him to build his first websites as a teenager—before he even had his driver’s license. From those humble beginnings to leading a digital product agency that has reinvented itself every few years, Tim reflects on the persistence and adaptability n...
In this episode, I was lucky enough to interview Marco Benitez, CEO and founder of ROOK, a company revolutionizing how wearable health data is integrated and used. Marco opens up about his entrepreneurial journey, from growing up in Mexico to moving his family to the U.S. to pursue bigger opportunities. He reflects on how his first startup shaped his path, how COVID-19 became the catalyst for ROOK’s pivot, and the game-changing moment when their very first insurance client validated their A...
In this episode, I was lucky enough to interview Umair Khan, CEO and founder of Techamana. Umair explains that Techamana is a vetted talent marketplace designed to stand apart from traditional freelance platforms. Techamana ensures quality by rigorously evaluating technical skills, communication, and cultural fit before admitting freelancers to the platform. He explains that the company matches clients with top candidates within 48 hours, delivering a faster and more reliable hiring experienc...
In this episode, I was lucky enough to interview Melissa Sherman, founding CEO of MOBILion Systems, Inc. Melissa shares how her Midwestern upbringing and early career at DuPont shaped her blend of science and business acumen, transforming her from a researcher into a CEO. She talks about discovering her passion for building businesses around complex technology, drawing on experiences ranging from textiles and fashion to investment and startup incubation. Melissa dives into MOBILion’s ...
In this episode, I was lucky enough to interview Dan Abel Jr., the Chief Chocolate Officer of Bissinger’s Chocolate. Dan shares how his family grew up immersed in the candy business—starting from a small family-run operation in 1981 to acquiring and leading the iconic Bissinger’s brand today. Dan walks us through their unique family dynamic, how each sibling found their place in the business, and what it’s really like behind the scenes of a chocolate kitchen—from caramel science to flavor inn...
In this episode, I was lucky enough to interview Adam Dakin, President and CEO of Keriton. Adam’s entrepreneurial journey starts with selling hats and t-shirts in college before building multiple venture-backed startups and leading health tech investments at DreamIt Ventures. When Keriton’s investors seek new leadership, Adam steps in with a plan to stabilize finances, restructure the team, bring sales and marketing in-house, and close key enterprise healthcare deals. His approach pays off, s...
In this episode, I was lucky enough to interview Paul Byrne, President of Razoyo, a Texas-based custom software development company. Paul shared how growing up in an entrepreneurial family in Wichita, Kansas—where his mom ran a fabric shop and his dad tinkered with tech ventures—planted the seeds for his own journey. We discussed how the concept of entrepreneurship has evolved from packing circuit boards around kitchen tables to building viral businesses on TikTok, like his daughter rec...
In this episode, I was lucky enough to interview Nicky Senyard, CEO and founder of Fintel Connect. Nicky shared the journey behind Fintel Connect—a digital acquisition platform that helps financial institutions across North America grow their customer base through affiliate marketing. She explained how the platform acts like the “plumbing” between banks and publishers like NerdWallet or Credit Karma, using a CPA (cost-per-acquisition) model that rewards performance and delivers real va...
In this episode, I was lucky enough to interview serial entrepreneur Eric McHugh once again! Eric dives into his latest venture, dataing.io, an AI-powered matchmaking app built to challenge the typical swipe-based dating model. He shares how the Web3 space supports his builder mindset and leads to the creation of Hold On Labs, a platform that launches products focused on meaningful connection. With dating.io, the goal is to create intentional, high-quality matches using AI-generated personali...
In this episode, I was lucky enough to interview Keilian Knudsen and Prags Mugunthan, co-founders of Pangea.ai. Keilian and Prags explored their journey from university roommates in Scotland to building a global tech talent platform. Keilian described how growing up in Switzerland with an American mother and Norwegian father gave him a multicultural view of the world and a drive to create something of his own. Prags shared how moving from Sri Lanka to Norway at a young age gave him acce...
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