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Welcome to Sign & Thrive: A Podcast for Notaries. Did you know you can build an entire business and additional revenue stream with your Notary commission? The Sign & Thrive podcast helps mobile notaries and loan signing agents serve their customers and build a business that lasts, no matter what the economy is doing. This work matters! Fortunes are transfered, and rights are granted & revoked, with the swipe of our pen and the stamp of our seal. Meet your fellow Notaries Public from around the country who have answered the call to defend integrity AND build a business that they can be proud of, while reclaiming their schedule, and generating unlimited income.
38 Episodes
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Send us Fan Mail How long would you keep marketing your notary business with zero response? Seven days? Thirty? Ninety? In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Victor Diaz of Andre Mobile Notary Service in Houston, Texas to unpack what really happens when you commit to daily prospecting — even when nothing seems to be working. Victor spent nearly 120 days sending outreach emails to estate planning attorneys without a single reply. ...
Send us Fan Mail Most people are watching. They’re reading, learning, absorbing… but rarely speaking up. If that sounds like you, you’re not alone—and you’re not doing anything wrong. In fact, research on online communities shows that nearly 90% of people are “lurkers.” They observe, they learn quietly, and they stay on the sidelines while a small percentage of members drive most of the conversation. But here’s the question this episode explores: Is staying quiet neutral… or is it quietly cos...
Send a text If you’re starting a fingerprinting business—or thinking about adding fingerprinting services to your existing business—there’s one thing you need to understand right away: Getting trained is only half the equation. The real question is this: How do you actually get clients? In this episode of the Sign & Thrive Podcast, Bill Soroka breaks down the daily marketing habits that turn fingerprinting from “just another service you offer” into a repeat-driven business that generates ...
Send us Fan Mail If you’re ambitious… If you see opportunity everywhere… If your brain lights up with new ideas, programs, certifications, and partnerships… But at the end of the month you’re wondering why revenue didn’t move the way you expected… This episode is for you. Today we’re talking about something most notary entrepreneurs are never taught — opportunity cost. Opportunity cost is the hidden trade-off behind every decision you make in your business. Every time you say yes to something...
Send us Fan Mail Why would someone hire an apostille agent when they could “just send the paperwork themselves”? That question sits at the heart of this episode. In this conversation, I sit down with Judi Lawrence — widely known as the “Queen of Apostilles” — to unpack what clients are really paying for when they hire a professional apostille agent. Most beginners think apostille services are about knowing where to send documents. But as you’ll hear in this episode, the real value goes far de...
Send us Fan Mail If you’re a notary wondering whether there’s a real future beyond loan signings, this episode will challenge how you think about your role, your business model, and the kind of work you want to be doing long-term. Bill Soroka sits down with Dean Eason-Williams, a North Carolina Notary Public, estate signing specialist, educator, and founder of NotaryCLT Services—the first signing company built exclusively around estate signing ceremonies. Dean’s story mirrors the experience o...
Send us Fan Mail Fingerprinting is one of those businesses most people think they understand—until they actually look under the hood. In this episode, Bill Soroka sits down with Brandon Edwards of Secure Biometrics for a candid, no-fluff conversation about what it really takes to build a fingerprinting business that lasts. Not a side hustle fantasy. Not a quick cash grab. A real, compliant, professional service business that grows alongside increasing demand for identity verification, backgro...
Send us Fan Mail If you’ve ever received a call to notarize documents in a hospital, hospice, nursing home, rehab center, or skilled nursing facility and felt that instant pressure, this episode is for you. Because hospital notary work isn’t “just another appointment.” It’s some of the most meaningful, high-impact work a notary can do. It can also be one of the highest risk environments in the entire profession, because you’re often dealing with vulnerable signers, emotional family dynamics, ...
Send us Fan Mail In today’s episode, we dig into the three questions that determine the growth, stability, and long-term profitability of every notary business. These questions are simple, but they’re powerful—and most notaries aren’t asking them often enough, or deeply enough, to create the momentum they want. We break down each one with clear, actionable steps you can implement today: 1. How do I get more customers? Learn how to boost your hyperlocal visibility, optimize your Google Busine...
Send us Fan Mail The Missing Piece of a Complete Estate Plan: How Notaries Are Building Legacy-Focused Businesses with Bill Soroka and Jon Braddock Are you a mobile notary public looking for new ways to increase your income, diversify your services, and offer something that truly matters? In this episode of the Sign & Thrive Podcast for Notaries, host Bill Soroka is joined by Jon Braddock, the CEO of My Life & Wishes and creator of the Legacy Vault, to explore one of the most meaning...
Send us Fan Mail The mobile notary and loan signing industry is filled with opinions, misinformation, and yes, a whole lot of noise. Some say you need certification to succeed. Others say you’re being scammed if you even consider paying for education. So what’s the truth? I’m here to tell you straight: Certifications are 100% voluntary—but for the right notary, they can be a total game-changer. In this episode, I pull back the curtain on what certifications actually do (and what they don’t), ...
Send us Fan Mail Are you a notary who cringes at the idea of networking mixers, small talk, or cold outreach? Same. I’m Bill Soroka, and in this episode of the Sign & Thrive Podcast, I peel back the curtain on how I built a multiple six-figure notary business—as a hardcore introvert. I’m not the “hide under the table” kind of introvert (okay, sometimes I am), but I am someone who needs a nap and some Golden Girls after too much peopling. If the idea of marketing yourself to estate plannin...
Send us Fan Mail Are you showing up in local search, or are you invisible online? In this episode of The Sign & Thrive Podcast for Notaries, Bill Soroka breaks down the critical mistakes most notaries make on directory profiles, and how to fix them using today’s SEO and AI-driven search best practices. Whether you’re listed on Google, Yelp, or a notary-specific directory like Gotary.com, these tips will help you attract more clients and make your profile work for you 24/7. Wha...
Send us Fan Mail Referrals are the secret weapon of business growth, but not in the way most people think. In this episode of The Sign & Thrive Podcast for Notaries, host Bill Soroka reveals the power of smart referrals—not just getting them, but giving them. When you become the person who connects people, solves problems, and makes life easier for others, you don’t just get referrals—you build a reputation that brings opportunities you never saw coming. What You’ll Learn in This Episode:...
Send us Fan Mail If someone in your city asks ChatGPT for a notary recommendation, would your name come up? If not, you could be losing business without even knowing it. AI-driven search is changing the way people find local services, including mobile notaries, loan signing agents, and apostille professionals. While most businesses are still focused on Google SEO, the real game-changer is understanding how AI-powered search engines like ChatGPT, Gemini, and Perplexity decide which businesses ...
Send us Fan Mail Struggling to get more notary clients? Wondering why your phone isn’t ringing, even though you’ve got the website, the business cards, and the professional setup? The missing piece is consistent prospect outreach—and in this episode, I’m breaking down the exact strategies that took my notary business from $1,000 a month to $20,000+ a month in just 90 days. Here’s the truth: Most notary entrepreneurs don’t do enough outreach. Whether it’s fear of rejection, not knowing what to...
Send us Fan Mail In this jam-packed episode, your host Bill Soroka reveals the two key sources of customers for your notary business and explains how mastering them can transform your career. Bill starts by explaining that every successful notary business is powered by two “twin engines”: online visibility and your personal network. In today’s digital and convenience-driven world, prospects need not only to find you quickly but also to trust that you’re the expert they can count on. As a mobi...
Send us Fan Mail Build Lifetime Notary Clients & Boost Referrals Fast with the S.M.I.L.E. Framework 💡 What if your next $20 notary appointment could turn into $2,000+ in lifetime value? That’s not a gimmick—it’s a strategy. And in this episode of Sign & Thrive, I’m sharing exactly how you can make it happen. Most notaries operate with a transactional mindset: stamp the document, collect the fee, and move on—only to start the hustle again to find the next client. But what if you could ...
Send us Fan Mail For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode22 Episode 22: Stephanie Maloney walks us through her life as a notary for estate planning. Stephanie Maloney is the Director of Client Services at Premier Estate Planning, based in Arizona but assisting clients in all fifty states with their Estate Planning needs. Book a free consultation with Stephanie HERE. Episode Description: Have you been "shoulding" all over yourself about getti...
Send us Fan Mail For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode20 Episode 20: Bill delves into the Top of Mind Method, and how it provides even more value. Episode Description: As customers flow into our Notary business, we're faced with many different ways to represent our brand and demonstrate our expertise. These opportunities, when optimized, help deepify relationships, clearing the path for something that can last beyond one single transaction. ...
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