Fractional CMO Show

Casey Stanton is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money.    Takeaways: Using a "grow@" or "account@" email allows your entire team to log in to a client's tool while only paying for one account. Your client only has to share access to one account, however, you can still assign the right work to the right team member.  For the shared account, you should use some type of secure password-sharing software. The password should also be alphanumeric and you should consider changing it every 60 days. Quote of the Show: " Easy thing to do, pretty inexpensive, and just saves a ton of time"  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/pyr04M9q-sA

In this episode of The Fractional CMO Show, Casey tackles the brutal reality every fractional CMO faces: prospects just don't care about what you're offering.    Casey shares a war story about losing a private jet deal the moment he confused "FOB" with "FBO" - instantly revealing himself as an outsider faking expertise. The prospect literally laughed in his face. Most fractional CMOs show up talking about "marketing that isn't working" instead of understanding the CEO whose marriage is crumbling from late nights, or the franchisor terrified about what their FDD will reveal.    The truth? You don't know your audience well enough. Experienced executives don't hire generalists claiming to help "B2B SaaS" or "healthcare." Learn the pains. Speak the language. Become a student of one specific industry instead of pretending you can help everyone. Key Topics Covered: -Know your audience deeply: Become fluent in their language and visceral pains, not surface-level problems  -The FOB vs FBO lesson: One wrong acronym cost Casey a private jet client - proving he was an outsider faking expertise  -Real pains business owners face: Crumbling marriages from late nights, embarrassing FDD reports, losing first-to-market position, burnt out from bad consulting advice  -"B2B SaaS" isn't a niche: Go specific enough that you know when companies get funding, what software they use, and speak the insider language  -Nobody knows who you are: Stop waiting for inbound - go talk to strangers, build real relationships, announce yourself as the specialist  -Business owners spend aggressively: They don't want to save money, they want speed - and they'll pay for the right person  -Bridge the awareness gap: Prospects know something's broken but don't know a fractional CMO exists as the solution 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future.   Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, Casey tackles the question every fractional CMO is asking: Which AI tools should I be using? But his answer isn't what you'd expect.    Casey admits he spent 14 months considering ditching fractional work entirely to chase the AI gold rush. Instead, he doubled down on something old-fashioned: actually knowing how to do the work. He shares war stories of letting Claude write a client report that turned out mediocre, and the AI-generated voiceover that everyone hated - until his experience proved it doubled results.    The truth? AI won't fix bad fundamentals. If you can't write persuasive copy yourself or don't understand how ads actually work, ChatGPT will just help you produce garbage faster. Learn the craft first, then use AI to speed up what you already know how to do right. Key Topics Covered: -Be a Renaissance man/woman first: Understand copywriting, design fundamentals, how ads actually work before touching AI  -Study the masters: Gary Halbert, John Carlton, Paris Lampropoulos, David Deutsch - learn persuasive copy from the greats  -AI can't replace taste, discernment, and experience: These three things are what clients actually pay you for  -Do it manually first, then use AI to scale: Write the ad yourself, make it work, then prompt AI for 50 variations  -His actual AI stack: ChatGPT and Claude for writing, Eleven Labs for voiceovers, Lovable/Bolt for quick web mockups  -Don't outsource critical thinking: AI note-takers and automation rob you of the skills that make you valuable 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future.   Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.   John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she's "qualified enough." Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big vision. Casey coaches through each scenario in real-time, cutting through the mental blocks that keep people from winning their first client.   The truth? You're already qualified. Geography doesn't matter. One client at $5K/month will completely shift how you see what's possible. Key Topics Covered: -First month delivers strategy ($10K-$12K), then transition to $10K/month engaged or $4K/month advisor ongoing -Tell clients immediately you work with marketing talent (20-40 hrs/week), not as the talent -Stop waiting for permission, another title, or more experience—you have enough today -Geography is irrelevant: Cold email, LinkedIn content, becoming the online expert—that's how you win -Ask curious questions, don't pitch: "Where are you? Where do you want to be? What's working?" Let them chase you -Fixed pricing only: Monthly retainer, no projects. When they ask for project pricing: "That's not for me. I do fixed fees." -Own the 2-year vision: Zoom out from small projects to the destination, then chunk it into campaigns they can't execute without you​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future.   Connect with… Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.    Casey coaches through real deals happening this week: Eric transitioning from agency to targeting private equity exits, Roxy discovering clients keep telling her she's a "really strong strategist" but she's drowning in execution, Paul pitching a $30M company, and Ernesto trying to find IVF clinic owners who want marketing leadership instead of just need it. The conversation cuts through the noise—stop pitching, stop discounting, start having curious conversations that make fractional CMO services the obvious solution. Key Topics Covered: -The 3-5 client rule: Three is ideal—more clients means mixing up names like dating multiple people at once  -Financial structure: Client pays your fee directly (~$9,700 of $10K), then separately pays for the team you build  -Luxury pricing: They should say "that makes sense" not "can you discount?"  -Warm outreach: Share your shift, ask "who should I meet?" not "will you hire me?"  -The exit conversation: Surface if they're selling in 2 years—they won't tell their team but they'll tell you  -Never pitch, discover: Ask questions until fractional CMO is obvious, then "what questions do you have?"  -Agency owners can transition without shutting down—fractional work is separate  -Discounting kills relationships: Clients who negotiate once nickel-and-dime forever  -Find people who want to grow: Show them you're the bridge—they don't need to know fractional CMO exists yet 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future.   Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms.   These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.   The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with…   Courtney Joaquin: https://www.toomuchconsulting.com/  Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/  Lisa Ortscheid: https://www.driving4ward.com/  Mandy MacPhee: ca.linkedin.com/in/mandymacphee  Laura Bassett: https://www.linkedin.com/in/lauralbassett/  Christy Poulos: https://www.linkedin.com/in/christinepoulos/  Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/  Brandi Tindall: https://www.branditindall.com/  Jessie Peters: https://www.linkedin.com/in/jessie-peters/   Erin McMahon: https://erin-mcmahon.mykajabi.com/  Lauren Howard: https://www.laurenmhoward.work/  Kim Snell: https://www.linkedin.com/in/kimsnell-ceo  Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.    The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch  -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with…   Courtney Joaquin: https://www.toomuchconsulting.com/  Stacie Dauffenbach: https://www.linkedin.com/in/staciedauffenbach/  Lisa Ortscheid: https://www.driving4ward.com/  Mandy MacPhee: ca.linkedin.com/in/mandymacphee  Laura Bassett: https://www.linkedin.com/in/lauralbassett/  Christy Poulos: https://www.linkedin.com/in/christinepoulos/  Lisa Perry: https://www.linkedin.com/in/lisaperrymarketing/  Brandi Tindall: https://www.branditindall.com/  Jessie Peters: https://www.linkedin.com/in/jessie-peters/   Erin McMahon: https://erin-mcmahon.mykajabi.com/  Lauren Howard: https://www.laurenmhoward.work/  Kim Snell: https://www.linkedin.com/in/kimsnell-ceo  Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton breaks down exactly why deals fall apart—and why most of the time, it's not about you. Drawing from Eugene Schwartz's Breakthrough Advertising, Casey walks through the stages of prospect awareness and reveals the harsh truth: 20% of deals will never close, 20% are laydowns, and 60% require serious follow-up. He shares real stories from the field—prospects who ghosted after great calls, a doctor who chose a $500 AI tool over a fractional CMO, and deals that stalled despite perfect chemistry.   Casey gets into the psychology of the sale: problem awareness, motivation, timing, and budget—and how to know when a "no" has nothing to do with your skills. He shares his own low points, like selling his car the day before a payment was due while rebuilding his business, and explains how staying steady and relentless—even when desperate—is what separates fractional CMOs who thrive from those who struggle. Key Topics Covered: -The stages of prospect awareness and why deals die before you pitch -Problem-aware but unmotivated prospects—and when to let them go -Why your pricing conversation should end with "that makes sense" -Getting to yes or no: why "maybe" and ghosting kill your pipeline -Staying steady and relentless even when you need the sale​​​​​​​​​​​​​​​​ 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically.   Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO. Key Topics Covered: -How to handle scope creep without burning out -When it makes sense to roll up your sleeves—and when to delegate -Building systems and teams to work smarter, not harder -Using curiosity and play to maintain an edge and stay sharp -Leading through hard times, not just easy wins -Structuring fractional CMO engagements for maximum impact -Why fewer clients and bigger problems equal better outcomes and higher fees 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton speaks directly to women in the marketing world who want to step into the fractional CMO role but often hold themselves back. Drawing from coaching over 200 women inside the Accelerator, Casey highlights the recurring patterns he sees — undercharging, over-justifying, second-guessing their expertise, and hesitating to bring in outside specialists. He walks through the dangers of discounting, the importance of choosing clients who can afford real marketing investment, and how to step into a CEO-level mindset where you orchestrate talent rather than trying to do everything yourself. From understanding EBITDA constraints to leveraging micro-experts on Upwork, Casey gives women a roadmap for charging premium rates and positioning themselves as strategic leaders. Whether you're a marketer trying to break out of "doer" mode or a fractional CMO struggling to own your value, this episode offers the mindset, frameworks, and permission you need to finally step into the role with confidence. Key Topics Covered: - Why Casey recorded this message specifically for women fractional CMOs - The pricing gap: why women tend to undercharge and overexplain - How to set rates based on the life you want, not what clients expect - The difference between declaring your price vs. justifying your price - How money stories and morality distort pricing decisions - Why you should only work with clients who can afford both you and a real marketing budget - The dangers of taking on low-EBITDA or discount clients - Leadership vs. strategy vs. implementation — and why implementation traps women - Why hiring experts is not a threat, but a superpower - How confidence is created through intention, not credentials - Using Upwork and micro-experts to multiply your effectiveness - Selling future outcomes instead of tactical deliverables - When to walk away from clients who cannot support growth 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success. Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way. Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income. Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable. Key Topics Covered: - Why commitment and consistency are essential for long-term success - Lessons from Jeff Walker on staying focused and building enduring expertise - The danger of constant reinvention and chasing short-term wins - How "play" and curiosity fuel innovation and learning - Turning your marketing interests into fun experiments that enhance skills - Bringing joy and energy into client work, pricing, and problem-solving - Why being playful attracts clients, collaborators, and opportunities - How fun amplifies engagement, mastery, and long-term success   🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!     🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game!   📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like — and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout.    Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days.    You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether.    Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time.    Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success  -The danger of chasing quick wins and constant reinvention  -How long-term contracts create calm, predictable income  -The shift from implementer to true marketing leader  -Building a business that works even on your worst days  -Why simplicity and focus outperform endless hustle  -The power of working with "morally positive" clients  -How real freedom comes from discipline and depth  -What it means to grow steadily instead of sprinting to burnout  -The mindset that turns short-term chaos into long-term wealth   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025 -The hidden dangers of staying too long in a corporate role -How AI and global labor shifts are transforming the marketing landscape -What it really means to be a fractional CMO (and why it's safer than a 9–5) -Why commitment and community matter more than credentials -The future of fractional leadership—and why 2026 will be a breakout year -How to build long-term wealth and low-anxiety success as a CMO   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success as a fractional CMO doesn't come from chasing quick wins or stacking short-term contracts—but from committing deeply to the right people and problems over time.    Casey shares how marketers can shift from being short-term "consultants" to long-term "farmers"—building stable, profitable relationships with just a few high-value clients. He explains why focus and consistency outperform luck and adrenaline, how "time under load" creates mastery, and why a calm, predictable business beats boom-and-bust revenue cycles every time.    Along the way, Casey offers a reality check on the myth of easy money, guidance on setting and holding big goals, and a reminder that true freedom comes from discipline and depth—not distraction.    Whether you're just starting your fractional journey or ready to stop reinventing yourself every 90 days, this episode is a must-listen roadmap to building a stable, fulfilling, and high-income practice for the long haul. Key Topics Covered: -Why short-term thinking keeps fractional CMOs stuck in reinvention -The shift from "consultant" to "farmer" and why long-term wins -How to build stable, multi-year client relationships -The power of "time under load" and deep mastery -Why three great clients beat 15 short-term ones -How focus and consistency outperform luck and hustle -The freedom that comes from calm, predictable revenue -Why discipline and commitment drive lasting success   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really takes to run a high-profit, low-complexity fractional CMO business—without drowning in tools, team costs, or tech bloat. He reveals the essential tech stack and talent stack you actually need to succeed, and why most marketers overcomplicate their path to six- and seven-figure practices.   Casey walks through the two core models for fractional CMOs—the Single Pringle, a lean solo practice with massive margins, and the Scalable Model, where you lead a team of CMOs under your brand. He shares the real costs, margins, and mindset shifts that separate those earning $10K months from those building million-dollar practices.   Along the way, Casey opens up about simplifying his own business after years of trial, burnout, and rebuilding. He shows how freedom comes not from adding more tools or people—but from keeping things simple, focusing on leadership, and charging for the value you bring.   Whether you're just starting your fractional journey or ready to scale beyond yourself, this episode lays out a clear, no-fluff roadmap to building a business that's profitable, sustainable, and freeing. Key Topics Covered: -The two models of a fractional CMO: Single Pringle vs. Scalable Brand -The true costs and margins of running a lean fractional business -Why you should never include implementation in your core offer -How to think about VAs, tech stacks, and software subscriptions -How to structure client relationships for long-term, low-stress success -The power of keeping your cognitive load—and overhead—low -How to scale from $10K to $40K+ months with just 3–5 clients -Why your simplicity is your competitive advantage   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, Casey explores the one quality that separates successful Fractional CMOs from those who struggle: focus. Drawing from real-world lessons, he explains why chasing shiny objects, people-pleasing, and taking on low-value work keep you stuck, while persistence and clarity push you toward building a thriving practice. Casey shares stories and insights from his own journey, showing how staying focused on strategic leadership—not tactical execution—helps Fractional CMOs land better clients, earn more, and make a bigger impact. This is an episode about choosing the right work, protecting your energy, and committing to the path that leads to long-term success. Key Topics Covered: - Why focus and persistence matter more than talent or timing - The hidden dangers of people-pleasing and "busy work" - How dabbling in side projects stalls your growth - The difference between tactical execution and true strategic leadership - Why conversations with decision-makers create more opportunity than vanity projects - How to structure your days around what actually moves the needle 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community 🎙️ Stay Ahead with The Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? Submit them for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Connect with Casey Stanton: LinkedIn: linkedin.com/in/caseystanton Website: caseystanton.com

In this episode of The Fractional CMO Show, Casey Stanton breaks down the four types of fractional CMOs—Dreamers, Dabblers, Builders, and Drivers—and why Q4 is the most important time of year to level up. He shares hard-won lessons from his own journey, including how dreamers get stuck without commitment, how dabblers burn energy without results, how builders often cap themselves at $20–30K/month, and how drivers break through to seven-figure practices. Casey also opens up about his personal story of loss, resilience, and focus, reminding us that success isn't about doing more, but about declaring your commitment, enrolling others in your vision, and staying in the game long enough to win. Whether you're just starting out or ready to scale, this episode shows you the path to go from dreaming about clients to actually landing—and keeping—them. Key Topics Covered: -Why Q4 is the prime season for fractional CMOs -The 4 types of fractional CMOs: Dreamers, Dabblers, Builders, and Drivers -How commitment—not dreaming—creates momentum -Why dabbling puts a ceiling on your growth (and how to break free) -The difference between a $20K/month and $40K/month practice -What separates Builders from Drivers earning $800K+ a year -How to declare your independence and enroll others in your vision -Why talking to check writers matters more than chasing business "trappings" 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/  

In this episode of The Fractional CMO Show, Casey Stanton unpacks one of the most important skills for any fractional leader: knowing how to choose the right clients. Using his "inside the car, outside the car" analogy, he explains why the biggest wins come from focusing first on the obvious stuff—industry, revenue, sales model—before worrying about the intangibles like personality or mission. Casey also shares why chasing "perfect clients" is a dangerous trap, why nonprofit work is best done through volunteering instead of client contracts, and why sometimes you just need to test drive a client for 30 or 90 days before deciding if they're a fit. Along the way, he reveals his own hacks—like seeking out values-driven, reliable clients—and explains how setting strong boundaries (with clients or even your kids) builds long-term respect and trust. Key Topics Covered: • The "inside the car / outside the car" model for identifying clients • Why chasing the "perfect client" early on can hurt your business • How to use 30–90 day test drives to qualify clients • Why nonprofits are better served through donations, not contracts • Setting boundaries that clients (and kids) actually respect • Hacks for finding reliable, grateful clients who pay on time • Why morally neutral clients can fuel your mission-driven work • How to build experience, credibility, and income faster by saying yes before saying no 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father's passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.   You'll hear why the best fractional CMOs aren't micromanagers but vision-setters, why specificity beats generalism when you're building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.   Key Topics Covered:   -The freedom fractional work provides during life's hardest seasons -How absence can force teams to innovate and self-direct -Why outcome-based leadership beats hours-based management -The hidden downside of being a generalist CMO -Why you should niche for outreach but say yes to unexpected opportunities -Pricing based on risk vs. seed funding or revenue numbers -How premium positioning attracts clients who want to win big -The mindset shift that separates high-value CMOs from those stuck playing small 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton lays down a wake-up call for marketers entering 2026. He explores the biggest trends reshaping the industry—from the over-adoption of AI and reliance on "black box" tools, to the fast-fashion era of SaaS and the rise of fractional leadership. Casey warns against outsourcing your thinking to AI, chasing shortcuts, or splitting your focus between a job hunt and fractional work. Instead, he challenges you to commit, pick a niche, and start talking to strangers—because the money you want is in their pockets. You'll hear why Q4 is the most important time to build momentum, how to avoid undervaluing your expertise, and why the best fractional CMOs stop chasing "one trick" solutions and instead build real businesses through grit, clarity, and conviction.   Key Topics Covered: - The hidden dangers of over-adopting AI in marketing and strategy - Why "black box" tools can erode your fundamentals - The fast-fashion SaaS trend—and why most of it is "beautiful garbage" - The rise of fractional roles across the C-suite - Why consultants fade but fractional CMOs stick - What you must ignore in 2026: seasonality, job reports, and reputation-killing AI shortcuts -The power of niches and why they make you unforgettable - Why all the money you want is in strangers' pockets—and how to go get it   🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  📚 Master the Game with These Must-Read Books 📚   Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.   The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.   👉 CMOx.com/book   Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.   👉 CMOx.com/find-your-cmo   Start reading and take control of your marketing future. Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/