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Description
The No Bull Ideacast is a podcast about real change — and the role communication plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.
35 Episodes
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Trust, without the theatre A candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications. In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working. From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms...
In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains. So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are built spending...
93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s behind the disc...
From soil to systems to storytelling, this one gets under your skin In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up. From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the sma...
Power isn't always what you might expect In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy. They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no. It’s sharp, warm, and full of truth. Because if we want an energy system tha...
Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns...
Welcome to Inside Out Impact Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space. Let me know if you like th...
Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next...
Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on...
Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastructure, insight or innovation—this one’s for you. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our webs...
The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation. Three Top Tips for Energy Sector Brand Ac...
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information...
Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here. Explore Waterberg Rhino UK's website and solutions here. Follow BH&P on: Instagram LinkedInTwitterLet me know i...
Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen. Follo...
The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Virginie on LinkedIn. Follow BH&P on: Instagram LinkedInTwitterLet me know if you like this episode by sending a 👍🏼...
Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen! Chat about brands and connect with Nick on LinkedIn. ...
<PODCAST DESCRIPTION NOT GENERATED BY CHATGPT> AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here! Learn more about Brew and their exciting toolsets here. Follow and connect with Yoav on LinkedIn. ...
Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth. Connect with Sabrina below: LinkedI...
Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. Get started w...
Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy When You're Second, Nobody Remembers When You...
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