Brewbound Podcast

Smog City Brewing co-founder Laurie Porter is a prepper. Even during craft's days of double-digit growth in the middle 2010s, Porter, who calls herself "an incurable optimist," was eyeing a future when that growth wouldn't be there.   So Porter and her husband, Jonathan Porter, built Torrence, California-based Smog City with diversified revenue streams – distribution, exports to international markets, four taprooms with over-the-bar sales and an intentional cap on production around 10,000 barrels – that allow the company to shore up its business if things go sideways.    "At our level, between the 5,000 and 12,000, 13,000 barrel, a lot of our revenue is built off the taproom, direct-to-consumer, which has a little bit higher profit margin, it helps us float that wholesale," Porter says in the latest edition of the Brewbound Podcast, recorded on location at the California Craft Beer Summit. "So if wholesale is struggling or we're seeing dips and changes in seasons and customer changes, we have a little bit more buffer."   Porter admits that Smog City has looked at what life would be like as a 15,000-barrel brewery but has been "apprehensive to break that" ceiling due to the loss of the ability to pivot, flex and manage costs.   "When you hit 15,000 barrels, you are playing so deep in the chain world because it's all about volume," she explained. "Chain can be very fickle. It can be really difficult to maintain. A beer buyer changes and boom, you're off the shelf. And that's now, whatever, 450 barrels of beer for that one style of beer that you had committed to that grocery, and it's gone. And you can't just predict it."    In the interview, Porter discusses the pressures on LA locations, consumers heading back into taprooms, the impending closure of its Steelcraft Long Beach facility after a decade due to being unable to extend the lease and the launch of a new restaurant concept in December to replace it.    Before the interview, Jess, Zoe and Justin cover the latest news, including the Siebel Institute of Technology's planned exit from Chicago and move to Montreal; Athletic Brewing's big 2025 and new products coming in 2026; and a Gen Z take on the rumored Anheuser-Busch InBev acquisition of BeatBox.

Nearly a year on the job, new-ish Lagunitas CEO Bernardo Spielmann is seeing opportunities for the legacy California craft beer brand.   Those opportunities include expanding Lagunitas Hazy IPA from a draft-only release to package, building on the successful launch of 9% ABV Hazicus Maximus hazy IPA, which now boasts 20,000 points of distribution, and revamping the packaging for non-alcoholic hop water Hoppy Refresher.    On the latest edition of the Brewbound Podcast, Spielmann shares that it's also about listening to consumers, who demanded the return of seasonal Unrefined Shugga', the 10% ABV strong ale that returned this year as a national play in bottles and club packs.    Spielmann tells Brewbound managing editor Jess Infante that the goal is to see what resonates and respond quickly.    "More and more as the craft segment matures, we're going to have to be sharper per channel, per market, per SKU how you want to build your proposition," he said. "There will be a rationalization and that's the expected approach. We need to facilitate that for retailers but also our distributors. It's also part of our strategy to be very sharp on how we launch or roll out innovations and the tradeoffs."    Spielmann also discusses the beer category's need to bring back socializing and capture those occasions. He explains how Lagunitas is doing its part with its "Party Legend" brand activation, which celebrates consumers who are the life of the party.    But first, Brewbound editor Justin Kendall and managing editor Jess Infante discuss the sudden closure of Rogue Ales & Spirits and why the shuttering of a top 50 craft brewery is jarring for the public and industry. They also dig into the rumored sale talks of party punch maker BeatBox to Anheuser-Busch InBev.    Jess and Justin also share their experiences, including a visit to Tree House's country club/golf course/taproom and the scuttlebutt from the California Craft Brewers Association's Summit and the Iowa Craft Brewers Guild's I-Best meeting.

Flavored malt beverages (FMBs) and hard seltzers have had a bright red 2025, but those declines haven't fazed Mark Anthony Brands, which continues to find growth in the segments where others have faltered.  In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is "doing better than most" in today's challenged marketplace. He spoke about the company's highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association's (NBWA's) Annual Convention in Las Vegas.  "We, in 2025, are the No. 2 dollar share gainer of all of beer," Barnett said. "If you look at the top 30 beer brands in America, which represent 81% of the total beer industry, there's only nine of them that are actually growing dollars, and we have three of the nine: White Claw, [Mike's] Harder and Cayman Jack." Barnett said the company doesn't necessarily make business decisions based on overall segments trends or what's happening in scans, but instead focuses on how to strengthen its own portfolio and lineup of brands.  That includes White Claw Hard Seltzer, which now has 67% share of the hard seltzer segment, according to Barnett. Mark Anthony has been able to maintain a dominant share of hard seltzer, and even bring consumers back to White Claw who may have drifted away, due to "the quality of the product in the can," he said.  "And staying really consistent," he added. "We've done some innovation over the years, some have worked, some haven't, but we've got ourselves now in a really … simple focused portfolio strategy on White Claw."  Ahead of the conversation, Brewbound senior reporter Zoe Licata chats with BevNET managing editor Marty Caballero about the latest hemp news, and how an advancing spending bill could put a halt to the intoxicating hemp beverage industry.

High Rise Beverage co-founder Matt Skinner has built a coastal-themed brand in the Southeast but his ambitions extend across the nation.    The Charleston, South Carolina-headquartered intoxicating hemp beverage brand is now available in 22 states, and Skinner sees an opportunity to go even bigger.   "We're in the space of being a nationwide brand at this point," he says on the latest edition of the Brewbound Podcast, recorded in October at the National Beer Wholesalers Association's Annual Convention in Las Vegas.    "Having those partnerships and getting in with the right distributors now is important. They're finding who they feel like their horses are in the category, and I think we are aligning across the country with that. But the Southeast is very important to us."     Skinner shares his strategy of building the brand in bars and restaurants and why his pitch to those retailers was bigger than his brand. He also explains how High Rise came to be partners with Sony Music in Nashville, which flavors are resonating with consumers and why Target's adoption of intoxicating hemp products "puts all eyes on the category."   Before the interview, Justin and Zoe discuss the latest news, such as New Belgium's packed new product slate for 2026, including new Voodoo Ranger IPAs and a canned cocktail offshoot, as well as Molson Coors' tough Q3 earnings report.

In this Brewbound Podcast interview, host Ray Latif speaks with Kelsey McQuaid-Craig, Executive Director of the California Craft Brewers Association (CCBA), about what brewers can expect at this year's California Craft Beer Summit. McQuaid-Craig outlines the event's robust educational programming, featuring three breakout tracks—technical brewing, business of beer, and marketing—as well as new offerings like an off-flavor course for NA and low-alcohol beer (presented by Lallemand) and sessions on hop creep research, SEO, and employment law.   She also highlights two interactive features designed to strengthen connection and collaboration within California's brewing community: a member town hall where brewers can directly shape CCBA's future, and a consultation corner offering one-on-one time with legal, compliance, and benefits experts. The summit promises hands-on learning, practical takeaways, and a deeper sense of community across every level of the industry. For more information, visit CaliforniaCraftBeer.com.

Bars, restaurants and social gathering spaces are beer's "moneyball" opportunity, National Beer Wholesalers Association VP of analytics and chief economist Lester Jones shares during the latest edition of the Brewbound Podcast.   Jones is the first of two interviews this week. Adam and Amanda Kroener, the founders of spirits-based cocktail brand Carbliss, also join this week's podcast to share their slow approach to brand building and goal of becoming a national brand.    First, Jones explains why the on-premise channel remains the key to unlocking wins for brewers.   "We can go looking for home runs all day long, but at some point, you've got to have the base hitters," Jones said. "You gotta have the guys when they step up to the plate, you're gonna move the game forward."   While placements in off-premise chains such as Walmart, Kroger, HEB, 7-Eleven and others are analogous to home runs, getting a tap handle is a solid base hit on the way to scoring, and brewers shouldn't lose sight of those singles.     Jones also discusses why he believes craft beer's funk is potentially ending, why the ethanol pie was cut too many ways, how beer is competing for dayparts and why beer needs to bring fun and socializing back.    Then, the Kroeners discuss their methodical approach to brand building and why it has worked for the family-owned and run Midwestern-based canned cocktail brand. They also dish on Carbliss' entry into warm weather markets such as Florida and being one of the most successful brands that people have never heard of.    "The fun part is, when we come out to places like Vegas, if you're not in the industry, you've never heard of us," Adam says. "But at the same time, if you're looking at the Circana or Nielsen data, we're a top three, four, five brand in dollars. So it is a fun, cool thing to be this biggest thing that some people have never heard of."   Before the interviews, Justin, Jess and Zoe recap the latest industry news, including Brooklyn Brewery outsourcing sales to U.S. Beverage, BeatBox's forthcoming Chillitas line, Surfside's lawsuit against Anheuser-Busch InBev over Skimmers hard tea and George Clooney joining the non-alcoholic beer game.

One thing Josh Penney noticed after moving to Brooklyn from Los Angeles late last fall – aside from markedly less sunny weather – was a broader diversity in beer styles across brewery taprooms.   "It seemed to be a wider range of things that were really appealing to everybody," he said. "Because out on the West Coast, you might have a robust porter, but then you have, like, six different IPAs."   Penney is the head brewer at Brooklyn-based Threes Brewing, a role he took on last year after leaving Los Angeles' Highland Park Brewing. He joins this week's Brewbound Podcast to share insights gleaned from his bicoastal brewing career.   Before the interview, the Brewbound team breaks down Molson Coors' latest corporate restructuring and dives into the scuttlebutt surrounding that ornery New York Times op-ed about one writer's personal issues with craft beer.

The Brewbound team recaps the 2025 Great American Beer Festival (GABF) and the start of the National Beer Wholesalers Association's (NBWA) Annual Convention and trade show, on the latest edition of the Brewbound Podcast, recorded in Las Vegas.    Jess and Zoe share their experiences at GABF, including which legacy craft brewery brought the Party Bomb; festivalgoers' reception for full-strength spirits; the return of timed special pours; mixing Pop Rocks and BeatBox; and the flamboyant embrace of costumes.    The conversation shifts to NBWA convention's first day, including the key theme of wholesaler independence from supplier interference shared by outgoing NBWA president and CEO Craig Purser and board chair Rebecca Maisel. They also discuss the underlying theme of beer as a social lubricant, including untapped events and occasions that could provide a boost to a soft beer category.    Then, in this week's featured interview, Maisel joins Justin to discuss her call for freedom from "undue supplier influence" and why distributors are questioning their supplier relationships. Maisel also dishes about her last ride on the NBWA board after 11 years, why drinkers are distracted and the growth of intoxicating hemp beverages.

In this Brewbound Podcast interview, Ray Latif speaks with David Christman, VP of State Affairs at the National Beer Wholesalers Association (NBWA), about how distributors are embracing innovation to stay competitive and efficient in a rapidly evolving market. With more than two decades at NBWA, Christman explains how the association supports its members on legislative issues while also leading technology and e-commerce initiatives through the Beer Industry Electronic Commerce Coalition (BIECC). He shares insights from NBWA's member surveys, highlighting rising investments in technology, data analytics, automation, and even AI to improve everything from sales to warehouse operations. Christman also previews the NBWA's BIECC Innovation Showcase, where 17 companies will present new tools and solutions for distributors—from robotics to predictive ordering systems—underscoring the momentum behind modernization across the beer industry. He emphasizes that no wholesaler wants to be left behind, and innovation is increasingly seen as essential to addressing industry challenges and unlocking growth. For more information, visit NBWA's website.

Tonya Cornett thought she would end her career at 10 Barrel Brewing. She had joined the Bend, Oregon-based craft brewery in 2012, piled up competition medals for her beers and created a following at the brewery. She thrived as the brewery's R&D brewmaster before and after its 2014 sale to Anheuser-Busch InBev (A-B).    But then Tilray Brands acquired 10 Barrel and seven other brands in 2023. A year later, Tilray laid off Cornett and members of her team in a move that shocked many within the industry.   On this week's Brewbound Podcast, Cornett discusses her journey over the last decade-plus and her next chapter with Upp Liquids, a new venture in the rebranded Immersion Brewing space.    Cornett shares her experiences at A-B, how 10 Barrel and her role changed under Tilray's ownership and her goals with Upp moving forward.    As the Great American Beer Festival (GABF) kicks off in Denver, Cornett also explains how medals have served as a stamp of approval throughout her career and why they remain relevant. Cornett's beers have received numerous competition medals throughout the years, including 28 medals at the Brewers Association's (BA) GABF and World Beer Cup. That doesn't include 10 Barrel's 2024 clean sweep of the German-style Sour Ale category during the 2024 GABF competition.   Before the interview, the Brewbound team runs through the latest headlines, including a big leadership shakeup at Molson Coors and Constellation Brands' struggles as its largest consumer base remains under pressure.

How does an ready-to-drink (RTD) brand that was built on the beach translate to other seasons? Surfside, Stateside Vodka's hard iced tea and lemonade canned cocktail brand, is betting big on sports this fall.    Stateside co-founders CEO Clem Pappas and president Matt Quigley joined the Brewbound Podcast to discuss the brand's meteoric rise, its partnerships across college football and professional hockey and baseball and the newly rechristened Stateside Live!, an entertainment hub at the South Philadelphia Sports Complex where the city's professional sports teams play.     Year-to-date through mid-September, Surfside's depletions (sales to retailers) reached nearly 8 million cases, about a 150% increase over last year.    Prior to the interview, Zoe and Jess break down recent news stories, including the abrupt shutdown of brewpub chain Iron Hill and storied cider maker Martinelli's pivot to bev-alc.

AleSmith is celebrating its 30th anniversary with momentum behind new products – in and out of beer – and a growing contract brewing business.    In this episode of the Brewbound Podcast, AleSmith president Brandon Richards shares how the San Diego craft brewery has evolved to meet drinkers' needs with new products while fortifying its business by brewing for others.    Richards explains how the Party Tricks IPA line and addition of Sun Path fruited lager line have driven growth for the company. Party Tricks has helped "turn the business around" over the last two years, he says.    In 2025, AleSmith expects to double its contract volume year-over-year with plans for more in 2026. The company is in the process of completing facility upgrades to enable spirits-based RTD production that will expand its consumer base as well as its own product mix.   AleSmith is expanding its flagship Speedway Stout brand for its first spirit-based offering with Speedway Espresso Martini, and the company is adding a second spirit-based ready-to-drink (RTD) line with Hoptails, which Richards believes is a first-to-market product as a hard hop water cocktail.    Richards also gives insights into what AleSmith is looking for in a contract partner, what he believes the brewery offers its clients and how much volume the company has earmarked for co-packing in 2026.    Before the interview, the Brewbound team breaks down the biggest industry headlines, including Charlie Sheen's non-alc beer, Molson Coors' new CEO, investors' lawsuit against Island Brands and Boston Beer's winning pick for The Summer I Turned Pretty.

On the latest Brewbound Podcast, the Brewbound team closes the book on a lackluster selling season. Brewbound senior reporter Zoe Licata breaks down the final round of off-premise data, with a letdown from the historically sales boosting summer beer occasions.    Zoe along with Brewbound editor Justin Kendall and managing editor Jessica Infante also recap the latest 3 Up, 3 Down quarterly report from 3 Tier Beverages, noting a few bright spots through the halfway point of the year, including alternative packaging styles such as smaller can formats.    Plus, the team also hits the latest hot topics, including a major packaging change for Canada's Moosehead and the ensuing consumer backlash; a Denver brewery's closing announcement unlike any other; Iron Hill's decision to shutter three brewpubs; recent taproom consumer trends; and Boston Beer choosing a side in the Team Conrad versus Team Jeremiah debate in an effort to tap into Gen Z culture.   And a bonus: More tomato canning talk than you'd expect.

Less has been more with BrewDog's U.S. business over the last year and a half.    On the latest episode of the Brewbound Podcast, BrewDog USA chief sales and marketing officer Eric Teodoro Franco explains how the business has "done fewer things better," leading with a focus on its core brands, which helped the brand increase volume 26% last year, to 89,084 barrels of beer, according to data from the Brewers Association (BA).    "We were very, very famous and very willing to be famous for throwing a lot against the wall and seeing what would stick for many, many years," Franco shared. "We can do that in the U.K. where you have a 50-plus share and you can develop a lot of things and trial and try new things.    "In this market, we did that and it didn't work. We've really taken our range plan, we've taken our focuses down to really doing fewer and better things."   That's led to improved wholesaler partnerships and led to a redeployment of BrewDog's teams to better support its core markets, Franco said.   Additionally, BrewDog USA has been given the opportunity to run its operations with some autonomy from its homebase in Scotland as its U.S. leadership team has earned the trust of the global team.   "We're running things the way we need to run them," Franco said. "Same on the food side and on the retail side of our business.   "For many years, we were very much driven by what the U.K. or international bars looked like, and we would apply that narrative, if you will, or business plan to the U.S. bars. That's gone away as well."   Franco also discusses how the exits of founders James Watt and Martin Dickie have affected the U.S. business, how the company is approaching innovation and how the company has rethought both its distribution footprint and its taproom strategy.     Before the interview, Brewbound's Justin Kendall, Jessica Infante and Zoe Lica break down the impending closure of 21st Amendment Brewery, the removal of a study from the dietary guidelines process and the challenges of making an alcoholic version of better-for-you soda. They also dig into TikTok trends and the latest grousing about Generation Z's bar habits.

Columbia Distributing leaders believe they've tapped into a pipeline for the next generation of beer industry workers.     On the latest edition of the Brewbound Podcast, Columbia president and CEO Chris Steffanci, VP of sales, Portland Chris Watzig and former intern Rebecca Logan share the ins and outs of the Pacific Northwest distributor's Beer Careers Program.   Watzig and Logan offer decades-apart experience of the 10-week paid internship program, which introduces participating students to all elements of Columbia's business and operations. Watzig entered the program in 2015 and has worked his way up the ladder over the last decade. Logan recently graduated from Oregon State University and was in the program's 2025 cohort.     The discussion covers how candidates are selected, why the company believes it's important to invest in career development programs and what employers can learn from the emerging Gen Z workforce.   Before the conversation, Justin, Jess and Zoe share their Labor Day weekend adventures, including an unexpected encounter with a sandwich-hungry seagull. The trio also cover the latest news, including Sierra Nevada's 2026 plans and Constellation Brands' negatively revised guidance.

Kevin McGee used his law degree more than he expected when his family took over legacy California craft brewery Anderson Valley Brewing Company (AVBC), including in legal battles over distribution rights.    Now that the family has sold the brewery,  a move announced in March, McGee is putting his degree to use full time.    On the latest edition of the Brewbound Podcast, McGee recounts recent franchise law cases and victories in the Golden State and shares his expectations for more challenges to craft brewers' ability to switch distributors in the future.    McGee, who acted as AVBC's president and CEO, also shares when he and his family knew it was the right time to sell the brewery. He explains what brewery owners thinking about selling need to consider, how they should prepare and what the current buyer market looks like.   Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata discuss Anheuser-Busch InBev's sale of its New York City wholly owned distributor to Southern Glazer's Wine and Spirits and why they believe more moves are on the way.   Plus, Justin and Zoe play Another Round or Tabbing Out on Spindrift pulling the plug on its spiked seltzer brand and the crossover bev-alc market.

Rupee Beer founders Van and Sumit Sharma believe they're ready to meet Indian cuisine's moment.    On the latest edition of the Brewbound Podcast, the brothers share their journey of launching the Indian American beer brand during the COVID-19 pandemic as an add-on purchase at their family's restaurant. Today, Rupee has expanded distribution to 18 states – most recently California – and the Sharmas are readying for an "explosion" of Indian restaurants entering the U.S market.    "We're doing something that really directly ties it into the only story that we know, which is restaurants," Van Sharma said. "That's what we grew up in, more specifically, Indian restaurants."   Rupee's beer has found its way onto menus in Thai, Middle Eastern, Persian, Latin American and Caribbean restaurants.   "Anywhere global flavor, spice, those things hang out, that's where we're operating these days," Van Sharma said. "Legacy brands out there definitely paved the way, but we're doing something a little bit different, which also involves a little bit more of the local, craft American space as well."    Although the Shamras built Rupee's business primarily through the on-premise channel, they're now getting the attention of national retailers and they're leaning into their chain business.    Rupee is bringing new innovation to the Indian beer segment, which hasn't seen an influx of new brands, Van Sharma said.   Later in the episode, The Sharmas discuss their strategy for engaging consumers and gaining their attention in retail stores, as well as their approach to building their distribution network and where they want to go next.    Plus, Justin, Jess and Zoe catch up on the latest headlines, including why it's not time to panic despite the Gallup survey's recent results on Americans drinking habits. They give a legal update on Uncle Nearest and the recipe agreement dispute between Schilling Cider and Incline. They also recap recent bev-alc experiences, from a growing dislike for black cherry flavors, to a sweaty trip to the Iowa State Fair.

Representatives of Uncle Nearest were in court last week fighting to retain control of the whiskey brand's operations as its lender seeks the appointment of a receiver as the company has fallen into default on $108 million in loans.   BevNET spirits editor Ferron Salniker joins the Brewbound Podcast to share the latest on the case, including arguments made in court last week in favor of CEO Fawn Weaver remaining in charge, a gag order on comments to the media and on social channels and the timeline for a judge's ruling.   Plus, the Brewbound team discusses aluminum can producer Ball Corporation cutting back on beer in its mix, and Boston Beer's plans to shut down its Truly Hard Seltzer taproom in Los Angeles and sell the Angel City craft beer brand, as well as close its downtown LA taproom.    Justin, Jess, Zoe and Ferron also play Another Round or Tabbing Out on whether the attention the Spaghett – a bottle of Miller High Life with aperol and lemon juice added – is warranted.

While defending shelf space remains important, suppliers need to make sure they're also retaining lucrative display, floor, promotional and feature space, Bump Williams Consulting (BWC) president Dave Williams and VP of business development and portfolio strategy Brian "BK" Krueger shared in the latest edition of the Brewbound Podcast.    "That's what really multiplies anything that you have on the shelf," Krueger said.    Beer brands' display losses aren't just coming from competitors within the category – they're coming from other mega alcohol categories and even non-alcoholic (NA) beverages.    "If you look at what's on the floor on display now, it's less alcohol across the board," Krueger said. "You're seeing more of the sodas, more of the flavor, more of the Olipops, more of the Poppis that are getting that space that used to be 50-, 60-case stacks of beer or seltzer or craft or domestic or import.    "Now, it's gone, it's out of the mix," he continued. "And the frequency has also eroded away as well."   Williams stressed that suppliers need to maintain alignment with their wholesaler and retailer partners to protect that space, which will be key to winning in the future. That alignment comes from being present in the market to maintain those relationships.   In their conversation with Brewbound senior reporter Zoe Licata, Williams and Krueger also discuss first-half 2025 trends in detail with a few reality checks along the way.    "It hasn't gotten notably worse, but it hasn't also gotten markedly better," Williams said of early year trends. "The reality [is] that beer and malt in particular based products, that consumer isn't coming back around in large droves.    "I don't expect volume to come back in any meaningful way," he continued. "There are certainly some individual winners … I think a lot of behaviors from consumers right now are drawing people outside of the beer/malt world. They're slowing down their frequency of consumption or volume that they're consuming when they do go out and make a purchase at the package store.   Krueger and Williams also share how craft brewers are leveraging other areas of bev-alc for growth, what's contributing to flavored malt beverages' (FMB) struggles this year and whether consumers are making pricing-based decisions.    Plus, the Brewbound team reconvenes to discuss Jim Koch's return as CEO of Boston Beer and Michael Spillane's forthcoming exit after 16 months.   Justin, Jess and Zoe explain why the CEO change felt out of left field, what it means for Koch to return to power after 24 years and how the conversation around internal candidates is being framed.

After years working at various breweries and hosting their own craft beer podcast, Chelsea Rhoads and Liz Hess finally decided to take the plunge and buy a brewery.  The pair, who co-host the Body By Beer podcast, acquired Denver's Berkeley Alley Beer Company earlier this summer and have put their own spin on the beloved local spot. They joined Brewbound managing editor Jess Infante for a conversation about why now was the time to become brewery owners and how they plan for Berkeley Alley to be a community gathering hub. The brewery, which opened as De Steeg before being sold and rechristened Berkeley Alley in 2021, has a four-barrel brewhouse, which Hess runs.  "We get a chance to really play and learn and really get our feet wet, so I'm looking forward to that," she said. "I'm not saying it's not scary times, as far as expense goes, because it is, right? But we think that we can push people to come in and expand that by offering more than just beer." Ahead of the interview, Brewbound senior reporter Zoe Licata chats about the latest headlines, including Boston Beer's tale of two teas and the Brewers Association's midyear survey results. Plus, she details a recent taproom visit that blew her away.