B2B Marketing Leaders Podcast

Subscribe to our NewsletterIn this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about AI in B2B marketing with experts from enterprise companies:• Sabari Sawant - Product Marketing Manager Kubernetes at Amazon Web Services (AWS)• Parth Raichur - Performance Marketing Manager at Amazon• Alexey Leybov - Director of Demand Generation at Cast AI• Madison Fujii - Digital Marketing Specialist II at ModMedKey themes discussed:• A realistic approach to AI adoption, with focus on privacy, compliance, hallucination risks, and clear boundaries for human judgment• The role of secure internal AI tools in protecting sensitive data• The time impact of AI, including automation of drafts, research, data analysis, and repetitive marketing tasks• When AI should not be used, such as pricing, customer case studies, and compliance-critical content• Why authenticity becomes a competitive advantage in a market saturated with AI-generated content• The shift from traditional SEO to Answer Engine Optimization as buyers increasingly turn to tools like ChatGPT• Training teams to use AI effectively while maintaining clear governance and quality standardsA grounded conversation on how B2B teams can adopt AI responsibly, balancing efficiency gains with trust, governance, and the need for human insight in an increasingly AI-driven market.

Subscribe to our NewsletterIn this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about leads in B2B marketing with experts from enterprise companies:• Ralff Tozatti, Sr Director of Marketing Strategy - Analytics and Opps Americas at Thomson Reuters• Rahul Agarwal, Strategic Marketing Manager at Trystar• Hitendar Sethi, Principal Product Marketing Manager - AI Cybersecurity at Palo Alto Networks Key themes discussed:• Why lead remains the default metric: familiar, simple, and easy to count• Quality vs. volume tension: sales targets rise, forcing both at once• Moving from MQL counts to pipeline value and conversion through stages• The need for shared definitions across teams, tools, and acquired business units• Buying groups and account-level intent signals for complex B2B decisions• Data hygiene as the prerequisite for AI: enrichment, validation, normalization• AI in practice: faster content production and scalable cohort personalizationA practical discussion on why B2B teams still disagree on “good leads,” and how the path forward looks: align on one language and funnel, prioritize pipeline outcomes, adopt buying-group signals where it fits, and use AI only after fixing data foundations.

Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about data-driven B2B marketing with experts from international companies:- Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile- Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation- Christiaan Davel, Global Marketing Manager at Hilti GroupKey themes discussed:• The importance of data in shaping B2B marketing strategies and driving business growth• How data improves lead quality, speeds up sales, and enhances customer retention• The role of AI and machine learning in automating data analysis and personalizing marketing at scale• Challenges and opportunities in aligning data across sales, marketing, and product teams• The need for accurate attribution models to track customer interactions throughout the journey• The shift from traditional lead generation to considering buying networks and multiple decision-makers• How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term successA dynamic conversation between B2B leaders, exploring how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers.

Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about content marketing in B2B with experts from international companies:• Irina Chernova, EMEA Targeted Demand Manager at NetApp• Rachel Roundy, Product Marketing Lead, AI at Snowflake• Ryan Lucas, Senior Marketing & Communications Manager at FLSmidthTogether they discuss:• The essential role of content marketing in the B2B buyer’s journey and sales enablement• How to align content marketing with sales teams to drive business growth• Why localized content across regions and languages performs better• The importance of consistent, always-on content to build trust and credibility• How to use AI tools for content creation, optimization, and personalization at scale• Common challenges like managing too many voices and avoiding content duplication• Emerging trends such as dynamic content creation and humanizing B2B communicationA valuable discussion between B2B experts who understand how to connect marketing, sales, and technology, offering insights on how to align teams, use AI effectively, and maintain a customer-first approach to drive business success.