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QuickBooks Mastery for Small Business Success

QuickBooks Mastery for Small Business Success

Author: Erica Northrup & Lee Davis

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Running a business is hard. QuickBooks shouldn’t make it harder. Welcome to QuickBooks Mastery for Small Business Success—the podcast for growth-minded small business owners who are ready to stop drowning in financial confusion and start making confident, data-driven decisions. Hosted by Lee Davis & Erica Northrup, the father-daughter duo behind Lee Davis & Company, each episode delivers practical advice, proven systems, and real-world strategies to help you clean up your QuickBooks, simplify your bookkeeping, and grow your business with clarity. Whether you’re stuck in a bookkeeping mess, unsure how to read your reports, or ready to finally outsource your financial chaos, this show gives you the tools and insight to move from overwhelm to control—one episode at a time. Because your time should be spent on your craft and building your business—not buried in spreadsheets and reconciliations. ⸻ Perfect for: • Service-based small businesses • Business owners making $750K–$2.5M annually • Entrepreneurs tired of trying to “figure out” QuickBooks on their own • Leaders who want to spend less time managing their books and more time growing Subscribe today and take the guesswork out of your numbers.
10 Episodes
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Episode 10: Which QuickBooks Plan Is Right for Your Business?In this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis break down how to choose the right QuickBooks plan based on your business size, structure, and complexity. They explore why so many business owners overbuy software, the most common mistakes when selecting a plan, and how to confidently match your QuickBooks version to what you actually need today — not where you hope to be someday.Listeners will gain clarity, confidence, and a simple framework they can use immediately to choose (or adjust) their QuickBooks plan.Key TakeawaysThe real differences between QuickBooks Online and DesktopWho QuickBooks Solopreneur is designed for — and when it makes senseHow the Simple Start, Essentials, Plus, and Advanced plans compareWhy matching your plan to complexity (not ambition) saves moneyHow to upgrade confidently as your business growsQuestions to Reflect OnDo I track inventory or projects in my business?How many users truly need access to my books?Do I need budgets, classes, locations, or custom reports?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questions:support@leedavisandcompany.comRecommended ResourcesFree 3-Part Quick Start Guide – www.leedavisandcompany.comQuickbooks Check list (Questions to ask yourself) - Download Here Timestamps00:53.477 – Intro: Which QuickBooks plan fits your business?01:17.522 – QuickBooks Desktop vs Online (what’s changed)02:56.495 – QuickBooks Solopreneur (who it’s for + key features)05:12.044 – QuickBooks Online plans overview (Simple Start → Advanced)05:51.543 – Simple Start06:53.382 – Essentials07:36.673 – Plus08:28.281 – Advanced09:20.811 – Pro tips (inventory, projects, users, budgeting)10:04.530 – 4-question decision framework (how to choose fast)11:08.430 – Promotions and why not to overbuy11:35.668 – Checking integrations with your industry software12:07.517 – Key takeaway: match complexity, not ambition12:46.299 – Recap + teaser for next episodeCall to ActionIf you enjoyed this episode, hit subscribe and stay connected with us at leedavisandcompany.com.Download our free 3-Part Quick Start Guide to get started with QuickBooks the right way.Have a QuickBooks...
Episode 9: How to Pay Yourself as a Business OwnerIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis break down one of the most common small business questions: “How do I pay myself?” They explain why the answer depends on your business structure and financial goals, and they walk through the three main legal methods of paying yourself—owner’s draw, salary, and distributions/dividends.They also cover how to decide what’s right for you, why your business plan matters, how to avoid common IRS issues, and how QuickBooks can help you track owner pay properly with reports, payroll, and bank rules. This conversation will help business owners avoid tax surprises, protect cash flow, and build a clean system that supports both the business and the owner.Key TakeawaysThe right way to pay yourself depends on your business structure (LLC/sole prop vs S-Corp/corporation).Owner’s draw is not an expense—it shows on the balance sheet (equity), not the P&L.Salary requires proper payroll setup and payroll tax compliance—don’t run payroll for an LLC owner like an employee.Disability insurance taxation depends on who pays the premium (owner vs company).QuickBooks helps track owner pay with reports, bank rules, and payroll tools—keeping everything clean for tax time and lending.Questions to Reflect OnAm I paying myself based on what I need, or what the business can actually afford right now?Do I understand which payments are deductible business expenses vs personal spending?Is my QuickBooks set up so owner pay is categorized correctly and easy to explain at tax time?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questions:support@leedavisandcompany.comTimestampsChapters:01:16.514 - Why paying yourself the right way matters04:46.009 - Method 1: Owner’s Draw (LLCs, sole props, partnerships)9:32.848 - Method 2: Salary (S-Corps / corporations)11:10.325 - Method 3: Distributions / Dividends12:07.942 - How to choose the best method (income, risk, goals)15:11.774- How QuickBooks helps (reports, payroll, bank rules)16:58.036- FAQ: How much should I pay myself?17:58.784 - FAQ: 401(k) and retirement priorities18:40.693 - FAQ: Disability insurance—who should pay?19:49.045 - FAQ: Paying yourself in an LLC (frequency + structure)21:53.270 - FAQ: Deductions and what you can/can’t write off22:53.672 - Common mistakes to avoid (payroll errors, mixing accounts)24:10 - Payroll tax warnings and why payroll services matterCall to ActionIf you enjoyed this episode, hit subscribe and stay connected with us at leedavisandcompany.com.Download our free 3-Part Quick Start Guide to get started with QuickBooks the right way.Have a QuickBooks question? Send it to...
Episode 8: QuickBooks Reports You Should Check Every MonthIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis break down the most important QuickBooks reports every business owner should review each month—and why they matter.Too many business owners rely on their bank balance instead of their financial reports. In this episode, Erica and Lee explain how reports tell the real story of your business, help you spot trends early, and give you confidence when making financial decisions.They walk through where to find each report in QuickBooks, what to look for, and how to use the information to guide growth, manage cash flow, and avoid costly mistakes.Listeners will walk away with clarity, confidence, and a simple monthly reporting routine they can start using right away.Key TakeawaysWhy reviewing reports monthly is essential for business growthThe 5 core QuickBooks reports every business owner should runHow to read Profit & Loss, Balance Sheet, and Cash Flow reportsHow reports help you make better decisions around spending, hiring, and growthWhy reports act as your business “report card”Questions to Reflect OnAm I reviewing my financial reports consistently—or just checking my bank balance?Do I understand what my numbers are telling me about my business health?Which report could give me the most clarity right now?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questions:support@leedavisandcompany.comYoutube Link for Episode Video: https://youtu.be/IMGDXiC_hUYTimestampsTimestamp | Chapter Title00:00.000 | Welcome & Introduction01:25.558 | Why Reports Matter04:16.674 | #1 Profit & Loss Report06:06.738 | #2 Balance Sheet07:47.920 | #3 Cash Flow Statement09:17.570 | #4 Sales by Customer Summary11:09.933 | #5 Budget vs Actual14:16.513. | Bonus & Advanced Reports17:08.872 | Using Reports to Make Better Decisions20:26.454 | Practical Reporting Habits20:26.454 | Outro & Call to ActionCall to ActionIf you enjoyed this episode, hit subscribe and stay connected with us at leedavisandcompany.com.Download our free 3-Part Quick Start Guide to get started with QuickBooks the right way.Have a QuickBooks question? Send it to support@leedavisandcompany.com — your question may be featured in a future episode.
Episode Title: Episode 7: Outsourcing Bookkeeping — When & How to Hand Off QuickBooksIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davisbreak down one of the biggest growth decisions business owners face: when to stop doing it all themselves and outsource bookkeeping. They explore why entrepreneurs hold onto their books for too long, the hidden costs of DIY bookkeeping, and how outsourcing can free up time, reduce stress, and support smarter financial decisions.You’ll learn how to recognize the signs that it’s time to delegate, what bookkeeping tasks can be safely outsourced, what should always stay in your control, and how to choose a bookkeeper who fits your business. This episode is designed to help you hand off QuickBooks with confidence — without losing visibility or control.Key TakeawaysWhy holding onto bookkeeping too long leads to burnout, errors, and missed opportunitiesClear signs it’s time to outsource your booksWhich bookkeeping tasks you should outsource — and which to keep in-houseHow to evaluate and choose the right bookkeeper for your businessWhat a smooth QuickBooks hand-off process actually looks likeQuestions to Reflect OnIs bookkeeping taking time away from revenue-producing work?Do I fully understand my financial reports — or avoid looking at them?What could I do with the time I’d gain by outsourcing bookkeeping?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooks Download at: www.leedavisandcompany.comSend Us Your Questions: support@leedavisandcompany.comChapters:00:02 - Introduction to QuickBooks Mastery04:59 - Outsourcing Bookkeeping: Signs and Benefits09:48 - Outsourcing Bookkeeping: Essential Tasks to Delegate15:23 - Choosing the Right Bookkeeper17:40 - Key Questions to Ask Your Bookkeeper21:44 - Transitioning to Professional BookkeepingCall to ActionIf you enjoyed this episode, hit subscribe and stay connected with us at leedavisandcompany.com. Download our free 3-Part Quick Start Guide to get started with QuickBooks the right way. Have a QuickBooks question? Send it to support@leedavisandcompany.com — your question may be featured in a future episode.
Episode 6: How to Create a Budget in QuickBooksIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis walk listeners through the full process of creating a budget in QuickBooks Online. They explain why budgeting is essential for small business owners, how budgeting improves cash flow, and the biggest mistakes business owners make when trying to manage expenses without a plan.Listeners learn how to use QuickBooks’ built-in budgeting tools, how to analyze Budget vs. Actual reports, and how budgeting creates confidence, clarity, and better decision-making throughout the year.This episode provides simple, practical, actionable steps every business owner can follow — whether you’ve never created a budget before or you want to strengthen the structure you already have.Key TakeawaysA budget is a forward-looking plan that helps control expenses, assess profitability, and prepare for seasonal changes.QuickBooks Online offers built-in tools to create, edit, and track your budget with actual financial data.Monthly budgets provide far more clarity than annual-only budgets, especially for seasonal businesses.The Budget vs. Actual report helps identify overspending, revenue gaps, and opportunities to reallocate funds.Budgeting doesn’t need to be perfect — it simply needs to be active and reviewed regularly.Questions to Reflect OnWhere is my money actually going each month?Which expenses consistently exceed expectations?What income patterns or seasonal trends should I prepare for?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questions:support@leedavisandcompany.comQuickBooks Online Budgeting Tool Overview – https://quickbooks.intuit.comTimestampsChapters:00:02 - Introduction to QuickBooks Mastery00:54 - Creating a Budget: Essentials for Small Businesses09:13 - Introduction to Budgeting with QuickBooks14:04 - Analyzing Budget Reports19:23 - Common Mistakes in Budgeting23:35 - Budgeting Basics: Keeping Personal and Business Finances SeparateCall to ActionIf you enjoyed this episode, hit subscribe and stay connected at leedavisandcompany.com.Download our free 3-Part Quick Start Guide to get started with QuickBooks the right way.Have a QuickBooks question? Email support@leedavisandcompany.com — your question may be featured in a future episode.
Episode 5 – How to Create a Simple Business Plan (That Actually Works)In this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davisdig into one of the most overlooked foundations of a healthy business: the business plan.They start with a real story from Lee’s week—a potential client who reached out before jumping in—and contrast that with the many owners who launch with nothing but an LLC, an EIN, and a handful of credit cards. From there, they unpack why a business plan doesn’t need to be a 30-page document full of jargon—but it does need to be clear, simple, and actionable.Lee shares how his own business started with an SBA-backed loan, a strong credit score, and a well-thought-out plan that covered structure, legal setup, and an operating agreement. Erica brings in her marketing perspective—especially around defining your ideal customer, niching down, and using both online marketing and old-fashioned word of mouth to build a sustainable client base.Together, they walk through the 5 core sections every simple business plan should have and a 7-step framework you can use to build or refresh your plan—whether you are just starting or expanding an existing business. The episode closes with a 90-day action challenge and a free one-page business plan template to help you get started right away.Listeners will gain clarity, encouragement, and practical steps they can put into motion immediately, plus a clear link between business planning now and budgeting in next week’s episode.Key TakeawaysA business plan isn’t busywork—it’s your roadmap so you lead your business instead of just reacting.The best business plans are short, specific, and focused on what you do, who you serve, and how you make money.Every business plan should cover 5 core areas: business overview, goals, products/services, marketing, and financials.Defining your ideal customer and your niche makes marketing easier and helps you say “no” to the wrong clients.Listing your revenue streams and key expenses gives you realistic numbers to bring to the bank—and keeps you out of the 14-credit-card trap.Word of mouth plus genuine relationship-building is still one of the most effective low-cost marketing strategies.Your business plan is a living document—review it at least annually (or quarterly) and adjust as you grow.A clear plan today sets you up for a smarter budget tomorrow, which Erica and Lee will walk through in Episode 6.Questions to Reflect OnDo I have a written business plan—or has most of my planning been in my head?If I had to explain my business in 2–3 sentences, who I serve, and how I help them, what would I say?What are the three biggest “rocks” that would truly move the needle in my business over the next year?Do I clearly understand my main revenue streams, pricing, and top 5–6 expenses?When was the last time I revisited my business plan or goals and adjusted them based on what’s actually happening?Mentioned in This EpisodeFree Business Plan TemplateUse this simple, guided template to map out your mission, ideal customer, goals, revenue streams, expenses, and marketing snapshot for the next 12 months.👉 a...
Episode 4 – Integrating QuickBooks with Other Business SystemsIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis dive into how to integrate QuickBooks with the other systems you use to run your small business.Instead of entering the same information in three different places, they walk through how to connect QuickBooks to tools like payment processors, payroll and HR systems, ecommerce platforms, time-tracking tools, and CRMs so data flows automatically. They explore why integrations matter, how they reduce manual data entry and errors, and how they give you more accurate, real-time financial information.Erica and Lee also outline a simple framework for getting started: identify your most time-consuming tasks, find the right QuickBooks apps, implement one integration at a time, and then layer on automation tools to refine your workflow. By the end of the episode, listeners will have a clear picture of which QuickBooks integrations to consider and what steps to take first to streamline their bookkeeping and operations.Key TakeawaysIntegrating QuickBooks reduces manual data entry and errors. When your payment, payroll, and ecommerce systems sync with QuickBooks, you spend less time typing and more time running your business.Payment integrations speed up cash flow and reconciliation. Connecting tools like Stripe, PayPal, Square, or QuickBooks Payments to QuickBooks helps sales and payments flow directly into your books.Payroll and HR integrations keep payroll clean and compliant. Using tools like Gusto, ADP, or QuickBooks Payroll ensures payroll, taxes, and benefits are recorded accurately inside QuickBooks.Ecommerce integrations centralize your online sales data. Platforms such as Shopify, WooCommerce, or Amazon can sync orders, sales tax, and fees to QuickBooks so you can see true profitability.You do not need to integrate everything at once. Start with the one area where you are doing the most manual work (invoicing, sales, payroll, or time tracking), set up that integration, and test it before adding more.The QuickBooks App Store and automation tools like Zapier can extend what QuickBooks does. Used wisely, they help you build a simple, automated workflow that matches the way your business actually runs.Questions to Reflect OnWhere are you currently double-entering information between systems and QuickBooks?Which integration (payments, payroll, ecommerce, or CRM) would save you the most time right away?How confident are you that the data coming into QuickBooks from other tools is complete and accurate?What is one manual process you would love to eliminate in the next 30 days?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questionssupport@leedavisandcompany.comTypes of Integrations DiscussedPayment processors (for faster payments and cleaner reconciliation)Payroll and HR systems (for automated payroll and taxes)Ecommerce and invoicing platforms (for syncing online sales)Automation tools and QuickBooks App Store...
Episode 3: Leveraging QuickBooks for Effective Cash Flow ManagementIn this episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davisunpack one of the most critical pieces of small business financial management: cash flow.Even profitable businesses can fail if they run out of cash. Erica and Lee explain the difference between profit and cash flow, why so many business owners look at their QuickBooks reports and think, “I should have more money in the bank than this,” and how to use QuickBooks as a practical tool to understand where your cash is going.They walk through cash flow fundamentals, how to think in terms of money in vs. money out, and how to use key QuickBooks tools like the cash flow statement, profit and loss, balance sheet, comparative reports, dashboards, accounts receivable aging, and accounts payable to get a clearer picture of your financial reality.You’ll also hear real-world examples of overspending, impulse buying, using credit cards, and relying on lines of credit—and how to use cash flow forecasting to make better decisions, set realistic goals, and avoid running your business into a cash crunch.Listeners will walk away with a better understanding of cash flow, plus simple, actionable steps to track it, improve it, and plan for the future using QuickBooks.Key TakeawaysCash flow is money in and money out, not just profit on a report. You can show a profit and still run out of money.You must look beyond your bank balance and consider loans, credit cards, accounts payable, and upcoming obligations when evaluating cash flow.QuickBooks offers powerful tools—cash flow statements, profit and loss, balance sheets, comparative reports, dashboards, and aging reports—to help you understand and monitor cash flow.Overspending, impulse buying, and stocking up “because it’s on sale” can quietly destroy cash flow and push you into unnecessary debt.A cash flow forecast helps you anticipate slow seasons, plan for lean months, and adjust expenses, staffing, and investments ahead of time.A good banking relationship and a well-managed line of credit can be critical tools for navigating ups and downs—but only if used wisely.Simple habits—timely invoicing, clear payment expectations, using QuickBooks Payments, following up on overdue invoices, and scheduling regular financial review time—can dramatically improve cash flow.Questions to Reflect OnDo you know how much cash you truly need each month to cover loan payments, rent, payroll, and your own pay?Have you ever looked at your QuickBooks profit and thought, “Where did the money go?”Are you making spending decisions based on cash flow, or impulse and convenience?When was the last time you looked at your cash flow statement, accounts receivable aging, or cash flow forecastin QuickBooks?What is one small habit you could implement this week to better track or improve your cash flow?Mentioned in This EpisodeFree 3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: 
Episode 2: Common QuickBooks Challenges and How to Fix Them In this week’s episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis tackle one of the biggest struggles small business owners face: QuickBooks messes. From confusing bank feeds to incorrect categorization to messy charts of accounts, this episode breaks down why QuickBooks often becomes overwhelming—and more importantly, how to fix it.Drawing from decades of experience helping business owners clean up their books, Lee explains the foundational mistakes that lead to chaos in QuickBooks and the simple steps anyone can take to regain control. Erica adds practical insights, relatable stories, and a fresh perspective on why small, consistent habits make all the difference.Whether you're new to QuickBooks or knee-deep in a bookkeeping tangle, this episode offers clarity, encouragement, and simple next steps to get your books back on track.Key TakeawaysMany QuickBooks messes begin with a misunderstanding of accounting fundamentals.Connecting bank feeds too early or without proper setup often creates duplicated or incorrect transactions.A messy Chart of Accounts leads to confusing financial reports and poor decision-making.Incorrect categorization—especially mixing business and personal expenses—causes tax issues and inaccurate cash flow.Reconciling your accounts monthly is one of the simplest ways to prevent major financial confusion.QuickBooks has tools that save time (like rules and automations), but they must be set up correctly.Sometimes the fastest path to clarity is hiring an expert to clean up your books and guide you forward.Questions to Reflect OnWhen was the last time you felt confident in your QuickBooks reports?Are your Chart of Accounts and categories helping—or confusing—you?Are your business and personal expenses fully separated?Do you reconcile every month, or only when tax season arrives?What small habit could you start this week to keep your books cleaner?Mentioned in This EpisodeFree Resource:3-Part Quick Start Guide to Getting Started with QuickBooksDownload at: www.leedavisandcompany.comSend Us Your Questions:support@leedavisandcompany.comTimestamps Chapters:00:02 - Introduction to QuickBooks Mastery03:28 - Common QuickBooks Mistakes and How to Fix Them07:52 - Understanding the Chart of Accounts13:50 - Cleaning Up Your Financial Mess16:26 - Transitioning to QuickBooks Automation
In this debut episode of QuickBooks Mastery for Small Business Success, Erica Northrup and her father, Lee Davis, open the door to their story as a father-daughter business team.Episode 1: Meet Lee & Erica: A Father-Daughter Team Helping Small Businesses Master QuickBooksIn this first episode of QuickBooks Mastery for Small Business Success, father-daughter team Erica Northrup and Lee Davis share the origin story behind Lee Davis & Company. From Lee’s early exposure to bookkeeping and decades spent fixing financial systems in healthcare, to Erica’s creativity and tech expertise, this episode lays the foundation for the unique partnership that now supports small businesses across multiple industries.They share personal stories, lessons learned, and insight into how they help business owners build systems, simplify QuickBooks, and grow sustainably. You’ll also learn the two things they wish every business owner understood about QuickBooks—and why getting started the right way can save years of frustration.Key TakeawaysStrong small businesses depend on systems, clarity, and people-focused decision-making.Lee learned bookkeeping early, built a 25-year career in healthcare finance, and became known for fixing broken systems.Erica taught herself the tech, branding, and operational skills the business needed to modernize and grow.Their ideal clients are hands-on business owners who want clarity, support, and trusted guidance.Most QuickBooks issues begin with poor setup; proper foundation prevents long-term problems.Even a small amount of accounting knowledge significantly improves confidence with QuickBooks.Questions to Reflect OnWhat systems in your business need strengthening?Are your financial tools working for you—or working against you?How would your business change if you had strong financial guidance?Mentioned in This EpisodeFree Resource:3-Part Quick Start Guide to Getting Started with QuickBooksDownload: www.leedavisandcompany.comHave a QuickBooks Question?Email: support@leedavisandcompany.comTimestamps 00:00 – Welcome to the PodcastErica and Lee introduce themselves and share their mission—to help small business owners simplify QuickBooks and focus on growth rather than fixing mistakes.00:38 – Who We Are as a Father-Daughter TeamErica handles the tech, Lee handles the numbers, and together they support small to medium-sized businesses with decades of combined experience.01:00 – Why Share Our Story?They share why this first episode is all about connection and introducing listeners to their journey.01:42 – Lee’s Journey Into Accounting & BusinessLee talks about learning bookkeeping from his father’s bookkeeper, working through college, and developing a long career in healthcare finance and operations.03:24 – The Gift of Fixing Broken CompaniesErica reflects on the many times Lee turned struggling businesses into thriving ones—and how that set the stage for his future consulting work.04:07 – Systems, Finance & PeopleLee explains how his experience in healthcare taught him the importance of systems, operations, and working well with people.05:10 – Launching Lee Davis & CompanyLee shares why he wanted to start his own...
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