Quality Meat Scotland Podcast

Send us Fan Mail What do consumers really understand about Scottish red meat and what does that mean for the industry? In this episode, Emma Heath, Marketing Director at Quality Meat Scotland, explores how consumer understanding of quality assurance, provenance and Scottish meat influences marketing strategies and purchasing behaviour. She discusses the importance of authentic storytelling, brand recognition and seasonal trends in connecting consumers with Scotch Beef, Scotch Lamb and Scottis...

Send us Fan Mail Blue tongue is not just a buzzword; it’s a viral disease that poses real risks to livestock health. In this bonus episode of the QMS podcast, experts Colin Mason and Tim Geraghty join Robert and Kirsten to discuss the current state of blue tongue in the UK, particularly as it begins to affect areas where it was previously absent. This episode features discussion around the current Blue Tongue outbreak, its transmission, clinical signs, and vaccination strategies. Learn how to...

Send us Fan Mail In this episode, Ross Fotheringham from United Auctions shares insights into the Scottish livestock market, the role of auctioneers, and the future of farming. Discover how trust, communication, and market dynamics shape the industry. The insights shared by Ross underscore the complexities of the cattle market and the challenges faced by farmers today. From understanding market trends to making informed investment decisions, the journey from farm to fork requires careful co...

Send us Fan Mail In this episode, Sarah Millar and Abby Tong reflect on a busy summer for Scotland's red meat sector, from the launch of the latest Red Meat Industry Profile (RMIP) at Turriff Show to another successful Royal Highland Show. They discuss what the latest industry data tells us about the sector, the continued momentum behind Meating Our Potential, and the latest consumer and retail trends shaping demand for Scottish red meat. 🎧 Tune in for an insight into where the sector is no...

Send us Fan Mail Kirsten Williams is joined by QMS Market Intelligence Manager Iain Macdonald to discuss the newly launched 2026 Scottish Red Meat Industry Profile showcasing that farming, processing and the associated supply chains combined is now worth over £4.2bn of output and £1.3bn of GVA - its highest level ever recorded. The report - a key statistical tool supporting Scotland's red meat and business decision makers - underlines the continued resilience and socio-economic importance of ...