Not That Kind of CEO - Business for Mompreneurs

You bought the course. Again. Maybe you didn't even open it. And now there's that voice, again. The one calling you lazy, unmotivated, a bad entrepreneur who just can't follow through.I've been there. And I want you to hear this: it's not about you not having enough time, and it's not about the course being bad. There's something else going on, and as an overwhelmed mompreneur trying to hold everything together, you've probably been missing it every single time.In this episode, I'm getting into why so many of us as mompreneurs end up in this exhausting loop; buying, not finishing, blaming ourselves, and then buying again. I talk about the mismatch that's actually happening between external strategies and where you truly are right now, and I walk you through the questions you need to ask before you ever click "enroll" again.Because mompreneur burnout doesn't always look like falling apart. Sometimes it looks like a folder full of courses you swore you'd start next week.Press play if you're ready to stop feeling guilty about it.Let's chat if you want to find out if working with me as a coach is the way for you: Book a Clarity CallFOLLOW AYLA: ⁠@ayladenhartog⁠

You know what you need to do. You've known for a while. But somehow you're still sitting on that post, that offer, that thing you've been tweaking forever; because it's not quite there yet.If you're an overwhelmed mompreneur who keeps measuring everything against brands that have full teams and years on you, this episode is going to feel uncomfortably familiar.I'm talking about the mistake I see over and over again; the one that looks like perfectionism but is actually just overthinking dressed up as standards.There's a version of your business that lives in your head. The one that's polished, consistent, converting. And then there's what you're actually putting out there, which somehow never feels close enough to post, to launch, to send.In this episode, I get into the mistake I see mompreneurs make all the time.The one that looks completely reasonable on the surface. The one that keeps us busy, keeps us refining, keeps us feeling productive, while the business stays exactly where it is.I also share what I do about it, and what my six-year-old taught me about taking action before it looks good.Hit play when you're ready to get out of your head and back into your business.FOLLOW AYLA: ⁠@ayladenhartog⁠

You know that feeling where you've been working all day, you're exhausted, the kids have had maybe 30% of you, and you still have nothing to show for it?Not behind on one thing. Behind on everything. Again.In this episode I'm getting into the real reason so many mompreneurs are stuck in that loop. And it's not your schedule, your systems, or your kids. It's something you've been treating as completely free that is absolutely not.I'm sharing a story from the worst job I ever had, something Taylor Swift said that stopped me in my tracks, and the exact shift that takes you from spinning your wheels to actually feeling proud at the end of your day.If you're tired of working harder and still feeling like you're failing: this one's for you.If you finished this episode going okay but where do I even start, that's exactly what the Where The F*ck Should I Even Start Toolkit is for. Three questions, 20 minutes, and you'll know.→ Grab it here: WTF ToolkitFOLLOW AYLA: ⁠@ayladenhartog⁠

You're not imagining it; you're feeling exhausted, overstimulated, and running on empty, and you've somehow convinced yourself that's just life right now.Maybe it's the world. Maybe it's the kids. Maybe it's the season you're in. But what if you're also doing things every single day that are sneakily draining you, things that feel completely harmless?In this episode, I'm getting honest about something that felt almost embarrassing to say out loud: I'm not burned out right now, and I want that for you too.I'm sharing the specific things I actually do to keep myself sane and present as a mompreneur when the weight of everything threatens to pull me under. From the way I consume news, to what I watch, to how I handle the 4am spiral. This is a real, unfiltered look at what it takes to keep your "sim bar" green when the world is on fire.If you're an overwhelmed mompreneur who's tired of white-knuckling through every day, this one's for you.FOLLOW AYLA: ⁠@ayladenhartog⁠

You’re doing everything you’re supposed to do, and somehow you’re still exhausted, resentful, and wondering how long you can keep this up.In this episode, I’m sitting down with Jenn Fast to talk about the side of productivity most mompreneurs never get to see. The support systems, the protected time, and the boundaries that exist in the background at the highest levels.We talk about what happens when you try to copy the output without the structure, and why that’s such a fast track to mompreneur burnout.We get into the moments where work-life balance for mompreneurs starts to break down, not because you’re doing it wrong, but because you’re carrying roles that were never meant to sit in one body.This conversation touches stress, health signals, invisible labor, and the line most overwhelmed mompreneurs don’t realize they’ve crossed until their body forces them to stop.If you’ve been telling yourself to just push a little longer, this episode might feel uncomfortably familiar.FOLLOW AYLA: ⁠@ayladenhartog⁠You can find Jenn:On her website, or @itsjennfast on Instagram

You’re exhausted, but not the kind of tired that sleep fixes. You’re an overwhelmed mompreneur sitting down to work, feeling resistance in your body, and wondering why motivation and consistency feel so hard lately.January pressure, new goals, new plans, new habits, it all sounds good on paper. But when you’re balancing motherhood and entrepreneurship, that push to do more can lead to mompreneur burnout instead of progress.In this episode, we talk about why goal-setting often backfires when you’re already stretched thin. Why the tension you feel isn’t laziness or lack of discipline, but a sign of misalignment between your energy, your season of life, and the expectations you’re carrying. And why forcing work-life balance never works when you ignore what’s actually going on underneath.If you’re a mom entrepreneur feeling burned out, overwhelmed, or stuck between wanting more from your business and needing space to breathe, this episode will help you understand what’s really happening, and why pushing harder isn’t the answer.Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.Inside the WTF Reset, I help you:Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against youThis is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.The WTF Reset starts January 19th and it’s completely free.👉 Sign up and give yourself a real reset before the year takes off.FOLLOW AYLA: ⁠@ayladenhartog⁠

Some people plan their way into entrepreneurship. Others follow a curiosity that makes no sense at first, until suddenly it becomes the thing.In this episode, I’m talking to Sarika, who walked away from a respected corporate role and followed an unexpected pull toward Japanese sake. What started as an interest turned into a business, awards, and a completely different way of defining success. Not because she mapped it all out, but because she listened to what kept calling her.We talk about following intuition in business, making unconventional career decisions, and building something that fits you instead of fitting into what entrepreneurship is supposed to look like. This is a conversation about non-traditional entrepreneurship, identity shifts, and trusting a path that doesn’t come with external validation first.If stories about doing business differently, redefining success, and letting curiosity lead resonate right now, this one is worth pressing play on.Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.Inside the WTF Reset, I help you:Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against youThis is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.The WTF Reset starts January 19 and it’s completely free.👉 Sign up and give yourself a real reset before the year takes off.You can find Sarika:@sarika.sake or on her websiteFOLLOW AYLA: ⁠@ayladenhartog⁠

If you’ve ever thought, “Why can’t I keep my house tidy?” while stepping over toys for the hundredth time, this episode is for you.In this conversation, I sit down with my friend Heather Clark, founder of Declutter for Change. We start with the stuff. The toys. The cupboards you avoid. The mess that never seems to stay gone. But very quickly, we get to what’s actually underneath it.We talk about why clutter feels so heavy for moms, why it triggers shame instead of motivation, and why so many women blame themselves for something that isn’t a discipline problem at all. We explore how motherhood, past identities, survival mode, and unspoken “shoulds” all pile up, both in our homes and in our heads.This isn’t an episode about perfect systems or becoming more organized. It’s about understanding why letting go can feel so hard, and why clarity always comes before motivation.If your house feels overwhelming and you secretly think that says something about you as a woman or a mother, this conversation will change how you see it.Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.Inside the WTF Reset, I help you:Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against youThis is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.The WTF Reset starts January 12 and it’s completely free.👉 Sign up and give yourself a real reset before the year takes off.You can find Heather:@declutterforchange or on her websiteFOLLOW AYLA: ⁠@ayladenhartog⁠

Reflecting on your business goals can feel heavy, especially at the end of the year. I see so many women look back at what they planned, what they didn’t finish, and what didn’t work, and suddenly reflection turns into self-criticism.In this episode of Not That Kind of CEO, I talk about how to reflect on your business goals in a way that actually creates clarity, momentum, and peace, instead of pressure, guilt, or another round of unrealistic goal setting.This episode is for you if you’re a mompreneur who is:Reflecting on your business goals and feeling behindPlanning the new year but already overwhelmedTired of goal setting that ignores real life, motherhood, and capacityCraving an end-of-year business reflection that feels aligned instead of punishingI don’t walk you through a checklist or another strategy. I share a different lens for reflecting on your business goals, one that takes your season of life into account and helps you understand what truly worked, what didn’t, and why. The goal isn’t to judge your year, but to use it as information so you can move forward with clarity.If you’ve been searching for:how to reflect on your business goalsend of year business reflection for entrepreneursreflecting on business goals as a mombusiness planning for the new year without burnoutaligned goal setting for mompreneurs…this episode will help you rethink how reflection is supposed to feel.Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life.Inside the WTF Reset, I help you:Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against youThis is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again.The WTF Reset starts January 12 and it’s completely free.👉 Sign up and give yourself a real reset before the year takes off.If this episode resonated, make sure to subscribe to Not That Kind of CEO so you don’t miss what’s coming next.FOLLOW AYLA: ⁠@ayladenhartog⁠

If Christmas leaves you exhausted, even after doing things you genuinely enjoy, this episode is for you.For a long time, I thought I was relaxing by staying busy. Cooking, organizing, planning. All things that look productive, nurturing, and completely normal. But I started to notice that the things I called “relaxing” were often the same things that left me wired, snappy, and completely depleted.In this episode of Not That Kind of CEO, I’m sharing the moment that cracked this open for me. The realization that what I thought was relaxation was actually a coping mechanism keeping my nervous system in overdrive, especially around Christmas.I talk about the difference between coping and regulating, why staying busy can feel soothing without being restorative, and why this pattern shows up so strongly during high-pressure seasons like the holidays.This isn’t about doing less or finally sitting down. It’s about understanding why your body never fully softens, even when you think you’re resting.I also reference the work of Kate Northrup around nervous system regulation, and I share where to start if you recognize yourself in this pattern but don’t know what to change yet.If you’re feeling stuck, scattered, or constantly recovering instead of actually resting, this conversation might shift how you see your habits, your exhaustion, and yourself.COMING UP IN JANUARY: WHERE THE F*CK SHOULD I EVEN START?!Are you tired of collecting strategies and nothing really sticking? The FREE 5-day WTF Challenge helps you understand yourself first, so everything you plan after this actually works. Join Where the F*ck Should I Even Start?! we're starting January 12th 2026.Join the free challengeFOLLOW AYLA: ⁠@ayladenhartog⁠

Planning your next year sounds like a good idea… until you try to do it in December.In this episode, I talk about why planning while exhausted, overstimulated, and in survival mode often leads to plans that don’t stick, especially for mompreneurs. We explore what’s really happening when clarity feels out of reach, why so many next-year plans quietly fall apart, and how timing plays a bigger role than discipline ever will.If you’re feeling pressure to plan your next year but something in you is resisting, this conversation will help you understand that resistance differently, and approach your next year in a way that actually works for you.When you listen, you’ll walk away with:Relief around the pressure to have everything figured out right nowA new way to think about planning that doesn’t start from exhaustionLanguage for why clarity feels so hard in DecemberPermission to stop forcing decisions that don’t feel aligned yetA calmer, more grounded way to relate to your next year without shrinking your goalsIf this episode hit home and you want real clarity instead of another forced plan, join my free Where the F**k Should I Even Start? challenge in January. It’s designed to help you get unstuck and move forward without burning yourself out.JOIN THE FREE CHALLENGE HEREFOLLOW AYLA: ⁠@ayladenhartog⁠

This episode is for every mompreneur who hits December and suddenly feels like she is three steps behind, exhausted, and somehow supposed to turn into a productivity wizard while the kids are decorating cookies in the background.Everywhere online people are screaming about “finishing strong,” planning for 2026, or “what you should already have in place.” It's no wonder your system feels fried. The world is telling you to speed up while your body is begging you to slow the hell down.In this episode, I break down what’s actually happening underneath the overwhelm. Why you feel behind. Why your brain is grasping for control. Why clarity feels impossible when your system is overloaded. And how to shift out of the frantic energy so you can end the year grounded, regulated, and proud of the woman you’re becoming.You’ll hear:The tug-of-war between external pressure and your internal rhythmWhy your brain loves to “finish things” when it’s overwhelmedHow comparison and urgency fry your clarityThe simple mindset shifts that calm your system so direction can land againThe one question to ask yourself before you set another goal this monthIf you’re tired of December pushing you around, this episode will make you want to grab it by the jingle balls again.FOLLOW AYLA: ⁠@ayladenhartog⁠

If you’re a mompreneur, chances are big you’re constantly feeling ten steps behind. You try the new planner, the new course, the new tool, hoping this will finally make you consistent in what you do. And when it doesn’t, you immediately blame yourself.You start thinking you’re just not good at this. You feel guilty. You feel like a bad mom, a bad entrepreneur, a woman who “should” have this figured out by now.But the real problem isn’t you. It’s that you keep looking for answers in external solutions. New systems. New templates. New strategies.All while ignoring the one thing that actually matters, which is how you’re built on the inside.In this episode, I’m breaking down why planning never sticks for mompreneurs and why it has nothing to do with discipline. It’s the same reason you waste hours setting up planners and funnels you never end up using. You’re trying to force yourself into structures that don’t match your wiring, your season, or your actual life. It’s the productivity version of a crash diet. You think about it all day, you dread every step, and when it doesn’t “work,” you blame yourself instead of the system.We’re flipping that story today.I’m walking you through the shift from external solutions to internal alignment, and why everything becomes easier when your plans actually match who you are. I’m also sharing four things that have been working insanely well for me lately.When your plans align with who you are, you don’t need discipline to stay consistent. It finally sticks. Not because you force it, but because it is aligned with who you are.If you want support building that foundation inside yourself, make sure you’re on the priority list for my upcoming membership, The Foundation. It’s where this work becomes your new normal.GET ON THE PRIORITY LIST HEREFOLLOW AYLA: ⁠@ayladenhartog⁠

If you’re an overwhelmed mompreneur who keeps procrastinating on important tasks, this episode will hit close to home. You sit down to work, fully intending to move forward, and somehow end up avoiding the one thing that actually matters.Procrastination isn’t laziness, and it’s not a discipline problem. For many mom entrepreneurs, it’s a protective response that shows up when you’re stretched thin, emotionally loaded, or edging closer to burnout.In this episode, we unpack why procrastination happens in motherhood and entrepreneurship, what your brain is actually trying to protect you from, and why forcing yourself through resistance only makes things harder. We talk about misalignment, fear, visibility, and the internal pressure that builds when your business expectations don’t match your current season of life.If you’re tired of blaming yourself, pushing harder, and wondering why work-life balance feels impossible, this episode will help you understand what’s really going on underneath your procrastination, and how to move forward with more clarity and ease.If this work speaks to you, [join The Foundation](https://female-entrepreneurs.com/foundation), my upcoming membership for mompreneurs who want to build their business on a solid inner base instead of external pressure.[Put your name on the priority list now!](https://female-entrepreneurs.com/foundation)FOLLOW AYLA: [⁠@ayladenhartog⁠](https://www.instagram.com/ayladenhartog/)

If you’ve been feeling stuck, overthinking everything, or drowning in the pressure of “I should know better by now,” this episode is the kick in the ass you didn’t know you needed.As an overwhelmed mompreneur, it’s easy to turn your expertise into a prison. You’ve learned so much, built so much, and now everything feels heavier instead of easier. That stuck feeling isn’t failure. It’s often the early signs of mompreneur burnout.In this episode, I break down why a beginner’s mindset can actually be the thing that gets you unstuck. Not by starting over or burning your business down, but by loosening your grip on who you think you’re supposed to be right now.From messy castle renovations to rethinking offers and direction, we’re talking about how to create breathing room, clarity, and a business that feels like yours again… without forcing balance or pretending you’re fine.Get on the priority list for FENNE Membership!FOLLOW AYLA: ⁠@ayladenhartog⁠

You ever catch yourself trying to control everything? Your kids’ moods, your business growth, the damn algorithm? Same.This episode is for mompreneurs who are craving more work-life balance, but keep ending up exhausted, reactive, and carrying way more than they should.I break down Stephen Covey’s Circle of Influence versus Circle of Concern, and how this shift helped me stop wasting energy on things I can’t control and refocus on what actually moves the needle, in business, motherhood, and life. When you’re trying to manage everything, burnout isn’t far behind.Through real stories from castle renovations, motherhood chaos, and business messiness, I’ll show you why control isn’t the goal. Clarity is. Especially if you’re an overwhelmed mompreneur who wants to feel calmer, clearer, and more confident without hustling harder.If you’ve been feeling stuck, guilty, or constantly behind, this conversation will help you reclaim your time, your energy, and a sense of balance that actually feels doable.🎧 Listen now and learn:How the Circle of Influence vs Circle of Concern applies to motherhood and businessThe mindset shift that stops overwhelm in its tracksWhy time management starts with clarity, not hustleHow to build calm confidence and balance as a Vision Driven CEO💡 Want to go deeper? Join my free 5-day Where the F**k Should I Even Start? challenge, it’s short, potent, and will get you moving again with a clear 30-day action plan.Click here to register for the next WTF-ChallengeThe prompt I’m referring to in this episode and that you can use in your own AI tool:Can you explain to me in a short, and clear manner what Covey’s Circles of Concern and Influence are. After that, can you tell me 4 or 5 points where in my life I act as if that area is in my Circle of Influence, while in reality it’s actually in my Circle of Concern? For each area you find, can you also tell me how I can grow and improve this?FOLLOW AYLA: ⁠@ayladenhartog⁠

I’ve been thinking a lot about how nature moves through the seasons… and how we, as entrepreneurs, rarely give ourselves permission to do the same.In this episode, I’m unpacking the idea of winter energy. That natural pull to rest, reflect, and restore before stepping into a new year. We’ll talk about what it looks like to stop chasing the next big goal, how to bring more calm into Q4, and how to build a business that honors your own rhythm instead of fighting against it.If you’ve been caught in the frenzy of launches, holidays, and motherhood, this is your reminder that slowing down should be a part of your strategy.Inside, I share the four practices I’m using this season:Ruthless clarity (one goal for business, one for family).A softer schedule that matches winter’s slower pace.Releasing the guilt for doing less.Grounding in vision before action.It’s real talk for mompreneurs who are tired of running on empty and ready to create a business that feels calm, clear, and aligned.Listen now to learn how to tap into winter energy, and step into the next season of your business fully recharged.Join now: the priority list for my FENNE Membership is open to women who want to become a founding member.We’ll soon start up this community of wonderful women who know what it’s like to have both a business and a busy family life. It will be a safe space to share and be seen by women who get exactly what you’re going through.Resource-wise, I want to make this the place where you can come to run your business in the smoothest and easiest way. All so you can take control back over your time and spend it where it matters most to you.CHECK OUT FENNEFOLLOW AYLA: ⁠@ayladenhartog⁠

You know that feeling when you’re doing all the things in your business, but still not really moving forward?That’s what happens when you haven’t made a clear decision about where you’re going.This episode will help you change that. You’ll learn why vague direction always leads to vague results, and how one simple mindset shift can unlock clarity, productivity, and momentum.We’ll unpack what Stephen Covey says on decision-making and how that applies to every part of your business and life. You’ll also hear a story that might surprise you: what horseback riding taught about leadership, focus, and the power of commitment. And how saying yes to a big dream (before knowing how it would happen) created an instant shift in energy and results.If you’ve been waiting for the “how” before taking action… this episode will show you why your next level starts with deciding what you want, not how to get there.In this episode, you’ll discover:Why indecision drains your time and energyHow to make decisions that align with your visionThe mindset shift that turns confusion into clarityWhat happens when you commit before you have the planTune in if you’re ready to move from maybe to momentum, and finally start leading your business like the Vision Driven CEO you’re meant to be.Would love to do all this but don’t know where to start? Download my free guide “Where the f*ck should I even start?!” to instantly get a grip on where you’re leaking time and balance, and how you can improve it. GRAB IT HERE!FOLLOW AYLA: ⁠@ayladenhartog⁠

You know that voice that whispers, “I’ll start when I’m ready”? Yeah, she’s a liar.Waiting to feel ready is one of the biggest reasons burned out mompreneurs stay stuck in their business.If you’re an overwhelmed mompreneur who keeps delaying launches, offers, price increases, or visibility because you don’t feel confident yet, this episode breaks down why that approach backfires.In this episode, we talk about why confidence does not come before action, how perfectionism and over-preparing keep mom entrepreneurs stuck, and why waiting for clarity often increases burnout instead of preventing it. We also explore the research behind the confidence gap and why taking action is what actually creates clarity, momentum, and sustainable progress.This episode is for mompreneurs who want to stop overthinking, move forward without hustling harder, and build confidence in a way that supports real work-life balance, not exhaustion.Join me inside the WTF Challenge and I’ll walk you through five days of short, powerful exercises to turn your chaos into clarity and momentum. You’ll walk away with a 30-day action plan that actually feels doable.FOLLOW AYLA: ⁠@ayladenhartog⁠

What if the reason you feel behind… is because you’re doing it right?In this episode, I’m pulling back the curtain on what real, lasting change actually looks like. Especially when you’re building a business while juggling motherhood, messy systems, and the reality of, you know, only having 3 kid-free hours a day.We’re talking about why so many mompreneurs feel like failures when they’re actually in the early (and most important) stages of transformation. And why going slow isn’t weakness, it’s wisdom.Whether you’re trying to switch platforms, lose weight, or completely overhaul your business model (been there), this one’s your reminder: real change isn’t fast. It’s anchored.Here’s what you’ll hear:Why the first 6 months of change suck (and what that means for your business)How fast growth online is often fake or fragileThe power of going slow when you’re juggling kids and client workWhat Leila Hormozi said that cracked this open for meWhy sustainable growth actually protects you from burnoutA behind-the-scenes look at my Kajabi to Go High Level switch (and why it took weeks)💌 PS: If your brain is screaming “Where the f**k do I even start?!” — join my free challenge. 5 days, delivered via email, to help you cut through the chaos and walk away with a focused 30-day plan. Next round starts October 20th.SIGN UP HERE for the FREE WTF Challenge.✨ Final Note:Your change doesn’t have to be fast to be real. And just because someone else is speeding ahead doesn’t mean you’re behind. It might just mean you’re doing it right.FOLLOW AYLA: ⁠@ayladenhartog⁠