Muthership Creator Strategy

On Camera Confidence!In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record.You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares a meaningful Unsponsored By spotlight on Alec’s Gift Baskets, a purpose-driven business supporting people with disabilities, veterans, and second-chance employment.FIND ALEC'S GIFT BASKETS HERE: https://www.alecsgiftbaskets.com/In this episode, we cover:Why feeling “weird” on camera is part of the process (and totally normal)How imagining a receptive viewer—not a critical audience—changes everythingLetting go of views, metrics, and performance pressureTaking baby steps to build on-camera confidenceWhy your first take is often your best takeThe power of showing up before you feel readyA behind-the-scenes lesson on building an email list through value-driven contentThis episode is a reminder that confidence isn’t something you’re born with—it’s something you build, one imperfect video at a time.✨ Happy holidays, and get ready to step into the new year with clarity, courage, and creative momentum.

🎙️ Podcast Outline — Why You’re Not Growing on Social MediaINTROHelen returns from a creative brand shoot in Dallas — fresh insights coming soonThis week’s Unsponsored by Choice: Fable CosmeticsShoutout to Tina at Fable for beautifully branded products and a makeup refreshToday’s topic: Why you’re not growing on social media — and how to rethink your strategyMAIN TOPICS COVERED1. The Real Reason Growth StallsRelying solely on TikTok Shop, lip-syncs, or still photos = limited growthFollowers need a reason to follow you — value, entertainment, inspiration, or connection2. What Big Brands Actually Look ForBrands favor great storytellers, not just big influencersAuthenticity > polished sales pitchesCreators who share their truth perform better than creators who “sell”3. Influencers vs. Creators TodayThe old-school influencer model is shiftingNew audiences don’t flock to “famous influencers” — they follow relatable problem-solversTrust is now the currency, not follower count4. Value: The Most Important IngredientFollowers want content that improves their life in some wayValue can be: humor, creativity, education, inspiration, personality, or storytellingLip-syncs or shop-only videos rarely build loyalty anymore5. Flip the Script: Ask Yourself the Big Question“Why do I want to post on social media?”If your answer is “to make money,” growth will be slowMoney is the outcome, not the purposeAuthenticity collapses when the only driver is sales6. Trust Takes Time — And It’s Worth ItReal monetization comes from trust, consistency, and communityGreat example: Amber from the Studio—small but powerful niche audience → brand dealsNiche, passion, and community outperform random product pushes7. Play the Long GameQuick money = short-lived, burnout-heavy pathLong game = purpose-driven content, sustainable growth, and genuine enjoymentYou don’t need millions to monetize — you need loyalty8. Holiday Challenge ReminderJoin the 12 Days of Vlogmas / Holiday Challenge starting todayEasy prompts, flexible formats, and a great way to build momentumJOIN US HERE and use HOLIDAY10 for $10 off your first month! 

This week on the podcast, we’re talking about one of my favorite topics:How to transition from being a content consumer to a content creator.If you’ve ever felt the nudge to start posting—or you're already creating but want to rethink your approach—this episode will give you a fresh perspective. It’s also a perfect one to share with someone who’s just getting started and isn’t sure where to begin.Here’s what we get into:How to watch your For You Page with real intention and learn from what stops your scrollWhy clarifying your “why” makes content creation so much easierHow crowded niches still allow for your unique voiceThe different ways your content can add value—educational, entertaining, storytelling, or character-basedThe truth about growth, consistency, and resilienceHow to filter out bad advice and learn through experimentationWhy creating what YOU genuinely want is the most sustainable long-term strategyIt's a simple framework, but a powerful one—and it’s exactly what I wish every new creator understood before posting their first video.Feel free to reply or comment with your questions—I'd love to hear your thoughts and experiences.

🚫 The “bad advice” episode: I’m breaking down the most common pieces of social media advice that need to go — and why they’re messing with your head more than helping your content.⚠️ How fake “rules” spread: Why fear-based, clickbait-y tips (“you’ll get shadowbanned if…”) travel so fast — and how to spot creators who are optimizing for their views, not your growth.❤️ Spam-liking, shadowbans & other myths: What actually happens when you like a bunch of videos, and the real line between normal behavior and “bot” behavior.💬 “Engage from the bottom up” & other fake hacks: Why tricks like this only boost the creator who said it — and do absolutely nothing magical for your own account.👀 Should you only follow people in your niche? I explain how that advice quietly turns you into a copycat, fuels comparison, and limits your creativity.🎵 “Use this audio to go viral”: The truth about trending sounds, why they can sometimes help, and why anyone promising virality is… let’s just say, stretching it.🧠 Red-flag language to watch for: Why “always,” “never,” and “guaranteed” are your cue to be skeptical — and how I personally fact-check advice before I believe it.📈 What actually works long-term: The unsexy but real stuff — consistency, clearer storytelling, better pacing, authentic energy, experimenting, and focusing on impact over viral hits.These are the kinds of things we dig into in this episode, so if you’ve ever felt confused or discouraged by conflicting social media advice, this one will feel like a big exhale. 🎧📺Join the studio and learn to create better content: https://socialize-studio.mn.co

Why Branding Matters in Your Personal BrandWelcome to the first episode of the newly branded Muthership Creator Strategy podcast! 🎉It feels perfectly fitting that we’re kicking things off with an episode all about—what else?—branding.In this debut rebranded episode, Helen breaks down one of the most misunderstood parts of being a creator: your personal brand. And spoiler—it's not about logos, color palettes, or fancy visuals. It’s about the feeling you give people every time they land on your content.Helen shares how she unintentionally became a brand long before she ever named it, why even small posting choices can shift how others perceive you, and how staying true to who you are online helps your audience instantly recognize your “vibe.” From defining your brand through your personality, tone, mission, and style, to understanding how consistency builds trust, this episode is a grounded, personal look at what branding actually means for creators.She also opens up about her own evolution—from baking videos to tutorials to the full-circle moment when everything from the studio to the newsletter naturally gravitated back to “The Muthership.” It’s a candid conversation about ego, humility, clarity, and letting your brand grow with you instead of forcing it into a box.What You’ll Learn in This EpisodeWhy branding is really the feeling you give peopleHow to decide what is and isn’t “on brand” for youHow clear branding attracts the right audience without begging for followersWhy consistency builds trust (and matters to brands)How your comments and online behavior also reflect your brandHow to let your brand evolve as you evolveSimple prompts to help you define or refine your brand todayIf you’ve ever felt scattered, off-brand, or unsure how to define your creator identity, this first episode will help you find clarity and confidence—while staying true to yourself.Tune in and welcome to the new era of the Muthership!

Episode OverviewRebrand UpdatesEverything is aligning under the Mothership Creator brand.Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home.New schedule:Tuesdays: Mothership Creator Forecast newsletterFridays: Creator Strategy podcastTuesday’s issue will always preview Friday’s podcast topic.Unsponsored By PicksSaltwater Luxe Sweater — cozy, stylish, compliments from all ages.VRURC Portable Charger — heavy but powerful; charges your phone multiple times; a creator must-have.3. Main Topic: Content Strategy Basics From This Week’s AuditsKey Things Creators Must Clarify:Your North Star – the deeper purpose behind your content (beyond selling or making money).Your Style & Sweet Spot – tutorials, voiceovers, lip syncs, vlogs, humor, etc. Rotate formats so people see range and depth.Your Content Categories – define your pillars and rotate them so new visitors instantly understand what you offer.Quality reminders:Good lighting, clear audio, tight editing, strong hook, proper vertical formatting.ClosingGratitude for the growth in the Studio and for everyone joining the rebrand journey.You’re committed to helping creators grow, feel seen, and level up.Exciting chapter ahead — thanks for riding the ship with me!

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty)🧴 Unsponsored ByRemembrin Daily Cleanse Deep Body WashHelen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved. Slightly exfoliating, fresh-smelling, and now stocked in every shower she owns (plus one for her mom, who doesn’t yet know the “real” reason she’s getting it!).📰 Big AnnouncementHelen reveals the upcoming brand consolidation and rebrand:The podcast becomes The Muthership Creator Strategy PodcastThe newsletter becomes The Muthership Creator ForecastEverything moves under one unified Muthership umbrella on SubstackThe shift reflects Helen’s decision to combine her production, directing, and teaching worlds into one clear, connected creator brand.🎬 Main Topic5 Reasons Every Creator Should Learn Transitions — No Matter Your Niche1. They’re Scroll-Stopping.Eye-catching, fast edits grab attention in the first two seconds — crucial for any creator on TikTok, Reels, or Shorts.2. They Level You Up.Even a simple, well-executed transition instantly makes you look like a more advanced creator — regardless of your niche.3. They Spark Creativity.Transitions force you to think differently: how to tell a story visually, connect clips creatively, and make vlogs or product videos more dynamic.4. They Keep You Sharp.Learning new editing skills keeps your brain active, your content fresh, and your workflow efficient — no matter your age.5. They Build Loyalty + Support.Showing your creative journey (even imperfectly) inspires your audience, builds community, and encourages engagement.💡 Helen’s Takeaway“Transitions aren’t just for beauty influencers or fashion creators — they’re for everyone. They make your content stronger, sharper, and more engaging. So love the player, love the game.”🚀 Challenge of the MonthJoin the Transition Challenge HERE:  https://stan.store/themuthershipWeek one is wrapping up, but it’s not too late to jump in.🎟️ Use code TRANSITION10 for $10 off your first month in the Muthership Creator Studio.Catch the replay of the first live session and start mastering your transition skills today.👉 And hey — if you already know your transitions, gift the Studio to a creator friend this holiday season!

🧡 Episode OverviewHelen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace.💄 Unsponsored By: Lip Finds of the WeekCoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again.LA Girl Sheer Tint Lip Balm – a light, minty tint for everyday wear.Bonus: pair with a clear balm like BeautyStat for a fresh, hydrated look.🎥 Main Topic: Group Lives Etiquette & Strategy1. Hosting Your LivePlan ahead: have notes, recipes, or discussion points ready.If you have a guest: review topics before going live.For team Lives: assign who covers which parts — treat it like a mini show rundown.2. Moderators & BoundariesPick moderators you trust and align on tone and rules.Moderators reflect you — don’t let them block impulsively.Communicate expectations: when to mute, when to block, how to help manage guests.3. Setting Expectations for Your CommunityClearly define the topic of the Live and stick to it.Gently steer conversations back on track when they drift.Stay consistent with your rules — it builds trust and avoids drama.4. Viewer & Guest EtiquetteDon’t repeatedly invite yourself into a Live.If you’re invited, don’t take over the conversation.Respect the host’s topic; don’t self-promote or ask for freebies.Never suggest adding guests mid-Live — plan it privately ahead of time.5. Managing Drama & Protecting EnergyThink of Lives like a real-life gathering: be polite and respectful.Set clear boundaries from the start — how many guests, who can join, what’s off-limits.Remember: communication prevents hurt feelings and awkward moments.🌟 Helen’s TakeawayWhether you’re the host or a guest, a Live should feel like a friendly dinner party — not a free-for-all. Set expectations, stay gracious, and remember: good boundaries make good broadcasts. 

Episode Title: Batch Creating Content: What Works (and What Doesn’t)🗓️ Episode SummaryHelen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.She also kicks things off with a hilarious “Unsponsored By” segment featuring her travel deodorant saga — proving that even something as simple as deodorant can teach us about consistency, flexibility, and having a good backup plan.💡 Key Takeaways1. Why Batch Creating MattersBatch creating can save your sanity during busy periods or travel.It’s especially helpful for creators with a consistent niche or tutorial-based content.Think of it as “content insurance” — your rhythm stays intact even when life gets hectic.2. The Emotional DisconnectHelen admits that batch creating made her feel a bit disconnected from her content — it didn’t feel fresh when posting later.The lesson: it’s okay if batch-created content feels less spontaneous; the audience doesn’t notice — but you might.Her sweet spot? About a week’s worth of content at a time, not two.3. How to Do It EfficientlyPlan 4–5 videos in one shoot, especially if they follow a theme or tutorial style.Don’t overcomplicate wardrobe changes — no one’s tracking your shirt!Caption and save your videos to drafts so all you have to do later is hit “Post.”4. Customize for Your NicheCreators with structured content (like tutorials or coaching) benefit most from batching.“In-between” content — trends, behind-the-scenes, spontaneous posts — can stay flexible.Example: If you’re a relationship coach, plan a mix of speaking videos, trends, and voiceovers on your main topics.5. Scheduling vs. DraftsHelen prefers drafts for TikTok and Instagram, since she’s active daily.For YouTube, she uses the scheduler — perfect for longer-form uploads that aren’t part of her daily rhythm.🗂️ Muthership Studio Strategy SpotlightInside the Socialize Studio, Juli shares a practical batch creation planning method:Make a list of your upcoming posts by day of the week.Decide what type of video fits each slot (tutorial, trend, voiceover, etc.).Keep your strategy visible — it keeps you accountable and creative.🎬 What’s Coming UpHelen teases next month’s Studio theme: Transitions!It’s a topic she didn’t want to miss during her trip, so it’s rolling into November — expect tutorials, examples, and creative challenges designed to level up your editing skills.JOIN HERE: https://socialize-studio.mn.co

✈️ Opening NotesHelen kicks off this episode laughing at herself because she’s deep in batch creation mode!Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency: your audience never has to know when or how you batch create, but learning how to do it efficiently is a game changer for content creators.💛 Unsponsored By: Skinnytaste – High Protein CookbookHelen gives a heartfelt shout-out to her friend and inspiration Gina Homolka, the creator behind Skinnytaste.Gina started as a blogger while working a full-time job, built a massive community, and now continues to evolve with each cookbook release - her latest being The Skinnytaste High Protein Cookbook.Helen shares a sweet story about receiving an unexpected PR package from Gina (complete with a scale and water bottle), and how she once spotted Gina on a magazine cover at the grocery store!Takeaway: Support other creators who uplift others in their space. Gina’s success is built on generosity, authenticity, and adaptability which are traits every creator can learn from.🎬 Main Topic: 7 Tips for Better Lip Sync VideosPractice Out Loud 🎤Don’t just mouth the words. Saying them out loud helps you hear if you’re out of sync — and it makes all the difference.Write Down the Words ✍️Especially if you’re a visual learner! Seeing the words helps lock them in your memory faster.Rehearse in Short Segments ⏱️Learn your lines in digestible parts — just like practicing piano or learning choreography.Example: master line 1, then 2, then 1+2, then 3, and so on. It’s a proven technique.Use Wired Headphones When Needed 🎧Bluetooth can cause slight delays, wired is your friend.Slow Down for Slow-Mo Recordings 🐢When you record in 2x or 3x speed (to later play back in normal speed), slow everything down — blinking, breathing, hand movements — or you’ll look like you’re fast-forwarded.Helen even demo'd this on camera — so catch this section on YouTube to see the difference!Use the Timer Function 🕒Break your recording into sections using the in-app timer. Move locations between lines to make those cuts look intentional and stylish.Record Out Loud, Not Silently 🎙️When you film, still say the words out loud! It keeps your rhythm natural and helps with syncing. Don’t go full “silent movie.”💡 Pro Tip:If you want to improve your on-camera confidence and timing, lip syncing is a fantastic training tool. It sharpens your sense of rhythm, body awareness, and delivery. These are skills that translate directly into talking videos.🎯 Creator Challenge:Try a lip sync this week!Pick an audio that makes you smile or tells a story and tag @themuthership so Helen can come give you some love. 

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media”Episode Summary:In this energetic and laughter-filled episode, Helen (aka The Muthership) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From avoiding loud music and over-edited videos to skipping that “Hi guys!” intro, this episode is full of teachable (and hilarious) moments for creators of all levels.🏖️ Opening: Batch Creating Before GreeceHelen kicks things off with excitement — by the time you’re hearing this, she’s in Athens beginning a 12-day Greek Islands adventure! She’s prepped tons of tutorials ahead of time thanks to batch creating, the current theme inside Socialize Studio. This month’s studio sessions are focused on planning smarter, not harder, and next week’s session will even be led by her daughter Juli, who’s a pro at analytics and content strategy.👉 If you haven’t joined the Studio yet… now’s the time!JOIN US HERE!💄 Unsponsored By: BeautyStat SkincareThis week’s Unsponsored By segment spotlights a brand Helen genuinely loves — BeautyStat, founded by cosmetic chemist Ron Robinson (@roncosmeticchemist on Tiktok) From the balancing cleanser to the wrinkle-relaxing moisturizer and new vitamin C lip serum (with that perfect citrus scent 🍊), Helen gushes about how much she loves the ingredients, packaging, and lightweight travel-friendly design — all coming with her to Greece.🧴 Verdict: 10/10 recommend.🚫 Main Topic: What Not to Do on Social MediaHelen’s “rant-with-love” list of creator don’ts is equal parts practical and relatable. Here are the highlights:Don’t start your videos with “Hi!”You’re losing viewers before you even start. Grab attention right away instead.Don’t make your music too loud.Lower your background audio — especially if it has lyrics. Your audience wants to hear you.Don’t complain about your views.Appreciate the people who did show up — it’s like throwing a party and complaining about who didn’t come!Don’t speed up your speaking videos.Viewers can adjust playback speed themselves. Stay natural; just trim your cuts instead.Don’t post reaction videos in anger.Take a breath. Not every negative comment deserves airtime — protect your energy and your vibe.Don’t spam-like to show support.Watch, comment thoughtfully, and engage authentically. Quality > quantity.Don’t DM your followers asking them to engage.It’s uncomfortable and counterproductive. Let your content earn the engagement organically.Don’t believe every “here’s how to go viral” guru.Engagement hacks don’t equal authenticity. Think critically and do what fits your brand.💡 Key TakeawayThis episode is a reminder that good content isn’t just about what you do — it’s about what you avoid doing. Each of these tips helps creators build genuine connection and credibility without falling into common traps. 

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media.Every video you post is someone’s very first encounter with you, and that means you always have a fresh opportunity to connect, stand out, and build trust. I’ll share personal stories (yes, even the pajama-dancing ones), editing tips, and five ways to make your content instantly more impactful.📝 Episode NotesUnsponsored By: A surprising win in the fashion aisle—my unexpected love affair with Vuori pants.First Impressions Online: Why every video is a chance to reintroduce yourself.Key Takeaways:Authenticity > performance — be yourself on camera.Edit smart: remove long pauses and keep the energy moving.Bring positive vibes (skip the moaning, focus on good energy).Watch the details: posture, tone, and expression matter in those first 5–10 seconds.Dress in what makes you feel good—it changes how you show up.Bonus: Details on The Style Evolution free online series, where experts (including me!) share how to align your image and presence for more confidence and impact on and off social media.👉 SIGN UP HERE FREE for The Style Evolution! 

Intro & Unsponsored ByHelen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.Guest SpotlightHelen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.The FREE Style Evolution Sign up HERE!Main Discussion – Camera Ready Mindset·       Camera ready is an attitude: Being prepared for opportunities, whether a Zoom call or a surprise video.·       Physical + energy: Clothing choices matter, but so does the confidence and presence they give you.·       Authentic casual vs. sloppy casual: Intentional styling doesn’t have to mean “perfect,” just thoughtful.Practical Styling Tips·       Creative Brief: Define your go-to colors, styles, and silhouettes that reflect your brand.·       Colors: Choose tones that complement your complexion. Teal is a universally flattering color.·       Patterns: Keep prints simple and non-distracting for video.·       Accessories & Balance: Use the “point system” to guide accessorizing. Avoid overloading; balance statement pieces.·       Belts & Shape: Belts can add shape and polish, even if you’ve avoided them before.·       Test on Camera: Mirrors can be deceiving—always snap a selfie or video test to see how an outfit really plays on screen.Personal Stories & LessonsHelen and Elysha share experiences from commercial sets and personal shopping trips, highlighting how intentional styling elevates presence, confidence, and even shifts self-perception.Event Highlight – The Style EvolutionElysha introduces her free upcoming virtual event: The Style Evolution.·       Runs October 6–10 with 13 experts across fashion, lifestyle, wellness, photography, and more.·       Daily video interviews (about 25 minutes each) available for 48 hours.·       Includes live Q&As and community discussion in a Facebook group.SIGN UP for the FREE STYLE EVOLUTION HERE!TakeawayBeing camera ready is about intention, confidence, and energy. A few mindful choices in clothing and styling can help you show up authentically and powerfully—on social media and in life. 

This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.But after the laughs and lab coats, Helen gets real. What do you do when social media starts to feel overwhelming, draining, or just plain exhausting? In this episode, she shares strategies (including some from Juli’s newsletter wisdom) for resetting your energy, keeping your content fresh, and protecting your mental health while staying consistent as a creator or small business owner.🦷 Unsponsored By ProductsSensodyne Toothpaste – A game-changer for anyone with tooth sensitivity. Helen shares how working on brand shoots with dentists taught her everything about sensitivity triggers and enamel health.Guru Nanda Toothbrushes – The “butter on the gums” brushes that prove soft bristles can make all the difference.✨ Main Topic: When Social Media Makes You SpiralStrategies to reset, refresh, and keep creating:Take a Break – From a day to a month, pauses won’t wreck your account.Focus on Your Own Content – Audit your past videos, look for patterns, and note what works.Curate Your Feed – Follow accounts that inspire you, mute or skip what drains your energy.Habit Swap – Replace mindless scrolling with something uplifting (reading, puzzles, even Snapchat for family updates).Go Live Instead – Lives can reignite your energy and boost your algorithmic reach.Set Time Limits – Build discipline into your day with timers or app controls.Mix It Up – Try something silly, quirky, or unexpected to bring back the joy of creating.🌟 Final ThoughtsAt the end of the day, it’s all about finding balance. Social media is powerful, but it shouldn’t steal your energy or your joy. Whether you reset with a break, try new formats, or lean into community, the key is to keep showing up in a way that feels good for you.And remember: joining the Studio always guarantees a recharge. Weekly meetings, live lessons, and community conversations will leave you feeling motivated and inspired.JOIN THE STUDIO NOW!!👉 Don’t miss this week’s Saturday meeting at 11AM ET! A special weekend session where we’ll dive into community building and review Instagram Live behind-the-scenes tutorials.

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.Unsponsored By SegmentSimple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.Fashion pick: Babaton vest from Aritzia – vests are back as an easy way to dress up a tank. Plus a nudge to repurpose vintage or forgotten pieces from your own closet.Editing Tips for CreatorsKeep It Simple – Clean, tight edits beat cluttered stickers and effects.When in Doubt, Edit It Out – Trim unnecessary pauses or tangents to keep the pace moving.Master Your Editing App – Learn basics in CapCut, TikTok, Instagram, or InShot to avoid roadblocks.Add Auto-Captions – Accessibility + higher engagement for viewers watching without sound.Play With Pacing – Use ramp speed (normal → fast → normal) instead of full-video fast-forward.Overlays & Split Screens – Great for creativity and engagement. (Shoutout to Studio member Linda who went viral using this technique!)Text & Motion – On-screen text and moving captions keep eyes locked in.Audio Matters – Subtle, low-volume background music enhances emotion without overpowering your voice.Community Highlights🎉 Linda Desjardins – viral Instagram video with split-screen creativity (2.5M views)🌟 Carla @FabnFitByCarla – cast on The Golden Bachelor premiering Sept 24.Final ThoughtYou don’t need to be a pro editor to make engaging content. With some guidance and practice, simple edits can make your videos stand out.  JOIN THE STUDIO NOW to level up your content!

September Reset + Building CommunityHappy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track.In This Episode:September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other.Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Strengthening your community now protects your future.Content Tips:Spark conversations in the comments — engagement between followers builds a sense of belonging.Go live — guide discussions and lead like a community moderator.Create “safe spaces” where your audience can connect with each other, not just you.Think long-term — use newsletters, DMs, or other platforms as a backup plan.Studio Wins: Members are seeing real growth, viral videos, and new opportunities by applying these strategies!JOIN US HERE!!!Unsponsored By:Justin’s Almond Butter (cinnamon flavor = yes please) 🥜Ninja Creamy — homemade healthy ice cream that tastes like the real deal 🍦This month is all about growing your own community — join the Studio to learn, share, and celebrate wins together.

Content gear that is not sponsored, but will help you level up your content game!Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammedClick here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAXSegment 1: Unsponsored By (Products I Love)• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Creamo Why it’s different from roll-onso Personal story of borrowing another deodorant = never again!o Not sponsored, just a long-time loyal fan• Lume Whole Body Deodoranto Praise for the founder who changed the industryo Best for people with stronger odor issueso Applicator options (cream rub-on vs roll-on)o Prefers unscented Segment 2: New Tech Find• Snaply Lens (Screen Mirroring Attachment)o Clips/suction to back of phone for back-camera filmingo Lets you see yourself framed properly without using front camerao Why it’s useful for creatorso Not an affiliate link — just a practical tool Segment 3: Core Gear for Creators• Tripodso Sunpak + selfie stick topper → long-time staple:o SmallRig tripods (different sizes & pros/cons) White (discontinued), black version still available Tilt limitations on some models Bluetooth clicker = conveniento Ring light + tripod combo (good for selfies, glasses wearers can bounce light off ceiling)• Microphoneso Started with wired lavalier mic (trustworthy, simple)o Now using Hollyland Lark M2 wireless mic Dual transmitters for interviews Magnetic clips for flexible placement Works with iPhone, Android, laptopo Audio tip: always set to mono (not stereo)• Lightingo Prefers natural daylighto If shooting at night: Neewer LED panel (small, adjustable warmth & brightness)• Extras / Nice-to-Haveso Stylus (for editing or precision work)o Screen mirroring tools (like Snaply)o Stabilizers (recommend Insta360 stabilizer, not DJI Osmo — unreliable in personal experience) Segment 4: Big Picture Reminder• You don’t need all the gear to start creating• Viral content often made with nothing more than a phone• Gear can support but won’t replace good storytelling & editing skills• Take small steps: start with one useful item, build up over time• If you love gear & want to go “all in” at once — that’s okay too!

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away?Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growth, your community, and your creativity.But before we get into that, let’s start with today’s Unsponsored Buy—a favorite new find that I think you’ll love.📝 Episode Outline1. Unsponsored Buy of the WeekMuji (minimalist Japanese design store)Toothbrush holder + traysSleek soap dispensersBlueland foaming soap tabletsEco-friendly, dissolves in waterMultiple scents, sustainable packagingWhy these small, design-focused details bring joy2. Main Topic: What If TikTok Goes Away?Why these “threats” are a wake-up call for creatorsReminder: don’t panic, but do prepare3. Current StrategyKeep posting on TikTok until change actually happensUse this time to:Grow brand awarenessStrengthen audience connectionGive followers reasons to follow you elsewhere4. Platform BackupsYouTube Shorts, Instagram Reels, Facebook ReelsScheduling content to make cross-posting easier (Sunday night batch uploads, schedulers)Why “being everywhere” gives you options and insurance5. Community Building Beyond TikTokMove your audience to owned spaces (email list, communities, YouTube channel)Personal stories of shifting audience into newsletters + The Socialize StudioWhy a strong community will follow you wherever you go6. Mindset ShiftDon’t obsess over views—low views may still mean new people discovering youConsistency matters more than quick winsExample: accidental YouTube monetization just from persistence7. What’s Next in the StudioSeptember focus:How to move audiences between platformsBuilding deeper communityStrategies for newsletters + monetizationInvitation to join the Socialize Studio for real-time discussions and expert sessions8. Wrap-UpStay consistent. Keep creating.Don’t fear low numbers—show up for your community.Platforms may shift, but creativity and connection last.

🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you.Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes:Oura Ring — why I love it, how it tracks my sleep and steps, and the surprising brand deal offer that made me say, “No thanks.”Purely Elizabeth Granola — my forever favorite snack and the wild small-world story about how I used to share an office floor with Elizabeth herself.Then we dive into today’s topic: Why you should post like social media is your diary.In this episode you’ll hear:What “posting like it’s your diary” really means (spoiler: it’s not writing Dear Diary).Why unplanned, authentic posts often outperform your polished content.How to capture raw, relatable moments that build loyalty and connection.The key engagement metrics that actually help content go viral.How personal storytelling can make your audience feel like they know you — and why that’s powerful.A moving reminder that even a small audience can have a big impact.Grab your coffee, your camera, and maybe some granola, and let’s get into it.

The Vlog EvolutionThe “Unsponsored By” segment kicks off the episode with two daily must-haves:o   Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes)o   Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!)🎥 Main Topic: Why You Need to Start Vlogging·       Vlogging creates connection. It gives your audience a behind-the-scenes peek into your life or creative process.·       You don’t have to love traditional vlogging (e.g., voiceover style) – there are many ways to vlog:o   On-camera storytellingo   Voiceover with visualso   Music + text overlayso   “Come with me” style day-in-the-lifeo   Trendy formats like timestamp vlogs, narrator voice, or POV📊 Social Media Algorithm Nuggets:·       Top 2 performance metrics:1.     Shares – When your video gets forwarded, it supercharges its reach.2.     Saves – More powerful than likes or comments.·       If people relate to it, they’re more likely to share it.o   Example: Trader Joe’s parking lot spoof = highly shareable because it’s universally relatable.🧠 Studio Challenge: Vlogging Month·       This month’s Muthership Studio Challenge: Vlogging (in all its forms).·       Weekly lessons include:o   How to structure a voiceover vlogo   On-camera & music-only styleso   Comparing which version performs better·       Each member can:o   Watch lessons at their own paceo   Share their videos, get feedback, and keep improvingo   Repeat challenges in new ways to build skills and momentum💡 Key Takeaways:·       Vlogging isn’t just one thing anymore. It’s evolved – so should your content.·       Don’t overthink the format. Just start showing real moments.·       Repetition leads to confidence and improvement – practice truly makes progress.·       The studio is now The Muthership Creator Studio – revamped and rebranded for content creators who want to grow consistently and creatively.✨ Final Note:·       If you haven’t joined the Muthership Studio or tried the searchable preview, now’s the time.https://socialize-studio.mn.co