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Podcasting Strategy Simplified
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Podcasting Strategy Simplified

Author: Jason Cercone | Business Podcasting Consultant

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Jason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.


This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. 


Podcasting Strategy Simplified is built for entrepreneurs, business owners, coaches, and consultants who want to use podcasting to elevate critical aspects of their operations.


An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen.


Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:


*How do I start a podcast for my business?


*What is the best way to monetize my podcast?


*How do I use podcasting to amplify my brand message?


*If I want to start a podcast, what should I do first?


*How can I grow my podcast and get more listeners?


*When do download numbers really matter?


*How do I use a podcast to find more customers?


*Can a podcast grow my brand?


*Why isn't my podcast growing?


124 Episodes
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It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style. If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the tribe convenes one last time this season in the name of fun, camaraderie, and having the screen look like The Brady Bunch theme while live...
It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast moving forward. You'll hear an honest breakdown of the wins and challenges of producing this season as I share some ...
As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle! I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting links to your latest episode on social media and tapping into some fresh, actionable ideas from both of us, as well as...
In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout. Together, we unpack the advantages of seasonal podcasting...especially for busy professionals who want to bu...
In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts. If you're a business owner or brand leader stuck on the idea that your podcast needs massive downloads or ad revenue to be successful, this episode is for yo...
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