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Podcasting Strategy Simplified | Tips For Business Owners
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Podcasting Strategy Simplified | Tips For Business Owners

Author: Jason Cercone | Business Media Consultant

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Jason Cercone is a Business Media Consultant for entrepreneurs and founder-led businesses who want to leverage podcasting and other forms of digital media to drive revenue, generate leads, build lucrative relationships, and accelerate growth. He specializes in curating and executing an impactful, effective media and content strategy that helps meet and exceed brand and marketing goals.


Podcasting Strategy Simplified delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. 


This podcast is built for entrepreneurs and founder-led businesses who want to use podcasting to elevate critical aspects of their operations.


An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen.


Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:


*How do I start a podcast for my business?


*What is the best way to monetize my podcast?


*How do I use podcasting to amplify my brand message?


*If I want to start a podcast, what should I do first?


*How can I grow my podcast and get more listeners?


*When do download numbers really matter?


*How do I use a podcast to find more customers?


*Can a podcast grow my brand?


*Why isn't my podcast growing?


138 Episodes
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Your business podcast is a direct extension of your brand. Because of that, you want your show to stand out and portray premium, authoritative vibes to those who find it. In Episode 133 of Podcasting Strategy Simplified, I've got answers to the question "What makes a business podcast feel premium and authoritative?" Consume responsibly! I also referenced Episode 90 of Podcasting Strategy Simplified during this episode. Click here to check it out. 📆 Schedule a Free Strategy Kicks...
Struggling to get your podcasting strategy and/or overall business efforts in a position to bear fruit? All you need is a SPARK. In Episode 132 of Podcasting Strategy Simplified, I'm sharing the ins and outs of my SPARK framework and showing you how it brings purpose, confidence, and clarity to your daily practices, both with podcasting and growing your business as a whole. After taking in Episode 132, you'll understand: ✅ What SPARK is and how you can leverage it in your day-to-day ope...
AI can do a lot for your business. But should you be using it to plan your podcasting strategy? I've got some words on this. In Episode 131 of Podcasting Strategy Simplified, I'm answering this question in detail and explaining why I believe platforms like ChatGPT and Claude can be great complements to your efforts, but not resources that will provide the full scope of what you need to succeed. Smash that play button and consume! 📆 Schedule a Free Strategy Kickstart Call with Ja...
On Monday, October 26th, 2026, Instagram CEO Adam Mosseri announced a major addition to the IG lineup: long-form video! Known as Features, Instagram is in the early stages (as of the release of this episode) of rolling this new option out - with select creators getting first crack at putting Features to work. In Episode 130 of Podcasting Strategy Simplified, I'm joined by Marc Ronick, my friend and business partner at Empowered Podcasting, to partake in some early thoughts, predictions, and i...
Landing a "high-quality" guest on your podcast doesn't mean featuring a celebrity, VIP, or well-known influencer. It can be anyone you believe can add value to your catalog while positively impacting your audience. The term "high-quality" carries a different meaning for each of us, and determining YOUR definition will guide you to landing the right personalities on your show. In Episode 129 of Podcasting Strategy Simplified, Jason Cercone answers the question "what's the best way to get...
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