DiscoverPodcasting Strategy Simplified | The Business Owner's Guide to Podcast Success
Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success
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Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

Author: Jason Cercone | Business Podcasting Consultant

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Jason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.


This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. 


Podcasting Strategy Simplified is built for entrepreneurs, business owners, coaches, and consultants who want to use podcasting to elevate critical aspects of their operations.


An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen.


Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:


*How do I start a podcast for my business?


*What is the best way to monetize my podcast?


*How do I use podcasting to amplify my brand message?


*If I want to start a podcast, what should I do first?


*How can I grow my podcast and get more listeners?


*When do download numbers really matter?


*How do I use a podcast to find more customers?


*Can a podcast grow my brand?


*Why isn't my podcast growing?


129 Episodes
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The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases. It continues to play an active role in your catalog's performance in perpetuity, so utilizing it more than once is not a bad thing at all. If we've proven anything as a society of people, it's that we enjoy binging and re-binging content we love, and today in Episode 124 of Podcasting Strategy Simplified, I'm sharing a simple hack for re-utilizing...
THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business. THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way that serves your initiatives. That requires a solid top-to-bottom strategy that becomes your GPS and guides you as you build trust and rapport with your audience. Once you showcase you have the an...
THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all). You've discovered Episode 122 of Podcasting Strategy Simplified and today, it's Part 11 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting. In today's opus, I'm sharing my thoughts on six metrics that play a much deeper role in the plight of ...
THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the resource that can solve their problem. And while some listeners may choose to buy from you quickly, others may take more time to arrive at that buying decision. That's why it's critical for you to create content that's focused on your zon...
THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth your while. Whenever you bring podcasting into your business and marketing practices, growing an audience is always going to be part of it. But it's important to understand what audience growth means for...
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