The Doing Good Lab

Q1 sets the direction for everything that follows. Listen as fundraising experts unpack what to prioritize now — from data and donor relationships to planning and testing. Build momentum and strengthen your strategy for long-term success! Subscribe now to The Doing Good Lab at Spotify, Apple Podcasts, Buzzsprout, or wherever you get your podcasts. You can also listen to The Doing Good Lab here. Digizent | Doing good.™ At Digizent, we create strategic, creative, and technical digi...

Subscribe now to The Doing Good Lab at Spotify, Apple Podcasts, Buzzsprout, or wherever you get your podcasts. You can also listen to The Doing Good Lab here. Digizent | Doing good.™ At Digizent, we create strategic, creative, and technical digital solutions that are award-winning, dynamic, and purpose-built for your nonprofit’s success. We believe results reach far beyond clicks and conversions. They touch lives, build futures, and shape a better world. That’s Doing good.™ Learn mor...

In this episode of The Doing Good Lab, Jim Killion, Aaron Sandoval, and Laura Blaney dive into one of the most powerful tools that nonprofits can use to connect with supporters and drive impact: storytelling. Whether you’re struggling to find stories or wondering how to tell them effectively across different platforms, this conversation is packed with practical tips, real examples, and creative insight. Key Takeaways: Why Stories Matter: While numbers show scale, stor...

In this episode of The Doing Good Lab, Jim Killion, Aaron Sandoval, and Danna Arnold unpack how nonprofits can thrive during year-end giving — a season that often brings in 30% of annual revenue. The team shares tested strategies on messaging, donor engagement, timing, and improving the giving experience. Key Takeaways: Start planning early — build a detailed calendar by summer or catch up starting now. Use clear, emotionally resonant messaging tailored to timing. ...

Welcome to the first episode of The Doing Good Lab podcast, brought to you by Digizent — a digital agency helping nonprofits thrive through innovation and creativity. Host Paola Espinosa is joined by Digizent’s CEO Jim Killion and Chief Creative Officer Aaron Sandoval to explore one of the biggest challenges nonprofits face today: improving donor response. With decades of experience in digital fundraising and creative strategy, Jim and Aaron unpack what truly motivates donors to ...