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Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
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In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle. We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work together to create a business that’s profitable, personal, and built to last. The best part? Aside fr...
Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her f...
Hey Everyone! This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditation and energetics into their holistic approach. I'm also...
Everything you need to know referenced in this episode: https://foreverfriday.co/bf25 Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here!
Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know! I absolutely love the way she approaches branding, marketing, hiring, and her vision for long-term success. We discussed all of this plus how she leads her team with a performance-based strategy and trains employees in real time to stay ahead of futur...
Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a small business owner, there is nothing more important than having fun in my business and ensuring I'm not on the road to burnout. Figuring out ways to make the most of my time, and make the most profit, is what we are going to talk about today. If this ...
Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊! Here is what we discussed: Is ad investment in Pinterest or Reddit worth it;How to book a podcast guest;Should you remain an employee or branch out into entrepreneurship;How to make sales without sell...
The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has becom...
Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more!&...
How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing? In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more. For a fun little surprise, DM me july2025 for a special membership promo! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, f...
Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! Resources mentioned: Oura partners with SteloFunction acquires EzraOthership website Cont...
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective. I share tips on how to set up a successful referral program, including: Bringing friends together for a deeper con...
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen! Check out the Movement Club HERE and check out her free trial! Follow Lindsey Arnold on I...
What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! To grab that marketing strategy training and template, click here! To join the membership + social media add-on, click here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, fo...
Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins! This episode is a must listen! Check out her in...
Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced building a community with not only customers but neighbors, and...
What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As: What does an ambassador program for small business look like? What are the biggest differences between growing an online business and growing a brick and mortar business? How do I tell my client what I offer without being salesly? T...
Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... - how to get new eyes on your brand - ways to ensure you're clearly communicating - numbers to keep track of to measure success & so much more. Save this episode to come back to every now and again! What I mention in the epsiode: Done for you welcome...
I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! Resources mentioned: To join the Friday Society Monthly Marketing Membership, click hereTo visit the Client Journey module, click here To watch the free course, Know Your Numbers, click here Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness...
Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry. In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement, and long-term sustainability. Brittany truly is a power...
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