Claim OwnershipRun Your Damn Business | Attract More Clients, Market Online, Online Visibility, Monetizing a Podcast
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© 2026 Jan Ditchfield
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TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES
Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties.
This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to attract more clients and grow your revenue without turning yourself into a full-time content creator.
If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place.
For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business.
That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy.
Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable, steady income — all without chasing trends or being glued to my desk 24/7.
Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content.
If you’re ready to:
✨ Get clear on what actually matters in your business right now
✨ Build a simple, sustainable way to attract the right clients
✨ Turn your expertise into an asset that works even when you’re offline
✨ Create steadier income without chasing trends or algorithms
✨ Market your business in a way that supports your life — not consumes it
✨ Make confident decisions and grow a business you trust again
And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be.
Hit play, take what you need, and then go run your damn business. 🙌
Next Steps:
📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable
🌐 Visit My Website: https://JanDitchfield.co
📩 Contact Me: heyyou@janditchfield.co
📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co
354 Episodes
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You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales. If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becoming the client-attracting asset it’s meant to be. In this episode of Run Your Damn Business, we’re ...
Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute! Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy. I’m breaking down three simple ways to increase your email open rates, pulled straight from what I shar...
If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now. In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithms just to stay visible. This is not an episode about becoming a podcaster for the sake of it. It...
If your marketing feels heavier, less effective, or more exhausting than it used to — you’re not imagining it. In this episode of Run Your Damn Business, we talk about why so many capable small business owners feel stuck right now, even though they’re working harder and doing “all the right things.” This isn’t about motivation or mindset — it’s about real shifts in the online market that most business advice hasn’t caught up with. I break down what actually changed over the last few years, wh...
Starting a small business later in life comes with a different set of priorities — and most online business advice completely ignores that reality. In this first episode of Run Your Damn Business, I’m sharing the behind-the-scenes context for this show: why I left a successful corporate career, what surprised me most about building a small business online in my 40s, and why so much of the advice that “worked before” no longer works for women in our season of life. In this episode, we ta...
Big changes are happening, and I couldn’t wait to share them with you! 🎉 After years of hosting No BS Business School, followed by The Business of Good and working with thousands of entrepreneurs, I realized it was time for a different kind of conversation. One that reflects what it actually takes to run a business in your forties and beyond — without burning out, watering yourself down, or trying to follow advice that no longer fits your life. So welcome to Run Your Damn Business! This...
Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and strategy have to move in sync. This isn’t an episode about failure — it’s an episode about truth. About th...
Have you ever heard a story that completely shifted how you think about leadership and business? That’s exactly what happened to me after this conversation. In today’s episode, I’m talking with Scott Gates, the founder of Awake Window & Door Co. — a company that’s doing business in a way I’ve never seen before. They’re not just building luxury products; they’re building opportunity by hiring people who’ve been part of the justice system and giving them meaningful second chances. What you’...
You’re showing up, serving hard, and doing work that matters — but those yeses you’ve been working toward still feel out of reach. The truth? It’s not about doing more... it’s about following a simple, proven path that turns strangers into supporters with ease and integrity. In this episode, I’m walking you through The Yes Path — my three-step framework that works whether you’re running a business or a nonprofit. Because every relationship that leads to a yes follows the same journey: Discove...
Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation. You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy — I’ll also show you how to create your own peer-led retreat, even if you’ve never done it before. ...
If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels. I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if you’re trying to grow your revenue in today’s world. The tricky part? This advice is everywhere. You hear it at conferences, see it in sector newsletters, and it’s repeated so of...
Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back. For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales copy again—and what happened when I finally let go. You’ll hear: Why DIY sales copy often leaves ...
If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way. Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, and wonder how I was going to fill it this time. I’d cram in updates, events, and a message from the director, but deep down I knew... our donors weren’t reading it. And if they d...
Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell? You’re not alone. Stories are the heart of marketing and sales, but without a system, they’re easy to forget. In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to kee...
I love a good quiz! But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader. When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were running in circles. Everything changed the moment I discovered our “sweet spot.” For us, it w...
Imagine this... You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars. You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week? This is such a common problem—and the good news is, there’s a simple solution! It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank ...
If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you. Sarah Robertson-Barnes has done exactly that. As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically. In this episode, Sarah and I t...
Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once. In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work. At the heart of it? A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling. You’ll learn how to... ✨ Build a resource that connects directly to your paid offer (so you attr...
Most nonprofits don’t fail because of weak missions or lack of passion. They stall out because they’re using strategies that simply don’t work anymore. When I was leading my first nonprofit, I did everything the traditional playbook told me to do — events, grants, constant hustling. And yet, no matter how hard I pushed, growth felt impossible. It wasn’t until I questioned those old strategies and shifted into modern ones that things finally began to change. That’s why I recorded this ep...
You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast. But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn? I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. And the best part? Only 1% of users are creating content there, which means the lane is...
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