The Headliner Podcast: Discovery and Marketing

In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today's competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively target the right audience. Tracking metrics and ensuring IAB compliance are also highlighted as essential for measuring success. Addressing misconceptions around paid promotion, the hosts encourage podcasters to view these strategies as a way to enhance their work, not diminish authenticity. By investing in paid promotion, podcasters can expand their reach and build a loyal listener base. Headliner reminds podcasters that the podcasting journey is about growth. A plateau is an opportunity to regroup and push forward. If you're feeling stuck, this episode offers valuable insights and practical advice on leveraging paid promotion to elevate your podcast. Tune in and prepare to tackle your next challenge! (00:00) Intro!  (00:45) What is paid podcast promotion?  (01:56) Why would we do paid advertising? (02:29) Hitting a 'growth plateau' with podcast (05:06) Podcaster POV: Paid podcast promotion is... (09:53) Headliner and Sounds Profitable Paid Podcast Promotion Landscape (12:52) In podcasting vs. out-of-podcasting (off platform advertising) (16:45) Targeting listeners and ad tech (18:16) More on advertising off platform (23:21) What to look for in tools that help  (27:30) Measuring success. Understanding KPIs...listens, plays, and metrics (31:18) Headliner's Podcast Promo  (34:30) Questions? Let us know! Email [email protected], leave a comment, or DM us @headlinerapp Show notes created by Headliner  

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner's automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community.  (00:00) Learn how to promote your podcast on social media (09:02) Tips for community building  (12:44) Managing social media can be a daunting task for podcasters (16:28) Most importantly...have fun!!!  Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches. Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integrating video content, including better discoverability through Google's search algorithm and the importance of visually appealing material. Listeners will discover the chill approach using audiograms and RSS ingestion for easy uploads, alongside the advantages of captions for accessibility. For those ready to invest more, they cover the maximum effort approach, which includes full video recordings, professional editing, and optimizing metadata. Listen along for actionable insights to elevate your podcasting game on YouTube, whether you're starting out or refining your strategy!     (00:00) Nicholas and Elissa talk about YouTube and podcasting (00:51) YouTube is the number one place for podcasts (05:23) How people can get their podcast on YouTube? (10:20) Having captions on YouTube videos can increase retention and engagement (16:04) The difference between videos native to YouTube  (18:56) How much could this cost me? (20:59) Either approach is appropriate for your podcast, but it depends on your goals (24:51) You can get your back catalog automatically uploaded to YouTube with Headliner!   Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!  

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive deep into the art of creating effective podcast clips. They emphasize the significance of promoting your podcast through engaging snippets, sharing insights on what makes a clip truly stand out. Nicholas and Elissa discuss the ideal length for podcast clips, highlighting that shorter, punchy segments often yield better engagement and performance on social media. They explore the nuances of selecting content that resonates with audiences, from spontaneous banter to thought-provoking moments, ensuring your clips capture attention and drive listeners to your full episodes. Listeners will gain practical tips on how to craft compelling clips that not only enhance discoverability but also reflect the unique personality of their podcast. Join them as they unravel the secrets to mastering the clip-making process and maximizing your podcast's reach!    (00:00) Introduction to podcast clips  (02:15) The importance of promoting with clips  (05:40) Ideal clip lengths for better engagement  (10:30) Selecting the right content for your clips  (15:20) The power of spontaneity and personality in clips  (20:10) Final thoughts on creating effective podcast clips    Show notes created by https://headliner.app  🎙️ Thanks for podcasting with Headliner!  

  Video in podcasting? Yep. We're talking about it too!  In this episode, Headliner is talking all about video in podcasting. Video is great for audience growth, retention, and engagement. Headliner also shares practical tips for integrating video into your podcasting strategy, stressing the importance of authenticity over production quality. The episode concludes with best practices for creating engaging social video content. Join Headliner as they guide you in leveraging video to elevate your podcasting game!   (00:00) Nicholas and Elissa discuss the power of video for podcasting (00:32) One-third of podcast listeners are on YouTube (06:02) Headliner is focusing on taking podcasts and creating social videos (12:18) Having social media adds an additional touchpoint for podcast discovery and engagement  (15:35) What makes for a good post on social media depends on your audience (20:59) Don't forget to put captions on your clips (26:42) The major takeaway from this podcast is video can be a powerful tool to help enhance and grow your podcast (29:16) Thanks for listening!!!  Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!