Claim OwnershipNo Hacks: Optimising the Web for AI Agents
Subscribed: 39Played: 204
Subscribe
© 2025 No Hacks Marketing OÜ
Description
Your next million website visitors won't be human.
AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
212 Episodes
Reverse
![[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer](https://storage.buzzsprout.com/xytxt6dfjk06cbkusblq04n6rmkv?.jpg "[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer")
What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present. In this episode you’ll hear: “RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession...
![[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove](https://storage.buzzsprout.com/0p4vd5i3vtg6ryaobxg1eamjwfl3?.jpg "[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove")
Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive e...
![[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert](https://storage.buzzsprout.com/aqo0ft9m4zoa4zhtqn1o0cjnhbqj?.jpg "[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert")
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value. From tactical tips on opti...
![[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff](https://storage.buzzsprout.com/5mfs39269a8iymuoz9tl4hnx915x?.jpg "[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff")
In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation...
![[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren](https://storage.buzzsprout.com/qh9jr1z1tkl54998aivpgbs5uesj?.jpg "[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren")
Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message. We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through...
![[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje](https://storage.buzzsprout.com/e1kk0xvv6vzokl2hs89113dmvd6b?.jpg "[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje")
You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how ...
![[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković](https://storage.buzzsprout.com/1m99kseh1st0njyxjdd5ccnx6pbu?.jpg "[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković")
Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in conte...
![[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf](https://storage.buzzsprout.com/9wd8oc894ffgmgsqnc415ur6zirj?.jpg "[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf")
What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone ...
![[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson](https://storage.buzzsprout.com/0hmqzn2ze4h8ckr9lomilicyqwu5?.jpg "[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson")
In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage...
![[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning](https://storage.buzzsprout.com/obcdnr7h62b7kjja46ng2i4phdlh?.jpg "[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning")
Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true. W...
![[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa](https://storage.buzzsprout.com/u3v4qmebl6iwqa6dgpdm7mjqzxfk?.jpg "[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa")
In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to ado...
In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer for teams and businesses alike. Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their f...
Unlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer. Tara also debunks myths that hold...
Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at companies like Hoppin, Moo, and Gusto, and today he dives deep into the art of measurement and its role ...
Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life. Gerda starts by sharing her surprising journey into skiing, moving from a passionate dislike to a newfound love, which she compares to her ca...
In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs. We explore her unique “Collaboration Bonus” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights...
In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business. You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost com...
Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one! In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the land...
In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital. Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like d...
In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights. He discusses common misconceptions in SEO, the significance of website performance, and logs' role in historical data analysis. Arnout also emphasizes the holistic approach to optimi...
Comments
Download from Google Play
Download from App Store
United States