Undisputed Authority

Season 1 of Undisputed Authority is wrapped. Season 2 is in production and arrives in early 2027.Before then, two favours.1. Send me a question. I'm recording a Q&A episode before Season 2. If you have questions about becoming an authority, or about any of the fifteen guests from this season, send them over. Questions by the end of October.2. Who should I cover next? I'm looking for people recognised as the best at what they do in their market, who got there by publishing their thinking. If you know someone like that, and especially if you can make an introduction, I'd love to hear from you.For both: DM me on LinkedIn → linkedin.com/in/liamcurley33Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeAbout Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

It took Jay Acunzo five years to build a successful business as a paid keynote speaker.At his peak, he did 25 gigs a year and opened the biggest event in his industry to 4,000 people.Then the pandemic hit, and his business disappeared overnight.He pivoted, built an advisory business model, and now earns more than he did in his most lucrative years as a speaker.And he's done that in a way that few other advisors selling expertise attempt.He prioritises creative projects, blends them with commercial ones, and runs a one-person business that pays musicians, videographers, and illustrators instead of outsourcing to AI.He's gone all in on vinyl while the market has moved onto streaming.That's the story I'm telling in Episode 15 of Undisputed Authority, one of advisory built on craftsmanship.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeResources:Website: jayacunzo.comPodcast: Why They ResonateBook: Break the WheelSources used in this episode:The Learning Leader Show #349The Learning Leader Show #321Ira Glass on Storytelling, Part 3 (Current TV)Creator Science #63Creator Science #81The Marketing Companion with Mark Schaefer, Episode 329Trinity College English Alumni PanelNothing Is Boring (jayacunzo.com)I Had 12 Readers. Google Still Loved My Blog (jayacunzo.com)How I Broke Through (jayacunzo.com)How I Unf*cked My Marketing (jayacunzo.com)On Current and Future Struggles in the Creator Economy (jayacunzo.com)Building the Creator Kitchen (Outseta)The Worst Advice for Building Your Business or Career: "Be the Best" (Jay's YouTube channel)Jay Acunzo on his personal journey (Instagram)LinkedIn: Turned 40LinkedIn: I hated both Google and HubSpotUndisputed Authority with Carl RichardsUndisputed Authority with Marty NeumeierUndisputed Authority with Michael ZipurskyUndisputed Authority with David C. BakerUndisputed Authority with Blair EnnsUndisputed Authority with Nancy DuarteUndisputed Authority with Dorie ClarkAbout Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

Roger L. Martin is one of the most influential thinkers on business strategy. He has advised the CEOs of companies like Procter & Gamble, Lego and Ford. In 2017, Thinkers50 named him the world's number one management thinker, and he has appeared in every one of their rankings since 2009. Aside from HBR editorial staff, he has written more articles for Harvard Business Review than anyone this century. And he co-wrote Playing to Win, a Wall Street Journal and Washington Post bestseller, one of his 13 books.But by 1998, almost none of the thinking that would make him renowned was public. Before his 42nd birthday, he had published just four articles.So how does someone get that far into the first half of their career, relatively unknown outside their network, and then become one of the highest-profile figures in their field?That's the story I'm telling in Episode 14 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeResources:Website: rogerlmartin.comSubstack: Playing to Win Practitioner InsightsBooks: The Opposable Mind, The Design of Business, Playing to WinSources used in this episode:Wisdom From The Top with Guy RazThe CEO Series with Karl MooreTalk About Talk with Andrea WojnickiHBR IdeaCast — Malcolm GladwellBE GOOD! Podcast — Joe HenrichPBS NewsHour — Jerry SeinfeldIra Glass on Storytelling — This American LifeConsulting Success with Michael ZipurskyThe Knowledge Project with Shane ParrishRoger Martin's Transformational Legacy — Poets & QuantsGetting to Know Me I — Roger L. Martin, MediumGetting to Know Me III — Roger L. Martin, MediumGetting to Know Me IV — Roger L. Martin, MediumThe Origins of Playing to Win — Roger L. Martin, MediumBeing Fired Repeatedly — Roger L. Martin, MediumBeing 'Too Busy' Means Your Personal Strategy Sucks — Roger L. Martin, MediumHow I Do Strategy, Part One — Roger L. Martin, MediumUndisputed Authority with Rory SutherlandAbout Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

Michael Zipursky is the co-founder of Consulting Success, a coaching business that turns over multiple seven figures by helping consultants build and grow their own consulting firms.The business is driven by publishing insight. They have a weekly newsletter with more than 45,000 subscribers, a podcast with more than 400 episodes, and several books.Some time ago, a listener said to me, "All these authorities you study went to a prestigious university, or have Google or Apple on their CV. I don't have that. Is it even possible for someone like me, without an impressive CV, to become an authority?"Michael Zipursky had none of that. No elite degree or famous employer. He’s not even had a proper job.So, when you have none of the traditional credentials associated with being an authority, how do you become one?That's the story I'm telling in Episode 13 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeResources:Website: consultingsuccess.comPodcast: Consulting Success PodcastBooks: Consulting Success BooksSources used in this episode:Bacon Wrapped BusinessForecast with Ahmad MunawarGSD PodcastYour First Thousand ClientsOn The Brink with Andi SimonRed Cedar MarketingUndisputed Authority with Ryan DeissAbout Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeResources:Website: debbiemillman.comPodcast: Design MattersBooks: Books & WritingSources used in this episode:The Tim Ferriss ShowHello MondayChase JarvisThe Great DiscontentGood Life ProjectUnlocking UsCreative BoomTED - How symbols and brands shape our humanity99UWayne's WorldSandra Bullock — 2010 OscarsUndisputed Authority with Rory SutherlandUndisputed Authority with Chris DoUndisputed Authority with Nancy DuarteUndisputed Authority with Blair EnnsUndisputed Authority with David C. BakerAbout Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33