Proof Point

Tyler Beadlescomb is the Senior Vice President of Marketing and Content at Pacers Sports & Entertainment (PS&E), a leading organization that manages the Indiana Pacers, Indiana Fever, and other major live events across Indiana. Tyler oversees brand strategy, creative direction, and content innovation, guiding multi-platform marketing that strengthens fan engagement and drives organizational growth. Before joining PS&E, he held senior roles at TikTok, FOX Sports, and the Oakland Raiders, where he built high-impact digital campaigns and audience development programs. His career is defined by data-informed strategy, creative leadership, and consistent results. In this episode… A compelling story drives emotion, and emotion drives loyalty — especially in sports. But how do modern franchises turn everyday moments into powerful stories that captivate fans year-round while also using data to fuel smarter decision-making? And what happens when storytelling meets a rapidly expanding fan base? Tyler Beadlescomb, a seasoned leader in sports marketing and content strategy, says the answer starts with putting fans at the center of everything. He explains that great storytelling comes from understanding what fans feel, need, and celebrate — then layering data on top to personalize those moments at scale. He highlights how blending creativity with analytics helps shape year-round engagement, from social content to in-arena experiences. This balanced approach not only deepens loyalty but also expands the footprint of the Indiana Pacers and Indiana Fever brands. Tyler shares real examples of how this philosophy drives consistency, sparks innovation, and connects diverse generations of fans. In this episode of Proof Point, Stacie Porter Bilger sits down with Tyler Beadlescomb, Senior Vice President of Marketing and Content at Pacers Sports & Entertainment, to discuss how storytelling and data power the Indiana Pacers and Indiana Fever brands. They explore 365-day content strategy, the impact of player-driven narratives, and how fan behavior shapes creative decisions. Tyler also talks about the rise of global audiences and new opportunities in sports marketing.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. Her commitment to leveraging cutting-edge digital tactics has revolutionized business growth strategies, cementing her status as a digital marketing thought leader. In this episode… As AI transforms how we work, many business leaders still wonder where to begin. With the rapid acceleration of AI's capabilities, how can small and medium-sized businesses begin to implement it effectively without feeling overwhelmed? Is there a way to embrace it without sacrificing the personal touch that defines their brand? Digital marketing expert Stacie Porter Bilger explains that businesses should approach AI with curiosity and start small, testing its capabilities on simple tasks first. She highlights the importance of integrating AI into existing systems, using it to streamline processes like project management and content creation. Stacie emphasizes that AI should enhance, not replace, human creativity, ultimately empowering teams to focus on what truly matters. By thoughtfully implementing AI into workflows, businesses can gain a competitive edge while maintaining a personal connection with their customers. In this episode of Proof Point, Chad Franzen of Rise25 interviews Stacie Porter Bilger, the Founder and President of Proof Digital, about adopting AI to improve business efficiency. They dive into how businesses can take their first steps in AI adoption, how it can drive growth without losing human touch, and strategies for integrating AI into existing workflows. Stacie also shares tips on managing AI ethically and securely within your business.

Scott Hoselton is the President of ACS, a global provider of integrated design-build systems for engine, vehicle, and component testing facilities. With a background in civil engineering and construction management, Scott excels at identifying client needs and aligning ACS's expertise in automation, controls, and facility solutions. Since assuming the presidency in March 2016, he has driven organizational growth by expanding ACS's services across markets like automotive, aerospace, energy, and laboratory sectors. Under his leadership, ACS has fostered strong industry partnerships and earned recognition as a Best Place to Work by Best Companies Group in 2024 and 2025.  In this episode… Many modern manufacturing companies face the compounding pressure of labor shortages, capital investment hurdles, and rapidly evolving technology. As organizations strive to remain competitive and sustainable, they must navigate geopolitical instability, growing regulatory complexity, and increasing customer expectations. How can leaders chart a growth-focused strategy while balancing risk, innovation, and operational execution? Scott Hoselton, an experienced leader in systems integration and technical project delivery, demystifies how firms can tackle these challenges through agile problem-solving, trust-based leadership, and emerging technologies like AI. Scott suggests building strong client relationships by delivering value through transparent communication and technical excellence. He emphasizes upskilling, fostering autonomy, and maintaining a culture of continuous learning to retain top talent. Scott's approach prioritizes adapting to customer needs, managing risk proactively, and regarding challenges as opportunities to improve and innovate. In this episode of Proof Point, Stacie Porter Bilger interviews Scott Hoselton, President of ACS, about leading innovation in complex manufacturing environments. Scott discusses how companies can remain competitive by integrating AI, managing talent strategically, and building scalable, client-focused systems. He also delves into sustainable operations, capital planning for long-cycle projects, and leadership strategies that empower teams.

Benjamin (BJ) Lippert is a Managing Partner at Donovan CPAs, a full-service accounting firm dedicated to small businesses and their owners. Since joining the firm in 2015, he has been instrumental in revamping the firm's assurance practice, fostering a culture of accountability and growth. His leadership emphasizes structure, consistency, and a people-first approach to client service. BJ's vision focuses on sustainable growth and empowering clients and team members. Jeffrey (Jeff) Donovan, CPA, CVA, and MAFF, is a Managing Partner at Donovan CPAs, where he focuses on long-term strategy and innovation. He began his accounting career with KPMG Peat Marwick in Guam and Saipan before returning to Indiana to join the family firm in 1994. Jeff brings expertise in investments, business strategy, and forensic accounting, and has successfully transitioned the firm's leadership while maintaining a strong focus on entrepreneurial consulting and strategic growth. In this episode… Many business leaders struggle to balance day-to-day operations with long-term vision, leading to burnout, stalled growth, and unclear succession plans. As companies expand, it becomes harder to maintain a people-first culture while scaling leadership responsibilities. How can organizations ensure sustainable growth while empowering their teams and preparing the next generation of leaders? BJ Lippert, an expert in leadership transition and team development, and Jeff Donovan, a strategic visionary with a background in business growth and succession, share their journey navigating these challenges. BJ emphasizes the power of consistent communication, reinforcing core values, and creating intentional systems to keep the team aligned and engaged. Jeff highlights the importance of letting go, trusting others to lead, and using structured frameworks like EOS to provide clarity, accountability, and long-term focus while fostering a culture where people come first. In this episode of Proof Point, Stacie Porter Bilger interviews BJ Lippert and Jeff Donovan, Managing Partners at Donovan CPAs, about leadership succession and scaling a people-first culture. BJ and Jeff also discuss the value of adopting the EOS system, balancing vision with operations, and building a firm where innovation and mentorship thrive.

Vicki Hall is a Senior Financial Advisor at C.H. Douglas & Gray Wealth Management (CHDG), a firm that specializes in asset management and financial planning. With a background in asset management and financial planning, she helps clients navigate wealth accumulation. She holds series 7 (General Securities) and 66 (Investment Advisor Representative) licenses, alongside certifications in life, health, and long-term care insurance. Prior to finance, Vicki had a 16-year pro basketball career in the ABL and WNBA and is honored in both the Indiana Basketball Hall of Fame and UT's Hall of Honor. In this episode… Leaving behind a career in professional sports can be both liberating and daunting, especially when it comes to managing long-term financial stability. Many athletes transition from structured training and clear goals to a world of unfamiliar decisions about money, investments, and planning for the future. How can former athletes redefine success off the court and secure their financial future with confidence? Vicki Hall, a former pro basketball player and now a seasoned wealth management advisor, shares how she repurposed the same discipline that made her an elite athlete to build financial strength. Vicki explains how losing her father led her to understand the risks of financial dependence and inspired her to master the world of investments, compounding, and strategic planning. She demonstrates how understanding retirement accounts and inflation can help athletes — especially those who may have handed off financial decisions — to take the lead with clarity and confidence. In this episode of the Proof Point podcast, Stacie Porter Bilger interviews Vicki Hall, Senior Financial Advisor at C.H. Douglas & Gray Wealth Management, on life after professional sports and building financial futures. Vicki shares her personal story of financial awakening, how athletic principles apply to wealth management, and why knowledge is key. She also dives into empowering women, creating personalized game plans, and educating the next generation of leaders.

Rachel Daeger, CAE, IOM, is the Communications Director at Raybourn Group International (RGI), a company specializing in association management and marketing services. Since joining RGI in 2010, Rachel has leveraged her communication and organizational skills to help clients achieve their strategic goals across diverse industries. With over 40 years of experience in membership organizations, her career spans roles like managing the member magazine at the Columbia Club in Indianapolis. She holds a bachelor's degree in journalism and business from Indiana University and earned the Certified Association Executive (CAE) designation in 2015. In this episode… Many associations and nonprofits face the same frustrating challenge: limited resources stretched across too many priorities. With limited staff and tight budgets, it can feel nearly impossible to keep up with communication demands, plan impactful events, and grow membership. How can organizations stay efficient without sacrificing quality? Rachel Daeger, an association management and communications expert, shares how fractional staffing, streamlined systems, and strategic collaboration help solve these challenges. She outlines how organizations can benefit from shared talent pools and proven tools to manage websites, events, and digital outreach without overextending internal teams. By embracing knowledge sharing, professional development, and technologies like AI and retargeting to amplify results, associations can thrive — no matter their size. In this episode of Proof Point, Stacie Porter Bilger interviews Rachel Daeger, Communications Director at Raybourn Group International, about building operational excellence within associations. Rachel shares how her team structure supports resource-limited clients, along with insights into digital marketing, creative member engagement, and leveraging AI to stay ahead of the curve.

Meghan Lund is the Content Marketing Manager at Proof Digital, where she is instrumental in orchestrating SEO efforts and crafting bespoke strategies that propel clients toward resounding success. Meghan brings expertise in content marketing, digital marketing, and SEO, analyzing trends in organic traffic and conversion rates to optimize existing pages across websites. Before Joining Proof Digital, Meghan began her marketing career at a start-up company, boosting web page views by 72% and increasing sales by 26%. In this episode… Is your website ready for the future of search? With AI rapidly transforming how users interact with search engines, traditional SEO tactics alone may no longer be enough to stay competitive. As search engines prioritize AI-generated responses, how can businesses adapt their digital strategies to remain visible and relevant? Meghan Lund, a content marketing expert with a focus on SEO, shares practical insights for navigating this shift. Meghan emphasizes the growing importance of Generative Search Optimization (GEO) and offers three clear strategies: adding FAQs across multiple pages to answer user questions directly, targeting long-tail keywords to match specific search intents, and regularly updating and pruning website content to maintain accuracy and relevance. These actionable tips help businesses keep pace with evolving search algorithms and user behavior. In this episode of the Proof Point podcast, Stacie Porter Bilger interviews Meghan Lund, Content Marketing Manager at Proof Digital, about how AI is reshaping SEO. Meghan discusses the shift from traditional SEO to GEO, why FAQs and long-tail keywords matter more than ever, and how content pruning can boost site performance.

Trishia Hamilton, CPA, is a Partner at Donovan CPAs, a complete financial-needs resource provider for 50 years. With over two decades of experience in tax preparation and accounting services, she has developed a comprehensive skill set across various accounting disciplines. Known for fostering a culture of growth and collaboration, Trishia has been instrumental in modernizing various processes at Donovan, such as revamping the firm's 1099 workflow.  In this episode… What happens when you realize your workplace doesn't value you? Many professionals find themselves stuck in roles with no clear path for growth, surrounded by leaders who dismiss their ideas and overlook their contributions. The fear of leaving a secure job can be paralyzing — but what if staying is the greater risk? Trishia Hamilton, a seasoned accountant, shares how she broke free from a stagnant work environment. Her turning point came when she embraced an opportunity at Donovan CPAs, where her leadership skills were recognized, and her ideas were not only welcomed but celebrated. She emphasizes the importance of recognizing your worth, trusting the support of those around you, and seeking out companies that foster innovation and mentorship. Trishia highlights the transformative power of joining a workplace where leadership listens, welcomes ideas, and encourages growth — which helped her rebuild her confidence and transform into a confident leader who now mentors and empowers others. In this episode of Proof Point, Stacie Porter Bilger interviews Trishia Hamilton, CPA, Partner at Donovan CPAs, about breaking free from career stagnation and embracing leadership. Trishia shares her journey from feeling undervalued to mentoring young professionals, discusses the impact of workplace culture on personal growth, and offers advice for women in accounting striving for leadership roles. Tune in to learn how fostering a culture of empowerment can lead to individual and organizational success.

Oren Berkovich is the Co-Founder of Projectory, a Toronto-based team transforming traditional events into interactive, engaging experiences. As a serial entrepreneur and event designer, Oren focuses on integrating physical and visual elements to enhance participant interaction and idea generation. In addition to managing the client experience at Projectory, he is the Founder and CEO of Bepossible and the Co-founder and Board Chair of Wavemakers. Previously, Oren served as the CEO and President of Singularity University, Canada. His unique approach to hospitality and experience design has revolutionized corporate meetings, offsites, retreats, and large-scale conferences over the past decade. In this episode… Traditional event formats often overwhelm attendees with information without fostering meaningful engagement. How do you transform information-heavy gatherings into interactive sessions that create genuine connections and meaningful outcomes? Initially inspired by his transformative experiences at Singularity University, Oren Berkovich saw the potential for events to be more than just information sessions. Through Projectory, he provides event organizers with products and strategies to turn attendees into active participants, emphasizing tactile experiences over digital distractions. His approach shifts focus from passive content absorption to dynamic interaction, using innovative tools like the Learning Action Matrix. Oren highlights AI's role in distilling insights from participant contributions and eliminating information overload while highlighting key themes and actionable outcomes. By viewing events as catalysts for ongoing change rather than standalone experiences, he demonstrates how you can maximize their long-term impact and ensure that the knowledge gained translates into real-world results. In this episode of Proof Point, Stacie Porter Bilger hosts Oren Berkovich, Co-founder of Projectory, to discuss the power of physical engagement in event participation. Oren delves into Projectory's approach to reshaping event dynamics, leveraging AI to synthesize and distribute event-generated insights, finding a balance between entertainment and education, and the importance of interactive design. Tune in for insights on elevating your event strategies to foster more profound participant engagement.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. Her commitment to leveraging cutting-edge digital tactics has revolutionized business growth strategies, cementing her status as a digital marketing thought leader. In this episode… As the business environment evolves, staying at the forefront of disruptive technologies and market shifts has become imperative. How can leaders drive growth while maintaining meaningful connections with partners and clients? In this curated selection of insights from past episodes, Stacie Porter Bilger reflects on key strategies for thriving in the digital age. Brian Baker emphasizes the importance of building genuine partnerships rooted in mutual understanding and adaptability. Krista Schindler illustrates how modernizing her marketing approach revitalized a legacy brand. Seed of Hope's Patricia Vandervort highlights the transformative power of peer support and shared experiences in supporting women recovering from addiction. With case studies of successful multimillion-dollar construction projects, Michael Key explains how his team's hands-on executive leadership sets them apart by prioritizing local expertise and a work-life balance. To wrap up the show, Stacie underscores the necessity of pivoting in response to market disruptions, including the rise of AI, which she believes will completely redefine business operations in the coming decade. In this special episode of Proof Point, Stacie Porter Bilger, Founder and President of Proof Digital, revisits powerful insights from past episodes, highlighting the shifting paradigms of B2C and B2C e-commerce. From humanizing operations to leveraging partnerships for mutual growth and leveraging digital marketing tools in business transformation, these leaders underscore the necessity of adapting to consumer behavior and staying abreast of technological disruptions like AI. 

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. Her commitment to leveraging cutting-edge digital tactics has revolutionized business growth strategies, cementing her status as a digital marketing thought leader. In this episode… Is your business ready to embrace the full potential of AI in 2025? Artificial Intelligence is transforming digital marketing, offering unprecedented levels of efficiency. From personalization to the rise of new search platforms, how can you navigate the blend of human creativity and machine intelligence to stay ahead of the curve? Digital marketing expert Stacie Porter Bilger delves into integrating AI within current marketing strategies, specifically focusing on short-form video and generative engine optimization. Stacie underscores the significance of viewing data as an ally and outlines effective strategies for utilizing AI tools such as ChatGPT, Claude, and Gemini to harvest data-driven insights and enhance scalability. For business owners eager to incorporate AI into their marketing workflows, grasping the role of AI in content creation and its future implications for personalization is essential for maintaining a competitive edge. In this episode of Proof Point, Chad Franzen of Rise25 interviews Stacie Porter Bilger, the Founder and President of Proof Digital, about utilizing AI in digital marketing strategies. Stacie discusses the role of AI in digital marketing, highlighting the need for quality content to optimize AI algorithms. She also discusses essential tools like schema markup for better search rankings and shares her top AI tool recommendations, along with practical tips for businesses navigating their options.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. Her commitment to leveraging cutting-edge digital tactics has revolutionized business growth strategies, cementing her status as a digital marketing thought leader. In this episode… How did a passion for public finance and economics lead to founding a digital marketing powerhouse? What pivotal moments and strategic insights shaped a leader's path in the ever-evolving marketing world? Performance marketer Stacie Porter Bilger exemplifies the power of strategic pivots in today's digital landscape. With a background in public finance and political lobbying, Stacie transitioned into digital marketing by leveraging her passion for connecting people and communities. Her approach, grounded in uplifting clients and communities through innovation, connection, and a commitment to positive impact, has fueled Proof Digital's growth into a digital marketing powerhouse driven by cutting-edge tools like AI and competitive intelligence. Stacie's journey underscores the importance of adaptability, strategic networking, and staying ahead of market shifts.  Tune in to this episode of the Proof Point podcast as guest host Paul Miller interviews host Stacie Porter Bilger, the Founder and President of Proof Digital, about her digital marketing journey and the founding of Proof Digital. Stacie explores marketing concepts that have stayed constant amid technological shifts, reflects on the role of community engagement in her career trajectory, the integral role of trust in client relationships, and how staying nimble can promote success.

Brian Baker is the Vice President of Highmark TechSystems, a company specializing in modular multilevel decks, architecture, and wall systems for the trade show and events industry. With 25 years of experience, he has served in various creative roles, including designer, strategist, and innovator. Brian's expertise extends to working with major brands such as Coca-Cola, Home Depot, and FedEx. As a creative thought leader, he leverages his multifaceted background in user-centered design, strategic planning, and music to build targeted brand experiences.  In this episode… What does it take to turn creative chaos into a harmonious campaign and an unforgettable experience for your target audience? Can a blend of creativity, strategy, and collaboration drive innovation in the marketing space?  Brian Baker, an expert in user-centered design and strategic thinking, underscores the pivotal role partnerships play in creating standout event experiences. Drawing from his diverse career, from playing in a band to designing trade show exhibits, Brian reflects on how teamwork and collaboration elevate brand activations. His journey, which began with a degree in industrial design and early work in boat design, led him to the exhibit industry, where he honed his creative leadership and strategic thinking skills. He emphasizes how face-to-face interactions, positive brand touchpoints, and partnerships can help you create impactful marketing experiences. With case studies of innovative booth designs at the Experiential Marketing Summit, Brian illustrates how ethical practices, collaborative efforts, and continuous learning drive exceptional projects, enabling you to deliver memorable brand experiences that resonate with your audience. In this episode of Proof Point, Stacie Porter Bilger hosts Brian Baker, Vice President at Highmark TechSystems, to discuss leveraging creativity and strategic partnerships. Brian shares how his eclectic experiences, from aspiring rockstar to industrial design leader, have shaped his approach to marketing and leadership. He dives into the significance of brand experiences, the irreplaceable element of creativity, and the power of well-crafted brand touchpoints in memorable marketing campaigns.

Michael Key is the Founder and President of Owen Key Construction Services (OKCS), which specializes in quality oversight of design and construction to maximize project value. With a decade of experience in the urban mixed project space, Michael began his career at Turner Construction, one of the largest general contractors in the US. He has overseen construction across the country as the former VP of Construction at Milhaus and contributed his expertise as President of the Construction Management Advisory Board for Ball State University, his alma mater. In 2021, Michael launched OKCS in Tampa, Florida, to fill the gap in high-quality, third-party project management. In this episode… Navigating challenges in the construction industry involves much more than managing materials like brick and steel. From managing complex projects to maintaining client satisfaction, quality partnerships and a skilled team are the true cornerstones of thriving in this competitive landscape. As market conditions shift and technology evolves, how can companies meld operational excellence with strategic foresight to build structures and thrive in this space? Michael Key, a seasoned construction professional, highlights how cultivating partnerships with clients, vendors, and stakeholders is essential to long-term success. Trust and reliability build the foundation for lasting relationships, which drive referrals and repeat business. By selectively choosing projects that align with a company's strengths and values, construction businesses can grow sustainably, ensuring their work remains profitable and fulfilling. Additionally, Michael emphasizes the importance of leveraging a digital presence and investing in talent. His experience in the industry underscores how a balance of strategic growth, adaptability to market cycles, and an investment in people can enable construction businesses to thrive even in a challenging environment. In this episode of Proof Point, Stacie Porter Bilger interviews Michael Key, the Founder and President of Owen Key Construction Services (OKCS), about navigating the multifaceted construction industry. Michael provides a behind-the-scenes look at managing big-budget construction projects, leveraging digital strategies, attracting the right talent, and the importance of partnerships and maintaining a positive business.

Krista Schindler is the Marketing Director at Blackburn Manufacturing Company, a worldwide leader in marking flags and other marking products. Krista joined the family business in 2010, advancing through customer service roles before taking on her current position. With a degree in business management and proficiency in traditional and digital marketing techniques, she focuses on driving growth, implementing innovative marketing strategies, and maintaining the company's market presence. Krista embodies a legacy of quality, customer service, and community involvement that has sustained Blackburn's growth for over 70 years. In this episode… Growth potential is vast when a business adapts to changes in the digital space, merging tradition with modern marketing tactics. How has one family-owned business achieved this, and what can we learn from their journey? Having carved a niche by solving a crucial problem for surveyors, Blackburn Manufacturing grappled with the challenge of modernizing a business with deep traditional roots. The company's marketing director, Krista Schindler, recounts the pivotal moment when the pioneer manufacturer of marking flags embraced the digital age, resulting in exponential growth. By leveraging technological innovations like digitizing operations for improved tracking and measurement, traditional businesses can combine the reliability of legacy with modern efficiency, addressing changing customer behaviors. Krista's approach highlights how a blend of innovation, community, culture, and legacy can help companies thrive in a dynamic market. In this episode of Proof Point, Stacie Porter Bilger welcomes Krista Schindler, Marketing Director at Blackburn Manufacturing Company, to discuss the power of digital transformation for traditional businesses. Krista shares how Blackburn Manufacturing adopted technological and cultural shifts to transform its marketing. She provides insights into the value of customer and employee satisfaction, community support programs, and the nuanced dynamics of women in leadership within a family business setting.

Paul Miller is the Web Development Project Coordinator at Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. As the go-to expert for web hosting and cyber security best practices at Proof Digital for over five years, he brings a wealth of knowledge to the agency's projects. A tech enthusiast with a broad range of interests, Paul's skill set is remarkably varied, encompassing web development, e-commerce, motion graphics, audio engineering, and customer support. His commitment to digital safety and authentic support for team growth has substantially impacted the organization's success. In this episode… In a world where the slightest digital misstep could leave you vulnerable to cyber attacks, how can you ensure your sensitive information remains secure? With hackers and cybercriminals relentlessly creating new means to infiltrate data, are your current cybersecurity measures up to the challenge in today's rapidly evolving technological landscape? Discover how proactive measures can transform your online safety, keeping the gateways to your personal and business data firmly sealed. Cybersecurity guru Paul Miller unpacks practical steps and best practices to arm your team against digital intrusions. Emphasizing that even savvy internet users can fall prey to sophisticated phishing attacks, Paul shares insights into the value of two-factor authentication and the necessity of keeping software up to date. By prioritizing complex passwords and using encrypted password storage, businesses and individuals can enhance their lines of defense. He also provides practical safety tips for mobile device usage, outlining why updating to modern browsers is not just for improved performance but also for reinforced security against hackers who exploit vulnerabilities in outdated systems. Demystifying cybersecurity, Paul equips listeners with the tools to safeguard their digital footprints. In this episode of Proof Point, Stacie Porter Bilger chats with Paul Miller, the Web Development Project Coordinator at Proof Digital, about the complexities of protecting your digital presence from malicious activities. Paul reveals actionable insights to bolster your cybersecurity protocols, from the value of multifactor authentication to the unexpected avenues through which hackers infiltrate virtual spaces, the power of complex passwords, and the nuances of thwarting phishing schemes.

Marcus A. Canady is the Founder and CEO of the Canady Leadership Group, a consulting firm specializing in leadership development and coaching for first-line managers and senior executives. A 24-year veteran of the Coast Guard, experienced helicopter pilot, and respected thought leader, Marcus leverages his personal and military experiences to enhance leaders' abilities in both public and private sectors. He is the author of Intrusive Leadership, a book that delves into a style of leadership focused on holistic support and growth strategies. He is recognized as a change agent whose insights are sought after by various organizations. In this episode… What does it take to create a truly impactful and inclusive team environment? What if the answer lay in a seemingly counterintuitive approach to leadership — one that demands not just a methodology but a way of being? Does leadership truly require a personal touch, and can it indeed save lives? Marcus A. Canady, a leadership coach and military veteran, advocates for a purposeful approach to intrusive leadership. Emphasizing the integral connection between personal struggles and professional challenges, Marcus dives deep into what makes this leadership style so powerful and essential for the next generation. He shares a pivotal moment in his life that shifted his perspective on leadership and highlighted the importance of addressing the whole individual rather than just the employee. His moving account provides a backdrop for exploring the essential elements of building trust and creating an environment that fosters genuine inclusion. In this episode of Proof Point, Stacie Porter Bilger welcomes Marcus A. Canady, Founder and CEO of the Canady Leadership Group, to discuss the power of intrusive leadership. Marcus explores the critical aspects of leading with humanity and why the word "intrusive" is a positive attribute in this context. He also illustrates how this leadership style fits into pertinent challenges like mental health in the workplace, the importance of emotional intelligence, and how to create an inclusive culture.

Lance Owide is the Senior Director and General Manager of B2B at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. Prior to his role at BigCommerce, Lance honed his expertise in finance, spending four years at UBS investment bank and another four in private equity at Apollo Global Management. Moving from finance to the forefront of the e-commerce industry, Lance brings a robust understanding of digital transformation and growth strategies for manufacturers, distributors, and wholesalers in a rapidly evolving online marketplace. In this episode… Digital transition, especially for businesses in the B2B sector, is not always smooth sailing. The shift demands an understanding of not only the technology but the needs and behaviors of digital-savvy buyers. How can companies navigate this complex landscape and ensure they're not left behind? Enterprise e-commerce guru Lance Owide shares his rich experience transitioning from the world of banking to the front lines of digital e-commerce. Lance breaks down the digital transformation journey for B2B businesses, emphasizing the importance of adopting e-commerce strategies that are tailored to the evolving needs of B2B buyers. He discusses the trend toward self-service platforms and the crucial role of an omnichannel presence, highlighting how personalization and AI are transforming the B2B space. His insights provide practical takeaways for businesses looking to harness digital power for growth and customer loyalty. Tune into this episode of Proof Point as Stacie Porter Bilger chats with Lance Owide, the Senior Director and General Manager of B2B at BigCommerce, about digitization and e-commerce innovation in B2B. Lance highlights the synergies between tech, finance, and B2B e-commerce, dives deep into the strategies and tools for pivoting to a digital-first marketplace, and discusses the value of modern systems, such as ERP and BigCommerce platforms, in facilitating digital transformation.

Patricia Vandervort is the Director of Seeds of Hope, an addiction recovery program in Indianapolis. As an alumna of Seeds of Hope herself, Patricia has personally navigated the challenges of addiction for over two decades, including incarceration. Through her experiences, she discovered her passion for helping others lead fulfilling, sober lives and ardently supports women on their recovery journeys. Her commitment to elevating those in need radiates through her leadership at the organization, where she uplifts women through the nonprofit's evidence-based, compassionate approaches.  In this episode… Has life ever handed you a difficult time, leaving you with a need for a fresh start? Women recovering from addiction encounter various challenges, requiring extensive support on their journey to self-sufficiency. Would an organization that provides a lifeline for these individuals capture your interest? Patricia Vandervort, Director at Seeds of Hope, delves deep into the compassionate world of helping women overcome addiction. Narrating her transformative story from addiction to leadership, Patricia emphasizes how Seeds of Hope not only offered her a second chance but led her to a path where she could extend the same life-changing support to others. She highlights the need for a structured, nurturing environment and includes examples of practical life skills training and the peer support vital to holistic recovery. Honoring the legacies of its visionaries like the late Father Glenn O'Connor and Marvetta Grimes, the nonprofit recently established a recovery facility for women and children to expand its reach further. In this episode of Proof Point, Stacie Porter Bilger chats with Patricia Vandervort, Director at Seeds of Hope, about embracing and empowering women in recovery. She reflects on the robust structure of love, guidance, and community support that defines Seeds of Hope, the importance of love, support, and relatability in the recovery process, and her personal journey from addiction to leadership.

Lauryn Spence is the Director of Agency Partnerships at BigCommerce, a platform offering comprehensive e-commerce solutions to B2C and B2B brands worldwide. With nearly a decade of experience in e-commerce, Lauryn has collaborated with thousands of brands and agencies across various niches and managed her own online store. At BigCommerce, she leads the agency partner program for the Americas and brings her unique perspective to discussions on emerging trends like AI, digital shopping, and social commerce. Passionate about empowering systems integrators, designers, and marketers, Lauryn steers the company's efforts in the mid-market and enterprise space. In this episode… Why are we more likely to finish a purchase on some online stores but abandon our cart on others? The secret lies in a smooth checkout process and a personal touch. Are you keeping up with the evolving expectations of e-commerce shoppers? Cart abandonment, often driven by unclear delivery timelines, payment uncertainties, and slow checkout processes, affects nearly 70% of shoppers. To tackle this challenge, e-commerce expert Lauryn Spence highlights the importance of optimizing the checkout process and post-purchase experiences to boost customer satisfaction and loyalty. She emphasizes adopting solutions like BigCommerce's Catalyst for headless builds to streamline the checkout process and reduce costs. By integrating improved tools like digital wallets, one-time passwords, and seamless inventory tracking, businesses can meet consumer expectations and provide a frictionless shopping experience. Join Stacie Porter Bilger in this episode of Proof Point as she interviews Lauryn Spence, the Director of Agency Partnerships at BigCommerce, about optimizing e-commerce checkouts and boosting revenue.  Lauren delves into the nuances of building a thriving e-commerce platform, shares her extensive experience with BigCommerce, and offers expert insights into boosting checkout conversion rates and enhancing the post-purchase journey.