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© Emma Davis
Description
Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”
From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.
Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.
Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry.
Welcome to the podcast built for those who live and breathe performance.
26 Episodes
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In this episode of the Data Planet podcast, host Emma Davis interviews Deanna Ransom, Chief Growth Officer at Betterbot. Deanna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how BetterBot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.Betterbot's website: https://www.betterbot.com
In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing and engineering, and how companies are navigating a rapidly changing technology and advertising environment.Art+Logic website: https://artandlogic.com
In this episode of Data Planet, host Emma Davis speaks with Rachael Hunt Stockham, Vice President and Head of Sales and Partnerships at Cosm. They discuss the unique aspects of Cosm, a company that combines technology, immersive experiences, and entertainment. Rachael shares her journey, the importance of authenticity in her work, and strategies for building long-term relationships in sales. Cosm website: https://www.cosm.com
In this episode of Data Planet, Emma Davis interviews Aaron Eccles, Senior Director of Marketing at REW, a leading real estate search portal in Western Canada. They discuss REW's mission to assist home seekers, the importance of agent partnerships, and the company's plans for expansion into new markets. Aaron shares insights on navigating competition, measuring success, and targeting first-time home buyers, while emphasizing the need for accessible information and tools for potential homeowners.REW website: https://www.rew.ca
In this conversation, Emma Davis interviews Renaud Delaquis, Head of Marketing at Coastline Academy, the largest driving school in the US. They discuss the unique challenges Coastline faces in merging online driver's education with in-person driving lessons, the difficulties of establishing brand loyalty in a competitive market, and the complexities of managing supply and demand for driving instructors. Renaud shares insights on targeting both teenagers and their parents in marketing efforts, emphasizing the importance of community engagement and data-driven strategies in their approach to growth.Coastline Academy website: https://coastlineacademy.com
In this episode of Data Planet, Emma Davis interviews Jesse Paliotto, Director of Demand Generation at FastSpring. They discuss FastSpring's role in payment processing, particularly in managing risks and compliance for businesses expanding internationally. Jesse explains how FastSpring serves a wide range of companies, from startups to large enterprises, and the importance of understanding customer needs during growth stages. The conversation also delves into the significance of events in marketing strategy, the challenges of measuring ROI, and frustrations with account-based marketing (ABM) and data integration.FastSpring website: https://fastspring.com
In this episode of Data Planet, host Emma Davis sits down with Anirudh Narayan, co-founder and Chief Growth Officer at Lyzr, a company transforming enterprise efficiency with AI-powered workflows. Anirudh delves into the strategic innovations that have propelled Lyzr to success, focusing on the importance of automating complex workflows and leveraging AI for competitive advantage. He shares insights on how Lyzr navigates the challenges of scaling in regulated industries, while building robust solutions through strategic enterprise partnerships. Anirudh also highlights the critical role of responsible AI governance in enhancing their market presence and supporting large-scale operations.Lyzr.AI website: https://www.lyzr.ai
In this episode of Data Planet, host Emma Davis sits down with Rami Nuseir, Head of Marketing at Stay22, a company revolutionizing content monetization for bloggers and publishers. Rami delves into the strategic pivots that have propelled Stay22 to remarkable growth, focusing on the importance of leveraging partnerships and innovative technology. He shares insights on how Stay22 navigates the challenges of scaling in a rapidly changing digital landscape, while building sustainable revenue streams through strategic collaborations and cutting-edge solutions. Rami also highlights the critical role of brand recognition and AI in enhancing their market presence and supporting content creators. Stay22 website: https://www.stay22.com
In this episode of Data Planet, host Emma Davis sits down with Evelynn Moon, Director of Learning and Content Strategy at Good Grief, a nonprofit dedicated to providing grief support services. Evelynn delves into the strategic planning that has allowed Good Grief to thrive for over 20 years, focusing on the importance of aligning mission with long-term goals. She shares insights on how Good Grief navigates the challenges of resource allocation and mission creep, while building sustainable revenue streams through education and partnerships. Evelynn also highlights the critical role of community connections in expanding their impact and supporting grieving families. Good Grief website: https://www.good-grief.org
In this episode of Data Planet, host Emma Davis speaks with Ryan George, the Chief Marketing Officer at Docupace, a company specializing in compliance and operational software for wealth management firms. Ryan discusses the unique challenges of marketing a 20-year-old startup, emphasizing the importance of modernizing brand perception while leveraging the company's established reputation. He explains how Docupace targets wealth management firms with 500 to 10,000 advisors, highlighting the need for tailored marketing strategies that resonate with their specific audience.Docupace website: https://www.docupace.com
In this episode of Data Planet, host Emma Davis speaks with Maddie Castillo, the CMO of Tulip Interfaces, a company that specializes in frontline operations software for manufacturers. Maddie shares insights into the unique challenges faced by manufacturers and how Tulip's no-code platform helps streamline operations across various industries, from pharmaceuticals to automotive.Tulip Interfaces website: https://tulip.co/
In this episode of Data Planet, host Emma Davis welcomes Ritvij Gautam, Head of Growth and Product Marketing at Glencoco, a company that has cleverly positioned itself as the 'Uber for B2B sales.' The conversation kicks off with a light-hearted discussion about the company's name, a nod to the cult classic film Mean Girls, before diving into the core of Glencoco's business model. Ritvij explains how Glencoco operates as a marketplace for sales development representatives (SDRs), addressing the challenges companies face in building effective in-house sales teams. He highlights the high turnover rates of SDRs and the inefficiencies of traditional hiring methods, positioning Glen Coco as a solution that allows businesses to pay for qualified meetings rather than full-time salaries.Glencoco website: https://www.glencoco.com/
In this episode of Data Planet, host Emma Davis welcomes Cory Treffiletti, Chief Marketing and Digital Officer at Rembrand, to discuss innovative approaches to video advertising. Cory explains how Rembrand leverages AI to create virtual product placements and social content ads, enhancing viewer engagement by integrating brands seamlessly into television content. He emphasizes the importance of creative diversity in advertising, noting that their tools allow brands to repurpose existing social media content into effective ads, thus maximizing reach without significant additional costs.Rembrand website: https://www.rembrand.com/
Join Emma Davis as she welcomes Lee Somerhalder, the head of demand generation at Tabnine, to discuss the cutting-edge world of AI coding assistants. Discover how Tabnine is revolutionizing enterprise-level coding with its unique air gap solution, ensuring data security and compliance in high-risk industries like healthcare and fintech. Lee shares insights on navigating the fast-paced AI landscape, the importance of context in coding, and the challenges of integrating AI tools in organizations. Tune in for a deep dive into the future of AI-driven development and the strategies that keep Tabnine ahead of the curve.Tabnine website: http://www.tabnine.com
In this episode of Data Planet, Emma Davis teams up with Jenna Padilla, Chief Growth Officer at Goat Payments, to dive into the world of payment processing. Discover the challenges merchants face and how Goat Payments offers high-touch, personalized solutions to help businesses thrive. The discussion highlights the significance of advisory services and the pivotal role of independent sales organizations in the payment industry.GOAT Payments website: https://goatpayments.com/
Join Emma Davis on Data Planet as she delves into the world of AI-driven procurement with Michaela Dempsey, Chief Marketing Officer at Levelpath. Discover how Levelpath's innovative platform is transforming business efficiency by leveraging AI to streamline supplier management and procurement processes. Michaela shares insights into the unique challenges and triumphs of the procurement industry, offering a glimpse into the future of AI in business. Tune in to explore the dynamic interplay between marketing and product development, and learn how to harness hypergrowth strategies in a competitive market.Levelpath website: https://www.levelpath.com/
In this episode of Data Planet, Emma Davis interviews Nathan Nimrick, Senior Director of Business Development at GEGI, a student information system designed to unify data for higher education institutions. Nathan discusses the challenges faced by colleges and universities, the importance of centralizing data, and how GEGI addresses these issues through a seamless transition from legacy systems. He emphasizes the role of business development in understanding client pain points and engaging stakeholders throughout the process.
In this episode of Data Planet, Emma Davis interviews Ankit Malhotra, head of channel partnerships at OneMetric. They discuss how revenue enablement helps companies better understand and scale their customer journey. They explore the role of integrated tools, centralized data, and change management in driving growth, along with insights on lead generation, AI in CRM, and cross-team collaboration.OneMetric website: http://www.onemetric.io
Join Emma Davis as she interviews Don Polite, Chief Marketing Officer at SkyGen, to explore the company's pivotal role in healthcare technology. Discover how SkyGen focuses on specialty benefits, maintains growth and innovation over 30 years, and adapts to industry changes. Learn about their strategic use of technology to streamline benefits administration and their commitment to customer focus and strategic partnerships.SkyGen website: http://www.skygenusa.com
Join us on Data Planet as we dive into the world of hospitality innovation with Nathan Mayfield, President of Strategic Partnerships at ResNexus. Discover how ResNexus is transforming the hospitality industry by providing unique solutions for boutique hotels, glamping sites, and campgrounds. Nathan shares insights on leveraging data for growth, enhancing guest experiences, and the future of hospitality management. Whether you're in the industry or simply curious about the intersection of technology and hospitality, this episode offers valuable perspectives and actionable takeaways.ResNexus website: https://resnexus.com/
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