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Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
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Your sales team is sitting on a content gold mine. They may not even realize. In this episode, Lance breaks down why your website should be answering sales questions before your salesperson ever has to. The questions your team fields on every call are exactly what buyers are searching for online, and when those answers aren't on your site, you're sending them straight to a competitor. You will walk away with a clear process for turning your sales team's most common questions into high-intent ...
The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO. In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what wor...
Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back. They are still a ranking factor. They are the first thing someone sees in search. And you only get 60 characters to make your case. In this episode, Lance walks through the exact process for auditing and rewriting title tags that drive qualified traffic, without creating a single new piece of content. Subscribe to get every new episode of Marketing Momentum. #MarketingPodcast #SEO #DigitalMark...
What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with Hallie Cook from Great Lakes Landscape Supply. They are one of Michigan's leading landscape supply companies serving landscapers statewide. In this episode, they discuss what landscapers are spending money on right now, why Google's new "online estimates" filter is a huge opportunity, how to think ab...
Getting someone to your website is hard. Getting them to fill out your contact form is even harder. In this episode, Lance explains why contact forms often create hesitation for visitors and how small changes can dramatically improve conversion rates. Learn how to reduce friction, build trust, and increase submissions from the traffic you already have. #MarketingPodcast #ConversionRateOptimization #DigitalMarketing Get these lessons sent straight to your inbox by subscribing to the Avalanche ...
Everyone wants to know if their brand is showing up in AI tools. New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get different brands in different orders each time. In this episode, Lance explains why tracking AI visibility like SEO rankings can be misleading and what businesses should focus on instead. Follow the podcast for more quick marketing insights. #AISEO #MarketingPodcast #DigitalMarketing Get these les...
Some of the highest-intent searches in Google include your competitors’ names. In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest comparisons, clarify fit, and position your brand without attacking others. Follow for more marketing minutes. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
Most blog posts hide the real answer too far down the page. This episode covers a simple content upgrade that improves trust, engagement, and clarity in Google and AI search. Learn why skimmers matter, how summaries help search engines understand your content, and how this small change can compound across your site. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluate how much surface area competitors own, decide whether a campaign makes sense, and use competitive data as a benchmark, not a blueprint. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks and what signals actually matter instead. You will hear how to track AI referrals, watch for brand lift, and validate whether AI is helping your business. Subscribe to get every new episode. #MarketingMomentum #MarketingPodcast #AISEO #SearchMarketing #DigitalMarketing #AvalancheCreativ...
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious. Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI. Subscribe to get every new episode. #MarketingPodcast #SEO #EEAT #ContentStrategy #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers why the marketing funnel no longer reflects how people actually buy. Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways. You will hear why designing for re-entry, recognition, and trust works better than forcing people through stages. Subscribe to get every new episode. #MarketingPodcast #BuyerJourney #ContentStrategy #DemandGeneration #AvalancheCreative Get these lessons sent st...
This episode covers a Google update that is already impacting local service visibility. Lance breaks down Google’s new filter chips and explains why businesses without clearly labeled estimate pages are getting filtered out. Subscribe to get every new episode. #MarketingPodcast #LocalSEO #GoogleUpdates #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers how to shift your website from product-focused to role-focused. Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to translate the message themselves. You will hear how to identify your top buyer roles, map out what they want, and build simple UX flows that guide them to the right page faster. Subscribe to get every new episode. #MarketingPodcast #BuyerPersonas #WebsiteConversion Get these lessons ...
This episode covers how to break the cold start in your marketing. Lance talks about the blank page problem and how AI helps you find your footing faster. You will hear how to turn rough drafts into direction, uncover gaps in your content, and build a smoother path from idea to output. Subscribe to get every new episode. #MarketingPodcast #SEO #AIForMarketing #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers a simple framework for writing content that pulls people in. Hook, Line, and Sinker is a structure that helps your content stop the scroll, build tension, and guide people to a meaningful next step. You will hear how emotion, conflict, and action come together to create messages people stay with. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happens quietly and how to build content that earns trust before someone is ready to buy. You will hear how to create content people want to follow, not just find. Subscribe to get every new episode. #MarketingPodcast #ContentMarketing #BuyerJourney #SEO #AvalancheCreative Get ...
This episode covers why keyword volume is not the metric that matters most. Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers. You will walk away with a simple way to prioritize keywords that lead to real revenue, not vanity traffic. Subscribe to get every new episode. #MarketingPodcast #SEO #KeywordResearch #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Aval...
This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages with early traction and how to strengthen them using real search data. You will walk away with a simple way to focus your time on upgrades that bring more traffic, better rankings, and stronger results. Get these lessons sent straight to your inbox...
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the human stories behind what you sell and use them to create stronger messaging. Subscribe to get every new episode. #MarketingPodcast #BrandMessaging #Storytelling #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by...
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