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Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
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Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluate how much surface area competitors own, decide whether a campaign makes sense, and use competitive data as a benchmark, not a blueprint. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks and what signals actually matter instead. You will hear how to track AI referrals, watch for brand lift, and validate whether AI is helping your business. Subscribe to get every new episode. #MarketingMomentum #MarketingPodcast #AISEO #SearchMarketing #DigitalMarketing #AvalancheCreativ...
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious. Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI. Subscribe to get every new episode. #MarketingPodcast #SEO #EEAT #ContentStrategy #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers why the marketing funnel no longer reflects how people actually buy. Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways. You will hear why designing for re-entry, recognition, and trust works better than forcing people through stages. Subscribe to get every new episode. #MarketingPodcast #BuyerJourney #ContentStrategy #DemandGeneration #AvalancheCreative Get these lessons sent st...
This episode covers a Google update that is already impacting local service visibility. Lance breaks down Google’s new filter chips and explains why businesses without clearly labeled estimate pages are getting filtered out. Subscribe to get every new episode. #MarketingPodcast #LocalSEO #GoogleUpdates #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers how to shift your website from product-focused to role-focused. Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to translate the message themselves. You will hear how to identify your top buyer roles, map out what they want, and build simple UX flows that guide them to the right page faster. Subscribe to get every new episode. #MarketingPodcast #BuyerPersonas #WebsiteConversion Get these lessons ...
This episode covers how to break the cold start in your marketing. Lance talks about the blank page problem and how AI helps you find your footing faster. You will hear how to turn rough drafts into direction, uncover gaps in your content, and build a smoother path from idea to output. Subscribe to get every new episode. #MarketingPodcast #SEO #AIForMarketing #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers a simple framework for writing content that pulls people in. Hook, Line, and Sinker is a structure that helps your content stop the scroll, build tension, and guide people to a meaningful next step. You will hear how emotion, conflict, and action come together to create messages people stay with. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happens quietly and how to build content that earns trust before someone is ready to buy. You will hear how to create content people want to follow, not just find. Subscribe to get every new episode. #MarketingPodcast #ContentMarketing #BuyerJourney #SEO #AvalancheCreative Get ...
This episode covers why keyword volume is not the metric that matters most. Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers. You will walk away with a simple way to prioritize keywords that lead to real revenue, not vanity traffic. Subscribe to get every new episode. #MarketingPodcast #SEO #KeywordResearch #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Aval...
This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages with early traction and how to strengthen them using real search data. You will walk away with a simple way to focus your time on upgrades that bring more traffic, better rankings, and stronger results. Get these lessons sent straight to your inbox...
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the human stories behind what you sell and use them to create stronger messaging. Subscribe to get every new episode. #MarketingPodcast #BrandMessaging #Storytelling #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by...
This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forward, even on days when the work feels hard. You will walk away with a realistic approach to consistency that helps you create work that builds trust and long-term growth. Get these lessons sent straight to your inbox by subscribing to our weekly newslett...
This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that people choose before they ever search. You will walk away with a clearer way to think about brand trust, recognition, and the role they play in your SEO strategy. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter. G...
This episode covers what you can expect from the Marketing Momentum episodes. Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working with service-based businesses. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’s all in the benefits. Join Rayanne and Lance as they discuss which benefits to look out for, which benefits to embrace, and which benefits to ask more questions about in this week’s episode of The Avalanche Podcast. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyo...
Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, easy ways to improve your finances, and more. Check out Tara at yourprettypennies.com or @yourprettypennies on Instagram. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at h...
This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more complicated than that. Join Rayanne this week as she discusses this question as well as the implications that it has for business owners. Watch David Auter’s TED talk, “Will automation take away all of our jobs?” here: https://www.ted.com/talks/david_autor_will_automation_take_away_all_our_jobs?lan...
Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Rayanne and Lance this week as they discuss their favorite forms of marketing and their tips to get new costumers for your business. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start building your website with Basecamp at https...
When it comes to growing your business, growing your team can be one of the hardest (but also most vital) parts. In this episode, Rayanne gets into the nitty-gritty of hiring - who to hire, when to hire, what you really need to know before hiring. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E Get these lessons sent s...
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