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Liz on Biz® with Liz Theresa
Liz on Biz® with Liz Theresa
Author: Liz Theresa
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Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, content creation, social media, and online marketing.
Hosted on Acast. See acast.com/privacy for more information.
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Rebecca Matchett is a serial entrepreneur with a proven track record in building brands that scale, resonate, and disrupt. She was a co-founder of alice+olivia, naming it after her mom Alice and her partner's mom Olivia, where she helped grow the company from a startup into a global fashion powerhouse. She went on to launch TrioFit, a patented bra-fitting technology that filled a gap in the market with the innovative problem-solving technology. Now, she’s setting her sights on something far more personal: reimagining how neurodivergent adults find connection, friendship, and belonging.Her newest venture, synchrony, launching in January 2026, is the first app of its kind, a structured, AI-assisted social platform created specifically for neurodivergent adults. The app blends thoughtful technology with emotionally informed design to bridge one of the most overlooked social divides in the tech space today: the isolation many neurodivergent adults experience long after their support systems from school or family fall away. Hosted on Acast. See acast.com/privacy for more information.
In this heartfelt and insightful episode, Liz Theresa welcomes her longtime friend and fellow entrepreneur Jolee Vacchi, founder of Foundations Family Law, for a candid conversation about entrepreneurship, family law, and the realities behind making big life changes. Hosted on Acast. See acast.com/privacy for more information.
In this dynamic and laughter-filled episode of Liz on Biz, Liz Theresa welcomes the multi-talented Kari Yasi, a Massachusetts-based business owner, mom of three, and founder of two impactful ventures: Faith Fueled Founders and Self Mastery Society. Hosted on Acast. See acast.com/privacy for more information.
Amy Kuphal is an email marketing specialist dedicated to helping coaches and course creators build simple, flexible, life-first online businesses with email as the solid backbone. After building her own online business the hard way, and in the thick of entrepreneurial burnout, she noticed that the most successful online entrepreneurs—people who had achieved what she dreamed of achieving—stressed the importance of building and nurturing your email list. Amy spent the next two years learning everything she could about email, dramatically simplified her business structure, and was able to significantly increase her income while dramatically decreasing her workload. She felt like she had hacked the system. Now she teaches other entrepreneurs how to do the same. Hosted on Acast. See acast.com/privacy for more information.
Kim Butler has spent over 30 years helping families simplify their savings, automate their assets, and install faith in their finances. As the founder of Prosperity Thinkers and co-leader of the Prosperity Economics Movement, she empowers people to think beyond traditional financial systems and create lasting wealth with integrity and clarity.A frequent guest on top financial podcasts and co-host of her own show, The Prosperity Podcast, Kim brings humor, heart, and wisdom to every stage and microphone she steps onto. Learn more at prosperitythinkers.com. Hosted on Acast. See acast.com/privacy for more information.
Trinette Faint recently made her directorial debut for Party Pants, her short film, that she also wrote, starred in, and produced. She also stars in a Dana Farber Cancer Institute commercial, and an Eastern Bank ad. Trinette was the wife of Terrance Howard in MGM’s Hart’s War, filmed in Prague, Czech Republic, was featured in Caravan Pictures’ Celtic Pride, was a principal in a WOW Cable ad, and has voiced national voiceovers for Keds and Fayva shoes.Trinette is the author of Collette’s Caleb and MidCoast Star, both escapist romps through the worlds of entertainment and fashion, and is a screenwriter. Her two tv pilots, Peri Does Europe and Collettes’ Caleb (based on her novel) placed as semi-finalists in the ScreenCraft 2025 TV Pilot contest.Trinette is also the founder of Floor 51 Productions, her production company, and Chez Faint, her networking events company. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Liz chats with Jennifer Grace, author, transformational coach, and co-founder of Raven and Grace Press — a boutique hybrid publisher designed for writers who want more than self-publishing but aren’t looking to break into the traditional publishing world.They dive into the differences between traditional, self, and hybrid publishing, demystify the distribution process, and discuss who benefits most from working with a hybrid publisher.Jennifer shares how Raven and Grace Press supports authors through every stage — from editing and cover design to marketing and distribution (with books going into over 300 bookstores globally, including Barnes & Noble). She also talks about their unique two-month book writing contest, the value of accountability, and the importance of community for authors. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Liz welcomes Amanda Botfeld, published author and founder of Finally Get Your Book Done. Amanda shares how her co-creative, live book-writing process transforms the often isolating and costly ghostwriting experience—especially for women seeking to share personal memoirs. The conversation covers the uniqueness of her service, why traditional ghostwriting is so expensive, the importance of storytelling, and ways writing a book can be a deeply therapeutic accomplishment. Hosted on Acast. See acast.com/privacy for more information.
In this lively and insightful episode, Liz welcomes Mel McSherry, an international business and life guide, to talk all things human design, sustainable business, and personal growth. The conversation ranges from personal anecdotes about navigating difficult people to deep dives into how human design can shape the way entrepreneurs run their lives and businesses. Mel shares her journey from fitness and network marketing to discovering human design and how it transformed both her business approach and her personal life. If you’re curious about how understanding your unique energetic blueprint can unlock a new level of success, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Liz chats with Danielle Hendon, founder of Four Corners CFO—a financial advisory firm that helps service-based business owners make sense of their numbers and build businesses that support the lives they want. Danielle shares how she landed on her business name, her unique six-part financial framework, and busts common myths about CFO services (spoiler: they don’t do taxes or bookkeeping!).Together, Liz and Danielle dive into practical money matters: when you might be ready for a CFO, how intuition blends with financial decisions, and why profit matters more than just revenue growth. Danielle also gives concrete examples for managing business expenses, handling feast-or-famine workflows, and how to confidently make hiring decisions.They also share a fun, unscripted moment when they discover they work with the same CPA, and discuss the importance of having a supportive financial team. Hosted on Acast. See acast.com/privacy for more information.
Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines.Kristen doesn’t just book guest spots—she architects comprehensive interview marketing campaigns. She identifies target audiences, aligns messaging with host demographics, and builds conversion funnels that turn listeners into leads and customers. Her MBA from American Military University, earned while supporting her military spouse Josh through multiple relocations, taught her to execute under pressure and adapt strategies quickly.When she’s not crafting podcast marketing strategies, you’ll find Kristen cheering her son at football games, supporting her oldest daughter at lacrosse matches and cheer competitions, or wrangling her youngest daughter around Tampa with their rescue dog, Fifi. Connection powers everything she does—professionally and personally.Episode SummaryIn this episode, Liz welcomes Kristen Nolan from Interview Valet for a candid and insightful conversation about podcast guesting, visibility, and how to actually convert those appearances into measurable business results. Kristen shares her expertise on being intentional with your podcast strategy, why not all exposure is equal, and how aligning your message with the right audiences is key. Sprinkled throughout the episode are fun anecdotes about motherhood, Dr. Seuss, and even tips for making podcast interviews less nerve-wracking!Key Topics CoveredThe Magic of Podcast Guesting: Kristen explains how Interview Valet helps business owners turn podcast interviews into revenue—not just visibility. Learn the difference between being everywhere vs. being in the right place.Strategic Visibility: Why simply saying “yes” to every podcast isn’t effective, and how audience alignment and messaging matter for real business growth.Conversion Funnels for Podcasts: Kristen walks through her method of offering listeners a “small yes, medium yes, and a heck yes” — structuring calls to action to maximize engagement from interviews.The Importance of Preparation: Tips for being a gracious, well-prepared guest and why relationships and respect for the host matter in the podcasting community.Remote Work and Military Spouses: Kristen shares the unique aspect of Interview Valet’s largely remote team (with many military spouses!), and how that supports both the business and the staff.When You’re Ready to Pitch Yourself: Advice for business owners on how to know when you’re ready for podcast guesting, and the importance of clarity around your audience and messaging.Podcast Guest Success Stories: Real examples of clients who turned podcast interviews into major business wins through effective strategy and follow-through.Fun MomentsLiz and Kristen bond over Dr. Seuss books and the joys (and chaos) of motherhood.Lively stories about pet rescue, kids’ snacks, and life as a military family.Liz’s “hard-hitting” questions about cost, readiness, and common guest faux pas.Behind-the-scenes of Interview Valet’s team culture and upcoming plans for podcast conferences. Hosted on Acast. See acast.com/privacy for more information.
Susan Leahy, MA, CSP is a dynamic and inspiring speaker, trainer, and coach with over 20 years of experience transforming leaders and boardrooms. As the founder of Robert’s Rules Made Simple, she has trained and coached more than 10,000 board members and meeting chairs across North America, giving them the skills and confidence to run healthy, effective, and engaging meetings.Susan’s passion for this work is deeply personal. After watching her mother serve five years on a dysfunctional city government board, she saw how toxic meetings don’t just waste time—they drain health, energy, and life. While she doesn’t believe that experience caused her mother’s cancer, she knows it didn’t help. That realization fuels her mission: using Robert’s Rules not just as a productivity tool, but as a pathway to healthier, more respectful, and more human meeting dynamics.A Certified Speaking Professional and founding member of the Association of Transformational Leaders, Susan brings humor, heart, and practical strategies to every stage. Her message is simple yet profound: Time is life, and your life matters—stop wasting it in poorly run meetings.Download Episode TranscriptEpisode HighlightsMeet Susan Leahy: Susan shares her unique background growing up with a mother who was a professional clown (yes, really!), and how that early exposure to creativity and joy impacted her approach to life and her business today.Origin Story: Susan recounts how, as a teenager, she joined her mother at a junior college class on Robert’s Rules of Order—her first introduction to meeting management that would later shape her career.What Are Robert’s Rules of Order?Susan explains the history behind Robert’s Rules, why General Henry M. Robert wrote a parliamentary procedure handbook in 1876, and how it became the gold standard for running board and organizational meetings.She discusses how these rules can help bring order, civility, and effectiveness to meetings of all sizes—whether for large organizations, small nonprofits, HOAs, or even family discussions.Modernizing a Classic: Susan reveals how she brings energy, fun, and modern relevance to the (traditionally dry) topic of Robert’s Rules—making the process more accessible, less intimidating, and empowering for today’s leaders.From Boardroom to Bedroom: The conversation takes a fascinating turn as Susan talks about how the principles of structure, order, and intention can also be applied to personal relationships—including marriage. She notes that having structure actually frees people up to communicate better and have more fun.Practical Wisdom:How understanding just seven fundamental motions can help anyone feel more confident in running or participating in meetings.The importance of having an agenda, setting intention, and valuing everyone’s time and life.Why structure in meetings and relationships creates more “rhythm” and less chaos.Empowering Leaders: Susan shares stories from her 20+ years in this field, including helping boards resolve conflict before turning to lawyers, and how simple changes in meeting dynamics can make a world of difference.Decision-making in the Age of AI: Both Liz and Susan discuss the irreplaceable human element of group decisions and why, despite advances in technology, real conversations and choices should remain a uniquely human process.Resources and How to Work with Susan: Whether for your board, your business, or your personal life, Susan offers online programs and coaching to help you “chair a meeting with confidence” and create healthier dynamics—everywhere.Links MentionedVisit robertsrulesmadesimple.com for Susan’s online training programs on meeting management and parliamentary procedure.For personal/couples coaching and resources: susanleahy.comKey TakeawayEffective meetings (and relationships!) thrive on clear structure, intention, and respect for everyone’s time—because “time equals life.” By learning even the basics of Robert’s Rules and bringing purposeful energy into your gatherings, you can create healthier, happier environments at work and at home.Connect with Susan:robertsrulesmadesimple.comsusanleahy.com Hosted on Acast. See acast.com/privacy for more information.
Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers program and organized talent showcases. Dina was at Fox for 6 years before she landed a position at the premiere public relations firm, Distinctive Assets. As the Vice President of Distinctive Assets, she handled all aspects of PR for the company, and was their talent wrangler for the official backstage gift lounges for shows such as; the GRAMMY Awards, Country Music Awards, Latin GRAMMY Awards, Andre Agassi Grand Slam Charity Event, American Music Awards and Teen Choice Awards. Dina moved to New York City in 2011, to further her career in PR and Marketing and launched 3d Public Relations in January 2012. Dina also started her own charity in 2010 called Generation Philanthropy. Generation Philanthropy is a non-profit 501c3 dedicated to raising awareness and funds for charitable programs both locally and internationally in need of supportEpisode OverviewLiz welcomes Dina Rezvanipour, the founder of 3D PR Marketing, for a candid conversation about PR, branding, authenticity, and running a modern agency that aligns with your personal passions. The pair dive into what makes 3D PR different, the importance of authentic visibility, and how to know when you're really ready for publicity.Download Episode TranscriptTopics CoveredAbout 3D PR Marketing:Dina introduces her full-service PR agency, specializing in beauty, wellness, hospitality, and lifestyle brands. She describes their blend of traditional PR (print, online, TV, events, influencers) and why events—especially their 3D Wellness Retreat—are at the heart of their strategy.The Power of Retreats:Dina shares the inspiration behind the 3D Wellness Retreat, which focuses on finding purpose and letting go of limiting beliefs. She curates each event with experts who’ve helped her personally, making these retreats both impactful and deeply personal.Origin of “3D”:The name comes from Dina's desire to look at brands (and people) from all angles—never just one dimension. Fun fact: it’s also a nod to her family, where she, her mom, and her brother all have names starting with “D”.Authenticity in PR and Marketing:Dina and Liz discuss “vanity PR” versus meaningful visibility. They emphasize how authenticity is non-negotiable for long-term success; being visible is only valuable if your message is true to you.When are you “ready” for PR?Dina believes two things are essential: you must be mentally (and energetically) ready to grow, and you need a solid, functional website as your foundation. Without these, PR efforts are wasted.Navigating Client Relationships:Why Dina opts for quality over quantity when choosing clients, and how she believes deeply in having a real, personal connection with those she works with. She prefers a small, mighty team and deeply values client retention and involvement.Industry Insights:Dina shares the realities of PR—rejection, ghosting, and constant “asking”—and the thick skin required to succeed. She debunks misconceptions about PR being all about ego, explaining that even “bad press” can have its value if handled authentically.Working Globally:3D PR works with clients worldwide, many of whom Dina has never met in person—a testament to the power of referral and the importance of building long-term, trust-based relationships.Memorable Quotes“You have to love what you do in PR, because it’s so stressful—you need real passion for your clients.” — Dina“Visibility without authenticity or a message is just vanity marketing.” — Liz“Even bad press is still press…you want people talking about you.” — Dina“Quality over quantity, always.” — DinaConnect with Dina Rezvanipour & 3D PR MarketingWebsite: 3dprmarketing.comDina on Instagram: @dinarezvanipour3D PR Marketing on Instagram: @3dprmarketingFor ListenersIf you’re thinking about PR, Dina recommends making sure you’re genuinely ready to grow and that your online presence is rock solid. If you want to brainstorm or get a sense of how PR can work for your brand, don’t hesitate to reach out to Dina! Hosted on Acast. See acast.com/privacy for more information.
Episode SummaryIn this heartfelt and insightful conversation, Liz sits down with Hannah Corbett, founder of Presence and Co., an innovative well-being-focused social club in Reading, MA. The pair discuss the importance of authentic, in-person human connection in an increasingly digital—and often lonely—world.Hannah shares the inspiration behind Presence and Co., her journey through burnout and health policy, and how her own experience at a silent retreat fueled her passion to create a space for genuine community without the distraction of phones or alcohol. The episode touches on everything from “phone jail,” adult loneliness, intergenerational connection, the science of social wellness, and the power of curiosity.Download Episode TranscriptKey Topics & TakeawaysWhat is Presence and Co.?A welcoming, alcohol-free social club focused on wellness, genuine connection, and learning—phones are locked away to foster true presence.Tackling Adult Loneliness:Hannah and Liz delve into the “epidemic of loneliness” affecting adults of all ages, why it's a public health concern, and how community gathering spaces are part of the solution.The Power of In-Person Events:Game nights, women's circles, and workshops at Presence and Co. attract a diverse age range, creating opportunities for intergenerational friendships and learning.Phone Jail & Digital Detox:Hannah shares her experience on a tech-free silent retreat and the impact it had on her focus and well-being, inspiring Presence and Co.'s signature “phone jail” policy.Burnout & Boundaries:The conversation explores how modern work and our always-on culture contribute to burnout. Hannah and Liz discuss the importance of setting visible boundaries around rest and downtime.Embracing Curiosity for Well-Being:Hannah describes her personal “curiosity exercise” and how it kickstarted her business ideas, encouraging listeners to rediscover what excites and inspires them.Reading, Learning, and Growth:Both share their passion for reading as a tool for growth, and Hannah reveals the surprising statistic that reading just four books on a topic makes you more knowledgeable than 98% of people in that area.Memorable Quotes“It’s not a summons, it’s an invitation.”“If we’re not willing to be curious, what is the point?”“Phones have sold us on this concept of connection, but in reality, there is a huge, huge disconnection.”“You only have one life. If you want to spend it inside your computer, it’s going to be a very different life.”Learn More & ConnectPresence and Co. Location: Reading, Massachusetts (just north of Boston)Website: presenceandco.netInstagram: @presence_and_coFacebook: Presence & Co. Hosted on Acast. See acast.com/privacy for more information.
Kristen Reed, RN, BSN, HWNC-BC is a nationally board-certified holistic nurse and award-winning health and wellness coach dedicated to helping ambitious women achieve vibrant, sustainable health. As the founder of Nursing Your Way to Wellness, Kristen combines her background in neuroscience nursing at Brigham & Women’s Hospital with her expertise in holistic nutrition, movement, mindset, and stress management to create her signature 4M Framework—Mindset, Meals, Movement, and Me Time.Voted “Best Health Coach” by Boston Business Women in 2024 and 2025, Kristen is widely recognized as a leader in women’s wellness. She has been featured in national outlets including NBC, CBS, Thrive Global, Glamour, Mind Body Green, Women’s Health, Eating Well, Boston Magazine, The Boston Globe, and Boston Common Magazine. Known as “The Wellness Woman” by The Daily Item, Kristen brings heart-driven empathy and evidence-based strategies to every client interaction.Her career has blended both bedside nursing and innovative wellness leadership—developing research on Reiki therapy for stress reduction, leading hospital-wide “Wellness Days,” and educating patients and staff on the power of holistic practices. Today, Kristen coaches women through personalized programs, empowering them to let go of “style shoulds” in wellness and instead embrace confidence, resilience, and joy in their health journeys.Whether working one-on-one, leading workshops, or speaking at events, Kristen’s mission is simple: to empower women to prioritize themselves, reclaim their energy, and create a life of optimal wellness and vitality.Download Episode TranscriptEpisode HighlightsKristen’s Journey & Resilience: Kristen shares her incredible story of overcoming adversity—from discovering her ex-husband’s infidelity to surviving two serious accidents. She details how each challenge shaped her personally and professionally.From Bedside Nursing to Business Owner: After years at the Cleveland Clinic and Brigham & Women’s Hospital, Kristen created Nursing Your Way to Wellness—a health coaching practice dedicated to ambitious women looking to optimize their well-being.4M Framework for Wellness: Kristen explains her holistic 4M approach: Mindset, Meals, Movement, and Me Time. She emphasizes the importance of a personalized and sustainable approach, not restrictive diets.Healthy Plate Template: Learn how Kristen’s Healthy Plate Template makes balanced eating simple, focusing on protein, healthy fat, fiber, and greens—making nutritious meals easy and realistic for busy women.Redefining Wellness & Weight Goals: Hear how coaching with Kristen can uncover deeper motivations for wellness and transform lives beyond just weight loss, focusing on energy, longevity, and self-prioritization.Navigating Trauma & Finding Hope: Kristen candidly opens up about the emotional and logistical aftermath of trauma and divorce, her healing journey, and ultimately finding new love and building a fulfilling life and business.The Power of Feeling Your Feelings: Both Kristen and Liz discuss the value of allowing all emotions (not just the “positive” ones), and why genuine self-compassion and small intentional steps matter most for sustained health.Nursing Your Way to Wellness Today: Kristen now works full-time in her business, supporting women through 1:1 coaching and wellness programs designed to fit real life (yes, including Swedish Fish after dinner!).How to Connect with Kristen: She offers complimentary calls, free resources, and is active on Instagram and Facebook. All links and resources are in the show notes.Connect with Kristennursingyourwaytowellness.comInstagram & Facebook: @nursingyourwaytowellnessKey TakeawaysWellness isn’t about restriction—it’s about adding more of what makes you feel good.Sustainable health is built on self-compassion, steady habits, and addressing the root causes—not just chasing a number on the scale.Life throws curveballs, but you can rebuild, pivot, and truly thrive.Personal transformation often begins with a single intentional decision to prioritize yourself. Hosted on Acast. See acast.com/privacy for more information.
Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say – color outside of the lines.The daughter of a farmer and an artist, Ellie blends a two-decade long career in marketing for Fortune 500 giants and small businesses with her passion for curating wardrobes that break style rules and reject trends. When she isn't shopping, you can find her lifting at a CrossFit class, playing trumpet, trying out a new recipe, or spending time with her husband and two kids in Omaha, NE.Learn more about Ellie and her styling services, or read her insights on style, at EllieSteinbrink.com.Download Episode TranscriptEpisode SummaryLiz welcomes Ellie Steinbrink, a personal stylist who helps women leaders move from blending in to truly standing out by aligning style with brand and personal presence. Ellie emphasizes the importance of authenticity—on the inside and out—and shares why she pivoted from a 20+ year marketing career to follow her passion for styling and empowering women.The conversation dives deep into how personal style transforms as women evolve in leadership roles, how to dress authentically (even when there's pressure to conform), and why self-leadership and self-trust are central to both style and business.Key Topics CoveredEllie’s Career Journey:From 20+ years in marketing to starting her business in personal styling during the pandemic.The Truth About “Authenticity”:How brands talk about it, but what it’s really like to embody authenticity in your look and presence.Dressing for Yourself, Not the Room:How Ellie learned (the hard way!) not to dress only to impress others, but to align her wardrobe with her true personality and energy—even when everyone else chose to wear pink to an event, and she didn’t.Style Transitions & Closet Clarity:Why transitions in life and career often mean your closet needs refreshing—and how shopping impulsively isn’t always the answer.Letting Go of Style “Shoulds” and Rules:The power of questioning long-held rules about what you “should” wear, whether it’s color analysis, classic blazers, or body type limitations.Color Analysis – Use It, Don’t Let It Rule You:What to do when your favorite color (like black or purple!) isn’t on your palette—and why it’s OK to break those rules.Body Type and Influencers:Why strict adherence to “body type dressing” or comparing yourself to influencers can be unhelpful, and how to use that information as just one tool, not the law.The Energetic Shift of Clothes:How wearing clothes that truly feel like “you” can impact your mood, productivity, and confidence—at home, on Zoom, or out networking.Simple Tip for Listeners:Check in with how you feel in your clothes, not just how you think you “should” look.Resources MentionedStyle Mindset Reset (Free Guide):Ellie’s worksheet to help you uncover (and release) the unconscious “rules” you’re carrying about style, and start dressing for the woman you’re becoming. Find it linked in the show notes or reach out to Ellie for your copy!The Hidden Style Rules Holding You Back (and How to Break Them) (Episode of Ellie's Visibility Shift Podcast)Where to Find EllieInstagram: @style.decodedLinkedIn: Ellie SteinbrinkWebsiteInstagram: @style.decodedPodcast: The Visibility Shift Hosted on Acast. See acast.com/privacy for more information.
Barrie Cohen is the Founder and CEO of Barrie Cohen Public Relations (BCPR), a boutique PR firm dedicated to transforming brands through personalized, strategic communication. With almost a decade of experience in public relations, Barrie has built a reputation for her hands-on, relationship-driven approach, ensuring that each client receives customized strategies designed to elevate their visibility and impact.Since launching BCPR in 2017, Barrie has worked with clients across a range of industries, including healthcare, nonprofit, finance, and more. She has helped brands secure high-profile media placements in top-tier publications, television segments, and digital platforms. Barrie’s expertise in media relations, brand positioning, and storytelling has positioned her clients as thought leaders, driving brand awareness, growth, and business success.In addition to her client work, Barrie is passionate about mentorship and education. She frequently speaks at universities and industry events in the US, Canada, and the UK, sharing valuable insights on media strategy, personal branding, and the evolving PR landscape. She enjoys inspiring the next generation of PR professionals, offering advice on navigating the ever-changing world of public relations.A proud Denver local, Barrie fully embraces the Colorado lifestyle. Whether she’s conquering hiking trails, soaking up the great outdoors with her husband, or simply relaxing with her beloved cat.Download Episode TranscriptEpisode OverviewIn this episode, Liz Theresa sits down with PR expert Barrie Cohen to dive into the changing landscape of public relations in an age of AI-generated pitches. They candidly discuss the importance of human connection, the challenges of standing out in a crowded inbox, and why a personal, authentic approach still trumps automation.Key Topics CoveredThe AI Pitch Flood:Liz and Barrie commiserate over the overwhelming volume of robotic pitches podcasters and journalists now receive—many clearly generated by AI and lacking the human touch. Barrie advocates for real connection and shares why personalized storytelling is more important than ever.Tech vs. Authenticity:Barrie explains the limitations of using AI to discover podcasts or media contacts, noting that up-to-date databases are still critical for PR professionals. She highlights where AI is useful (outlining, jump-starting ideas), but why it can't replace good writing and real research.Quality Over Quantity:The conversation stresses the value of targeted, genuine pitches over mass, generic outreach. They touch on “vanity marketing,” and why strategic relationship-building and reputation matter more than sheer visibility.Navigating PR in a Polarized World:Liz and Barrie discuss how businesses can get caught in controversy—sometimes intentionally—and the risks of trying to be “everything to everyone.” Barrie provides advice on aligning PR strategies with your true brand and audience.The Power of Boutique PR:Barrie shares insights on the benefits of working with a small, high-touch PR firm versus a large agency. She reveals how personal relationships and deep understanding of a client make for the most successful campaigns.Common PR Misconceptions:They debunk myths about “overnight success” media placements, set realistic expectations about timelines, and discuss why integrity and honest feedback matter in a PR partnership.Memorable MomentsThe duo bond over reality TV, travel quirks, and nail clippers in carry-ons amidst PR industry talk.Liz shares a story about a local business whose political involvement impacted her purchasing decisions, illustrating why brand alignment is everything today.Barrie advises business owners to be crystal clear about their target audience and not chase controversy unless it truly fits their brand.Connect with Barrie CohenWebsite: bcpublicrelations.comEmail: barrie@bcpublicrelations.comLinkedIn: Barrie Cohen (search for her for direct messaging)Barrie's agency works with clients across the US, Canada, and internationally, offering personalized PR strategies that get results.Episode TakeawayReal PR isn’t just about getting seen—it’s about being understood, making meaningful connections, and sharing genuine stories that move the needle for your business. AI might help with efficiency, but heart and authenticity are still what set the best PR pros apart. Hosted on Acast. See acast.com/privacy for more information.
Jenn Gulbrand is a multi-passionate guide, creator, and catalyst for transformation. As the Founder of WeBreathe Wellness and Soul Alignment Studios, she has spent over a decade holding sacred space for women to heal, rise, and remember who they truly are.Through her retreats, books, workshops, and one-on-one healing sessions, Jenn helps people move from burnout, self-doubt, and disconnection into deep self-trust, alignment, and joy. Her approach blends somatic therapy, energy medicine, and spiritual mentoring with the power of storytelling — creating an alchemy that releases old wounds, restores nervous system balance, and awakens authentic self-expression.A two-time published author and host of the SheBreathes Soul Stories podcast, Jenn believes in the ripple effect of vulnerability, compassion, and conscious community. Her mission is simple yet profound: to help women transform pain into power, embody their essence, and create a life that feels as good on the inside as it looks on the outside.Download Episode TranscriptEpisode HighlightsMeet Jenn GulbrandJenn is an author, speaker, coach, holistic and spiritual healer, and retreat leader.She specializes in trauma-informed healing, blending science and soul through coaching, somatic therapy, energy medicine, and breathwork.Jenn’s Ideal ClientsJenn tends to work with growth-minded women navigating midlife transitions—career pivots, relationships, new leadership roles, or redefining their purpose.Her clients are seeking deeper inner work, lasting change, and, above all, more joy in their lives.On Boundaries, Spirituality & BusinessJenn and Liz talk candidly about the challenges of maintaining boundaries as entrepreneurs, especially around “free” work and the importance of energetic exchange.The conversation dives deep into spirituality, dreams, soul contracts, multiple lifetimes, and how past experiences shape our present.Jenn opens up about her own spiritual beliefs, personal journey, and using the Akashic Records for life insight.Empowering and Supporting WomenJenn discusses the evolution of her women’s collaborative (SheBreathes) and her shift towards running destination retreats and focusing on individual client work.The conversation highlights issues around women’s empowerment, competition versus collectivism, and the need for truly safe and supportive spaces for women.Storytelling for HealingJenn shares her journey as an author, including her book Embody Your Essence, the SheBreathes Soul Stories anthology, and the power of storytelling for liberation and community healing.Retreats & What’s NextJenn is now living on Cape Cod, seeing clients at WeBreathe in Walpole, MA and her new Soul Alignment Studios in Eastham, MA.She leads destination retreats—her next is in Costa Rica (March).Jenn is passionate about helping women reconnect with themselves, get out of their heads, and embody their true essence.Raw, Real, and RelatableLiz and Jenn share personal stories about grief, spirituality, boundaries, and the importance of honest, vulnerable conversation.The episode also touches on the challenges and opportunities for authentic women’s community in today’s world.Connect with Jenn GulbrandWebsite: jenngulbrand.comPodcast: SheBreathes Soul Stories (available on all major platforms)Retreat info: Find upcoming retreat details on her websiteLocation: Now based in Eastham, MA (Cape Cod), Jenn runs private sessions and group offerings.Want more inspiration?Tune in to SheBreathes Soul Stories or reach out to Jenn for coaching, holistic healing, or to join her next life-changing retreat! Hosted on Acast. See acast.com/privacy for more information.
Alyse Bacine is a pioneering force in trauma healing and transformational breathwork. With 25 years of expertise and a Master's Degree in Counseling Psychology, she bridges the worlds of clinical mental health and somatic healing through her revolutionary methodology, The Metamorphosis Method.After a decade serving as a school counselor and implementing groundbreaking meditation programs, Alyse developed a unique approach combining cutting-edge trauma tools with advanced breathwork and energy healing. This methodology creates predictable, permanent transformation by addressing mind, body, and energy field simultaneously – something missing from both traditional therapy and somatic practices.Featured in Oprah Magazine, Well and Good, and Nylon, her work has generated over seven figures in revenue and transformed hundreds of women's lives. The Metamorphosis Method stands apart as the only system effectively closing the gap between clinical expertise and somatic healing.With certifications in Social Emotional Learning and Mindfulness Practices, plus extensive experience in both therapeutic and somatic modalities, Alyse has created a comprehensive approach that revolutionizes how women heal and grow.Episode OverviewIn this enlightening episode, Liz sits down with Alyse Bacine, a breathwork facilitator and trauma expert who’s been at the forefront of the breathwork movement since 2001—long before it hit the mainstream. Alyse shares her journey from discovering breathwork as a teenager to developing her own trauma healing methodology, which combines her background as a school counselor with her expertise as a healer.Download Episode TranscriptKey Topics DiscussedAlyse’s Background:Early adoption and training in breathworkOver a decade as a school counselor (with a master's in counseling psychology)Integrating trauma healing and breathworkHer Unique Methodology:Pinpointing and addressing the “core wound” from childhood that resurfaces in adulthoodA holistic approach that looks at how one core wound shows up in all areas of life (business, relationships, finances, etc.)The Power of Breathwork:Rise in popularity and the cultural shift towards alternative healingRisks of breathwork when practiced by untrained facilitators, especially regarding traumaAlyse’s goal to train practitioners to use breathwork ethicallyRecognizing & Healing Trauma:Understanding that many adult challenges trace back to unmet childhood needsCommon types of core wounds: abandonment, mother wound, etc.How trauma from conception, birth, and early childhood can shape your worldviewParenting & Modeling:The importance of parents doing their own healing workChildren as mirrors of the environment and parental influenceAlyse’s perspective that kids don’t necessarily need to be in therapy if parents are growing and healingProcessing Emotions:Why processing emotions is essential to true transformationMisconceptions about skipping the “feeling” part of healingHow breathwork helps access the subconscious and process repressed feelingsMemorable QuotesAlyse:“I created my own trauma healing methodology to pinpoint what I call your core wound. It’s the one thing from your childhood that comes up and blocks your growth now.”On parenting:“Kids are simply just responding to their environment… when the parents change, the kids change.”On emotions:“Nothing can replace feeling your feelings. That’s the thing people avoid the most.”Connect with Alyse BacineInstagram: @alyse_breathesWebsite: alysebreathes.comPodcast: Reclaiming ConsciousnessResources MentionedThe concept of “core wounds”The impact of birth and early childhood experience on adult lifeBreathwork as a modality for trauma healingFinal ThoughtsThis episode is a must-listen for anyone interested in inner child healing, personal growth, or understanding the deeper roots of self-sabotage—especially for women and entrepreneurs wanting to break through their old patterns. Hosted on Acast. See acast.com/privacy for more information.
Episode Overview:In this lively and insightful episode, Liz sits down with Heather Wiese, the visionary founder behind luxury design brand Bell’INVITO. Celebrating 20 years in business, Heather shares the ups, downs, and unexpected twists that led to the creation of her company specializing in exquisite letterpress invitations and etiquette coaching. The conversation ranges from artisan printing to the evolving role of etiquette in our digital and professional lives—shattering stereotypes about what etiquette is (and isn’t) along the way.Download Episode TranscriptKey Topics Discussed:Founding Bell’INVITO:Heather’s journey from graphic designer to building a luxury paper and printing business—starting with some heartfelt trial and error and a bit of unexpected family support.The Art of Letterpress:What makes letterpress invitations so special, how artisan craftsmanship comes into play, and why Heather’s print studio is filled with 100-year-old presses.Etiquette vs. Politeness:Heather untangles the difference between good manners and formal etiquette, emphasizing etiquette as a set of learned protocols, not just being “stuck up.”Etiquette Coaching:From personalized 1:1 coaching to group classes (like teaching teens how to get out of a car gracefully!), Heather explains how etiquette is really about empowerment, confidence, and knowing the “social code”—not just forks and formalities.Modern Manners:How etiquette supports inclusion and connection, and why it remains relevant in a world of nonconformists and changing social norms.Digital & Workplace Etiquette:The importance of email and social media manners, the impact of AI-generated communication, and Heather’s “Ten Commandments of Email Etiquette.”Emotional Intelligence:Why real etiquette is deeply tied to emotional intelligence, self-awareness, and understanding the impact of your actions—online and off.Social Insecurity Column:Heather’s ongoing etiquette column in PaperCity magazine, what topics she covers, and why the world of manners is broader and more timely than ever.Notable Quotes:“Etiquette is really about choice and consequence. It’s about what you want to accomplish and understanding what your choices are communicating to others.”“Etiquette today is really emotional intelligence with a layer of protocol.”Resources & Links:Bell’INVITO: bellinvito.comHeather’s Etiquette Column (“Social Insecurity”) in PaperCity MagazineHeather’s Instagram: @bellinvito Hosted on Acast. See acast.com/privacy for more information.





great show!!