DiscoverSoul Sound Marketing Podcast
Soul Sound Marketing Podcast
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Soul Sound Marketing Podcast

Author: Cytel Schults

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Marketing is the longest four-letter word — especially for coaches and mentors.
How do we describe what we actually do?
How do we narrow it down?
How do we say it over and over without sounding repetitive, boring… or annoying to ourselves?
Is it even possible to like marketing — let alone love it?
Yes. Absolutely.
You can love marketing just as much as you love serving your clients —
because when you love marketing, you naturally attract the people you’re designed to serve.
This podcast is for heart-led coaches and mentors who hate marketing but deeply love their mission.
Here, we explore how
16 Episodes
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🎙Episode 15: Divine Leadership in the Day-to-DayLeadership isn’t just about decisions — it’s about daily devotion, discernment, and allowing yourself to be led by something greater than your own plans. The most meaningful leadership often happens in the quiet, ordinary moments where guidance meets obedience.In this powerful episode, Cytel shares what Divine Leadership in the Day-to-Day really looks like — beyond titles, beyond strategy, beyond visibility. She opens up about leading a business while being spiritually led, the inner shifts required for growth, and the everyday moments where God’s direction shapes her choices.She talks about the reality of integrating faith into leadership, how divine guidance shows up in simple routines, and how alignment influences the way she serves, creates, and leads.You’ll learn:✨ How to recognize divine guidance in everyday decisions✨ Why leadership starts with inner alignment✨ The role of prayer and stillness in business clarity✨ How to lead with trust instead of pressureThis episode is for entrepreneurs and leaders who desire to lead not just with skill, but with surrender — allowing divine wisdom to shape their day-to-day actions, vision, and impact.🔗 Take the Next Step:👉⁠⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠⁠For Podcast swap⁠⁠⁠Click Here⁠⁠⁠Connect with Cytel:Instagram:⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠Website:⁠⁠⁠ ⁠⁠soulsound.co
🎙Episode 14: The Number 1 MarketerMarketing isn’t just strategy — it’s alignment, trust, and being guided by something greater than yourself. Sometimes the most powerful direction doesn’t come from trends or tactics, but from your spiritual connection and obedience.In this heartfelt episode, Cytel open up about the shifts happening inside the business, the challenges that come with growth, and the sacred “meetings with God” that ground their decisions and vision. They share how those quiet moments of prayer and connection influence clarity, creativity, and courage — and what happens when those meetings are missed.You’ll learn:Why spiritual alignment can be your greatest business advantageHow faith and entrepreneurship can work hand-in-handThe impact of starting your day with intentional connectionHow to navigate seasons of challenge, redirection, and growthThis episode is for entrepreneurs who want to build not just from strategy, but from surrender, trust, and divine partnership.🔗 Take the Next Step:👉⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠For Podcast swap⁠⁠Click Here⁠⁠Connect with Cytel:Instagram:⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠Website:⁠⁠ ⁠⁠soulsound.co
🎙Episode 13: The Soul Sound Special Episode with Cytel & RaquelCreativity isn’t just a skill — it’s your authentic voice coming through, and it’s the bridge between you and the people you’re meant to serve.In this special episode, Cytel sits down with Racquel to explore why showing up as your true self is the most powerful way to connect with your audience. They dive into the importance of embracing your individuality, honoring your creative impulses, and letting your authentic energy guide the way you communicate with clients.You’ll learn:Why authenticity is the key to building trust and resonance with your audienceHow embracing your unique style and perspective strengthens your messageWays to align creativity with clarity so your clients understand and connect with youWhy “fitting in” can dilute impact — and how being fully yourself amplifies itThis episode is for entrepreneurs and coaches who want to stop imitating trends and start leading with the sound of their own truth.✨ Because your most meaningful connections aren’t made by following a formula…They’re made when you let your true self be seen.Where you can find Raquel:The Vignette Effect on Apple and SpotifyWebsite: vignettebrandstudio.com Instagram: https://www.instagram.com/raquel.furman 🔗 Take the Next Step with Cytel:👉⁠⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠⁠Connect with Cytel:Instagram:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co
🎙Episode 12: Pressure vs Pleasure MarketingMarketing doesn’t evolve until the way you create aligns with how you’re meant to express.When your content is driven by pressure — algorithms, expectations, “shoulds,” or hustle-based strategies — marketing starts to feel heavy, forced, and disconnected from who you actually are. Pleasure gets replaced by performance. Creativity tightens. Your message loses its resonance.In this episode, Cytel breaks down the difference between pressure-led marketing and pleasure-led marketing — and why so many coaches feel stuck, burnt out, or invisible even when they’re doing “everything right.”This conversation invites you to question where your marketing is coming from: obligation… or desire.You’ll learn:How pressure-based marketing quietly disconnects you from your voice, your creativity, and your audienceWhy pleasure isn’t lazy or unstrategic — it’s an alignment signal that strengthens consistency and trustWhat it looks like to create content from self-expression instead of self-surveillanceHow shifting from pressure to pleasure allows your message to land with more ease, clarity, and impactThis episode is for coaches who are tired of forcing content — and ready to let marketing feel natural, resonant, and alive again.✨ Because your most powerful marketing doesn’t come from pushing harder…It comes from letting yourself enjoy being seen.🔗 Take the Next Step:👉⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙Episode 11 - The Identity Shift That Makes Writing Your Book Inevitable with Amy HartsoughMarketing doesn’t flow until your identity catches up with the message you’re meant to share.When writing a book feels heavy, delayed, or endlessly “almost ready,” it’s often not a strategy problem — it’s an identity one. Pressure to perform, inherited rules about authority, or waiting to feel “qualified enough” can quietly block the words that want to come through.In this episode, Cytel is joined by Amy Hartsough to explore the identity shift that makes writing your book feel inevitable — not forced, not rushed, and not dependent on motivation. Together, they unpack why books aren’t written from discipline alone, but from alignment with the version of you who’s ready to be heard.You’ll learn:Why resistance to writing your book often signals an identity that hasn’t fully integrated yet — and how to recognize when you’re trying to write from an outdated version of yourself.The subtle but powerful shift that moves writing from “something you should do” into something that naturally pours out of you.How releasing performative authority and external expectations allows your voice, message, and story to land with clarity and resonance.Where you can find Amy:Instagram URL/handle:https://www.instagram.com/amyhartsoughink/ AmyHartsoughINKFreebie/Lead Magnet:“Write Your Book’s Vision Statement in 1 Day” - PDF Guidehttps://amyhartsough.kit.com/free-start-your-book DiscoveryCalls:https://calendly.com/amyhartsoughink/30min (Writing coach for women who are ready to write their self-help books)🔗 Take the Next Step with Cytel:👉⁠⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠⁠Connect with Cytel:Instagram:⁠⁠⁠⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠ ⁠⁠soulsound.co
🎙Episode 10: Why Authentic Coaches Struggle With Batch ContentMarketing doesn’t evolve until your approach aligns with who you truly are. When your inner world is full of pressure to perform, outdated methods, or perfectionist expectations, batch content can feel forced, exhausting, or disconnected. Authenticity isn’t about creating more — it’s about clearing what blocks your flow so your content can reflect your true voice with ease and impact.In this episode, Cytel dives into why even the most authentic coaches hit walls with batch content — and how inner alignment can change everything.You’ll learn:Why batch content struggles often signal a misalignment between your identity and your marketing methods — and how to uncover these hidden blocks.What “authentic batch content” really looks like — releasing strategies, expectations, and habits that dilute your unique voice.How embracing your authentic self in your content creates consistency, ease, and energetic trust — so your message lands naturally instead of feeling forced.🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠⁠Click here Your Divine Sound⁠⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 9: Purification — Becoming the Woman Your Marketing RequiresMarketing doesn’t evolve until you do. When your inner world is cluttered with outdated identities, borrowed strategies, or unprocessed fear, your message feels heavy, confusing, or inconsistent. Purification isn’t about doing more — it’s about releasing what no longer belongs so your marketing can move with clarity, power, and integrity.In this episode, Cytel explores purification as a leadership and marketing practice — the internal shedding that allows you to show up as the woman your message, audience, and business are calling forward.You’ll learn:Why your marketing can only expand to the level of identity you’re willing to embody — and how unresolved patterns silently cap your visibility and impact.What “purification” actually looks like in business — releasing misaligned roles, expectations, and strategies that dilute your voice.How becoming the woman your marketing requires creates clarity, consistency, and energetic trust — so your message lands with ease instead of effort.🔗 Take the Next Step:👉⁠⁠Click here to Book a Call⁠⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠⁠Click here Your Divine Sound⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 8: The Two Pillars of Marketing: Connection and CommunicationMarketing isn’t just about strategies or systems — it’s about how deeply you connect and how clearly you communicate. When connection is missing, your message feels distant or transactional. When communication is unclear, even the strongest connection can get lost. When both are aligned, marketing becomes magnetic, embodied, and impactful.In this episode, Cytel explores the two foundational pillars of marketing — Connection and Communication — and how they work together to help your message land, resonate, and move your audience into trust and action.You’ll learn:Why connection comes before conversion — how building genuine resonance creates safety, trust, and loyalty in your audience.The role of clear communication in marketing — how clarity, tone, and intention help your audience understand not just what you offer, but why it matters.How to align connection and communication — practical ways to express your message so it feels authentic, grounded, and aligned with your voice rather than forced or performative.🔗 Take the Next Step:👉⁠Click here to Book a Call⁠⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠⁠Click here Your Divine Sound⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 7: How Support and Visibility Shape Your MarketingBeing visible isn’t just about showing up — it’s about feeling supported enough to be seen. When support is missing, marketing can feel heavy, forced, or performative. When it’s present, visibility becomes natural, sustainable, and aligned.In this episode, Cytel explores how the level of support you have (internally and externally) directly shapes how confidently and consistently you show up in your marketing — and why visibility without support often leads to burnout, self-doubt, or overcompensation.You’ll learn:Why support fuels visibility — how feeling held, guided, or resourced creates safety to be seen, heard, and expressed without shrinking or overperforming.The hidden blocks to being visible — how lack of support shows up as inconsistency, overthinking, or fear of being judged in your marketing.How to build sustainable visibility — how to create structures, environments, and inner support that allow your marketing to feel grounded, clear, and expansive.🔗 Take the Next Step:👉Click here to Book a Call⁠⁠⁠⁠🔗Let's jump into your Divine Sound: 👉⁠Click here Your Divine Sound⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 6: Why Your Voice Matters More Than Strategy in Your MarketingYour strategy can be flawless — but if your voice isn’t present, your message won’t land. People don’t connect to frameworks first; they connect to frequency, tone, and truth. Your voice is the bridge between your wisdom and the people who are meant to receive it.In this episode, Cytel explores why authentic voice is the missing link in most marketing — and how alignment always outperforms tactics when it comes to building trust, resonance, and impact.You’ll learn:Why voice creates connection — how your lived experience, energy, and expression build safety and trust faster than any strategy ever could.The cost of copying strategies — what happens when your marketing sounds “right” but doesn’t feel true, and why audiences can sense the disconnect instantly.How to lead with resonance — how to let your voice guide your messaging so your content feels embodied, magnetic, and unmistakably yours.By the end, you’ll understand why strategy supports your marketing — but your voice is what makes it unforgettable, felt, and deeply effective.🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠🔗Let's jump into your Divine Sound: 👉Click here Your Divine Sound🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 5: Making your Marketing Magnetic: The Mirror, Hook, Medicine MethodYour message isn’t just what you say — it’s what your audience sees in themselves when they hear it. The Mirror. The Hook. The Medicine. These three elements shape the way your brand speaks, heals, and holds the people you’re called to lead.In this episode, Cytel walks you through the deeper architecture of communication that actually creates transformation — not surface-level content, but embodied messaging.You’ll learn:The Mirror — how to reflect your audience’s truth with precision so they instantly feel, “This is for me.”The Hook — how to capture attention in a way that feels natural, aligned, and rooted in your essence instead of tactics.The Medicine — how to deliver the message that shifts someone’s awareness, opens their heart, and moves them toward real change.By the end, you’ll understand how to craft messaging that doesn’t just inform — it impacts, awakens, and stays with your audience long after they’ve listened.🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙Episode 4: How to Write Your Elevator Pitch for Client AttractionYour power phrase isn’t just a cute line for your Instagram bio — it’s your North Star.It’s the fire in your body, the ignition point of your words, and the clearest way to show your audience where you’re taking them.In this episode, we break down what a power phrase really is and the formula for knowing you’ve nailed it.You’ll learn:1. Why your power phrase matters for both you and your audience — it grounds your message and anchors your leadership.2. Why simplicity is everything — if it’s not repeatable and easily understood, it won’t land.3. How your chart (and your body) reveal your true power phrase — because your marketing starts inside of you.By the end, you’ll understand how to craft a statement that feels alive, aligned, and impossible to ignore.🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 3: The Two Paths to Marketing — What Clients Want vs What They NeedIn this episode, Cytel breaks down one of the biggest truths in coaching and marketing: there is a powerful difference between what clients think they want and what they actually need to create real, lasting results.You’ll discover why selling only what clients “want” keeps your message on the surface—and how understanding their deeper needs allows you to create offers, content, and messaging that truly transform lives.Cytel shares practical examples, the energetic shift behind each path, and how coaches can bridge the gap without overwhelming or confusing their audience. If you’ve ever struggled with positioning your offer, attracting aligned clients, or clearly explaining your process in a way that lands—this episode is your roadmap.Tune in to learn how to market with clarity, integrity, and impact.The difference between want-based vs need-based marketingWhy surface-level selling leads to burnout and misalignmentHow to speak to transformation instead of just desireThe energetic shift that attracts your ideal clientsHow to clarify your message without overcomplicating it🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙 Episode 2: Marketing.... More Than Words.Spoiler: Yes. A thousand times yes.In this episode, I take you somewhere unexpected — I actually sing “More Than Words” a cappella to show you something crucial about magnetic marketing:Your audience doesn’t just need your words…They need your feeling, your conviction, your embodiment, your sound.I can look at your chart and show you the exact words to say in your marketing — but without the energy behind them, they fall flat. When you believe what you’re saying, when you feel it in your body, your audience feels it too. That’s what gives your content its weight. That’s what makes your marketing joyful, easeful, and alive.Inside, I walk you through the exact process I used to fill a class — a process rooted not in strategy, but in embodied connection to your message. When you embody your marketing, the words don’t just flow…they land.🔗 Take the Next Step:👉⁠⁠⁠Click here to Book a Call⁠⁠⁠For Podcast swap⁠Click Here⁠Connect with Cytel:Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠Website:⁠ ⁠⁠soulsound.co
🎙Episode 1: The Real Reason Marketing Feels So Hard for Coaches — and What to Do About ItMarketing a product is one thing…But marketing YOU? Whole different universe.In this episode, we break down the real reason marketing feels so vulnerable for coaches and mentors: because you are the product. Your wisdom, your sound, your lived experience, your frequency — that’s what your audience is buying.And while vulnerability might sound terrifying, it’s actually your greatest source of clarity. When you understand what you’re truly offering (and your natal chart shows us exactly what that is), your messaging stops feeling confusing and starts feeling powerful, grounded, and unmistakably you.If you’ve ever wondered why marketing feels so personal, or why strategy alone has never been enough…this episode will feel like a deep exhale.CTA: Identify one part of yourself that you love without question. Let that sensation flood your body. This is your first taste of falling in love with your marketing.🔗 Take the Next Step:👉⁠⁠Click here to Book a Call⁠⁠For Podcast swapClick HereConnect with Cytel:Instagram: ⁠⁠@divinelunarguide⁠⁠Website: ⁠⁠soulsound.co
Welcome to the Soul Sound Marketing Podcast, where strategy meets authenticity. This is the space for entrepreneurs who want to grow their audience, amplify their message, and market in a way that feels aligned, effortless, and true to who they are.Each episode blends soulful insight, practical marketing wisdom, and the power of your authentic sound.Your voice is your advantage.Let’s unlock it
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