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About Creative Experience
About Creative Experience
Author: Tom Wright
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© 2025 Tom Wright
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A Photography Podcast for Professionals. Life in art never runs smooth. For every successful photographer there's a person making creative, business and real life choices about how they should grow as a business and an artist. ABOUT the CREATIVE EXPERIENCE (A.C.E) Podcast is about telling those stories, talking about the real life impact of being a creative and spotlighting tools and techniques that help us to develop into the remarkable creatives we all have the potential to be.
27 Episodes
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During the episode, we discuss how Charlotte transitioned from a successful career as a fashion designer to wedding photographer, her unconventional journey through the creative industries, and her commitment to shooting almost exclusively on film in an increasingly digital landscape.Full Show Notes - http://www.bytomw.com/podcast/from-fashion-designer-to-photographerCharlotte grew up in Paris and came to the UK at 15 to learn English. She studied fashion design and ran her own fashion brand from ages 23 to 30, getting picked up by Opening Ceremony and selling internationally. After leaving fashion due to sustainability concerns and unsustainable business costs, she transitioned to running a manufacturing studio for designer brands and costume work. A pivotal moment came after a friend's funeral in Scotland, when working with a career coach helped her realize she needed more creative freedom. Initially resistant to wedding photography—seeing it as "cheesy"—she discovered Naomi Koenig's film documentary work, which completely reframed what wedding photography could be.Her entry into wedding photography was organic. She shot her first wedding as a guest at her best friend's sister's wedding, and the experience rekindled her excitement about life and forced her to be truly present. Her early projects gained traction thanks to referrals from friends in the creative industry, leading to multiple features in Vogue. She has just completed her first full season and is now heading into her second.
Today I am joined by the talented London-based photographer Haris Ahmed. He specializes in corporate, startup, and comedy/celebrity photography.During the episode, we discuss how Haris transitioned from working at Apple to building a sustainable photography business, his unconventional path into comedy photography, and his approach to balancing commercial work with creative passion projects.Episode Takeaways:→ Finding reliable income sources like corporate work funds creative experimentation in other genres—you don't need to monetize every aspect of your photography.→ Reverse-engineer the client's perspective: understand that marketing managers need to justify spending and require proof of capability, not out of distrust but necessity.→ Build portfolio proof through alternative means—Haris's YouTube channel demonstrated consistent content creation ability when he lacked traditional client work.→ Equipment choices should prioritize achieving specific creative outcomes rather than technical specifications alone.→ The quiet, personal moments shot for yourself often become client favorites—integrate your authentic voice across all genres rather than compartmentalizing.→ Act as if you already have the job when discussing opportunities, focusing on problem-solving rather than pitching.Chapters00:00 - Introduction to Creative Journeys01:32 - Haris Ahmed's Photography Evolution06:59 - Transitioning from Apple to Photography12:58 - Building a Portfolio through YouTube18:17 - Navigating Corporate Photography25:22 - Finding Inspiration in Corporate Work30:52 - The Importance of Personal Style in Photography35:39 - Exploring the Art of Photography40:06 - The Balance of Corporate and Creative Work46:07 - Navigating Equipment Choices for Photography1:02:05 - Evolving Creative Direction and Future Aspirations1:08:58 - Advice for Aspiring CreativesLinksHaris Ahmed's YouTube and Instagram - https://www.youtube.com/@HVRIS and https://www.instagram.com/hvrisworldHaris’ Website - https://www.haychdigital.com/Tom's Website - https://www.bytomw.comTom's Instagram - https://www.instagram.com/bytomwDB Captures (Next Interview Recommendation) - https://www.instagram.com/dbcaptures
It is about the journey.
Episode Overview:
Today I am joined by the talented wedding photographer and my wonderful friend Emmylou Kelly. She is based in the UK but works worldwide.
During the episode, we discuss how Emmylou got started in the industry, the amazing experiences she has had throughout her career (including Elevate!) and her creative practices!
Emmylou started her journey to becoming a photographer at the age of 30, when she decided hospitality was no longer for her and she needed a change. So, she decided to attend university. Unsure of what area to study, she thought about what gave her joy as a child - drawing and painting. Naturally, this led to fine arts, where Emmylou learned about various mediums and how to use photography as a found object to create art using other mediums.
It wasn’t until a university lecturer told Emmylou that she had an eye for photography - and from there…. she turned into becoming a highly sought after, talented wedding photographer who travels the world shooting weddings.
Episode Takeaways
→ Being an artist requires more than simply technical skills - it requires a person to go beyond the technical aspect and find their artistic style.
→ Becoming a photographer is about not only understanding the craft and camera, it is about finding the style that works for them.
Links
Emmylou Kelly’s Website - https://emmyloukelly.com/
Emmylou Kelly’s Instagram - https://www.instagram.com/emmylou.kelly/
Miles - https://milesofgrain.com/
Steal Like an Artist by Austin Kleon - https://austinkleon.com/steal/
0:00 - Introduction
3:36 - How Emmylou Got Started with Photography
6:02 - Why Emmylou Became a Wedding Photographer
9:28 - Having Business Scense as an Artist
11:55 - Finding the Artistic Style
28:46 - What Emmylou’s work is about
31:08 - The Creative Intent - What Are You Trying to Do
36:01 - Understanding Your Craft (and Your Camera)
46:34 - Finding the End Result - The Creative and Technical Pieces
50:44 - Shooting Weddings Around the World
Today I have a truly inspiring guest —Rachel Emma Waring, marketing coach, launch specialist, Pinterest expert and former host of the 'RE: Podcast' and a force to be reckoned with in the world of creative strategy.
Rachel’s journey is one that resonates with so many of us in the creative field. She started out designing sets and costumes for theatre, transitioned into running a wedding styling business, and now she’s a full-fledged creative strategist helping businesses find their clarity and shine online.
In today’s episode, we’re going to unpack Rachel’s incredible evolution and what it means to pivot your creative focus. We'll talk about the fears and challenges she faced in moving from a niche like Pinterest marketing to a broader, more holistic approach to creative strategy. But that’s not all—Rachel is passionate about helping people craft their launch strategies and being visible in ways that truly resonate with their audience. We’ll dive into how creative teams can radiate online, find the creativity in sales, and make the most out of different content platforms. And of course, we’ll explore why it’s so crucial to lean into your strengths, embrace public speaking, and ignore the noise of your weaknesses.
So, whether you’re leading a creative team, part of one, or simply looking to amplify your business’s creative output, you’re going to find a lot of value in today’s conversation. Let’s get into it!"
Essential Links
Rachel's Website - https://www.rachelemmawaring.com
Rachel's Instagram - https://www.instagram.com/rachelemmawaring
Tom's Website - https://www.bytomw.com
Tom's Instagram - https://www.instagram.com/bytomw
Join your host Tom Wright for an in depth coversation with Barry Harley, a commercial photographer specializing in architectural and hospitality photography. He shares his journey and insights into the business side of photography. He emphasizes the importance of understanding licensing and usage rights, as well as valuing your work and negotiating with clients. Barry also discusses the significance of personal projects in developing your portfolio and finding your unique style. He advises new photographers to prioritize the business side of photography and define their target market to establish a strong foundation.
Links mentioned in the episode: Explore Barry Harley's website: https://www.barryharley.com/Art Production Agency Wonderful Machine: https://wonderfulmachine.com/ Photographer's Coffee Morning with Emma Alexander from Wisern: https://www.youtube.com/watch?v=hM4v_N7za60 Association of Photographers (UK): https://www.the-aop.org/
In this episode of About Creative Experience Tom W talks to Zoe Goldsmith a professional photographer and Head of Partnership at Imagen AI about what it means to truly serve the creative community.
We talk about what companies like Imagen look for in their brand ambassadors and talk about the importance of protecting your creativity when building a career in the photography industry.
Tom W's Website - https://www.bytomw.com
Zoe's Photography - http://zoeamberphotography.co.uk/
Imagen AI - https://imagen-ai.com/
Footnote
This weeks episode of About Creative Experience is a blast from the past and was originally recorded in 2023 but only released now. Imagen's Product may have changed since this podcast was published.
In this week's episode we talk to the internationally renowned Destination Wedding Photographer and Canon Ambassador Igor Demba.
We talk about, podcasting, creative collaboration and the reality of building a multi year career as a professional photographer.
Sit back and enjoy this laidback interview with one of the wedding photography greats.
If you'd like to learn from Igor check out his Workshop, for more from About Creative Experience check out Tom Wright's Website
Today I am joined by London-based photographer Sophie Davidson, whose work spans author portraits, musician portraits, and editorial commissions. In recent years, weddings have become a significant part of Sophie’s practice, and they have approached that shift with the same guiding idea that runs through all their portrait work: make the person in front of the camera feel comfortable enough to be themselves.We talk about Sophie’s reactive approach to portrait sessions, and why they avoid over-planning in favor of responding to the person in front of them. A simple but powerful tactic is asking someone which side of their face they prefer. It signals that the point of the session is not to “create” a version of them, but to make them look good in the way they already understand themselves.Show Notes www.bytomw.com/podcast/celebrity-portraits-and-honesty-in-weddingsOther LinksSophie Davidson on Instagram - www.instagram.com/sophiedavidsonSophie Davidson Editorial website - www.sophie-davidson.co.ukSophie Davidson’s Wedding Work on Instagram -instagram.com/sophiedavidsonweddingsSophie Davidson’s Wedding Work Website - www.sophie-davidson-weddings.co.uk/Jürgen Teller (Photographer) - www.juergenteller.co.ukWolfgang Tillmans (Photographer) - www.tillmans.co.uk
We dive into the transformative concept that discomfort is your secret weapon for personal growth. Join us as we explore how stepping outside your comfort zone paves the way for new opportunities, enhanced resilience, and a deeper understanding of yourself.
In this week's episode of Photographers Coffee Morning, Tom Wright and Michael Howard (of Musea Lab and Musea Podcast fame) talk about what it means to build a long-lasting career in photography and how that will change in the age of AI.
Michael Howard describes his new social app that makes it easy to attribute images to their original creator (with appropriate remuneration for your hard work!). Grab a coffee, and let's chat about creativity, generative AI, and the joys of sharing as we learn.
n this episode, we explore the challenges of podcasting, the technical hurdles photographers face, and the valuable lessons we can learn from them.
Discover how to overcome technical problems, invest in knowledge and equipment, and adapt to challenges for professional growth.
Whether you're a beginner or an experienced photographer, this episode offers valuable insights and guidance to help you thrive in your photography journey.
Don't miss out on this informative and supportive discussion!
Let's talk about the true essence of commercial photography—craftsmanship. It's time to shift our focus away from the gear frenzy and rediscover the true essence of our art.
I'm Tom Wright, and this week's edition of the Photographers Coffee Morning Podcast features a fascinating interview with the renowned celebrity photographer and podcaster, Tom Barnes.
In this episode, Tom shares his thoughts on photography and equipment, offering some sage advice for photographers who want to focus on their passion without getting bogged down in unnecessary gear. Find out what works best for you as a photographer and develop your own unique shooting style.
We talk with our guests this week Nathan and Zoey about the importance of storytelling and creating an emotion in the images you make for your clients. We'll also discuss how to showcase your unique style and approach in your portfolio to make a lasting impression on potential clients.
In this week’s podcast episode, "Do You Need the Fujifilm X100V?", I explore the camera's features and compare them to other popular models from Sony and Leica. As a professional photographer, I was blown away by Fujifilm's renowned color reproduction technology, and I believe it sets the X100V apart from the competition.
If you are wondering how medium format compares to APS-C, this video is for you. I put the Fujifilm GFX 50S and the Fujifilm X-H2S to the test in various situations and see how they differ in image quality, autofocus, dynamic range, low light, and video features
Join guest host Jo McCarthy in an interview with Photographers Coffee Morning's host Tom W!
Join us for an exclusive interview with the founders of Goodlight Presets, a company that creates incredible Lightroom Profiles for photographers inspired by film. In this interview, we'll dive deep into the world of film-inspired presets and learn about the inspiration behind Goodlight Presets. Whether you're a professional photographer, wedding photographer, or film and digital photographer, this interview is a must-watch for anyone interested in the art of photography. We'll discuss the creative process behind their presets, how they got started in the industry, and their vision for the future of photography. So grab your camera and join us for this exciting conversation with the founders of Goodlight Presets!
With over a decade of experience in the industry, Dennis Roy Coronel has not only learned how to develop a creative voice as a photographer but also the importance of choosing cameras for their character, not just performance.
How do you create a unique and consistent style for your photography?
In this episode of Photographers Coffee Morning, Tom W, chats with Benj Story, a film photographer and Instagram influencer who has had his work recognised by both Kodak Alaris and Leica Camera.























