Claim OwnershipThe Keri Croft Show
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The Keri Croft Show
171 Episodes
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Send us a text Nancy Kramer aka Kramer, founder of Resource Ammirati and current Chief Evangelist Officer at IBM, shares her remarkable journey from landing Apple as her first client at 26, to building one of the most successful women-owned marketing agencies in the country. But what makes Kramer truly inspiring is how she carries herself as a flawed and approachable human. Her transparency about navigating professional triumphs alongside personal struggles offers powerful lessons in resilie...
Send us a text Ready to challenge the norm? Join me for a captivating conversation with Jessica Brugger, founder of Dwell Well Design Co., who bravely swapped corporate life for the fulfilling chaos of entrepreneurship. This episode peels back the curtain of what it's truly like to step away from a cushy job and into a path of passion. Whether you’re on the brink of making a change or just contemplating what color to paint your kitchen, this episode invites you to explore how to build a caree...
Send us a text Starting a business? Community is everything! And know one knows that better than Lauren Betterton, the brains behind Bumble’s Backyard in Columbus, Ohio. This absolute ray of sunshine joins the pod to talk about building a dog park that’s really about bringing people together. We get into the highs and lows of launching something from scratch, working with a partner and learning to ask for help. Whether you’re a dog lover, an entrepreneur, or just craving connection, tune in!
Send us a text Lindsay Remley is in the building! The powerhouse CEO of Edgework Creative (and fellow Jim Tressel superfan) gets real about entrepreneurship, parenting and work-life balance. We dive into overcoming anxiety, setting boundaries and raising strong daughters with “boy” names. Plus, Lindsay shares her journey from corporate life to craftsmanship—she even built my dining table! And because Lindsay is the absolute best, she comes bearing gifts!!! Of course, BIG things are in the wo...
Send us a text Melanie and I were introduced by the one & only Regan Walsh. (If you haven't listened to Regan's episode yet, you can check her out in SZN 1, EP 32.) Melanie's resume is impressive. She's a PsyD, clinical psychologist, brain coach, speaker, and author. Her first book, The Emotionally Intelligent Teen: Skills to Help You Deal with What You Feel, Build Stronger Relationships, and Boost Self-Confidence, gives teens and young adults the skills they need to improve...
Send us a text It’s just you and me today, friend—and this one has been a long time coming. I’m giving you the full behind-the-scenes download on everything we’ve been building: why the show has been quiet, what’s happening inside our tiny-but-mighty team, and why 2026 is about to be our biggest year yet. I’m also breaking down the heartbeat of all of it: Mental Athleticism. How I use it. Why it matters. And how it became the foundation for the B10 Challenge (starting January 12) and the Buil...
Send us a text This Halloween, we’re taking you inside Columbus’s viral goth bakery—Bite This—where the bagels are skull-shaped, the playlists are heavy metal, and the owner, Annie Dixon, is redefining what it means to build a brand with bite. In this raw and wildly fun conversation, Annie opens up about her journey from elder emo to entrepreneur — including the dark humor, brutal honesty, and radical self-acceptance that fuel her success. You’ll hear: How Annie built Bite This, the goth bake...
Send us a text The Riveter’s Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess. Together, we go deep on what it really means to make a brave shift—the kind that changes everything. From career pivots and business reinvention to mindset and mental athleticism, this episode explores how to listen to your intuition, reset your focus, and build through change with cl...
Send us a text This week, I’m sitting down with Joel Furno, the founder of Citrin—a valet company that started with $200 and a dream—and now employs over 700 people across the country. But this episode isn’t just about business growth. It’s about personal growth. Joel gets real about the shadows behind success—depression, marriage struggles, and what happens when achievement isn’t enough—and how a single psychedelic journey cracked him wide open. We go there: the messy middle of building a c...
Send us a text Everyone’s out here glued to their follower count like it’s the stock market. But let me hit you with some truth: likes don’t pay the bills. Revenue does. In this Ask Amy x The Keri Croft Show mashup, Amy Nelson and I go all in on the difference between chasing vanity metrics and actually building a business that works. We dig into: ✨ The wild ROI of email marketing (and why it’s still the most underrated tool in the game) ✨ How effort—not excuses—is the edge you’ve been miss...
Send us a text Let’s just call it like it is—Troy Allen has a reputation. Some people call him a visionary. Others? An a**hole. On this week’s episode, I sit down with the man behind Pins, 16-Bit, and some of the biggest nightlife and entertainment concepts in Columbus and beyond. Troy’s been building incredible brands people actually feel for decades—and he’s not afraid to ruffle feathers along the way. We talk about the highs, the hits, and the hard truths that come with being known as a co...
Send us a text What happens when you stop reasoning with yourself, stop waiting for permission, and just decide? You get Cory Gregory. This week we packed up the mics and headed out to Buckeye Lake to sit down with Cory on his turf—Muscle Island. And let me tell you…this place isn’t just a slice of paradise. It’s a masterclass in vision, grit, and relentless execution. We’re talking about: ⚡ The decisions over feelings mindset that has fueled Cory since day one. ⚡ How he turned a wild dayd...
Send us a text This week, Amy Nelson is back in the studio with me—and we’re talking about something I honestly wish we didn’t have to: the assassination of Charlie Kirk. Not from a political lens, but from a human one. From the lens of being parents trying to raise kids in a world where violence is live-streamed, group chats move faster than the news cycle, and childhood innocence feels harder and harder to protect. We talk about: ✨ What it means to have real conversations with our kid...
Send us a text Some dreams take everything you’ve got. And then they ask for more. Today, I sat down with Krista Guagenti, founder of Panacea Luxury Spa Boutique, whose story proves what it really means to keep moving—even when the setbacks pile up and the odds feel impossible. Krista didn’t grow up with a roadmap to entrepreneurship. She was the first in her family to graduate college, worked 90-hour weeks in corporate America, got turned down by banks (and then turned down again), and faced...
Send us a text Before you can build a business, you’ve got to build belief. This week I’m pulling back the curtain on a very special B Lab client of mine—Megan Goodman. Megan came in with a head full of ideas, a ton of passion, and (like so many of us) a little voice in her head that kept saying who am I to do this? In this episode, we talk about what it really looks like to start from scratch—without a clear roadmap. From vision boards to brand kits, from big dreams to tiny first steps, Me...
Send us a text Amy Nelson is back! Every time we sit down, I walk away fired up and inspired to do more, be more, and lead with more clarity. This time we dove into women in leadership and how damn hard it can be to walk the line between being “too soft” or “too much.” We get into: ⚡ Leading with authenticity ⚡ Why being “bossy” is actually a compliment ⚡ Why asking for forgiveness beats waiting for permission We also cracked open something really close to my heart right now: The B Lab. It’...
Send us a text What do you do when someone tells you you’ve only got seven months to live? If you’re Jason Tharp, you decide to do the exact opposite of giving up. You strip away the masks, you stop apologizing for who you are, and you start spreading joy in the most unexpected ways. Jason is an author, artist, and cancer survivor who’s beating the odds every single day. In our chat, he shares how a Stage 4 brain cancer diagnosis became the thing that set him free — from self-loathing, from...
Send us a text You can’t plan for the moments that change you, but you can decide what to do with them. That’s what I loved about my conversation with Sarah Gormley. Sarah is a Columbus local and the owner of Sarah Gormley Gallery in the Short North—and she’s lived one hell of a story. We got into everything: standing on the porch screaming “F***” with her daughter in response to her mom's cancer diagnosis, dating as an adult while living in her childhood bedroom, getting fired by Martha Ste...
Send us a text Michael Flinner spent 17 years building a successful logistics company—only to walk away and start from scratch with something completely different: The Fluff, a premium pickup-and-delivery laundry service in Central Ohio. We get into the unsexy realities of building something sustainable, why convenience is the new currency, and the importance of staying “in the mud” when you’re laying the foundation of a business. We talk pricing psychology, narrowing your audience, and how ...
Send us a text I’ve been following Ali Prato for a long time—so having her on the show was a full circle moment. Ali is the host of Infertile AF and co-founder of Fertility Rally, and she’s been one of the loudest, realest, and most compassionate voices in the infertility space since 2019. In this episode, she shares her own journey with secondary infertility, miscarriage, and IVF—and how she turned it all into a platform that’s helped thousands of people feel seen. We also get into: Her wild...
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