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© 2026 What's Orange?
Description
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
58 Episodes
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Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.
Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.
Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.
"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."
“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”
"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."
We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.
We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.
In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.
"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."
"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."
Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.
Greg Daake joins the show to discuss balancing strong leadership with collaboration.
Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed.
Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.
Greg Daake joins the show to talk Kung fu and the keys to finding your creative flow.
Greg Daake joins the show to discuss the future of advertising and branding in the next decade and beyond.
Greg Daake joins the show to discuss the best way to give feedback and respond to it.
Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.
Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.
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